Episode 72 ft. Wayne Pollock: Niche Practice and Public Relations
Categories: Podcast

In this episode, Jim and Tyson interview Wayne Pollock, the founder and CEO of COPO Strategies, a niche practice! Copo Strategies helps attorneys and clients make those clients’ cases in the Court of Public Opinion. They will go over his experience in public relations, his actual practice; marketing, strategies and different challenges.

Listen on Google Play Music

The Firm:
The blog:
About Chris:

Hacking’s Hack: If you are a great Gmail user, check out INBOX. Lots of great functions and tweaks.

Wayne’s Tip:
You are your brand and your brand is you. You always need to be cognitive of what you are doing from a business perspective, a marketing perspective of your brand. And match your brand with who you are and the services you provide.

Tyson’s Tip: Inspired by William Eadie. Go to a service like MOZ ( and plug your website and see how are you ranking. Find high volume keywords and attack those words in your content and marketing. It will give you traffic.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: or like us on Facebook: and comment!
You can also go to or, if you’d prefer, email us at:

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Listen on Google Play Music

Subscribe for Email Updates