In this episode, Jim and Tyson will go over a list of 5 good ways you can market through social easily and with great results.

1. Announcements. Get the word out on Facebook with Facebook Live. Everybody is on Facebook!
2. Giveaways. A good way of collecting leads and good publicity.
3. Expanding your network: Twitter and LinkedIn!
4. Researching your prospects; through social media!
5. Ads. Facebook, Twitter and Instagram have ads. Test your market, it is really cheap!

Listen to the Bonus!

Hacking’s hack: An episode from I Love Marketing and a book! http://ilovemarketing.com/podcasts/
http://ilovemarketing.com/miracles-are-possible-you-are-the-one-kute-blackson/
The Book: You Are The One: A Bold Adventure in Finding Purpose, Discovering the Real You, and Loving Fully Hardcover – June 7, 2016
by Kute Blackson

Tyson’s tip: http://www.cyfe.com/ All-In-One Online Business Dashboard
Social media, analytics, marketing, sales, support, infrastructure... monitor everything!
A great way to have all of your services in one place!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson will talk about Google My Business and will go through a list of great tips that will help you improve your SEO!

Hacking’s hack: Use the word “Lawyer” whenever describing your business on the web (for SEO purposes)! People search for that word instead of “Attorney”

Tyson’s tip: https://www.yourprimer.com/
Primer is a fast, easy way to learn new business and digital marketing skills. You can take our interactive lessons whenever you have 5 minutes free.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson will look back on some of the episodes that they’ve had, talk about the things that they’ve learned running the podcast and where do they see things headed in the future.

Hacking’s hack: Video Fruit by Bryan Harris. http://videofruit.com/
It teaches you how to get attention and how to build your email list. Awesome tools, check it out.

Tyson’s tip: https://gazelles.com/
All about strategies and planification.

Scaling Up - How a Few Companies Make It…and Why the Rest Don't

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You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Stuart Bell, on of the co-founders of 90minutebooks.com; a process that allows you to get a book produced professionally in 90 minutes. They will talk about how it works and how it can help your business!

www.90minutebooks.com

90minutebooks is a marketing organization dedicated to helping you make invisible leads visible by capturing your unique message in the pages of a book. Whether you're looking to develop new business, nurture relationships with people you already engage or open doors previously stuck closed, your book is one of your greatest assets.

https://uk.linkedin.com/in/mrstuartbell

Here’s Stuart’s podcast: https://www.90minutebooks.com/podcast/

Stuart recorded a follow up to go through the more specific parts of the mind map we didn’t get chance to cover. Some great info there for anyone looking to do this themselves. It should add some real value to anyone who’s interested.

It’s up at www.90minutebooks.com/ml

Hacking’s hack: GARY VAYNERCHUK has changed his podcast! Check it out! https://www.garyvaynerchuk.com/podcast/ Very motivational stuff!

Tyson’s tip: Outsourcing/Delegation. Tyson has been outsourcing his medical record summaries and this has helped him a lot! He found this assistance through Upwork!

Stuart’s suggestion: www.noodlesoft.com, this is on machine automation (mac only unfortunately). It as a level of local file manipulation that ties in with Zapier (move files locally & then end up in a monitored Zapier folder to trigger other things).

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson will go through 3 different topics. First, an upsetting article about how prominent suicide actually is amongst lawyers. Then, a real life example about how it is not a good idea to have all your eggs in the same basket, and finally, an awesome tip on how to increase your Google reviews.

Hacking’s hack: Also a book. “Oversubscribed: How to Get People Lining Up to Do Business with You”, by Daniel Priestley. About how to build a man in your firm.

Tyson’s tip: A book. “The 48 Laws of Power” by Robert Greene. It teaches rules of power and manipulation. Very interesting.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson will go through a list of 4 thoughts about when it comes to being a lawyer, a legal marketer and running your own firm.

