In this episode, Jim and Tyson interview Twitter expert Madalyn Sklar! They will go over her career, the importance of using the right social networks for content marketing, scheduling and the power of Twitter and Twitter Chats for connecting with people.
Her site: http://www.madalynsklar.com/
Sign up for the Maximum Lawyer Conference!
http://maxlawcon.maximumlawyer.com/
Twitter: a social network for creating relations and connections with people:
“What people need to do that are not actively using Twitter is really look at this as a platform that they should revisit and just learn how to use it, do not go on there to broadcast, go on there and listen, and learn from other people that are doing really well in there.”
Content scheduling: Social Jukebox
https://www.socialjukebox.com/
“Put evergreen content (that never gets old or expires; like testimonials) into Social Jukebox and that way it will keep rotating and it is less time and effort from you. And this applies to Facebook, Linkedin, etc. This frees you up so you can spend more time on the platforms engaging with people”
Publishing content:
“You got to test and try things, so I will test different times to see; is there some things that work better than others?”
“Go be consistent, so just get on there every day and be visible. Visibility make all the difference in the world”
Hacking’s Hack: Track down Madelyn!
Twitter:
https://twitter.com/madalynsklar
The Podcast:
http://www.madalynsklar.com/podcast/
Madalyn’s Tip: JUST DO IT.
Hey! If you don’t get out there and just do it, then what’s the point?!
A free mini class: a lot of great tips for Twitter and more!
https://madalynsklar.thinkific.com/courses/secretsauce
Tyson’s Tip: Use Amazon Chime and let us know what your thoughts are!
https://aws.amazon.com/chime/
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Transcripts: Madalyn Sklar: The Power of Social Networks
Madalyn Sklar
It may work that you post everything all at once and that everybody loves it because your people on Twitter are not on Facebook and the people on Facebook are not on your LinkedIn. So it could work out to your benefit. But then some people will say, Hey, why are you posting the same thing? I’m on all your platforms, I keep seeing everything double and triple. So you got to experiment.
Unknown Speaker
Run your law firm, the right way. This is the maximum liar, podcast, podcast, your hosts, Jim hacking and Tyson metrics. Let’s partner up and maximize your firm. Welcome to the show.
Jim Hacking
Welcome back to the maximum lawyer podcast. Wait a minute, this is still Jim hacking. And with Tyson Tyson, we have a special announcement.
Tyson Mutrux
Yeah, so we’re announcing the maximum lawyer Conference, which is May 17. Through 18th of this year in St. Louis, Missouri, it’s actually going to be pretty awesome, we put together a really, really good list of speakers. And really, the idea is that you’re going to come you’re gonna bring your laptop, you’re gonna shoot video, you’re gonna get things done while you’re here and you’re gonna leave with a package of things and your firm is going to hopefully be transformed for the better. So we’ve got really great people like Seth price on a guy got loose gauge on Fisher, Joe Vitale, Wade Pollack, Lee Ed, Gary Berger, Sophie Lambert, Morris Lilienthal. And another mystery speaker who we’re not going to talk about yet, I don’t know when we’re gonna announce that. But the big name, let’s all say so I’m really, really excited about it.
Jim Hacking
I think we got a great lineup, most of the people have been on the show before, but they all bring in new content, new ideas, new things for our listeners to implement. And that’s really what the podcast and the conference are all about. It’s implementation, you’re getting advice from real people who are in the trenches doing the grunt work of building a successful law practice, I think that everyone’s gonna get a lot of value out of it. I’m really pleased with how everything’s coming together. We’ve done everything that we can to keep the price point really low. And we have a fun event coming up on Wednesday night, we’re gonna meet for drinks and dinner, and then we’ll have the conference all day Thursday, we’re gonna go to those who want to, to a special box for the Cardinals versus Phillies. And then we’ll wrap it up midday on Friday, the 18th of May.
Tyson Mutrux
Yeah, it’s really awesome. So there’s all these extracurriculars that are available, we were talking about even maybe even doing putting together some sort of run in the morning, if people want to run for those runners, and really excited about is just just digging in. And we’re making sure that everyone’s presentations are really just digging down into the nuts and bolts, and really things that people can take away when they leave. And it’s not just, you’re not going to just go sit in a room and listen to someone talk. That’s not what these are going to be, these are going to be actually great takeaways for everyone, so can be super excited. All of our presenters are excited about it, it’s gonna be a fantastic event.
