Running My Own Law Firm: Day 1 ft. Paul Yokabitus ML115
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In this episode, Jim and Tyson interview Paul Yokabitus, an estate planning attorney who has just launched his own firm: Cary Estate Planning, from North Carolina.
Creating and maintaining deep relationships over time with clients and with key referral partners
“A lot of it was sort of carrying on from what I was already doing. Most of my referral partners they were loyal to me, they were with me before I joined my most recent firm, and they are going to continue to be with me moving forward, and that’s largely because I actually care about them. That’s something that I think people really lack when they’re trying to create referral relationships and networking relationships. A lot of people just got to an event and load a shotgun with business cards and just start spraying, but if you don’t follow up; ask questions about what are their kids names, what does their wife or husband do, were are they from, those are the kind of interests that build relationships vs contact.”
Social media and website content
Bought a lot of video equipment: for a video FAQs
Opening party and coverage in the media
Time structure moving forward
2 offices: collaborating with other offices
Different days assigned to marketing and client meetings
“I just got to put the pedal down to the floor for the first couple months until I’ve got consistent revenue, and then hire out the staff that I am not good at.”
Bookkeeping: spend some money to set it up correctly right out the box.
5 years from now:
Meeting with referral partners and clients.
Plan strategy and implementation
The election of the name and including the location in the name:
SEO and Keywords
Low lawyer saturation in Cary
Active in the community
Choosing the location of the office
Jim’s hack:Focus on conversion/sign ups.
Paul’s hack: BombBomb, it’s an email platform that hosts native video, so you can send video within the body of the email without being redirected to another website. You can also live record!
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Amy McGarry
I listen to every podcast, Saturday morning shows, HotSeats, etc. The information and ideas I learn from
each one. I may only receive a nugget of information, or feel encouraged that I am not the only one
going through something.
Harlow law office ltd, 04/21/2022
Jennifer Harlow
The podcast and fb group has been life altering. I always felt like I would never know enough to hang my
own shingle and employ people, but here I am, killing it. Lots of actionable steps for working on mindset,
business (some I had to go outside of law to learn) and really gathering attorneys who are willing to
share and lift up others, as opposed to tearing other attorneys down. I first heard about the podcast on
Ernie the Attorneys podcast and how they were doing amazing stuff. And they continue to do so. Now if
we could bring back maxlawcon I’d be over the moon.
Phil from AMEC, 04/17/2022
AMEC 2022
My name is Phil and I just met Dr. Renee Darko at AMEC Conference. Her energy was radiant and inviting; similar to how it is on the show. Drs Nii and Renee Darko are doing amazing
Psychcvb account, 03/02/2022
Yo Nii
Love the show especially first generation or first in family physicians!! Stories of the hard work, bus rides to prerequisite classes etc.. Digging out of school debt then making
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