In this episode, Jim and Tyson challenge each other on improving different aspects of their practice, and will talk out loud about the things that they’re struggling with.

Jim is hiring a new employee and realized he has no plan for it; he has no on-boarding process for this new attorney. Tyson has a system for this, and he will help Jim with his struggle with great ideas and good advice.

https://www.infusionsoft.com/

Tyson’s been wanting to do for a really long time is a Newsletter, he’s been struggling with taking the time to do it and how to do it. Jim writes a great Newsletter and has really good advice for him! Also, Tyson’s been putting together a book for the last 2 years now, and he needs help…

Hacking’s Hack: Get a trainer! Do some exercise, it will make you feel good... And work better.

Tyson’s Tip: Give Gratitud. Better in the morning; it changes the way you start your day. Write down 3 things that you are thankful for. And go from there.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Craig Goldenfarb. He explains us how having a business mindset and creating structures and systems is key to growing a successful firm.

"You can really maximize your scale and reproduce departments if you systematize most things in your office."

Craig's system that he could not live without is his "employee recognition system": a structuralized procedure for making sure that all 50 people in his office feel cared for.

"The way I treat my people is the one system that's most important to me."

The marketing system that Craig thinks you should start doing today: Have lunch every day with someone who can help your business on a personal or professional level. You got to have interpersonal relationships.

Hacking's Double Hack:

1. You should go to the 7 Figure Attorney Summit.
http://www.sevenfigureattorney.com/

Register NOW!

2. A book. Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it), by Salim Ismail.

Tyson's Tip: Invest yourself. Masterminds, CLE's, Events like the one Craig is hosting. Invest in your future.

Craig's Tip: Time Block. Use time efficiently. If you can be disciplined enough to devote 2 hours a week to business stuff, you'll be a success.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode Jim and Tyson interview personal injury attorney Gary Burger. They will go through his process of breaking up from an old partner and going solo, and how marketing strategies helped him along the way.

Lawyers! Sign up for the Maximum Lawyer Conference!
http://maxlawcon.maximumlawyer.com/

Gary Burger is a partner at Burger Law and heads the Civil Litigation Group. Gary devotes his practice to helping injury victims and their families, providing financial recovery and protecting the future of those injured, and making our community safer through advocacy and volunteer work.

https://www.linkedin.com/in/gary-burger-393a2011/

“I used what happened with my old breakup on going into this new firm; I took that energy and used it into the direction that I wanted it to go… Embrace change”.

Gary’s biggest advice when splitting from a partner:
Sit down and write down your marketing plan. Read some marketing books, there’s a lot of good stuff out there. Form a plan, execute it and take step by step at a time.
“A journey of a thousand miles begins with a single step”

Tyson’s Tip: BestSelf The Self Journal - Day Planner Goal Setting System
ROADMAP YOUR LIFE: Goals are meaningless without a plan on how to achieve them. SELF Journal helps you create a road map toward the life you want by helping you define your goals and then creating a road map to reach them.

Hacking’s Hack: An app, WAZE. A GPS-based geographical navigation application program. It works on smartphones and tablets with GPS support and provides turn-by-turn information and user-submitted travel times and route details, downloading location-dependent information over mobile networks.

Gary’s Tip: Go home and be with your family. And work after your kids go to bed.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Are you? Because your systems are gonna be tested at their weakest and busiest point.

In this episode Tyson interviews Jim about his immigration practice and go through the importance of being ready and having effective systems during busy and difficult times. Great lessons and huge takeaways!

“It has suddenly become cool to be an immigration lawyer in America”

“There times when you become part of the spotlight, or your practice area becomes highlighted or in the public eye…you have to be ready for situations like this”

Hacking’s Hack: https://unroll.me/. Instantly see a list of all your subscription emails. Unsubscribe easily from whatever you don’t want. It’s great!

Tyson’s Tip: The Mevo Camera! It is phenomenal!
Edit video on the fly.Stream live or share later.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson choose a random city and practice area and run the search on the google to see what comes up. Then they give their thoughts on the firm's website from a marketing standpoint. Great episode.

Jim and Tyson are both huge fans of the “I Love Marketing Podcast”, and in one of their episodes, “Yellowpages Roulette”, they do something like this but using the Yellow Pages.

Random location and practice area: Sacramento, California - Bankruptcy.

