Hacking´s Hack: Go on and listen to Dean Jackson and Joe Polish talk about marketing in their podcast – http://ilovemarketing.com/
Go back and start from the beginning, there are lots of great podcasts about marketing!
Before unit, during unit, and after unit: you come upon them at different stages of your project. Learn how to manage them.
Tyson´s Tip: Basic, but elemental: The Top Five.
Every day you should write 5 things to be done. The same with your week. At the end of the day and the week they must be done. Small tasks are just fine, but write them done and get them done, this will keep you moving forward. Green pen for the completed tasks, and red for the non completed. You will hate to take out that red pen!
Tyson´s Tip: Communication with your team, it´s important. Slack. www.slack.com
You can share everything and keep your communication in ONE place. It´s free.
Hacking´s Hack: The E-Myth Revisited, by Michael E. Gerber.
How to think about your business. Entrepreneur + Manager + Tactician. Learn how to balance your focus.
Hackings Hack: Built to Sell: Creating a Business That Can Thrive Without You (John Warrillow, Penguin, 2013)
Great book for lawyers to read and to think about as they start building their practice.
Tysons Tip: UpWork.
You can hire all kinds of assistants. It saves you a lot of money and it gets things done. Your firm running 24hrs.
Zig Ziglar’s podcast. https://www.ziglar.com/
Automobile University. You can learn and listen in your car as you commute or travel.
Get the most out of everything. Maximize.
The Go-Giver: A Little Story About a Powerful Business Idea (Bob Burg, John David Mann, Penguin UK, 25 feb. 2010).
You give more to referral partners, to your clients, you give and you receive. A simple book, it breaks things down for you with 5 principles.
Tyson’s Tip: Slack. https://slack.com/
An app for mobile and desktop to communicate with your team. It’s free. You can share and coordinate everything.
Hacking’s Hack: A simple Hour Glass (or 50 minutes) to FOCUS.
Shut down everything that distracts you and just work for 50 minutes. Then take 10 minutes to stretch, walk, talk with your employees.
Hacking’s Hack: The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. By Chet Holmes. Portfolio; Reprint edition (May 27, 2008)
Practical advice on bringing in business. Systems. Maximizing. Client retention and obtaining efforts. Go on and listen to it in your car!
Tyson’s Tip: The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months. By Brian P. Moran and Michael Lennington. Wiley; 1 edition (May 20, 2013)
Breaking your year into 12 weeks at a time and stop thinking annually. You get more done. Goal Setting.
Basic Setup for Recording Video:
- Video Camera (1080p, microphone input jack)
- Microphone (to the camera)
- Set of lights (You can learn how to in Youtube)
- Green Screen (Optional; If you want to overlay a firm logo digitally)
Secrets of Lawyer Video Marketing in the Age of YouTube, by Gerry Oginski. Word Association (April 17, 2012)
Great book. It guides you through all the video production process; what to do and not to do. And it makes it easy.
He teaches you to use Youtube through Youtube. Lot of practical tips.
Book mentioned during the episode: Influence: The Psychology of Persuasion, by Robert B. Cialdini. Harper Business; Revised edition (December 26, 2006)
Hacking’s Hack: https://overcast.fm/. Free app. Pretty interface, but more importantly, the player will delete the spaces between when people are talking. This feature will shorten up the podcast if you are short of time. Another thing, it will boost the audio of the speaker.
Tyson’s Tip: https://hootsuite.com/. An app that allows you to schedule up all of your social media network posts.Very easy to use and it saves a lot of time.
Be careful of how many posts you schedule and when you do it. A lot of scheduled posts loose the “original and live” feel of a content. There are some kind of posts that work great with an auto schedule, others don’t.
Hacking’s Hack: New podcast: “More Cheese, Less Whiskers”: https://itunes.apple.com/us/podcast/more-cheese-less-whiskers/id1135262567?mt=2
Tyson’s Tip: https://www.purechat.com/
$20 a month to manage your web chats, web questions, etc. You can link it with InfusionSoft: https://www.infusionsoft.com/.
