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Episode 67 ft. Bob Burg: The Go Giver
Categories: Podcast
LET'S PARTNER UP AND MAXIMIZE YOUR FIRM


In this episode, Jim and Tyson have Bob Burg as a guest! They will go over his book “The Go Giver”, analyse it and discuss how the laws, concepts and lessons in it can improve your business and lives!

 

http://www.burg.com

The 5 Laws of the The Go Giver:
1. The law of value
2. The law of compensation
3. The law of influence
4. The law of authenticity
5. The law of receptivity

https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288

Hacking’s hack: The Go Giver Podcast! http://thegogiver.com/podcast/
Always good lessons! A great show!

Bob’s tip: Become know as that person who goes out of their way to do that little bit extra. One excellent way is to write handwritten notes to people. It makes a huge difference! People will think of you and remember you.

Tyson’s tip: Go home and when you are having a conversation with your couple or a friend think how you can add value to the conversation, to that person; not about benefiting yourself, benefiting themselves.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

 

 

 

Resources:

 

Transcripts: Bob Burg: The Go Giver

Bob Burg
nobody’s gonna buy from you, because you have a quota to meet, they’re not going to buy from you because you need the money. And they’re not even a buy from you. Because you’re a really nice person who believes in your product or service, they’re gonna buy from you only because they believe they will be better off by doing so than by not doing so.

Unknown Speaker
Run your law firm the right way. This is the maximum liar podcast, podcast, your hosts, Jim hacking and Tyson metrics. Let’s partner up and maximize your firm.

Jim Hacking
Welcome to the show. You’re back on the maximum lawyer podcast and live on Facebook with Jim hacking

Tyson Mutrux
and on tasty metrics. Jimmy, I can’t say I’ve been this excited about a guest to this point. This is an awesome guest for both of us. So you want to do the brief introduction and let Bob take it from there.

Jim Hacking
Tyson you’ve been talking about Bob Berg for as long as I can remember. I think if we had to make a list of the people that we talk about the most on Facebook, it would be Bob, we’ve talked about the Go Giver philosophy. But yeah, I’m happy to go in and give Bob’s introduction. Bob berg is a sought after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former US President. As many of you know Bob’s the author of a number of books on sales, marketing and influence, with total sales of well over a million copies. His book The Go Giver, co authored with John David Mann has sold over half a million copies and has been translated into 21 languages. It’s been released in the new expanded edition with a foreword by Huffington Post founder and publisher, Arianna Huffington. Bob’s an advocate supporter and defender of the free enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He’s also an unapologetic animal fanatic, and a past member of the Board of Directors of furry friends adoptions, clinic and ranch in his home of Jupiter, Florida. Bob, welcome to the show.

Bob Burg
Well, thank you both. I appreciate you having me,

Tyson Mutrux
Bob. Alright, so we talked about this book all the time, so people have not listened to it or read it, I’m disappointed. But for the people that have not read it, yet we tell them about the premise of

Bob Burg
the book. Sure, the premise is very simple. It’s simply that shifting one’s focus. And this is really the key shifting one’s focus from getting to giving. And when we say giving in this context, we simply mean constantly and consistently providing value to others. And understanding that doing so is not only a pleasant way of fulfilling way to conduct business, it’s actually the most financially profitable way as well. Tell me

Jim Hacking
about the use of a business novel, like putting it in a fictional form. How did that allow you to sort of tell the lessons that you wanted to convey?

Bob Burg
Well, I think that stories connect with people, and they connect on a really a heart level as well as an intellectual level. And I know myself that throughout the years, and I’m an avid reader of all types of books, how to books, sales, books, leadership, history, philosophy, politics, and I love to read. We can also read I don’t know how many business parables starting with odd man, Dino’s greatest salesman in the world to classes, richest man in Babylon to the one minute series that Blanchard or Johnson did, and so many fantastic business parables throughout the years. And I’ve always noticed, you can read them in an hour or two, you get a great lesson, you feel great afterwards, because it’s information, you know, you can apply. And that makes sense. And I just thought, you know, it would be a good idea to take the basic premise of another book I had written which was endless referrals, which is pretty much building relationships with people in the business sense. And if we could put it into story form, and for that, I asked John David Mann, who is just a fantastic, fantastic storyteller. And we collaborated on that it just seemed like a good way of getting out the message that we felt was timely and would be accepted.

