Visit MaximumLawyer.com for complete show notes of each podcast episode, tips, hacks and more resources! Today on the show we have Don and Edith McClure, some of our first listeners and owners of a successful car and refinery accident practice in Houston Texas. They’ll talk about maintaining strong communication with clients without losing time and focus to the work, practicing with your spouse, feedback on MaxLawCon19, and whether or not Jim or Tyson is the fan favorite. https://attorneymcclure.com/my-office/ Hacking’s Hack: Alycia Kinchloe talked about the importance of reading every day at the conference. It’s important to read about your practice area in general. Tyson’s Tip: During the summer we tend to get lazy. Look at it as a fight. Think about how it will make you feel to win that fight, and how it will feel to lose that fight. Don’s Tip: We use Ecamm Live for all of our live-streaming needs. You get lots of extras like lower thirds, comments, and other features you only get with a service. https://www.ecamm.com/mac/ecammlive/ Edith’s Tip: Check-in to your business on social media when you are there physically. It lets people know you’re available. For more content from us please subscribe to our Youtube Channel Don’t forget to sign up for MaxLawCon19! Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment! You can also go to MaximumLawyer.com or, if you’d prefer, email us at: info@maximumlawyer.com Interested in being on the show? Shoot us an email at support@maximumlawyer.com or message us on Facebook! Welcome to the Maximum Lawyer Podcast. Partner up, and maximize your firm.
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Transcripts: Client-First with Don and Edith McClure
Don and Edith McClure
There’s something inside of you, that’s very genuine that people can recognize. And it is something that can be learned because I’ve learned how to better interact with the client, how to really listen to what they’re really saying, and what they really need. And just being genuine will go such a long way with the client. But it’s something you can learn. It’s something I’ve learned from watching em.
Unknown Speaker
Run your law firm the right way. This is the maximum layer podcast, podcast, your hosts, Jim hacking and Tyson Meatrix. Let’s partner up and maximize your firm. Welcome to the show.
Jim Hacking
Welcome back to the maximum lawyer Podcast. I’m Jim hacking.
Unknown Speaker
And I’m chasing nutrix
Jim Hacking
Oh, it’s good to hear that phrase. What’s up, Jimmy? I’m so excited. I’m writing this. Hi, for the last week since the conference ended, what a blast we had.
Tyson Mutrux
Man it was. It was incredible. I exceeded any of my expectations. I don’t know about you. But it was really incredible. Just seeing the people interact and having so much fun and learning so much. speakers were amazing. And it was just great.
Jim Hacking
I was really lucky that I was able to bring one of our new marketing people to the conference. And she I saw her every time I saw her. She was taking tons of notes on her little legal pad. So I know she’s typing those up now. And I know we’ve got a lot of things to work on here. I’m really excited. I think I’m gonna start working with Annika on a physical newsletter. Again, I haven’t done a physical newsletter for a while. And our guests today are experts at that. So I’m excited about talking that through with them.
Don and Edith McClure
Yes, I’m happy to see you’re getting back in the saddle with a newsletter. Yes, I’m not doing one. But I’ve talked about it before, but I know that you did them in the past. So you want to we sort of tease our guests, you want to introduce our guest.
Jim Hacking
Oh, it’s one of our longest time listeners. It’s a husband and wife couple that we love so much from here in St. Louis. They’re down in Houston. I need to get down there to visit with them. But Donna needles Maclaurin Welcome to
Don and Edith McClure
the show. Hi, everybody, how y’all doing? Hi, everybody. You’re so awesome. Your videos together? Great. It’s just, it’s awesome. It’s awesome. Seeing everything. You’re talking a little bit about your story, security. And here’s what I do. I’m gonna let either so first off, okay. Are you talking to me about the story? And then Don, you wrap things up?