Hacking’s Hack: A podcast and a blog: http://www.lessdoing.com/, dedicated to outsourcing and finding people to do tasks for you and to make your life more automated. More optimized.
Tyson’s Tip: Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials), by Jim Collins and Jerry I. Porras. (Harper Collins Publ. USA, July 1st 2004)
Hacking’s Hack: A website: https://ifttt.com/. You can set up rules and things that happen after certain events. Automate.
Tyson’s Tip: The Ultimate Sales Letter: Attract New Customers. Boost Your Sales. by Dan S. Kennedy (Adams Media; 3 edition (February 20, 2006)).
Basics of how to write a sales letter. You can do it as an email and as an actual letter. Marketing.
Tyson’s Tip: Infusionsoft. https://www.infusionsoft.com/. Sales and marketing automation software built exclusively for small business success.
Learn the ins and outs of Infusionsoft: http://www.monkeypodmarketing.com/
Hacking’s Hack: A Chrome extension for Google Mail. It allows you to compose while hiding all your inbox. Protect your focus. https://inboxwhenready.org/
Tyson’s Tip: HyFy, Also a Chrome extension. It’s free and it records your chrome tab and your voice. http://www.hyfy.io/
Hacking’s Hack: Just Mercy: A Story of Justice and Redemption by Bryan Stevenson. Spiegel & Grau; Reprint edition (August 18, 2015).
Tyson’s Tip: If you wanna do something, go do it. Jump in, take risks.
Hacking’s Hack: Don’t work at home, work in the office. Stop looking at your phone, emails, to-dos, etc once you get out of the office. This will give you time to be with yourself and your family. Read books. Spend quality time with your kids.
Tyson’s Tip: The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. By Chet Holmes. Portfolio; Reprint edition (May 27, 2008). The best book on how to run your business.
Jill’s Hack: Set up your expenses to be predictable. You can set up most of your utilities on budget billing, and anything that you can get to be the same amount every month and set up those plans can really help predict expenses and keep things static for you.
Tyson’s Tip: https://www.libsyn.com/ Libsyn provides everything your podcast needs: publishing tools, media hosting and delivery, RSS for iTunes, a Web Site, Stats, Advertising Programs, Premium Content , Apps for Apple, Android & Windows devices.
Hacking’s Hack: http://mastermindexperience.com/. The Mastermind Experience is a private event capped at 15 lawyers, so you’ll focus on working only with those who want to grow. You’ll have multiple opportunities during the day to meet everyone at the Mastermind Experience and focus on how you can help them, and how they can help you.
Hacking’s Hack: A podcast from Seth Godin. www.buildingnewlaw.ca/about/. It’s on iTunes.
Tyson’s Tip: An app; Spoil. You can send gifts the same day. Check it out! https://www.spoil.co/. The Simplest Way to Give Beautiful gifts, delivered same-day, anywhere in the US.
Hacking’s Hack: http://sproutsocial.com/. Social Media Management Made Easy. Sprout’s collaborative platform ensures smarter, faster and more efficient social communications.
Tyson’s Tip: The Inc Magazine App. http://www.inc.com/. A great and easy app to use. Up to date marketing trends, business advice. Really cool.
Tyson’s Tip: A podcast; “How I Built This”. http://www.npr.org/podcasts/510313/how-i-built-this
It is awesome. They bring on people with established businesses to talk about how they built their companies.
Hacking’s Hack: Believe it or not, an INK PEN. Write down your tasks and things to remember, you will be more effective.
Mike’s Tip: Ring Central. https://www.ringcentral.com/
A web based app, a cloud service. An online office. Lots of great tools, check it out.
Hacking’s Hack: An amazing book: “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk, HarperBusiness; 1 edition (November 26, 2013). It goes through all the ways you can communicate in social media but most importantly it stands for the proposition that you have to give value and then ask for someone to hire you or buy you something.
Tyson’s Tip: A book: “Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change“ by Jeremy Gutsche, Avery (September 1, 2009). It really simplifies how to exploit chaos in any environment, any economy.