Tyson Mutrux
To Jimmy, you don’t know this, Bob, you don’t know this. But I’ve always wanted to be able to show this to you. But I have actually written down the five laws. In my book, I carry this book around with me, Jimmy knows I carry this book around with me, but I actually carry this around, and I will reference it from time to time. I think it’s that important. Well, you tell them what the five laws are.

Bob Burg
Sure, and and Tyson i It means a lot to me to know that you do that. I mean, because it really is it’s a it’s a compliment to, you know, to John and to me that the laws added that kind of value to you. And so thank you, and the first law is the law of value. The second law, he is the law of compensation. The third is the law of influence. The fourth is the law of authenticity, and the fifth is the law of receptivity. So if you notice, there’s there’s given and then the receiving, it’s not one or the other. In fact, we would say that all five laws, while they stand on their own as success principles, you really need to utilize all five together in conjunction in order to really have the kind of success that you desire. Utilizing 123, or even four of them, will will take you a few inches on the yardstick of success, but it’s only when you combine all of them, that they’re really going to bring you the type of success that you desire to have.

Jim Hacking
That’s what really struck me about the book. So I’m a big audio guy. So it’s great for me to be talking to you because I heard you and John, reading the book to me over a period of time, and I really enjoyed it. But I mean, what struck me was that the giver in the book just kept giving and giving and giving. It wasn’t like just a one time yeah, here, I’ll help you out. He was like actively thinking and coaching and mentoring how to adopt these go giver principles.

Bob Burg
Yeah, and one of them, you know, and one of the keys is to put action action to those principles. That’s why we like to say you know, people often so are you and John saying that being a go getter is now not invoked? Not a good thing? And our answer is no, not at all. We love go getters. We want people to be go getters go getters are people who take action. And remember pin DARS. One condition, if you will to Joe, the protege is you can’t just think about these laws or consider whether they would work you’ve got to put them into action that day. So we want people to be go getters now the the neat thing is there’s no natural division between a go getter and a go giver. Many go getters are also go givers. But we would say Jim, that every Go Giver is also by definition, also a go getter. So we want people to be both go getters and go givers, just not go takers, those are the people who feel almost entitled to take take take without having added value to the other person to the process to the situation. And these type of people go takers, who are really their self focus their focus on themselves not on the others, they tend to not have the kind of success that they feel they’re entitled to. And even those times they do because sometimes they do it’s typically not long lasting, it’s not sustainable, because it hasn’t been built on Right Foundation. And I think one of the keys for people to understand this is that this is not some Lala feel good Oh, go give her just keep giving and things will happen. No, not not at all. This ties totally into human nature, where we understand that. And I often say this, when I speak at a sales conference, the first thing I’ll say is, you know, nobody’s going to buy from you because you have a quota to meet, they’re not going to buy from you because you need the money. And they’re not even gonna buy from you. Because you’re a really nice person who believes in your product or service, they’re gonna buy from you only because they believe they will be better off by doing so than by not doing so. And that’s fine. That’s the only reason anyone should buy from you. What that does that’s so wonderful. Is it forces the entrepreneur, the salesperson, the business, or what have you really put their focus where it needs to be on bringing value to that person understanding that that’s the only way we’re going to have a customer. This is why we say that money is simply an echo of value. It’s the thunder to values lightning, if you will, which means that the focus must be on the giving the given comes first. And the money that you receive is simply a very natural and direct result of the value you provide. Great,

Tyson Mutrux
Bob, one of the principles of the book is influence and you talk a lot about the about influence and how does the Go Giver create influence both personally and in