Don and Edith McClure
Okay, well, I’ve been working with Don, since we got married. I don’t know if you know a bit, but he is my divorce attorney. And that’s pretty much how I began. I’ve been just listening to everything he does, trying to be supportive. And helping him with the videos. It’s just something that we just kind of started doing. And if people started reacting very positive, I really liked it. And we just continue to know,
Don and Edith McClure
there’s definitely a lot more to that story about how we met, definitely come check out our our site or videos we talked about, I went over to our house and was introduced to Zoli. And that’s where everything started for us. And we have been doing everything together. And it’s it’s been a lot of fun. We definitely do our videos together our events, meeting with clients. And it’s, it’s been a great 14 years,
Jim Hacking
downloads back up a little bit and talk about when you finished law school and about how you came to start your own firm.
Don and Edith McClure
After law school, I started to go ahead and go out on my own. And I was pretty much taking anything that walked in the door. I know a lot of people refer to that as threshold law. I definitely was practicing that. And I grew up my practice doing quite a bit of different things. So I was doing some probate or wills or criminal defense. And eventually family law started really growing. I also did some personal injury. It’s funny, the one practice area that I really didn’t like or enjoy was the one that grew the most. So up till recently, we were doing a general practice, I would say really up to last year, and now we’ve switched to only doing pretty much only car wreck, our refinery accidents, those kinds of cases. When you made that decision, what was it was it more financial or is it more to enjoy? Feeling like you really enjoyed those spaces. So what like, why did you make that decision? Well, we went to John Fisher’s mastermind and Our biggest decision we were going to make was we would continue with this general practice, most of our clients are all Hispanic. It’s more than just our target audience. That’s just who we are. But that’s almost all of our past clients are Hispanic, and a lot of them like having one attorney to go to, and they expect you to be able to do all these different things. And we’re wondering, are we going to lose those clients, if we start to only do personal injury law? And it wasn’t, it really was a couple of different factors. Number one is, I wanted to get really good at one thing, and although I did a very good job, I believe for my clients, it’s hard to to be the best at everything. And so I was looking forward to niching down to be better at what I do, also to give my clients a better customer experience. And I enjoyed this area of practice more than the others. You just what’s your role at the firm what I know besides spicing up Dan’s videos that you do a lot of the first one a little bit about your role.
Don and Edith McClure
Well, I pretty much do everything else that does not involve an attorney, I help him with his books, with the payroll, so like, an HR on it. So anything goes wrong with the computers, I fix the problem, I need to go wrong with anything else, I take care of it, I take care of our lobby welcoming or clients, making them feel at home. I, you know if there’s any issues that need to be addressed, I’m the one taking care of them, managing the office, and keeping up with you know, just communication on social media. And pretty much everything. Like I said, anything that does not involve an attorney,
Don and Edith McClure
I’m taking care of it. So yes, I’m really interested to see where you’re seeing a different perspective. You know, we always look at things through the city attorney’s eyes. And I’m curious, from your perspective, what are some things that you’re saying that lawyers do wrong? And some things that lawyers do? Right? They do it?
Don and Edith McClure
I think the biggest thing I’ve I’ve been able to help them with is just to get more on the customers side of his practice. I think one of the things that is overseen by a lot of the attorneys is how they communicate with their clients, or it’s like down to business. And the way I’ve been approaching it is first kid, you know, down to their level and feel what they’re feeling and have that sympathy for their issues. And then you give them a solution. And I think that’s the biggest thing that I’ve been able to help Don is, you know, having maybe spending more time with clients really listening to their issues, really connecting with them, and becoming more of a friend that they can call someone they can reach out when they have an issue. And people have really responded to that, I think really think of us, every time they have a legal issue, even though it might be something that we don’t handle, but we can still give them a solution to their problem enough, we build that trust, since that phone call. One of the things that Don will probably say that is my biggest problem as I spend sometimes too much time with people that really what I’m doing is building that relationship, maybe over a 2030 minute phone call, even before they come into the door, if they call in with with the with an issue or a problem. I sit there and I listen, and that’s where my customer service experience, I think it’s become very handy to the practice. And I didn’t ask one thing that I do give attorneys will just take more time to really listen to people and their clients and you know, their needs. They will I think it will have a better return. It’s it’s almost like most most of our clients, our referral base, you know, we don’t do any advertisement on billboards or TV or radio. We have done that in the past. But I think for the last almost five years now we have done none. And our practice just continues to grow and show that it is all through word of mouth is people thinking of us and referring us out to their friends and their family. And I have a huge family which that really helps and I think that’s why don’t keep me around really. But is it Just also the way you communicate with people and the way you make them feel. And I think that’s where I see where we’re attorneys can can maybe put a little bit more effort and not just get down to, you know, business when it comes to meeting a new client is making that connection that will last, you know, for many, many years to come.