Hacking’s Hack: A book, and it’s a little bit dated in the marketing message: it’s pre internet, but all the same principles apply.
“Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition” by Jay Abraham, St. Martin’s Griffin; 1st edition (October 12, 2001).
It’s fantastic, it’ll give lots of ideas.
Tyson’s Tip: Actually, a tip! The “if when, then principle”. If you wanna stop doing something, or if you wanna achieve something in your life, one of the most effective ways of doing it is getting in the mind set where when something happens, then you do something that is healthier, better, or improves you in some way.
From the book: “Influence: The Psychology of Persuasion, Revised Edition” by by Robert B. Cialdini, Harper Business; Revised edition (December 26, 2006).
Hacking’s Hack: An app: Google Keep. https://www.google.com/keep/
Screenshots, tasks, notes, you name it.
Tyson’s Tip: iPhone app: Chartistic. https://itunes.apple.com/us/app/charting-app-chartistic/id1127272574?mt=8
It allows you to easily create charts from your phone.
Lee’s Tip: An A.I. (artificial inteligence) personal assistant: https://x.ai/
It provides you with an artificially intelligent bot that helps you with scheduling meetings!
Another A.I. personal assistant but for travelling: https://pana.com/
A gift from Lee! https://divorcediscourse.com/ri/get-rosens-rules/
Randall’s Tip: You need to stand a lot of time on https://lawyerist.com/ reading a lot of articles. Free information for people who want to go solo.
Hacking’s Hack: Google Sites. It allows you to build internal or external facing websites, and you can use it as an intranet. Very easy to use!
Tyson’s Tip: A book; “What to Do When it’s Your Turn (and it’s Always Your Turn)” by Seth Godin. The Domino Project; 1st edition (December 1, 2014).
Seth’s Tip: 99 Designs. https://99designs.com
A great way to start. Design websites, cards, letterhead. It’s really fun and easy. Check it out!
Tyson’s Tip: A book. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D. Simon & Schuster (September 6, 2016)
“Getting someone to make their decision before you even ask them the question.”
Hacking’s Hack. Facebook Groups.
Interact with people with common interests. Clients. Stay in touch.
Hacking’s Hack: 10 minutes of reading every day.
You can read a business or an entrepreneurship book in the mornings for example. It will help you focus and keep you motivated.
Possible book: “Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers” by Tim Ferris. Houghton Mifflin Harcourt (December 6, 2016).
John’s Tip: https://www.indeed.com/. An excellent platform for hiring new employees.
Tyson’s Tip: A book. “Abundance: The Future Is Better Than You Think” by Peter H. Diamandis. Free Press; Reprint edition (September 23, 2014)
Hacking’s Hack: A book: Shoe Dog: “A Memoir by the Creator of Nike” by Phil Knight.
Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
He is one of us.
Tyson’s Tip: http://www.chetholmes.com/. You’ll really dig deep into your business.
Read the book first. “The Ultimate Sales Machine”.
Hacking’s Hack: A legal keyboard! Check it out! Specially designed for lawyers!
Found it in: http://www.lawsitesblog.com/2017/01/video-unboxing-using-legalboard.html
Tyson’s Tip: A cool book to read: Sapiens: “A Brief History of Humankind” by Yuval Noah Harari.
Tyson’s Tip: A book. “The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)” by Hal Elrod.
A lot of good takeaways.
Hacking’s Hack: A book. “Grit: The Power of Passion and Perseverance” by Angela Duckworth.
Hacking’s Hack: From Google Hangouts you can make calls! If you are a user of Google Hangouts, calls are really easy to make!
Tyson’s Tip: A book. “Tribes: We Need You to Lead Us” by Seth Godin.
It’s great! About building communities and being part of them.
Hacking’s Hack: https://unroll.me/. Instantly see a list of all your subscription emails. Unsubscribe easily from whatever you don’t want. It’s great!
Tyson’s Tip: The Mevo Camera! It is phenomenal!