Jim Hacking
Yeah, it’s gonna be fast paced. Everybody gets 45 minutes and 45 minutes only to present, no one’s going over. And we’re going to keep it running really tight. I think that there’s just about value value value. So if you’re interested and want to come join us, we already have lots of signups. Even though this is our very first promotion for the event, the earlybird signups will expire on March 15 2018. So if you’re listening to this before, march 15, make sure you register and you can do that at max lock con, dot maximum lawyer.com. Or you can go to our Facebook page, maximum lawyer and it’ll be pinned to the top of the page.
Tyson Mutrux
Yeah, we’ll also put it in the show notes to be ones click on the link and you can do it from your phone as well. So it’d be pretty easy to sign up. I’m excited Jimmy and I hope everyone enjoyed the show.
Jim Hacking
Yeah, so enjoy this podcast and we’ll see you hopefully in St. Louis in May. Thanks, everybody. Really excited to have our guest today. Her name is Madeline Sklar. She is a Twitter expert. And I know that we spend a lot of time in our group talking about Twitter. I want to lead off with a little bit of her background and then we can get started with the show. Madeline is a serial entrepreneur, community builder and leading Twitter expert. She has 22 years of digital marketing experience 13 years of social media marketing under her belt. She has been named the number one social media power influencer in Houston, Texas. She hosts a Twitter smarter Twitter chat, which I’m really excited to talk to the group about Twitter chats because I want to learn about that. Since launching that two years ago, it has over four and a half billion impressions. She also hosts the weekly social ROI chat, and she interviewed social media and marketing experts for her Twitter smarter podcast. I first heard about her on Jay Bear’s podcast and then right after that, it seems like Madeline had Jay on his show. And they’re both really good episodes if you guys want to learn how to use Twitter. So Madeline, thanks for joining us.
Madalyn Sklar
Oh, thanks for having me, Jim. Glad to be here.
Tyson Mutrux
Hi, I’m Ellen. So tell everybody what you do and why you do it and a little bit about yourself.
Madalyn Sklar
Sure, Tyson. Well, gosh, I used to be in a whole nother career way. Before all this, I was like in the financial industry, helping teachers with their mutual funds and annuities and retirement plans and stuff. And there’s a whole different world and I wanted to do something completely different. And I was learning HTML, I was married at the time, married to a techie and was learning HTML. And this was before the whole.com thing, this is before it all blew up. And when it was really just at the education level, and the government level, he used to work at NASA. So I was able to get this sneak peek in into the whole.com thing and fell in love with that and wanted to help businesses with their website. So I was actually one of the very first web designers here in Houston. And over the years, it just, it just kept evolving. And I just kept reinventing myself really as the technology evolved. As my landscape evolved, I started an organization to promote women in music when it was brand new thing on the internet to start a community. And that evolved into me, to where I’m at today, where I’m a speaker, I host two podcasts, I run Twitter chats, I help businesses with their social media. So so much evolved from my early days in 1996, when I was a web designer, and a community builder, helping musicians, so a lot has happened in those years.
Jim Hacking
Madeline, when did you first realize that the social media thing was going to be a thing, like, what were the signs that you saw, and what led you to sort of get involved in it real quickly.
