"Creating the Know, Like and Trust Factor" w/ John Jantsch 179


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This week on the show we have John Jantsch an author, speaker, and marketing consultant who specializes in assisting small businesses. He is the author of Duct Tape Marketing, The Referral Engine, and The Commitment Engine. In today’s episode, we’ll talk about strategies to market your small business.


Hacking’s Hack:

Jim recommended John’s podcast, The Duct Tape Marketing Podcast.

Tyson’s Tip:

Tyson recommended another book from John Jantsch, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business.

John Jantsch’s Tip:

John said if you’re not producing audio content you’re missing out. Audio has portability, it can be listened to at the gym, or in your car. It can also be transcribed to repurpose your content!

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