How to Market Your Law Firm Providing Value ft. Andrew Stickel ML118
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In this episode, Jim & Tyson interview Andrew Stickel, owner of Social Firestarter, a marketing agency that works primarily with lawyers. Listen as they discuss different ways to market your law firm and how to differentiate from other law firms.
The beginnings of his digital marketing agency for lawyers
Wanted to start a new company that actually made a difference for lawyers
Had a lot of lawyer contacts
The value of niching down and just specializing on working with lawyers
You get really good on 1 area: “Jack of all trades, master of none”
“All of our clients benefit from all our other clients”
Marketing for lawyers vs other professional services
Most businesses in the world can create offers that are obvious: “2x1”
You got to position yourself to be perceived as the expert
Lawyers who advertise like crazy get more clients that good lawyers
Be different from every other lawyer out there
De-commoditize yourself
Get perceived as an expert
Becoming an expert in law firm marketing
Provide a ton of value for lawyers
Went on camera and talk about topics that lawyers would find interesting about how to market a law firm
Marketing to law firms
Social media
Questions people have, most common problems
Content to help people solve small problems
Become the authority
Ways to differentiate your law firm
Facebook ads
Target the exact kind of people you are looking for
Facebook pixel
Solution style ads, answers to questions
Getting granular
The next level of marketing
Don’t get in your head, just do it
Educate yourself on how things work; facebook ads, groups, pages, etc.
People should stop doing immediately
Relying on 1 source of leads
SEO is getting more competitive
Start doing what other people aren’t doing
Best lawyers are the ones who are open to trying new things and understand that marketing is always evolving
The future:
It’s all about value
Mailing lists
Instagram
The difference between high production videos vs iphone videos
Done is better than perfect
Jim’s hack: Open new Google doc files just typing in docs.new in your browser. Also slides.new or sheets.new
Andrew’s hack: A facebook hack: If you are running facebook ads, if you are a personal injury attorney or a criminal defense attorney, when targeting people, select an actual physical location. For example if you are a personal injury attorney, type in all the hospitals in the area that you serve.
Tyson’s tip: Go to Andy’s Youtube channel. Look at how he names his videos. Look at the art in the videos. Pretty incredible.
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we could bring back maxlawcon I’d be over the moon.
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