Referral Marketing For The Win with Maddy Martin Pop-up Episode 135
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In this episode, Jim interviews Maddy Martin, Head of growth and education in Smith.ai, a company known for superior virtual receptionists and intake services by phone. Listen as they immerse into what’s new in Smith; the launch of accurate and quick live web chat, ways to make a successful events for lawyers and all Maddy’s talk about referral marketing in the upcoming MaxLawCon19.
Register to MaxLawCon19, June 6 and 7 in St.Louis.
Going with receptionist/Experience and in hiring team > what is looked for when hiring receptionists
Distinguished in hiring
Hiring process
Use AI and automation
Initial screening: Hard questions upfront and technical tests/Receptionists work from home
Should have systems in place to allow to run software/Fast processors/Good communicators/Compassionate > Higher level of customer service than other jobs
Fast processors/Good communicators
Need to be compassionate/Higher level of customer service than other jobs/Talking to lawyers
What makes a successful event for lawyers
Fresh and relevant topics
Content focused on the business of running a law practice
Sharing pinpoints and new discoveries
One to one talk down model and more panels/Dialogue on stage/ClEs
Actionable and immediate content that can be put into practice right away
Actionable steps > “Don’t assume people know how to put in practice what you are talking about conceptually or theoretically”
Jim’s points
> Likes practical over theoretical
> Maximum Lawyers don’t do CLEs because of requirements needed
> Maximum Lawyers is practical/Comes from people like Maddy that are willing to share what they know
Zapier panels
Helping people speed up own development/learning from success and mistakes of people before them
Continuation of What makes a successful event for lawyers
Being directed on the Non CLE side/Continuing legal education
Gaps people have/Non legal education
Tons of CLE content/Non how in the CLE
Helping people with their productive, professional and profitable law firm.
Maddy’s talk
Referrals not being a growth strategy
Lawyers reliant on this channel/Not approaching strategically
Guidance > Help identify how to do referrals better > Make referrals oneself > Explore other channels > Supplement referrals with other strategic growth > Identify base on practice area > Much more opportunity is there for referral base growth
Screening process taking bad leads out allows to:Refer to other practices more efficiently, and build relationships and network to generate referrals/Target
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Amy McGarry
I listen to every podcast, Saturday morning shows, HotSeats, etc. The information and ideas I learn from
each one. I may only receive a nugget of information, or feel encouraged that I am not the only one
going through something.
Harlow law office ltd, 04/21/2022
Jennifer Harlow
The podcast and fb group has been life altering. I always felt like I would never know enough to hang my
own shingle and employ people, but here I am, killing it. Lots of actionable steps for working on mindset,
business (some I had to go outside of law to learn) and really gathering attorneys who are willing to
share and lift up others, as opposed to tearing other attorneys down. I first heard about the podcast on
Ernie the Attorneys podcast and how they were doing amazing stuff. And they continue to do so. Now if
we could bring back maxlawcon I’d be over the moon.
Phil from AMEC, 04/17/2022
AMEC 2022
My name is Phil and I just met Dr. Renee Darko at AMEC Conference. Her energy was radiant and inviting; similar to how it is on the show. Drs Nii and Renee Darko are doing amazing
Psychcvb account, 03/02/2022
Yo Nii
Love the show especially first generation or first in family physicians!! Stories of the hard work, bus rides to prerequisite classes etc.. Digging out of school debt then making
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