Madalyn Sklar
So the sign for me and don’t laugh was MySpace. And I know a lot of people laugh at MySpace because it was a bit of a joke. But I was in the music business. And it was great. It was it was almost as if it was built for the music business. And I was able to help bands, build their mailing lists, build their fan base, go sell their merchandise, sell their music, go on tour, through my space. And I really saw the power of using this as a vehicle to connect with people to get them to know like and trust you because it doesn’t matter what you sell, you can be that, you know, band playing at the hotel bar that nobody’s ever heard of all the way to the biggest brands in the world. People have to know like and trust you before they’ll buy. And I really saw the power of MySpace for doing this. So I was just all and helping so many people develop their brand using MySpace, and then Facebook started becoming a thing and then Twitter. And so I was smart enough to just go to where the people were. And so I just learned how to use I’m pretty much a techie by nature. So I go and learn all the different social media platforms, kind of figure out which ones best serve the needs of my clients. And I love teaching it as well. And there’s nothing better than sharing something about you know, like Twitter, like everybody thinks I know how to use Twitter, all you just type a tweet. There are so many things on that platform, you have no idea how powerful it is. Because there’s all these things you can do. And Twitter doesn’t tell anybody. And so I love teaching people and showing them all these little things that they can do that essentially helps their brand
Tyson Mutrux
mail. And this is a perfect segue because I was about to ask you, I don’t personally understand how I can use Twitter for my business. I just don’t I completely understand Facebook, I love Facebook. I don’t get Twitter. So we talk about those things that how we can use it for business because I don’t get it.
Madalyn Sklar
Sure thing. And I get that a lot of Tyson because so many times people think of Twitter as just this place to broadcast. Like, let me just go share all this stuff about me, hey, here’s my blog post, here’s my book, come to this come to that do all these things for me. Really, what we have to do is flip the scrap and make it more about the people on there. What can we do for people on there? Let’s use it as a place to facilitate relationships. And so once you start thinking of it as more of a platform to connect with people, to me, people just think of it for broadcasting and then they get turned off and they go well, nobody’s listening to me. So I’m not gonna stay here anymore. But people are starting to come back around because they’re starting to see that this is a place for relationship building. And so like my Twitter chats are a perfect example of this. A Twitter chat is typically I would love to dive in. I’m sure you were gonna ask me about that in a minute. But but just to kind of, you know, show the power of this Twitter chat is just a place where people come to usually once a week for an hour, like minded people, and it’s a place to just talk about whatever the topic is. And in that process, you’re talking with all these other people and these are people you have things in common with at And through that you start seeing the power of building relationships. So, I mean, I can tell you see how I light up. I can talk about Twitter all day, because I think it’s really that powerful. But I think it starts with seeing it as a platform for connection, not so much for broadcasting.
Jim Hacking
I think it’s great. You’re absolutely right, that you can connect with people on Twitter that you don’t ordinarily connect with. And what was it about Twitter in particular, that led you to like, Why do you think you’re well suited for Twitter? What is it about it that you liked the most? And how did you get started in it?
Madalyn Sklar
I liked it as short format. I know it just switched to two ad. But the 140 was very appealing to me in the early years, because I was a blogger, and I started blogging in 2000. When people are like, what’s a blog? I didn’t ever even heard that term yet. And because I’m just an early adopter to everything, it’s just, I just find out about these things. I go and try it. And then I start talking about it. And blogging was was cool to me. But I didn’t not like long format. I was not one of those bloggers that wrote these long pieces that were 1000s and 1000s of words, no, I was the one that wrote a couple paragraphs, let’s move on, you know, I don’t like the fluff, I just want it like, here’s how you do something, or here’s my take, move on. So when Twitter came out, I’m like, Oh, this is perfect. For me, I can just talk in just little short bursts, which is what I prefer. And it was appealing. And it was a simple platform. Facebook is you know, really even though, you know, we’ve got our pages on there. We got groups on there. It’s great for groups. But at the end of the day, do people go to Facebook to buy? No, we get on there to chat with our friends and our family. See what people are up to? Groups are great, because it’s a great way to bring like minded people together. But other than that, I feel like these other platforms are just so more well suited for connecting with people that maybe you don’t know, like, let’s use Gary Vaynerchuk. For an example, could you go on Facebook and have a conversation with Gary Vaynerchuk? I mean, do you think that’s possible? No. But I can go to Twitter, and Instagram, now Instagram has gotten better, their DMS are pretty good. So you can have pretty good conversations there. But Twitter, I can go out there and if they’re using it, so the Gary Vaynerchuk center using it, some top VP I want to connect with if they’re using Twitter, they’re active on there, I have that ability to get in front of them, and most likely get a response. So that is very appealing. So I think what people need to do that are not actively using Twitter is really look at this as a platform that they should revisit, and just learn how to use it. Don’t go on there to broadcast go on there and listen, and learn from other people that are doing really well on there.