Don and Edith McClure
And if I could go, sorry, Jim, if I could just add on to that, we were actually able to get reviews from some of these people that call that Think of us as the legal hub. And we are purposely trying to be that person, to have connections to other attorneys that will treat them like like we treat our clients. And so when enough, spends time with them, really actively listening Ivana case and we can’t handle, of course, we kept we capture their name and address and information. So we add them on our newsletter list. Also, we sometimes ask them for reviews, and they are willing, in many cases to go ahead and give us a review. Even though there’s really nothing we did other than listen and get them to somebody else’s take can take care of their case. And we also have noticed that those same people when you really take the time with them, whether they hire us or not, when they do hire us, we ended up you know, somewhere down the line getting invited to a wedding or 15, or birthday. And I think it’s absolutely right. At first, I didn’t really like all the time that she was spending with them because it’s taking her away from other things. But in the end, she’s absolutely right. building these connections has has meant the difference for us. Well, you know, my
Jim Hacking
personal goal in life is to be invited to a container. So hopefully, your daughter turns 15, you guys will invite me and I can come down. I think I think the point you guys make is a really good one. You know, we’re lucky here in our office to have Marwan Hamid in our office and Marwan is a native Arabic speaker, most of our clients speak Arabic. And there’s just no doubt that he’s able to calm them down and keep them happy with our service in a way that none of us otherwise could. I mean, Imani could, but she just doesn’t have the personality. for it. Marwan is able to be patient with people, you know, he, he’s always texting with our clients or chatting with him on WhatsApp. We even have potential clients who sometimes they’ll be sitting there with me in the console. And they’ll ask him in Arabic, if I’m a good lawyer that they should trust. So I think that having that buffer is invaluable. And Don, I bet that you’ve seen similar kinds of things with VITAS interaction with your clients. Absolutely, it makes a huge difference. It’s just so important to have somebody on your staff, and if you’re not able to do it yourself, because it’s very time consuming, but to have somebody that has that skill, because I can tell you that before you came along, I’m a friendly enough guy, but it was nothing like
Don and Edith McClure
there’s something inside of you, that’s very genuine, that people can recognize. And it is something that can be learned because I’ve learned how to better interact with the clients, how to really listen to what they’re really saying, and what they really need. And just being genuine will go such a long way with the client, that there’s something you can learn and something I’ve learned from watching eat it. So I want to change gears a little bit. And the process I want to get them in trouble. So Jim’s going all the time about how hard it is practicing with his wife. How terrible she is at work. Everything else. I’m just kidding. There’s no need to needed together in the same office. And I think that’s a tough at times to talk about if if there are struggles at times, being husband and wife in the same office, how you overcome us?