Edit video on the fly.Stream live or share later.
Tyson’s Tip: BestSelf The Self Journal – Day Planner Goal Setting System
ROADMAP YOUR LIFE: Goals are meaningless without a plan on how to achieve them. SELF Journal helps you create a road map toward the life you want by helping you define your goals and then creating a road map to reach them.
Hacking’s Hack: An app, WAZE. A GPS-based geographical navigation application program. It works on smartphones and tablets with GPS support and provides turn-by-turn information and user-submitted travel times and route details, downloading location-dependent information over mobile networks.
Gary’s Tip: Go home and be with your family. And work after your kids go to bed.
Hacking’s Double Hack:
- You should go to the 7 Figure Attorney Summit.
- A book. Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it), by Salim Ismail.
Tyson’s Tip: Invest yourself. Masterminds, CLE’s, Events like the one Craig is hosting. Invest in your future.
Craig’s Tip: Time Block. Use time efficiently. If you can be disciplined enough to devote 2 hours a week to business stuff, you’ll be a success.
Hacking’s Hack: Get a trainer! Do some exercise, it will make you feel good… And work better.
Tyson’s Tip: Give Gratitud. Better in the morning; it changes the way you start your day. Write down 3 things that you are thankful for. And go from there.
Hacking’s Hack: This Blog. http://sethgodin.typepad.com/. Fantastic.
Tyson’s Tip: Simple. Sit down and break you practice into stages or phases from start to finish. Everything can be broken down into stages. Write it out, from point A to Point B, map it out. This is gonna show you deficiencies in your practice.
BONUS: Don’t get too fancy with your blogs. Just put something out there. Something simple.
Hacking’s Hack: A podcast. Perpetual Traffic. Mostly devoted to social media strategies and advertising. Check it out: http://www.digitalmarketer.com/podcast/
Tyson’s Tip: An app. Lucidchart. Diagram things very easily. Easy to use. https://www.lucidchart.com
Hacking’s Hack: Upwork! https://www.upwork.com
I’ve just found an immigration paralegal on Upwork! Great employee, simple, fast, cheap!
Tyson’s Tip: Create blog posts through WordPress from your phone whenever and wherever you want. Use your time! Create content!
Jason’s Tip: Test your site. https://www.thinkwithgoogle.com/intl/en-gb/tools/test-my-site.html
Test My Site is an easy way for businesses to measure their site’s performance across devices, from mobile to desktop, providing them with a list of specific fixes that can help their business connect more quickly with people online. Businesses just need to type in their web address and within moments they’ll see how their site scores. They can also get a detailed report with tips on what to do next, and where to go for help at no charge.
Hacking’s Hack: A great book. The War of Art: Break Through the Blocks and Win Your Inner Creative Battles, by Steven Pressfield.
Tyson’s Tip: Turn off your unnecessary phone notifications that suck your time!
Hacking’s hack: Using Overcast (https://overcast.fm/) I found out about Andrew Warner and https://mixergy.com. GREAT INTERVIEWS.
Joey’s tip: Experience with Facebook Live in your business. https://live.fb.com/. And use https://obsproject.com/ to go live through your desktop.
Tyson’s tip: Google Adwords Express. From your phone. SUPER EASY. https://www.google.com/adwords/express/
Hacking’s hack: https://meetedgar.com/. Meet Edgar will take in all of your posts in social media and re purpose them. Also, great Blog. This article about Facebook Live is awesome. http://blog.meetedgar.com/what-you-should-do-after-your-facebook-live-broadcast-ends/
Jill’s tip: A new feature in the Ruby mobile app. “The return call” feature. When you host your phone number with Ruby and want to make a phone call through the ruby app, you can do that and it will publish your business caller id.
Tyson’s tip: https://www.stickermule.com. You can get custom labels, magnets and stickers of your firm or whatever you want. It’s really cool!
Hacking’s hack: An episode from GaryVee’s Audio Experience Podcast in which Gary is interviewed. One of the most inspiring, truthful, honest, brutal, harsh, motivating podcast.