Tyson Mutrux
So Matlin when it comes to just producing content for Twitter and social media in general, a lot of times we’ve talked about content calendars and things like that. But with it being more of a an engagement type of a platform where you want to be constantly engaging. Is this something you can actually schedule posts for? Or do you recommend sort of just eliminating the the content calendar when it comes to to Twitter,
Madalyn Sklar
I’m a big fan of scheduling content, scheduling content, that’s information, not anything that would be you know, engagement, like you don’t ever schedule your engagement with people you. But like, you know, I have a blog post, let’s say let’s use podcast. For example, since we’re all podcasters. Here, when I have a new episode, I’ve got the show notes, right, and I want to put the show notes on my blog, I want people to be able to read them. That is a perfect piece of content to go and put into a schedule for your social media. Because the thing is, what are you going to do go to all your social media like five times a day and post that’s difficult, that’s time consuming. But I could go schedule things to go out five times a day. So that really coverages a lot of different time zones. A lot of different people, I get more bang for the buck with that in terms of my time. So I will take content like that. Things that are evergreen, like an example would be somebody gives me a great testimonial. We’ll stick with the podcast here, somebody says something nice about my podcast, maybe I want that to kind of rotate on my Twitter and just as good evergreen content. So I use a tool called Social jukebox where it will take anything that’s evergreen. So evergreen is the content that just never really gets too old or expires is something that’s good today, tomorrow, maybe three or six months from now. So testimonials are a great example of that put in a social jukebox and just have it on the schedule where it just runs regularly. So that is less time and energy on me tweeting and this applies also to Facebook posting and LinkedIn posting because you can use it for there as well. But this frees me up so I can spend more time on the platforms engaging with people because really that’s how we should be spending our time so scheduling content and and you know articles and information and evergreen type content and then freeing up your time to go spend it on social media engaging with people
Jim Hacking
Madalyn, where do you fall on the question about whether you should be sharing things in your Twitter feed that aren’t necessarily related to your core issue? Like when you’re on Twitter? Do you tweet about politics? Or do you tweet about, you know, restaurants you go to? I mean, how do you? How do you sort of draw the line? Do you have separate Twitter feeds for your personal and your brand? Or how do you
Madalyn Sklar
I just have my as a great question, and my Madalyn Sklar, Twitter, and it’s just the way I used to juggle multiple. And the thing is, if you’re going to do that, that’s double the work or four times the work or however, you know, based on how many you have. So that becomes a preference thing, you know, you willing to put in the work to have the separate places for you to post different things. Now, if you have your personal brand, and then you have a business, and you want to tweet them separately, then I think it’s good to have them separate. Now, as far as me posting political things, or the restaurants I go to, I don’t but that’s just more of a preference thing. People know, me and my Twitter feed, for sharing lots of great content, lots of great information. So I share articles related to how to use social media better, and especially how to better use Twitter. So that is my main goal with scheduling content, like I read a lot of articles every morning, read through, see what’s new, what’s going on to social media, and especially Twitter. And then I’ll just take those articles that I feel are best suited for my community on social media. And I will schedule them to go out but the main focus is on Twitter, because as you know, you can tweet a lot Facebook, I’m just posting once a day to my page. And LinkedIn, I’m posting twice a day, but on my Twitter, gosh, I’m doing anywhere from you know, 30 to 40 tweets, and then more if I’m on a Twitter chat, but I feel that, you know, scheduling content that really are that schedule, like posting content that really goes with your core values here. You know, what are you trying to achieve? Who’s your audience who you’re trying to reach? What are you exactly you trying to do? So that answer is going to be different for everyone. So for me, personally, I stick with business, I stick with sharing good content, running the Twitter chat. So you’ll see me on there hosting two different Twitter chats, I try to go and participate in other chats. But that’s pretty much it. I don’t get too personal on there. I save that for Facebook,
Tyson Mutrux
Mel and others certain number of times a person should be posting per day and are there also certain times of day people should be posting,
Madalyn Sklar
you know, that can be really subjective. I always say go look at your numbers, go go look at your stats on all your different platforms. You know what people are doing with Facebook on your page, it’s easy to go into your insights and see when the people that like your page, when are they on what days of the week? What are the peaks, I look at those peaks. And that helps determine what should initially be a good time to pose. But then you then gotta go look at all those posts and see is that really working? I always say experiment, you got to test and try things. So all test different times to see is there something that works better than others, but then that can get subjective because maybe one day a piece of content was more exciting and more informational than the next. So you have to just try and see what works for you on Twitter, because again, we can tweet more often. What I do for me personally that I think is a good strategy is one of my waking hours. And so I use Buffer for scheduling tweets. And so all scheduled tweets throughout the day, pretty much every hour to hour and a half. There’ll be something from me that’s informational. That goes from morning into the you know, later in the evening. And I found that works great for me. Now I know people that will have their Twitter running 24/7. So they’re trying to hit people another time zones around the world. And that can work too. Or you just tweet a few times a day. And that works for you. So you kind of got to experiment and see what works and look at those numbers. On Twitter. We all have analytics. If you’re not sure about this, you have to be on a browsers browser only be logged into your Twitter the top right menu in the pulldown menu, you’ll see it says analytics, go look at the analytics and it’ll give you lots of information that can then help you determine when you should be posting.