Bob Burg
business? Well, Tyson, I think that’s a great question. And we need to start with a kind of a definition, if you will, of influence what what is influence really, on a very basic level we can define influence is simply the ability to move a person or persons to a desired action, usually within the context of a specific goal. Now, that might be the definition. But I don’t believe that’s the essence of influence. The essence of influence is pull, pull as opposed to push as in you never hear someone saying, Wow, that Cerro or that Tom, he is so influential, he has a lot of push with people. No, he has a lot of pull with people, right? I mean, how far can you push a rope? Not very, at least not very fast or very effectively. No. Influence is cool. It’s an attraction, right? Influencers attract people to themselves. And then and only then to their ideas. And they do this again, not through pushing their will on others or pushing themselves in others or being pushed ie right, but through its opposite pool. Now this pool is a very legitimate form of power, power being the exact opposite of force, which is what it’s manipulation, intimidation, compliance, bullying the right. And and which people sometimes when they’re in a position of power, positional authority, is what it’s called, they’ll do that they can even get away with it to a certain point, but only until the people they are in charge of don’t need to listen to them. And certainly, when you try to rule based on positional authority, you know, or try to influence that way, people will at the moment, do exactly what you told them and not one bit more, that’s, that’s at work, they’ll find a way to sabotage the process completely, consciously or unconsciously, they certainly will not bring their best effort with them. We’ve seen that time and time again, it’s self evident at this point. So the great influencer, understand something on a heart level, okay. And that when I say heart, I just mean not just intellectually, but they understand it, you know, within their, within their being. And that is it, which also happens to be what I believe was Dale Carnegie’s underlying premise and his classic How to Win Friends and Influence People. And this is where he wrote, ultimately, people do things for their reasons, not our reasons. So the great influencers, always self questioning, it’s always, you know, how does what I’m asking this other person to do? How does it align with their goals, their wants, their needs, their desires, their values? And when asked ourselves these questions, I guess, intellectually, when asking ourselves these questions with thought, when asking ourselves these questions, with a genuine caring about the other person, again, not as a way to manipulate another person into doing our will. But as a way to building everyone in the process, we’ve come much closer to earning that other person’s commitment, rather than compliance. And that’s where influence really takes hold a great influencers, understand that great influence is never about the influencer, it’s about the other person about those we want to influence about those we choose to add value to, which now aligns with law three from the Go Giver, the law of influence, which says, Your influence is determined by how abundantly you place other people’s interests first. So not in a way that’s self sacrificial, or doormat it or martyr ish, not at all. But it is understanding that all things being equal people will do business with and refer business to and allow themselves to be led in influenced by those people they know, like and trust. And there’s no faster, more powerful or more effective way to elicit those feelings toward you in others than by again is one of the mentors, Sam, advise Joe, the protege, then by genuinely moving from an eye focus or MI focus to an other focus, looking for ways to make your win all about the other persons where.

Jim Hacking
And I think that’s such a great lesson, because so many people spend so much time trying to calculate, you know, what’s in it for me, if I do this, will they do that there’s a lot of tit for tat, and not a lot of long term analysis, I think in a lot of ways you’re about, you know, letting go the result and just doing what’s right. And like you said, the money or whatever other rewards will come to you later. And I think that’s a real, a real mindset shift for people.

