In this episode, Jim & Tyson interview Mitch Jackson, The Streaming Lawyer. Listen as they dive deep into the mindset of social media and go over the importance of showing your human side in your marketing, consistency and choosing the right platforms for your content.
If you want to listen more about Mitch, go to his previous episode.
Mastermind: Legal Minds
Register to MaxLawCon19, June 6 and 7 in St.Louis.
Topics:
- Mitch’s brand new book: The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs
- 1st part: There’s a strategy and mindset for social media
- 2nd part: Understanding the personality of the platforms
- 3rd part: All about communicating: communicate better
- Why should lawyers care about social media
- It’s all about community and sharing your human side
- Being helpful, listening, sharing and adding value to your community
- Be relevant, stay relevant and design a long term future for you and your firm
“Everyone is walking around with a smartphone in their hand, and if you are not creating content that works well with a mobile device, you are not going to be relevant. If you are not relevant, you are not going to get noticed, you are not going to be top of mind and you are not going to bring in that new business.”
- Social Media is not a sprint
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- Each platform has its own rhythm or vibe
- Relationships take a long type to nurture
- Read the book How to Win Friends & Influence People
- Be genuinely interested in other people, in their platform and what they are sharing
- As a lawyer be interested in what your clients are doing
- Favourite platforms
- Live video and live streaming platforms
- Embrace the platform or the medium that you are comfortable on
- Each platform has its own rhythm or vibe
- Sharing your WHY
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- Effective communication as a lawyer
- You’ve got to make sure that you are enthusiastic, energetic, entertaining, you are creating content that other people want to look at, you’ve got to immediately grab the attention of your audience.
- Carmine Gallo’s book: Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds
- Where to start in social
- Start by reading The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs
- What’s your WHY?
- Build your brand
- Effective communication as a lawyer
- The importance of consistency
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- Daily basis, be consistent
- Have the right attitude
- Know when to get your message out: OVERPOSTING
- Know yourself and your audience
- Chapter 15 of the book with John Fisher
- Offline referral approach + social media
- Expand how we think about what we are doing
- Don’t limit yourself
- Learnings editing the book
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- Less digital and more human
Register for the MaxLawCon19!
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: info@maximumlawyer.com
Jim’s hack: A new app: Don’t Break The Chain!
Mitch’s hack: SHOW YOUR HUMAN SIDE. Be strategically transparent on social media.
Tyson’s tip: Do you have multiple apps and tabs open on your desktop? One app to rule them all, STATION.
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