Jim Hacking
Alright, Madeline. So my question for you next is if you had let’s say a nursing home attorney from Cleveland, Ohio, who wanted to get more involved in Twitter, and he was just sort of starting out on Twitter, what would you advise him to do? How would he start the process?
Madalyn Sklar
I love this question. Okay, so I have this thing that I call my Twitter secret sauce and I develop these items that that I think work really well when it comes to getting on to Twitter starting to really use it to get maximum benefit, because again, as I said before, people just get on their broadcast too much. They’re not really using it, the way it should be used, which is to connect with people. So what I tell people do is I would say to this person, and to everybody else really go be consistent. So just get on there every day and be visible. You know, visibility makes all the difference in the world. And tweet every day, you know, you got to be out there tweeting so that people can see you. And you can connect with people. And I always say, tweet, at least five times a day. So if someone’s coming on there, and they’re not really using it, and they’re not sure what to do, just start tweeting and just get comfortable tweeting, the other thing you want to do is, as you’re tweeting more, your notifications are going to start blowing up. And that’s where people are tweeting you they’re putting at your Twitter handle. So you need to go check your notifications every day. Because you don’t want to miss opportunity, somebody might have seen one of your tweets, and they replied back and maybe they have worked for you, they have a business opportunity, or maybe a speaking opportunity, or they want to invite you to come be on their podcast. So you don’t want to miss those those opportunities. You also want to use Twitter lists, Twitter lists are a great way to organize your Twitter feed. So as we’re building up our Twitter, we got lots of followers, all of a sudden, our feed becomes really cluttered, there’s so many people we’re trying to pay attention to. So you could create what are called Twitter lists. And this lets you just hone in on a smaller group of people and just look at their feed. And you can have multiple feeds like this. So what I do is I create a Twitter list of say, people on my podcast, you know, when I have guests on my podcast, I add them to that list. Now I have a really nice list of just those people. And maybe I just want to see what they’re tweeting about. And it also becomes a great curated list that maybe other people want to look at. So you could create different lists. And they can be public or private. So I’ll have private ones of maybe just my customers, or maybe people that I want to connect with the Gary Vaynerchuk ‘s of the world, I have a list of people, I want to watch carefully that I want to try to connect with. So there are lots of different ways of using Twitter lists. But it’s really a good way to really just hone in on a very specific group of people on Twitter. Another thing Twitter chats, I love Twitter chats, not just because I host two of them, I just think they’re great. It’s a great way to connect with people. So if you start participating in Twitter chat, you’re going to make amazing connections, you’re going to fall in love with Twitter, if you don’t already think Twitter is awesome, you will really love Twitter, find ones that are related. So in your industry, I would just get on Google. And just Google, you know, law, Twitter chats. And if you have very specific do that now, the more specific you are, you know, you may not find something. So I would start very general, and see what’s out there and find, you know, different groups that are basically just communities. And it’s a great way to just code connect with a bunch of people. And if you don’t see something out there, if there’s something missing in your industry, start one started Twitter chat, be that leader, the beauty of starting a Twitter chat is you get seen as the industry leader, which is really cool as a great benefit to hosting your own chat. And then finally, what’s really important is to engage, engage, engage, I love to say that because engaging is what it’s all about. If you just get on Twitter, and you’re just looking at what people are doing, you’re being the alert worker, nobody knows you’re there, you’re invisible. So you gotta get on there and engage is so incredibly important. So just spend time on there, and you’ll start making connections as soon as people see you.
