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- His mindset
- His early days as an attorney
- Work experience: the advantage of working at a firm before opening your own
- Learning systems, processes, workflows and customers
- Referral networks
- How has he spent his time in the ramp up to launching the firm:
- Took lessons learned from previous firm, and impriving
- Listening to the book Clockwork, by Mike Michalowicz
- Creating and maintaining deep relationships over time with clients and with key referral partners
“A lot of it was sort of carrying on from what I was already doing. Most of my referral partners they were loyal to me, they were with me before I joined my most recent firm, and they are going to continue to be with me moving forward, and that’s largely because I actually care about them. That’s something that I think people really lack when they’re trying to create referral relationships and networking relationships. A lot of people just got to an event and load a shotgun with business cards and just start spraying, but if you don’t follow up; ask questions about what are their kids names, what does their wife or husband do, were are they from, those are the kind of interests that build relationships vs contact.”
- Social media and website content
- Bought a lot of video equipment: for a video FAQs
- Opening party and coverage in the media
- Time structure moving forward
- 2 offices: collaborating with other offices
- Different days assigned to marketing and client meetings
- Block scheduling
- Answering services:
- Actual focus: organization!
- Strength: bringing clients in
- Weakness: management
“I just got to put the pedal down to the floor for the first couple months until I’ve got consistent revenue, and then hire out the staff that I am not good at.”
- Bookkeeping: spend some money to set it up correctly right out the box.
- 5 years from now:
- Meeting with referral partners and clients.
- Plan strategy and implementation
- The election of the name and including the location in the name:
- SEO and Keywords
- Low lawyer saturation in Cary
- Active in the community
- Choosing the location of the office
Jim’s hack: Focus on conversion/sign ups.
Paul’s hack: BombBomb, it’s an email platform that hosts native video, so you can send video within the body of the email without being redirected to another website. You can also live record!
Tyson’s tip: Writeyboards
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