Episode 22 ft. Lee Rosen: Rules for Passing on a Marketing Tactic
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Nowadays, Marketing can be found in so many forms and be applied in so many ways that it is really important to have some criteria and pick the things and strategies that really make sense from a marketing standpoint.
In this episode, Jim, Tyson and Lee Rosen go through a list of marketing rules and tactics you should avoid when running your own law firm.
1. Sometimes you are already doing enough and the thing that you are doing have a lot of potential to grow. You need to go deeper, not broader. Stick to what you are good at and what’s working You are already doing plenty, just keep going with that, don’t add something new to the mix.
2. You ought to pass on a marketing tactic if you don’t understand it. Do not put money on the line for things you don’t understand.
3. Feel it in your guts. If you feel a tactic it’s not for you, then it’s not for you. DON’T DO IT. You ought to be excited and energized about any marketing idea you are considering.
4. Don’t do the marketing tactic because somebody else is doing it. Pick your own tactic, the one that works for you.
5. Don’t do things that don’t work. If you are being pitched on a tactic and there is no evidence that it works, don’t believe it works just because this company is still pitching it to you.Get references, real life lawyers. Don’t buy it unless the vendor can prove to you that it actually works.
6. You don’t trust the vendor: STAY AWAY. Trust your instincts.
7. Commitment. There is no reason in the world we live in today, to sign a 1, 2 or 3 year deal. The things that today work best for us, involve no commitment.
8. Ethics. Beware of unethical tactics.
9. Expensive tactic. Today, we can market our practices on a small budget.
There are incredible possibilities!
Lee’s Tip: An A.I. (artificial inteligence) personal assistant: https://x.ai/
It provides you with an artificially intelligent bot that helps you with scheduling meetings!
Another A.I. personal assistant but for travelling: https://pana.com/
Amy McGarry
I listen to every podcast, Saturday morning shows, HotSeats, etc. The information and ideas I learn from
each one. I may only receive a nugget of information, or feel encouraged that I am not the only one
going through something.
Harlow law office ltd, 04/21/2022
Jennifer Harlow
The podcast and fb group has been life altering. I always felt like I would never know enough to hang my
own shingle and employ people, but here I am, killing it. Lots of actionable steps for working on mindset,
business (some I had to go outside of law to learn) and really gathering attorneys who are willing to
share and lift up others, as opposed to tearing other attorneys down. I first heard about the podcast on
Ernie the Attorneys podcast and how they were doing amazing stuff. And they continue to do so. Now if
we could bring back maxlawcon I’d be over the moon.
Phil from AMEC, 04/17/2022
AMEC 2022
My name is Phil and I just met Dr. Renee Darko at AMEC Conference. Her energy was radiant and inviting; similar to how it is on the show. Drs Nii and Renee Darko are doing amazing
Psychcvb account, 03/02/2022
Yo Nii
Love the show especially first generation or first in family physicians!! Stories of the hard work, bus rides to prerequisite classes etc.. Digging out of school debt then making
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