Don and Edith McClure
Well, I will have to say that at the beginning, it was a lot harder. There was many times where I pretty much just quit, stormed out of the office came back and they say you know there was times where he will just fire me and I will pack my stash and walk out and again you know, it’s just it’s very challenging. I think over the years we’ve learned to give each other space and be more understanding of our roles of the you know, while being at the office. And also I think we can do better at separating, you know, work and home. But it’s it’s very hard when both of us are invested in you know we bring work home Have, we talked to our kids about different cases, and we share so much with them. And it’s just now it’s become more of the routine. Like, we just know, this is just part of what we do. And this is part of every day. And, you know, I don’t think I’ve, I can’t remember the last time I was here, I quit. It’s been better, it’s been a lot better. But I think it’s because we were giving each other space. Like, for example, in the logistics of the office, I, I tried to keep my office as farthest away from Dawn as possible, I try to, you know, just only interact with him when I need to. You know, I think that helps. And before, we were very close, in proximity, and I think that was also part of the, the issue is just not giving each other enough space. I mean, we, you know, we work together, we come home together, we used to carpool to work every day. So it was just a lot of time with each other. Not that we didn’t like it, it was just, you know, it’s just, we just needed space. And I think that will get frustrating at times, but it is a lot better. Now. God don’t think you’re not gonna answer that question. You’ve got to
Don and Edith McClure
plead the fifth? For sure, it’s it’s a huge challenge. I think, once we were, we figured out and we’re still figuring it out what our different roles are in the firm. And I would say that, you know, Edith, is really not doing any of the legal work. And I think that she’s much happier when I asked her to do some of that, and she did it, she filled in when we were having, we had somebody leave, and I needed the extra help, and she filled in, and she did a great job. That’s not where she wants to be. What she wants is the flexibility to be able to talk with clients. And of course, you know, help me run the business part of it, like the payroll and things like that, that really where she shines is being able to have the freedom to have that extra communication with the clients with potential clients. And once we establish our roles, I think it went a long way. I don’t come over there and step on her feet. I try not to and and she does didn’t come over to my area and step on my feet. So I think that’s the way it works best. Yeah, I
Jim Hacking
definitely think you need to have those boundaries. And one of the things that Amani likes to do is, as I’m falling asleep at 945, at night to remind me of three things I need to do with the office the next day.
Don and Edith McClure
And that always drives me crazy. They were like, what, what,
Jim Hacking
what are your plans as far as growth? And and what are your what are your goals for the next
Don and Edith McClure
couple years? Done? Wow, that’s a great question. I really want to concentrate on the customer experience, I really want to create raving fans. And I think the way we’re going to do that is to continue to invest in systems that really strategically make a point of getting referral business, that are strategic, and getting the clients to really have a good experience. And I and I really think that if we can make the client understand that we really do care that it’s more than just the case, but they’re not just a number, that they really mean something to us, then our business will continue to grow. And I think that’s probably the best return on investment we’ll ever get. We can spend a lot of money and I think, you know, click, you know, pay per click and, and ads. And those types of things are great. I have no problem with that. But I really feel like there’s so much more that I could do just with our communication, and how to improve that. And so the way we’re doing that is a few different ways. Number one is we do have our weekly email that we send out a newsletter, it’s called our 45. And we do have a pretty good open rate. What I like about the most is that every week, somebody’s gonna see my name and their email. And I know that they may not open it, but they see it there so that when they’re thinking, you know, something comes up, or they had a friend who is in a car wreck where there’s an explosion down through refinery, I’m hoping that they’ll remember my name. And so we’re doing that and we have our print newsletter that we send out monthly. We do a Business Spotlight, which actually turned out to be really good. We’re uniting with some other smaller businesses around our area. And we’re trying to also make regular phone calls using we use file by trying to make sure we’re contacting our clients on a regular basis or Really trying to design our whole firm about educating the client communicating with the client, making them almost feel like they’re the only client that we have people, I think, are hesitant to send out a letter. And it took me for a variety of reasons, I think it’s really, really do a variety of other reasons. expensive, but what are your general thoughts on this? What are your general thoughts on sending out that newspaper and what kind of returns you’ve gotten on them?