Tyson Mutrux
I love the name lurker. That’s how I describe Jimmy on a regular basis as alert. Fantastic. I have a two part question. So you use Buffer. The first part of the question is why do you use Buffer over something like HootSuite? That’s the first part of it. The second part of it is when you’re actually scheduling your posts. So from platform to platform, Facebook, to Twitter to Instagram, how do you change your message from platform to platform?
Madalyn Sklar
Okay, great questions. Okay, I use Buffer. I started out with Hootsuite HootSuite was the first of its kind to offer scheduling. It was revolutionary at the time. It’s like, Oh, my God is gonna save me so much time, which equals money. Right? So that was a great thing. Hootsuite was amazing. Loved it. Buffer came along a few years later, and a bunch of my colleagues were using it and were raving about it. So you know how it becomes FOMO over time, you’re like, what a fear of missing out I gotta go check it out. So I’m like, Okay, let me check this out. I’m not gonna leave HootSuite I love HootSuite. I’m even a Hootsuite ambassador, so I’m not gonna leave them but let me just see what this buffer is all about. Fell in love with it. I just like the integrations because I use Feedly and Feedly is a great RSS tool to where that actually stores all the different blogs and articles. All the places where I read my articles every day, I open up Feedly read all the different articles, they make it super easy to buffer, you know, put it into buffer by buffering it. And so I love that I just love the ease and I love their mobile app as well, so that the mobile app was a huge attraction. I didn’t really care for the Hootsuite a mobile app. So I still use HootSuite. So I use Buffer for scheduling. I use Hootsuite for listening. So when I was talking about Twitter, less, what I do is I put all those Twitter lists into my HootSuite. And I don’t know if either of you guys use Hootsuite, but their columns, whatever, when you open it up on your browser, you just see these columns. So I can have a column for you know, like, I can put about four or five of these columns on my big iMac screen. And what I’m able to do at any given time is just open that up and very quickly see those streams and I can scroll through and within minutes know what’s being talked about what’s going on in the world. And I love that. So I love HootSuite for listening, but buffer for scheduling. So because Twitter is my main thing, I really focused on that. And then what I do, and this is a great feature in buffer buffer makes it so that I can take my Twitter feed and it can be vice versa. But because my is primarily Twitter, I can take my Twitter feed. And if I see an article that I’m sharing, it’s like, oh, I need to put this over for my Facebook people as well, I can just drag it across just like right down the screen to where Facebook is on there. And I can do the same thing for LinkedIn. So really, I’m just sharing a fraction of the content from my because the Twitter’s the bulk of it, sharing some of it to LinkedIn and Facebook, but I’m not really changing it up, I’m just kind of leaving it as is, I don’t get as much traction with Facebook and LinkedIn the same way I do with Twitter. So I just don’t put in a whole lot of time and effort to changing that up. Now lots of people will tell you that, you know, don’t post the same content all at the same time on all your platforms. So don’t take like that one piece of content, and put it right now on Twitter and Facebook and LinkedIn. Like either stagger them in or just not use the same content. So that’s really up to you. It goes back to experimenting, try different things and see what works. It may work that you post everything all at once and that everybody loves it because your people on Twitter are not on Facebook, and the people on Facebook are not on your LinkedIn. So it could work out to your benefit. But then some people will say, Hey, why are you posting the same thing? I’m on all your platforms, I keep seeing everything double and triple. So you got to experiment.
Tyson Mutrux
We do have a message from Donald klore on the Facebook page. And it says where are they on this topic? I don’t want to shift gears and then come back to it. He mentioned social jukebox. Do you have any familiarity with social jukebox and how those relate?
