The Less Friction You Have, The More Clients You’ll Sign w/ Gary Falkowitz 468
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Gary’s lightbulb moment was when he was working as a personal injury attorney. He quickly realized that smarts didn’t matter as much as how one chooses to run their business.
From there, his knowledge and expertise in the intake arena took off, and he began consulting with law firms.
Gary is now the proud founder of Intake Conversion Experts, LLC, Principal Consultant at Maximum Intake Consulting Inc., Managing Partner at The Falkowitz Law Firm PLLC, and as his kids would attest to, "The Loudest Guy In The Room".
He authored the book, The Complete Guide to Law Firm Intake, which is a great read for all personal injury law firms spending money to generate leads. Gary has also started a coaching program called The Intake Playbook.
In this conversation, Gary shares his story, the truth he teaches to help law firms fix their intake, as well as doing everything you can to sign as many potentially good clients as possible.
2:23 the lightbulb went off
6:48 teaching law firms how to run a business
11:41 that is fantastic
14:17 how much money they're wasting
19:15 this is 100% sales
26:23 make them subject matter experts
30:35 trying to provoke thought
Jim’s Hack: Check out the book Zone to Win: Organizing to Compete in an Age of Disruption by Geoffrey Moore. Established firms and companies need to play offense and defense and maintain their current position while innovating. If you stand still, you’ll get run over!
Gary’s Tip: Take five minutes and call your law firm during off hours to see what the experience is like. Make up a name and use a different phone number.
Tyson’s Tip: Every week pick one thing from your calendar to be removed or delegated. This will help you get to the work you were meant to do.
Amy McGarry
I listen to every podcast, Saturday morning shows, HotSeats, etc. The information and ideas I learn from
each one. I may only receive a nugget of information, or feel encouraged that I am not the only one
going through something.
Harlow law office ltd, 04/21/2022
Jennifer Harlow
The podcast and fb group has been life altering. I always felt like I would never know enough to hang my
own shingle and employ people, but here I am, killing it. Lots of actionable steps for working on mindset,
business (some I had to go outside of law to learn) and really gathering attorneys who are willing to
share and lift up others, as opposed to tearing other attorneys down. I first heard about the podcast on
Ernie the Attorneys podcast and how they were doing amazing stuff. And they continue to do so. Now if
we could bring back maxlawcon I’d be over the moon.
Phil from AMEC, 04/17/2022
AMEC 2022
My name is Phil and I just met Dr. Renee Darko at AMEC Conference. Her energy was radiant and inviting; similar to how it is on the show. Drs Nii and Renee Darko are doing amazing
Psychcvb account, 03/02/2022
Yo Nii
Love the show especially first generation or first in family physicians!! Stories of the hard work, bus rides to prerequisite classes etc.. Digging out of school debt then making
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