Don and Edith McClure
I think to the what I’ve seen most is, like we highlight on the front cover small businesses. And a lot of the businesses that we’ve been highlighting for, I think, since the beginning of the year, or even before that it’s been business owners that we know, family members, my sister is one in one of those covers, you know, good and great friends have been a feature on that newsletter. And everybody from our community gets that letter. So it’s just, it’s highlighting someone else, I think that really has resonated with people, and they have really appreciate it. And they are so surprised when they get it in the mail, and they see somebody that they know. And so they’ll tease each other and say, Hey, you’re famous, you’re on zon and needed, you know, newsletter, and that has really, I think, impacted or small community, I think they appreciate that being feature being acknowledged. And I think it just validates what you do. People know us for being giving, and for being always there when someone needs help, you know, I helped run a nonprofit, but it’s more like a small group. And it’s called united by love. So we do a lot of nonprofit events, to try to help raise money for people with, you know, health problems or bills piling up. And so they know that we’re always there for the community. So the same way they support as we support them back. And whenever they see it on the newsletter, I think it’s just, you know, it’s just to another way to prove that we’re there not just for us, not just for, you know, this business that we run, but it’s also for them. And it helps them to feature their business and something that maybe not everybody knows about. And it just kind of gives them a boost of some feeling appreciated in like, oh, you know, some sort of milestone, like I made it just being acknowledged. And Annika has been doing a great job helping us with, you know, with the newsletter, The printed newsletter, and also the Friday five. And I think it’s just featuring other businesses, acknowledging that they exist and trying to encourage other businesses out there to just keep going and, you know, everybody has just pretty much the same story starting up, that has really, I think, being very, very welcomed by our community. I agree. And I would say that
Don and Edith McClure
we do do a Business Spotlight and we actually frame our course Annika does it for us, but we frame the newsletter, front page, and actually we do the version, it’s in the same version, but English and Spanish. So then we have to basically front covers and one will be in English and want to be Spanish, you know, on their business. And it’s on a piece of wood and we give it to the business we spotlighted along with a whole bunch of extra copies of our of our newsletter and they are so excited. And they want to hang it up in their in their business and they want to show it off. And it’s a big deal. And we like doing that I’ve really enjoyed trying to lift that other businesses, especially when they’re family, friends, clients, things like that. And I see you know, it’s, it’s like a circle of gratitude really, that comes back around. So we were talking to your original question was about what’s the return on it and it is expensive, it’s not cheap, especially since we do the Spanish also. And we add a lot of pages. But it is nothing you can say okay, I got this case for sure. Because I have this you know, addition and December of my print newsletter. It’s more about the long term approach of building these relationships. And, but I can tell you I feel very confident that newsletters is made a big difference especially now that we’re switching our whole practice area. Of course we don’t mention much about the law in the newsletter. So when we do it’s always about an accident. correlation has this amount of insurance or or newsjacking event that that’s happened, that’s interesting or intersects with the area of law we practice. So it’s been really good. And I know that one thing we’re going to start working on also is working on these links. Because you know, these little businesses, small businesses, they have, of course, your website. So we want to get those local links that that we learned about at the conference.
Jim Hacking
Let’s talk about the conference. I’d love to hear you guys thoughts, your feedback on it? What, what you liked about it? What do you think we could do differently next year, things like that?
Don and Edith McClure
I already submitted my survey. I, first of all, I think it was great. I was actually mentioning to our kids yesterday, and Nathan asked me, you know, so how was your trip? How was the conference and I said, you know, it felt like a family reunion, because we had seen a lot of other people or friends. They’re just in April at the John Fisher conference in Florida, and it just felt like a, like a family reunion, like seeing friends again. So that was very exciting to see everybody again. And I was even more excited when I met even more people and more, just amazing, you know, wonderful people that are trying to help each other out. I think it’s just such a great community, you guys are doing a great job with, you know, with the whole conference, I’m sorry, I missed it last year, but I was there this year. And I think it was it was amazing. I mean, I learned a lot, I took a lot of notes, we still have to go through them. We spent an extra day there in St. Louis, just to kind of go over notes. But yeah, and we’re not done. So it was it was very, very informative. It was we got a lot out of it.
Don and Edith McClure
I totally agree. Last year, she was supposed to go with me. But she dumped me to go to Paris, which I understand. But it was a great conference, the year before to my biggest concern was how, how is this conference going to grow, but still retain the family atmosphere that we have. And it does, is build in the best thing about this conference, we can talk about all the systems and all the digital marketing and all this and all that all day long. And it was all such great information. And like he just said, we’re still going through it. But for me the biggest takeaway from this conference, and is the abundance mindset of how people who are ahead of us are willing to turn back and help us and how we should do the same thing for the people who are coming behind us. And you don’t see that at other conferences, for sure. Whether they’re just on the law or on marketing, or whatever they are, this has definitely become a family. And I can tell you that I could probably call anybody, whether they’re a speaker, and they’re way ahead of us, or, or you guys or anybody else, and they’re willing to take the time to call me back and help me with whatever issue I’m having. So that is something that’s invaluable, but I can’t even I have a hard time even putting into words.
