Episode 66 ft. Daniel Decker: 5 Law Firm Marketing Mistakes To Avoid
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In this episode, Jim and Tyson interview Daniel Decker founder and CEO of Spotlight Branding. They will go over Daniel’s business, marketing strategies, and a list of 5 marketing mistakes lawyers you should avoid.
http://spotlightbranding.com/: In a nutshell, Spotlight Branding helps lawyers get more referrals, keep business and position themselves as the highly visible and highly credible expert within their niche.
1. Not defining objectives. You have to have an idea of what you are trying to accomplish.
2. No analytics. We have to track our progress.
3. Missing out on low hanging fruit. Focus on the right things!
4. No systems.
5. The shiny object syndrome. Think. Is this a smart investment?
Hacking’s hack: Get up earlier! Getting up earlier you’ll have some extra time to think and reflect and start your day better.
Daniel’s tip: Boomerang for Gmail. Boomerang allows you to schedule messages to be sent or returned at a later date. Write a message now, send it whenever, even if you're not online. Track messages to make sure you hear back, and schedule reminders right inside Gmail. Know whether your email got read with cross-platform read receipts. Free yourself from constant interruptions using Inbox Pause, while still getting notified about the emails that matter.
Convincing people to give you what you want is an art form that takes charisma and confidence. But no great pitchman achieves success based on those qualiÂties alone. The good ones make themselves great with practice and discipline, mastering a series of skills that Sullivan dubs the ten "Pitch Powers." These are essenÂtial techniques he's learned in more than twenty-five years "on the joint" (that's pitchman-speak for the area where you're selling).
Amy McGarry
I listen to every podcast, Saturday morning shows, HotSeats, etc. The information and ideas I learn from
each one. I may only receive a nugget of information, or feel encouraged that I am not the only one
going through something.
Harlow law office ltd, 04/21/2022
Jennifer Harlow
The podcast and fb group has been life altering. I always felt like I would never know enough to hang my
own shingle and employ people, but here I am, killing it. Lots of actionable steps for working on mindset,
business (some I had to go outside of law to learn) and really gathering attorneys who are willing to
share and lift up others, as opposed to tearing other attorneys down. I first heard about the podcast on
Ernie the Attorneys podcast and how they were doing amazing stuff. And they continue to do so. Now if
we could bring back maxlawcon I’d be over the moon.
Phil from AMEC, 04/17/2022
AMEC 2022
My name is Phil and I just met Dr. Renee Darko at AMEC Conference. Her energy was radiant and inviting; similar to how it is on the show. Drs Nii and Renee Darko are doing amazing
Psychcvb account, 03/02/2022
Yo Nii
Love the show especially first generation or first in family physicians!! Stories of the hard work, bus rides to prerequisite classes etc.. Digging out of school debt then making
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Are you looking for a way to streamline your law firm’s efficiency with claims? In this episode of the Maximum Lawyer podcast, Becca Eberhart chats with Jim Andrews about his innovative platform, Precedent, which aims to improve the efficiency of attorney-handled claims.
Are you a lawyer who is looking for a new way to improve your marketing capabilities? In this engaging episode of the Maximum Lawyer Podcast, Jim and Tyson delve into the world of digital marketing with expert Julie Chanel where they discuss success in building sales funnels.
Do you struggle with keeping realistic expectations? In this episode of the Maximum Lawyer Podcast, Tyson and Jim share their insights on unbridled optimism and how it relates to the field of law.
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