1. Believe that you are the one for the job. Believe in you. This mindset will help you get things done. “The Ownership Mindset”.
2. Think of your clients as the one and only person. Then automate and delegate to accomplish that level of service from one person to another.
3. If you do it once, you should automate it.
4. If it works one, you can replicate it… If you can get your message out there to the right person, you can grow your firm as big as possible.

Hacking’s hack: Great blog post from our friend, John Fisher. “Why email sucks!”
http://ultimateinjurylaw.com/blog/?doing_wp_cron=1496790122.0019700527191162109375

Tyson’s tip: “Google my business app” - A great app to keep your business rated and up to date on the web and keep on gaining clients!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview JoAnn Holmes, an intellectual property and commercial agreement attorney who runs her own law firm. They will go through her process of going solo, lessons learned, and as always, advice and tips for the ones taking the leap and going solo!

About Jo:
Jo is adept in distilling complex information into understandable, result-driven and pragmatic advice for clients. Having practiced law for 17 years, her career began in the Tech & Intellectual Property practice group of Troutman Sanders, a prominent Atlanta law firm. There, she successfully represented a gamut of clients, from start-ups to Fortune 100 companies.

Moving in-house, Jo served on business management and legal teams in senior leadership roles for both public and private international manufacturing companies. Jo is well accomplished in both negotiating sophisticated domestic and international commercial contracts, as well as resolving high dollar disputes cost effectively. She's managed global IP portfolios, and negotiated licenses for businesses with products in over 70 countries.

http://www.holmesatlaw.com/

https://www.linkedin.com/in/joannholmes

Hacking’s hack: A simple Hack. Keep your downloads folder clean and in order. You will find your files really easy!

JoAnn’s Tip: https://www.ycombinator.com/. How To Start a Startup. A goldmine of information. https://startupclass.co/

Tyson’s tip: An app. https://www.youmail.com/.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Thom Singer, a sales and marketing expert and a professional speaker. They will discuss marketing tactics for attorneys running their own law firms and how being a great speaker can improve your business. Trial lawyers! This episode is for you!

Thom begun his career working in a financial printing firm; selling to big lawyers and big corporate law firms. One of these firms brought him in to become their marketing person, so he got to know the law business really well. 4 years later, Thom became a solopreneur, making people shift how they think about their marketing.

http://thomsinger.com/
Listen to Thom’s podcast! Cool Things Entrepreneurs Do with Thom Singer: http://thomsinger.com/podcast/

“The practice of law, is a business…”

Three letters that will really help you excel when it comes to selling: L. A. W.

L is for Lawyers: So much of the business comes from referrals from other lawyers…

A is for Analytics: We live in a world that is data driven. Where are your leads coming from?...

W is for Wisdom: Knowledge. Experience. Understanding. Common sense. Insight.

“Don’t go to a networking event thinking I wonder if I can get a lead, go to a networking event saying I wonder who I can give a lead to that will lead to real business…”

Thom’s Tip: Go old school. Send a handwritten note. Every week. It will improve your relations and you will grow your reputation.

Hacking’s hack: A Thom’s podcast episode. https://thomsinger.com

Tyson’s tip: If you use WordPress… Visual Composer. Easy to use. Great results.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson will explain and discuss why is it so important to introduce personal stories in your firm’s marketing strategy. Also, they will go through some examples of how you can do it.

Personal stories let clients get to know you and connect better. This will make them feel closer to you and trust you more. This episode is full of great stories and example from Tyson and Jim that will make you laugh and will inspire you to apply new strategies to your marketing. HUGE TAKEAWAYS!

You should get:
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Paperback – May 27, 2008
by Chet Holmes
https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158

Hacking’s hack: A book. Get more connected to yourself. Meditate. The Surrender Experiment: My Journey Into Life's Perfection by Michael A. Singer

Tyson’s tip: https://www.tableau.com/
Tableau helps the world’s largest organizations unleash the power of their most valuable assets: their data and their people.
Read more at https://www.tableau.com/#AIOvVaBIiIFoXxaW.99

Have you used it? Please let us know what you think!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.