Madalyn Sklar
Yeah, I mentioned that earlier. So social jukebox is the one I use for scheduling the evergreen content. So I use Buffer for the articles and information I read a post about how Twitter made a new change that’s gonna go into my buffer that’s more for my short term scheduling. And then social jukebox is for the Evergreen. So that’s for the more long term. So when I have a new podcast episode, and I put up my show notes, which is really a blog post, I’m going to put that into social jukebox. So that can just keep running on an ongoing schedule.
Jim Hacking
Madeline, switching to back to the Twitter chats, because I know that’s your real expertise. Let’s say I want to learn about Twitter chats, and I want to come and sort of attend or watch or participate in your next Twitter chat. Can I do that on a phone? And what would it look like? Like? How Does it even work?
Madalyn Sklar
You can do it on your phone, I will say that they’re really popular Twitter chats, they move very fast. And so trying to keep up on the phone can be very challenging. So I’m just gonna throw that out there. For my two Twitter chats, I recommend a browser because they’re both, they both attract a lot of people. So tweets go super fast. So that’s just my personal preference with that. The the two that I run are Twitter smarter. So it’s all about sharing Twitter tips, and that is every Thursday at one o’clock Eastern. And then social ROI is a chat that is presented by manage flitter, which is a great third party tool. And so I work with them and put together manage and host their social ROI chat this every Tuesday at five o’clock Eastern. So I definitely recommend these chats. But I prefer a browser because it can be really challenging on the phone. But if you do it on the phone, you can use the Twitter app, the native Twitter app, you could use Hootsuite, you could use TweetDeck. So you could use any of the platforms you normally use for Twitter, if you like but I would recommend using those platforms on the browser.
Jim Hacking
And then is it everybody watching using the same hashtags? That’s how you all stay in the same name change,
Madalyn Sklar
it’s all about the hashtag. So first, we’ll use Twitter smarter, for example, you have to put in the hashtag. So first you go to twitter.com, I actually, if you’re going to do a browser, I recommend tweet chat.com. So it’s just a free website where you put in the hashtag for the Twitter chat. And on this one page, it will show you all the tweets in real time. And there’s a box at the top, and you can just type your tweet into that. And the beauty is, it automatically puts the hashtag in. Because when you’re new to Twitter chats, your biggest hurdle is going to be remembering to put the hashtag in. That’s the hardest part to remember. Because we’re all focused on the hashtag, that is a conversation that involves a hashtag. So if you’re tweeting without the hashtag, we’re not going to see it. And so many times I’ve had someone new on the chat, so they come on at the beginning, Hey, my name is Madeline, and I’m new here, how on Twitter smarter, and then you don’t hear from them. And you’re just, you know, doing your thing. And then at the end, they come back on, they’re like, OMG, I’ve been tweeting all this time, and you guys didn’t see it, because I forgot to push put the hashtag in lb, Twitter smarter. So that’s the hardest part. So tweet. chat.com is great, because it’ll do it for you. But if you’re not using that, and you’re just on HootSuite, or TweetDeck, or on twitter.com, just remember to put the hashtag into your tweet,
Tyson Mutrux
or email. And I know we’re short on time, I do have one last question. I want to try and squeeze in promoted tweets versus organic tweets. What are your thoughts?
Madalyn Sklar
Good question. Okay, I’m a fan of organic. I mean, organic has been my thing. I prefer it that we’re getting in a day and age now, where these algorithm changes are forcing us to have to look at paid content for Facebook is completely changed, we’re at a place now that organic alone is not going to do it. My recommendation, though, is if you’re going to do pay content, do advertising, don’t do the boosted posts, boosted posts, do not work that well. Maybe once in a blue moon, it does. But you’re just basically giving money to Facebook when you do that, because they’re not really honed in as well, you know, you want your message to go out to a specific group of people. And so using advertising you like the traditional advertising route of Facebook will get you a much more honed in group, you get so much flexibility. So we’re getting to a place now where it’s either time to learn how to use Facebook advertising the platform properly, or hire someone to do it for you. Now on Twitter, we’re really not at a place where you have to go a paid route. I mean, if you are active on Twitter, you’re doing all these things that I’m talking about, you’re gonna get a lot out of it. Their ad platform is not as robust as Facebook, it’s, I don’t know anyone that’s gotten super great results like you can get on Facebook. So if you’re just looking to get your tweet seen by more people, you can go that route. But I just think you can just spend time just tweeting and connecting and you’ll get a lot out of it without having to go in paid direction. And then LinkedIn I I feel that organic is still really good organic posts. So I’m just a fan of organic posts. That’s my thing.