Will’s tip: A practice management software. Pretty awesome and helpful. https://www.actionstep.com/all/
Tyson’s tip: Read John Fisher’s book. The Power Of A System: How To Build the Injury Law Practice of Your Dreams.
Tyson’s tip: https://icomoon.io/. A really cool and simple app to create icons, designs and more!
Hacking’s hack: http://www.monkeypodmarketing.com/. A course to teach you about automation. It’s excellent.
Will’s tip: A book. MacCarthy on Cross-Examination, by Terence MacCarthy. A great resource on how to get what want out of cross examination.
Tyson’s tip: An app. https://itunes.apple.com/us/app/mail-cleaner/id977528375?mt=8
It helps you keep your mail inbox organized and clean.
Hacking’s hack: To read 2 books at the same time! Take 2 books about business and read one chapter at a time, alternating chapters. The idea is to find connections over the 2 books and to pull out new ideas from them.
Hacking’s hack: A book. Get more connected to yourself. Meditate. The Surrender Experiment: My Journey Into Life’s Perfection by Michael A. Singer
Tyson’s tip: https://www.tableau.com/
Tableau helps the world’s largest organizations unleash the power of their most valuable assets: their data and their people.
Thom’s Tip: Go old school. Send a handwritten note. Every week. It will improve your relations and you will grow your reputation.
Hacking’s hack: A Thom’s podcast episode. http://thomsinger.com/speaking-skills-for-engineers-academics-technologists-and-other-left-brained-professionals/
Tyson’s tip: If you use WordPress… Visual Composer. Easy to use. Great results.
Hacking’s hack: A simple Hack. Keep your downloads folder clean and in order. You will find your files really easy!
JoAnn’s Tip: https://www.ycombinator.com/. How To Start a Startup. A goldmine of information. https://startupclass.co/
Tyson’s tip: An app. https://www.youmail.com/.
Hacking’s hack: Great blog post from our friend, John Fisher. “Why email sucks!”
Tyson’s tip: “Google my business app” – A great app to keep your business rated and up to date on the web and keep on gaining clients!
Hacking’s hack: Also a book. “Oversubscribed: How to Get People Lining Up to Do Business with You”, by Daniel Priestley.About how to build a man in your firm.
Tyson’s tip: A book. “The 48 Laws of Power” by Robert Greene. It teaches rules of power and manipulation. Very interesting.
Hacking’s hack: GARY VAYNERCHUK has changed his podcast! Check it out! https://www.garyvaynerchuk.com/podcast/Very motivational stuff!
Tyson’s tip: Outsourcing/Delegation. Tyson has been outsourcing his medical record summaries and this has helped him a lot! He found this assistance through Upwork!
Stuart’s suggestion: www.noodlesoft.com, this is on machine automation (mac only unfortunately). It as a level of local file manipulation that ties in with Zapier (move files locally & then end up in a monitored Zapier folder to trigger other things).
Hacking’s hack: Video Fruit by Bryan Harris. http://videofruit.com/
It teaches you how to get attention and how to build your email list. Awesome tools, check it out.
Tyson’s tip: https://gazelles.com/
All about strategies and planification.
Scaling Up – How a Few Companies Make It…and Why the Rest Don’t
Hacking’s hack: Use the word “Lawyer” whenever describing your business on the web (for SEO purposes)! People search for that word instead of “Attorney”
Tyson’s tip: https://www.yourprimer.com/
Primer is a fast, easy way to learn new business and digital marketing skills. You can take our interactive lessons whenever you have 5 minutes free.
Hacking’s hack: An episode from I Love Marketing and a book! http://ilovemarketing.com/podcasts/
The Book: You Are The One: A Bold Adventure in Finding Purpose, Discovering the Real You, and Loving Fully Hardcover – June 7, 2016
by Kute Blackson
Tyson’s tip: http://www.cyfe.com/ All-In-One Online Business Dashboard
Social media, analytics, marketing, sales, support, infrastructure… monitor everything!
A great way to have all of your services in one place!