Episode 72 ft. Wayne Pollock: Niche Practice and Public Relations


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In this episode, Jim and Tyson interview Wayne Pollock, the founder and CEO of COPO Strategies, a niche practice! Copo Strategies helps attorneys and clients make those clients' cases in the Court of Public Opinion. They will go over his experience in public relations, his actual practice; marketing, strategies and different challenges.

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The Firm: https://www.copostrategies.com/
The blog: https://copocetic.com/
About Chris: https://www.copostrategies.com/wayne-pollock

Hacking’s Hack: If you are a great Gmail user, check out INBOX. Lots of great functions and tweaks. https://inbox.google.com

Wayne’s Tip:
You are your brand and your brand is you. You always need to be cognitive of what you are doing from a business perspective, a marketing perspective of your brand. And match your brand with who you are and the services you provide.

Tyson’s Tip: Inspired by William Eadie. Go to a service like MOZ (https://moz.com/) and plug your website and see how are you ranking. Find high volume keywords and attack those words in your content and marketing. It will give you traffic.

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