Jim Hacking
Alright, my last question Madeline is I feel like Twitter’s in a bit of a revival. I feel like it was down for a little bit. And I think it’s sort of harken back up. What do you see for the future of Twitter?
Madalyn Sklar
Okay, I think Twitter is just, you know, we are in this renaissance right now. Mark Schaefer wrote the book called The Tao of Twitter, just wanting to I think it’s the fourth edition. And you know, he’s referring to the time right now, being back into a Twitter Renaissance, more and more people are talking about this. I think we’re just going to see more features coming out from Twitter. Twitter keeps putting these great features out, they keep making the platform better and better. We have the ability to curate tweets, through Twitter moments, we have the ability to do video on Twitter, there’s all these things that we can do, that most people don’t realize we can do outside of just typing something on your phone and putting it out there. So I think Twitter’s going to keep putting out these great features and making it a great platform. So I think it’s just it’s just going to continue. You know, a year ago, everybody was doubting the existence of Twitter in the future. And I kept saying Twitter’s gonna last is going to just watch it’s gonna last. So I think they proven they’re going to stay around. So I think it’s just going to be more about making it even better.
Tyson Mutrux
All right, man, we have to wrap it up because we know you have to go so I’ll make this quick. I do want to remind everyone to go to the Facebook page, join there. Give us a five star review on iTunes or wherever you get your podcast. Jimmy, what’s your hack of the week?
Jim Hacking
So my hack is to track down Madeline and what I mean by that is there’s a particular episode of her podcast that’s on her website. It’s episode number seven of the Twitter smarter podcast. It’s called Building a Twitter power following with Madeline Sklar. And first of all, I want you to look, we’ll put a link in the show notes. I want you to look at the webpage itself. It’s a beautiful webpage, it’s very well laid out. I think she has Pat Flynn’s smart podcast player. She’s got all the social media sharing buttons on the left, she has links to her online courses on the right. She has her tweets coming through as you would expect on her webpage. You can there’s a sign up for her free emails. And then her shownotes themselves are just a really great example of how to do a podcast website and how to do a website in general. So check it out. It’s it’s building a Twitter power following under her Twitter, smarter podcast.
Tyson Mutrux
Excellent stuff. And Madeline, we always ask our guests to give a tip of the week you have a tip for us.
Madalyn Sklar
Just to get out there to you know, to just do it. Because you know what, we’re sitting there talking, we’re sharing all this, Hey, if you don’t get out there and just do it, then what’s the point I even have a tattoo that says like this is real, it says just do it. Because I firmly believe in that. Like I coach people through that just that the mantra just do it. So I would love for everybody to just get on there. Follow these instructions I talked about go try these things. When I was talking about the secret sauce, I even put it into a free mini class. So if people want to check that out, is that okay? If I share that link worse, okay. So if you go to go to mandolin, sklar.com/secret sauce, so all one word Madalyn sklar.com/secret sauce, it’ll take you over to this free mini class is just some videos and articles of me diving a little bit deeper into what I was talking about with the different items you can do with tweeting, you know being present, tweeting more using Twitter lists and chats and things like engaging. So definitely recommend that and then get in touch with me and let me know that you watch this. You heard about this and would love to follow you on Twitter.
Tyson Mutrux
Excellent, perfect advice. My tip of the week is actually we just recently switched the firm to Vonage from RingCentral to Vonage, where she’s saving a couple of grand a year. So it’s a really good benefit. But actually the tip has to do with Amazon chime. So they give you free access to Amazon chime. And this is more of an assignment than it is a tip I guess. I want people to use Amazon chime and tell me what your thoughts are on it. So I think if you’re a prime member, it may actually come free. It’s very similar to zoom and to Bluejeans which is we are using now. I don’t think you can actually publish to Facebook, which is an issue but I’m curious what people what their feedback is on it. So people will check out Amazon chime and appreciate it. Mail and I know you have to go. So thank you very much for coming on. This was a fantastic episode. Thank you very much.