Don and Edith McClure
You know, Don, you’re so right. And it’s something that we’re very conscious of is that we grow, not not tearing at the fabric, if that makes sense. You know, we want to make sure we do say in fact, that same feeling. That was my biggest fear going from last year to this year. Can we more than doubled the number of attendees are we going to have the same feel. And I thought it was pretty clear by lunchtime. Day one, we had actually probably clear by the date zero that it was that we had that again. But it it blew me away just that bill, that family feeling that you are talking about. It really just was incredible. And you all talked really great about about the podcast, or about the conference, but what are some things you think we should improve upon? One thing I really
Don and Edith McClure
I think will be beneficial is if at the end of the day, we just kind of do like a review session. Because there’s so much information and basically we walk out of there overwhelmed with things to do and ideas and all these things and you know if we can just have, you know, some sort of like a ritual session at the end of the day just to kind of gather or review that day and just have a few bullet points that we want to follow up on. I think it would be very helpful. I you know, a lot of the times we take notes, but then we’ve we take notes on We hear at that moment that we feel it’s important. But maybe somebody, you know, caught something that I missed. And it will be nice just to kind of maybe smaller groups break into smaller groups and do like a little review, and just to go over the notes, and just kind of pinpointed things that that that we got from every speaker of the day. And then just, I think that will be helpful to just kind of focus even, you know, pinpoint even more your your your ideas, and what you can do next, to improve your practice.
Don and Edith McClure
I would add that it’d be great to expand on this idea that we saw it formed after the event, which was on the accountability group, for people who are wanting to exercise you want to be better physically fit. I think that we could do that also, with doing videos, or having some deadlines, I know that we’re putting down on on the side, how what would execute what are the top three things that we’re going to do and by when, and it would be great if we could try to figure out a way to hold people accountable, and hold people to their word that they’re gonna do certain things and follow up on it. And I know, that’s not something necessarily that y’all need to, but it’s something that we can do as a group. And so I know one of the things I’m trying to do is figure out how I can be held accountable to do more video, and you know, what my deadlines are. And so it’s great that we can do that. My other other suggestions would be, it was great the second day that we had tables, because I do like to take notes. And it was really hard to do it when it was in my lap. So I do appreciate the tables. And also it would be nice if maybe we could have pre printed notes, like a page with the topic on the top and just be able to write right in there. Maybe even the speaker would give a few of the outline ideas on it that we can just kind of fill in. That’s all great stuff. The
Jim Hacking
tables for sure. I’m gonna I was gonna email Gina today, if we’re going to do it at the pageant, I want to make sure that we can at least bring in the little like hotel table so that people can take notes. I was worried about that. But it was more of an issue for people than I thought because everyone went running to that one row that has the row.
Don and Edith McClure
So we’re going to do all right, so
Jim Hacking
my last question for the team of mccluer and mccluer.
Don and Edith McClure
Here we go. Who do you like better Tyson virgin?
Don and Edith McClure
Oh my God, that’s a hard one.
Don and Edith McClure
Before you answer is jealous because someone created a parody down. And I know who it is Bernard, and Tyson and so he’s a little, he’s a little hurt by it. So you will say that he’s your favorite? I’m not gonna be heard about it. Okay.
Don and Edith McClure
Well, I will say each one of you just you guys. Just like Don and I complement each other. You guys are the same. You can’t have one without the other. You gotta have the team. You have, you gotta have both of them there. It’s just the chemistry is there. It’s all there. So I can’t take one or the other. Both of you are amazing, amazing people, amazing business owners. And doing all this for for everybody else. I mean, it’s incredible. So I think both of you. i That’s, that’s my answer. Both of you are pretty amazing. That’s a great.
Jim Hacking
I didn’t want to put you guys on the spot. I was just teasing wasn’t anything.
