How can you get good publicity relatively easy and cheap to help your business.

In this episode, Jim and Tyson will go through a list of 6 strategies to get good and relatively easy and cheap publicity.

1. Reach out to reporters and develop a relationship before you need a story put out there.
2. Support a cause. REALLY support it.
3. Write a book.
4. Start a podcast!
5. Issue press releases.
6. Do a CLE!
And there’s a BONUS!

KEEP HUSTLING. Keep doing things, keep meeting people, keep marketing, keep networking; KEEP DOING!

Hacking’s Hack: A podcast. Perpetual Traffic. Mostly devoted to social media strategies and advertising. Check it out: http://www.digitalmarketer.com/podcast/

Tyson’s Tip: An app. Lucidchart. Diagram things very easily. Easy to use. https://www.lucidchart.com

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson will talk about client’s perspective. What clients see and hear about your firm and how they perceive it is essential to build a successful law business.

We, as attorneys and business owners, could benefit from spending a little bit of time brainstorming on how to make the whole experience of working with us memorable in a good way. Exceed expectations and benefit from it. Get referrals from satisfied clients.

Hacking’s Hack: This Blog. http://sethgodin.typepad.com/. Fantastic.

Tyson’s Tip: Simple. Sit down and break you practice into stages or phases from start to finish. Everything can be broken down into stages. Write it out, from point A to Point B, map it out. This is gonna show you deficiencies in your practice.

BONUS: Don’t get too fancy with your blogs. Just put something out there. Something simple.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson challenge each other on improving different aspects of their practice, and will talk out loud about the things that they’re struggling with.

Jim is hiring a new employee and realized he has no plan for it; he has no on-boarding process for this new attorney. Tyson has a system for this, and he will help Jim with his struggle with great ideas and good advice.

https://www.infusionsoft.com/

Tyson’s been wanting to do for a really long time is a Newsletter, he’s been struggling with taking the time to do it and how to do it. Jim writes a great Newsletter and has really good advice for him! Also, Tyson’s been putting together a book for the last 2 years now, and he needs help…

Hacking’s Hack: Get a trainer! Do some exercise, it will make you feel good... And work better.

Tyson’s Tip: Give Gratitud. Better in the morning; it changes the way you start your day. Write down 3 things that you are thankful for. And go from there.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Craig Goldenfarb. He explains us how having a business mindset and creating structures and systems is key to growing a successful firm.

"You can really maximize your scale and reproduce departments if you systematize most things in your office."

Craig's system that he could not live without is his "employee recognition system": a structuralized procedure for making sure that all 50 people in his office feel cared for.

"The way I treat my people is the one system that's most important to me."

The marketing system that Craig thinks you should start doing today: Have lunch every day with someone who can help your business on a personal or professional level. You got to have interpersonal relationships.

Hacking's Double Hack:

1. You should go to the 7 Figure Attorney Summit.
http://www.sevenfigureattorney.com/

Register NOW!

2. A book. Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it), by Salim Ismail.

Tyson's Tip: Invest yourself. Masterminds, CLE's, Events like the one Craig is hosting. Invest in your future.

Craig's Tip: Time Block. Use time efficiently. If you can be disciplined enough to devote 2 hours a week to business stuff, you'll be a success.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode Jim and Tyson interview personal injury attorney Gary Burger. They will go through his process of breaking up from an old partner and going solo, and how marketing strategies helped him along the way.

Lawyers! Sign up for the Maximum Lawyer Conference!
http://maxlawcon.maximumlawyer.com/

Gary Burger is a partner at Burger Law and heads the Civil Litigation Group. Gary devotes his practice to helping injury victims and their families, providing financial recovery and protecting the future of those injured, and making our community safer through advocacy and volunteer work.

https://www.linkedin.com/in/gary-burger-393a2011/

“I used what happened with my old breakup on going into this new firm; I took that energy and used it into the direction that I wanted it to go… Embrace change”.

Gary’s biggest advice when splitting from a partner:
Sit down and write down your marketing plan. Read some marketing books, there’s a lot of good stuff out there. Form a plan, execute it and take step by step at a time.
“A journey of a thousand miles begins with a single step”

Tyson’s Tip: BestSelf The Self Journal - Day Planner Goal Setting System
ROADMAP YOUR LIFE: Goals are meaningless without a plan on how to achieve them. SELF Journal helps you create a road map toward the life you want by helping you define your goals and then creating a road map to reach them.

Hacking’s Hack: An app, WAZE. A GPS-based geographical navigation application program. It works on smartphones and tablets with GPS support and provides turn-by-turn information and user-submitted travel times and route details, downloading location-dependent information over mobile networks.

Gary’s Tip: Go home and be with your family. And work after your kids go to bed.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Are you? Because your systems are gonna be tested at their weakest and busiest point.

In this episode Tyson interviews Jim about his immigration practice and go through the importance of being ready and having effective systems during busy and difficult times. Great lessons and huge takeaways!

“It has suddenly become cool to be an immigration lawyer in America”

“There times when you become part of the spotlight, or your practice area becomes highlighted or in the public eye…you have to be ready for situations like this”

Hacking’s Hack: https://unroll.me/. Instantly see a list of all your subscription emails. Unsubscribe easily from whatever you don’t want. It’s great!

Tyson’s Tip: The Mevo Camera! It is phenomenal!
Edit video on the fly.Stream live or share later.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.