In this episode, Jim interviews Maddy Martin, Head of growth and education in Smith.ai,  a company known for superior virtual receptionists and intake services by phone. Listen as they immerse into what’s new in Smith; the launch of accurate and quick live web chat, ways to make a successful events for lawyers and all Maddy’s talk about referral marketing in the upcoming MaxLawCon19.

Register to MaxLawCon19, June 6 and 7 in St.Louis.

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Topics:

• New with Smith.ai

  • Smith.ai fast paced
  • Launch of live web chat
  • 24 7 chat pod that backs up live receptionist
  • Same receptionist quality as by phone/Quick and accurate
  • Program answers/Automatic response to website visitors or leads during after hour
  • Good match/Share link to calendar for consultation or payment page
  • After hour chats are free
• New chat feature and possible feature of interest
  • Chat pod
  • Instant real time english-spanish translation
  • Transcript chats/Effective translation with no stalls
• About Maddy’s talk in Chicago - at the time Jim and Tyson in San Diego “Traffic and conversion”
  • “Women in legal Innovation” put on by Above the Law
  • Coast sponsoring reception
  • Going with receptionist/Experience and in hiring team > what is looked for when hiring receptionists
  • Distinguished in hiring
• Hiring process
  • Use AI and automation
  • Initial screening: Hard questions upfront and technical tests/Receptionists work from home
  • Should have systems in place to allow to run software/Fast processors/Good communicators/Compassionate > Higher level of customer service than other jobs
  • Fast processors/Good communicators
  • Need to be compassionate/Higher level of customer service than other jobs/Talking to lawyers

• What makes a successful event for lawyers

  • Fresh and relevant topics
  • Content focused on the business of running a law practice
  • Sharing pinpoints and new discoveries
  • One to one talk down model and more panels/Dialogue on stage/ClEs
  • Actionable and immediate content that can be put into practice right away
  • Actionable steps > “Don’t assume people know how to put in practice what you are talking about conceptually or theoretically”
• Jim’s points
  • > Likes practical over theoretical
  • > Maximum Lawyers don’t do CLEs because of requirements needed
  • > Maximum Lawyers is practical/Comes from people like Maddy that are willing to share what they know
  • Zapier panels
  • Helping people speed up own development/learning from success and mistakes of people before them
• Continuation of What makes a successful event for lawyers
  • Being directed on the Non CLE side/Continuing legal education
  • Gaps people have/Non legal education
  • Tons of CLE content/Non how in the CLE
  • Helping people with their productive, professional and profitable law firm.

• Maddy’s talk

  • Referrals not being a growth strategy
  • Lawyers reliant on this channel/Not approaching strategically
  • Guidance > Help identify how to do referrals better > Make referrals oneself > Explore other channels > Supplement referrals with other strategic growth > Identify base on practice area > Much more opportunity is there for referral base growth
  • Screening process taking bad leads out allows to:Refer to other practices more efficiently, and build relationships and network to generate referrals/Target

Register for the MaxLawCon19!

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