Bob Burg
Yeah, and you know, only because it goes against what so you know, what so many people are taught, it goes against what we’re what we’re taught in the media that right, the wealthy people do it on the backs of others, or by taking advantage of others and this and that, you know, all the horrible messages we get about successful people, which by and large, just simply isn’t true. Not that then it’s a big world, there’s all types of people out there. But by and large, now, most people are, especially the more free market as society is, which simply means no one is forced to do business with anyone else, the more you can only do well by helping others do well. It’s the only way because again, nobody has to do business with you in a mainly free market based economy. But here’s also what I what I think it is, as human beings, Jim, we are self interested. We’re built that way. I mean, you know, in the cave person days, that’s how our ancestors survived. I mean, every day was literally not figuratively literally life and death. Right? You had to know who in that 150 person tribe you could trust to not kill you. You had to know that the footprints meant the same thing or what the sounds in the wild met, right. I mean, so it was self preservation. We don’t have that today. But obviously that’s kind of wired hardwired into our DNA. So we are by nature self interested in people, that’s not bad or good, it just is. But here’s what happens. It’s very logical and intuitive to operate that way. And yet, that’s not the most profitable way, it’s not the most productive way to operate. It’s that person who can put that other person’s interests first, who can always think of that of how to help the other person when that’s the person who, who comes out ahead consistently, both short term and long term. So here’s what we need to do. Because the question is often asked, okay, well, how do you make that shift, then if it’s not so natural, you kind of take a hint from when you watch a movie, if you’ve ever heard the the saying The willing suspension of disbelief, we go into a movie. And we know it’s not real. I mean, it’s green, a silver screen, or whatever it is, right? When we see the people in the different parts, we’ve seen them before, the person who’s playing James Bond isn’t that the same guy who was playing Remington Steele, 30 years ago, I mean, you know, we know they’re the same character, right. But in order to enjoy the movie, in order to be able to feel the feeling and get the essence until we willingly suspend our disbelief, it helps us enjoy and well in sales or business or life or what have you. What we want to do is not for go, our sense of self interest, but temporarily and willingly suspend it, just kind of set it off to the side. Understand that to the degree we can do this is the degree when we do it genuinely, is the degree that we’re going to build trust in our relationships with others, people are going to come to know us to like us to trust us. And so you know, where we can do that we can say, well, I can willingly suspend it, temporarily suspend it. But then what happens is, as we do this, we start to see the great results. Not only are we making more money, but we have better relationships, and we have more enjoyment of what we do, our sense of happiness is more again, there’s nothing self sacrificial about this, this is all congruent with our with our principles, and it tends to make for a life and a business, it’s a lot more fun, a lot less stressful. And again, a lot more.

Tyson Mutrux
But I’m just curious, how did you and John come up with these principles? Or these laws? I mean, what, what did you look to to actually come up with this book? No, what was the inspiration?

Bob Burg
Well, John and I are both entrepreneurs. That’s our background, our backgrounds. And we also though, remember, John has been writing for a long time, as well. And so he’s studied entrepreneurs, the successes, they, and of course, I’m an avid student of this, and just getting to speak at so many great conferences and conventions, I get to meet these, you know, mega successful people. So it’s always great that you can experience certain things, and you can learn from those. And you put that together. And when we were writing the story for this, it was, well, what are the things that we know have been proven to work, what works, what doesn’t. And so that’s why we often say that there’s nothing in this book that’s particularly new. It’s opposed in terms of the principles. In fact, the early adopters of this book, were not the people who needed the book. The early adopters of this book, were the people who were already successful, huge producers and CEOs and people who are already living their lives and conducting their businesses, according to these laws long before the book ever came out, we may have put a name to them. And due to John’s wonderful storytelling, been able to put it into story form, but there’s nothing that top producing people haven’t been doing, either intuitively or or having learned for years. So that’s how we really came up with what we just looked at, you know, what, what is it that people do, and some of them kind of started to write itself after a while, I mean, we knew the foundational principle was the law of value. And while all the laws are equally important, the law of value is the foundational one, because that’s really where the shift in focus comes. That’s where you understand the difference between price and value, and what your main job is in bringing that ultimate experience to others. Okay. And after that, you know, it sort of just sort of went along. And you know, that’s why we like to say we were sort of surprised at some of the terms in the story as it as it went along, as well. It was a lot of fun.

Jim Hacking
You probably don’t know much about Tyson tonight, and it was very generous of you to agree to come on the show, but we became friends. And in sort of a mentoring role. I went back to the law school and I was teaching a class on how to run your own law firm and, and then Tyson I became friends as he opened up his firm, and then we were having these great conversations. And we thought, well, there’s a real need for young lawyers to be able to connect with people and to learn sort of good principles, both for marketing and for running their law firm. And so if You had a young lawyer, that’s that’s a main base of our listeners, if you had a young lawyer who was just going out on their own, how would you encourage them to incorporate the Go Giver principles into their budding law firm?

