How to Market Your Law Firm Providing Value ft. Andrew Stickel ML118

In this episode, Jim & Tyson interview Andrew Stickel, owner of Social Firestarter, a marketing agency that works primarily with lawyers. Listen as they discuss different ways to market your law firm and how to differentiate from other law firms.

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Topics:

• • Andrew’s presentation
    • The beginnings of his digital marketing agency for lawyers
    • Wanted to start a new company that actually made a difference for lawyers
    • Had a lot of lawyer contacts
  • The value of niching down and just specializing on working with lawyers
    • You get really good on 1 area: “Jack of all trades, master of none”
    • “All of our clients benefit from all our other clients”
  • Marketing for lawyers vs other professional services
    • Most businesses in the world can create offers that are obvious: “2x1”
    • You got to position yourself to be perceived as the expert
    • Lawyers who advertise like crazy get more clients that good lawyers
    • Be different from every other lawyer out there
    • De-commoditize yourself
  • Get perceived as an expert
    • Becoming an expert in law firm marketing
    • Provide a ton of value for lawyers
    • Went on camera and talk about topics that lawyers would find interesting about how to market a law firm

• Marketing to law firms

• • • Social media
    • Questions people have, most common problems
    • Content to help people solve small problems
    • Become the authority
  • Ways to differentiate your law firm
    • Facebook ads
    • Target the exact kind of people you are looking for
    • Facebook pixel
    • Solution style ads, answers to questions
    • Getting granular
  • The next level of marketing
    • Don’t get in your head, just do it
    • Educate yourself on how things work; facebook ads, groups, pages, etc.
    • Free training that shows this branding strategy at https://lawyermasterclass.com/webinar-registration
  • People should stop doing immediately
    • Relying on 1 source of leads
    • SEO is getting more competitive
    • Start doing what other people aren’t doing
  • Best lawyers are the ones who are open to trying new things and understand that marketing is always evolving
  • The future:

• It’s all about value

• • Mailing lists
  • Instagram
• The difference between high production videos vs iphone videos
  • Done is better than perfect

Jim’s hack: Open new Google doc files just typing in docs.new in your browser. Also slides.new or sheets.new

Andrew’s hack: A facebook hack: If you are running facebook ads, if you are a personal injury attorney or a criminal defense attorney, when targeting people, select an actual physical location. For example if you are a personal injury attorney, type in all the hospitals in the area that you serve.

Tyson’s tip: Go to Andy’s Youtube channel. Look at how he names his videos. Look at the art in the videos. Pretty incredible.

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