1st Case Study: http://www.sacramentobankruptcy.com/
2nd Case Study: http://www.sacramentobankruptcyattorneys.com/

- Content
- Layout
- Design
- Lead magnets
- Information
- and more!

Both case studies have lots of pros and cons, lessons and huge take aways! What are your thoughts about them? Please comment!

Hacking’s Hack: From Google Hangouts you can make calls! If you are a user of Google Hangouts, calls are really easy to make!

Tyson’s Tip: A book. “Tribes: We Need You to Lead Us” by Seth Godin.
It’s great! About building communities and being part of them.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

One of the things of growing a firm; it’s like raising a kid, it’s like an organic thing; it’s alive.

In this episode Jim and Tyson interview Attorney Mike Campbell and go through the issues of running and growing your own law firm.

Mike Campbell graduated from the University of Missouri in 2011 and after working as an attorney for other lawyers for a couple years, he decided to take the leap and open a solo practice. He runs his own law firm since 2015. http://mikecampbelllaw.com/

Staffing
Should I hire someone?
Major issue for Mike. As the firm grows, more work needs to be done, and if you want to keep on making a good job with clients and results, you’ll need to eliminate, delegate and/or automate. If your systems are in place, sometimes the only way is staffing, and having people working for you is not easy.

What are we doing well? What should we do better? And what we should stop doing?

Tyson’s Tip: A podcast; “How I Built This”. http://www.npr.org/podcasts/510313/how-i-built-this
It is awesome. They bring on people with established businesses to talk about how they built their companies.

Hacking’s Hack: Believe it or not, an INK PEN. Write down your tasks and things to remember, you will be more effective.

Mike’s Tip: Ring Central. https://www.ringcentral.com/
A web based app, a cloud service. An online office. Lots of great tools, check it out.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Are you taking your solo lawyer practice seriously?

The 5 signs that you are not taking your solo lawyer thing seriously

1. You answer your own phone.

• It telegraphs to potential clients that you’re really not that busy.
• It telegraphs that you don’t have enough business going on to be able to support someone answering your phone.
• It demonstrates you are sort of desperate for the call.
• It keeps you from doing good work. It distracts you.
• It is a lack of time management.
• Clients are expecting a receptionist. It’s more professional.

2. You have a non professional email account.

• You need to look professional. Be professional.

3. You meet with potential clients at Starbucks or Panera.

• It telegraphs you are small potatoes, and that you don’t make enough money to spend money on an office, or you don’t care enough.
• You need an office. Because of what it represents, because of the privacy.

4. You lower your fee when pressured by a potential client.

• Set a fee which is fair to you and fair to your client.
• You don’t wanna be dealing with client who are looking for the lowest cost denominator.
• It telegraphs to clients that we as lawyers will fold to others when dealing with another attorney or the government.
• It sets the tone for the relationship. Clients could end up bossing you around.
• People are smart, they are gonna try to get the best deal possible.

5. You offer many practice areas in your website.

• This telegraphs that you will do anything.
• It shows you don’t have the systems nor the expertise built out to handle a particular matter.
• How can you target with so many practice areas!?

Hacking’s Hack: Don’t work at home, work in the office. Stop looking at your phone, emails, to-dos, etc once you get out of the office. This will give you time to be with yourself and your family. Read books. Spend quality time with your kids.

Tyson’s Tip: The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. By Chet Holmes. Portfolio; Reprint edition (May 27, 2008). The best book on how to run your business.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Add value to your practice.

In this episode, Tyson and Jim talk about the advantages of internalizing concepts from other industries to make your own practice better.

When you see something in another industry, instead of having a closed mindset,look at it, play around with it and see how you can internalize it and make it something you can use in your own practice.

Learn from other industries, look for ideas to make you practice grow. There are many ways of doing it. Mastermind, Podcasts, Magazines.

Take advantage from actual technologies, social networks, events, webinars, seminars. Improvise, try new things. There’s just an unlimited list of ideas you can get from other industries, and all you have to do is think about how you can apply it to your practice area. If you can, use it. If you can’t, then don’t use it. Simple.

Hacking’s Hack: A website: https://ifttt.com/. You can set up rules and things that happen after certain events. Automate.

Tyson’s Tip: The Ultimate Sales Letter: Attract New Customers. Boost Your Sales. by Dan S. Kennedy (Adams Media; 3 edition (February 20, 2006)).

Basics of how to write a sales letter. You can do it as an email and as an actual letter. Marketing.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.