Marketing Strategies of a Successful Law Firm ML092
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In this episode, Jim and Tyson interview Charles Boyk, AKA Chuck. They will go over his career as a solo practitioner and the philosophy and marketing strategies behind his successful law firm.
“The more people you help, the more people you turn on to marketing, the better relationships you have with everybody in the community.”
In the beginnings:
Chuck couldn’t get a job after he graduated, so he was forced to be a solo practitioner from the start. At that time, he sure wished he had a job in a firm, but in retrospective, it was a blessing because he had to start working on marketing from day 1.
“To me marketing is like breathing, you have to do it every day. And you have to have the attitude that it’s a fun experience.”
The List:
If I were just starting my law firm today, the first thing I would do would be the list. The list of all your past clients, everybody that has ever contacted the firm, all you employees, employees friends, judges, opponents, and with that list you can create an email newsletter.
“As an attorney, my job is a storyteller. And we tell the stories of a our clients, the successful cases… We make them the heroe en the story. We tell the stories of people in the community. We communicate good things, and people in the community that have overcome things. Basically we try to help other people.”
Necessary for every firm: Online presence!
“We are only as good as the cases that we have. And unless you have a plan, and you have somebody that on a day to day basis is working to carry out the plan, how are you gonna be successful?”
Amy McGarry
I listen to every podcast, Saturday morning shows, HotSeats, etc. The information and ideas I learn from
each one. I may only receive a nugget of information, or feel encouraged that I am not the only one
going through something.
Harlow law office ltd, 04/21/2022
Jennifer Harlow
The podcast and fb group has been life altering. I always felt like I would never know enough to hang my
own shingle and employ people, but here I am, killing it. Lots of actionable steps for working on mindset,
business (some I had to go outside of law to learn) and really gathering attorneys who are willing to
share and lift up others, as opposed to tearing other attorneys down. I first heard about the podcast on
Ernie the Attorneys podcast and how they were doing amazing stuff. And they continue to do so. Now if
we could bring back maxlawcon I’d be over the moon.
Phil from AMEC, 04/17/2022
AMEC 2022
My name is Phil and I just met Dr. Renee Darko at AMEC Conference. Her energy was radiant and inviting; similar to how it is on the show. Drs Nii and Renee Darko are doing amazing
Psychcvb account, 03/02/2022
Yo Nii
Love the show especially first generation or first in family physicians!! Stories of the hard work, bus rides to prerequisite classes etc.. Digging out of school debt then making
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Are you an attorney who is early in their entrepreneurial career? In this episode of the Maximum Lawyer podcast, host Tyson Mutrux chats with attorney and entrepreneur Shane Jasmine Young. Shane shares her inspiring journey, her law firm, and the challenges of balancing professional aspirations with motherhood.
Are you a lawyer looking to become better at content creation? In this episode of the Maximum Lawyer Podcast, host Tyson Mutrux interviews Hilary Billings, the "queen of content," who shares her journey from aspiring clinical psychologist to successful content creator and entrepreneur.
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