Don and Edith McClure
I was just gonna say it’s kind of like picking between an Iron Man or Captain America. You know, you just you just can’t do that. So I’m just gonna have to pick your thanks. I can pick pick Iron Man every day of the week. Yeah. I like Iron Man. Cool. All right. wrap things up before I do. And I want to remind everyone, go to the Facebook group get involved there. It’s been on fire since the conference. Pretty awesome stuff. The other thing I want to do is remind everyone go to iTunes or wherever your podcasts please give us a five star review helps spread the love. I mean, we have, we have spread the love, you know one person at a time sharing the podcast reciate that we’d also like to reach other people in those reviews. One other thing is we announced Maxwell Media Conference, we’ll start doing videos for people to tell your stories that interest you reach out to us. Tell your story. Jimmy What’s your academic
Jim Hacking
thinking on the way in and one of the great things about the conferences that I came up with lots of good hacks. And one of the things I’ve already written about on the Facebook group that I love about the conference was when Alicia Kincheloe talked about the importance of reading every day, just taking a half hour. And reading in our practice area, she gave a great presentation on adopting a new practice area. But she talked about how it’s important like she she shifted into family law. And she spends half an hour every day reading about family law, not for a particular case that she’s working on. But just to gain general knowledge. And I, I took that and I internalize that I’m going to have our team do that, when it comes to immigration law. But for me, it’s always getting back to the reminder reading about marketing. So I instantly translated what Alicia said, into spending half hour a day reading every day on marketing, because you never know where your next best
Don and Edith McClure
idea is going to come from. itself, or like her name, and her presentation was amazing. All right, Donna, Anita, what’s your tip and hack of the week? Well, for me, go ahead. Sorry, go ahead.
Don and Edith McClure
No, I was just gonna say one thing that I will suggest people do. And I don’t know why I white, I think it’s important. But I think when if you’re on social media, and your friends and family know that you’re on social media, always checking into your business, when you’re there physically, for some reason, I believe that makes people believe like, this is a time to call. You’re making yourself available. For some reason, I think that’s important. So if you’re on on Facebook, and you’re at your office, check in and just, you know, say good morning to everybody. I’m here, and I’m available. And for some reason that really helped. It’s
Don and Edith McClure
true. She does get phone calls, she gets messages, you know, through Facebook and and some of the other social media, would you get cases through it, people do feel very comfortable reaching out to us through social media. My hack would be e cam live. I love the E cam live. It’s a it’s a way to broadcast live video, you can also record as well. I’ve tried Wirecast. And I know there’s V LIVE as well. I’m sure they’re fine, but you can live as for Mac only, but so easy to use. So easy to set up a very nice looking professional broadcast, and you can bring up to five guests. And if you’d like, you just want to do our body five recordings on Ecamm live we also when we do our live we like announce the bike bikes for kids winners, things like that. It’s on he can live. And it’s pretty inexpensive, I believe, for the regular version is $12 a month. But it’s amazing to be able to use comments. Put lower thirds. It’s a really great program. And are you say we spell that he can live E? G? A. Mm. Live li Z as in Victor E.
Don and Edith McClure
Gotcha. Okay, cool. I’ll make sure because I did not get that. So perfect. That sounds like a good one. I’ll check that out. So for my tip of the week, it’s actually perfect. I got an email from Jason Silva this morning. So that is a Tuesday newsletter he sends out and he talks about how it during the summer, we tend to sort of get busy and we start to get to have fun. And we kind of fall into these traps, where you have to fight through it. And it’s not really you’re getting lazy or sort of summertime, you know, like it’s hot, either want to go to the pool or whatever. And you have these fighters that kind of fight through it. It’s just to ask yourself two questions. If I win this fight through how am I gonna feel if I lose this fight? Or how am I gonna feel? If you ask yourself those two questions, more likely than not, you’re gonna go with, you know, the wind part and you’re gonna fight through it. And it can make you feel good. And you’re gonna it can move you towards your goals, and accomplishing those goals. So that’s my tip of the week, ask yourself those two questions as you’re in the middle of summer. Know, what’s going to happen? How am I gonna feel if I win this fight through? And how am I going to feel if I lose sight through and that should help? Either. Don, thank you so much for coming on. It’s been amazing. Thank you so much for some of the podcasts and for listening for so long tributes, your thoughts and amazing, thank you so much. We appreciate it.