Bob Burg
The only way you can do it is to focus on undoing that it’s understanding why first, that this is going to be a way that is going to be productive for you. Because if a person doesn’t understand that in the first place, they’re not done. So So I would ask, you know, when they read through the laws, why is the law of value important? How does how does focusing on that other person even before they become clients? How does that help you in your practice? Because if it doesn’t, there’s no reason to use it. Right? So how does then why is the law of compensation so important? Why does it tell you? Why is it that the first law, as important as it is, is only your potential income? But the second law is what brings it together and brings you when a really terrific income? Why does the law of influence make so much sense shifting that focus to them, as opposed to kind of looking out for yourself? Why you know, so So in other words, I go through, and then I’d look at the great examples, you know, people like yourself, you’re bringing fantastic value by doing this. And then you’ll look at someone our mutual friend, Mitch Jackson, and look how men who’s just just amazing with what he does, and has been so very successful. And you know, Mitch was one of these people, he was operating his life in business, the Go Giver away again, long before he ever heard of a book. So I would say, watch the people who are again sustainably successful, and join their practice, because they have a financially successful practice that you that you love. But there’s no reason to, you should be having a very financially successful practice that you love. And that you just go to work every day, just loving the value you bring to others. But I think one of the most

Tyson Mutrux
difficult laws to really grasp and understand is number five, and it’s the law of receptivity, the key to effective giving, is to stay open to receiving, can you talk a little bit about that, and why it’s so important?

Bob Burg
Well, it’s so important because all the giving in the world, the giving of value, the giving of yourself providing value to others all that’s terrific, it’s fantastic. But it’s all for naught. If you don’t allow yourself to receive and like measure. And the story we use the example of breathing out and breathing in, right and you can breathe out, which is, you know, we all as human beings, we breathe out carbon dioxide, we breathe in oxygen, we breathe out, which is given, we breathe in which is receiving, but try to hold that outgoing breath. Right? For just 30 seconds. You can’t do it if you went and then tried to hold that you couldn’t. And what it shows is if you’re just giving and not receiving, you’re totally stopping the flow. You’re hurting yourself, but you’re also hurting everyone else, because you’ve got nothing to give when you’re not receiving. But again, we go back to something we touched on earlier, the messages we receive our belief systems based on a combination of upbringing, environment, schooling, news, media, television shows, movies, where success and achievement and prosperity has, has become almost a dirty word today, and people look at the reasons why that’s not a good thing. And you see this everywhere, sometimes outright, but also there’s a lot of kind of subliminal messages not purposely as much as it just kind of infest the whole thought process with what you hear from people. And it’s very easy to get caught up in that well, if I’m making a lot of money. Maybe I’m it’s because I’m doing something bad to people. Oh, not at all. So I think that’s a big thing. So we’ve got to get past that. Some some great people who with information on that as people like Randy Gage, who has the process by Randy gauges, prosperity blog and prosperity TV, you can also listen to an interview that a couple interviews I’ve done with Randy on the go giver, podcast, just go to the go giver.com/podcast Put in Randy Gage, also David Nagel and EA G L. E, the millions within great speed and prosperity but really what it is, is helping us get that past that mind, lock regarding receptivity and so forth. So study receptivity, you know, study, abundance, study prosperity, because we get enough garbage in our heads naturally. We need to make sure that we filter and allow the correct information to get in there.

Jim Hacking
Bob, I gotta ask Do you ever get tired? Do you ever feel stretched too far? Do you ever feel like you’ve given too much or the people are not Taking advantage but that you’ve just you just got nothing left to give.

Bob Burg
No, no, not at all awesome and there’s nothing. There’s nothing about being a Go Giver that says that you should allow yourself to be taken advantage of that you should be unduly stressed. I businesses business there are always issues people are people there are always issues but no nothing. As a result of being a Go Giver means you should be taken advantage of when you’re a Go Giver, you’ve got to be able to say no, a lot more than you say yes. Because as a Go Giver, you’re probably going to be very, very successful and sought out by people and busy. And in order to be able to serve those you need to serve. You’ve got to be able to say no to different things. And so but what a Go Giver does is they say no, in a way that’s very respectful and very kind, and one that honors other people, the other person as well as honoring one’s own boundaries.

Tyson Mutrux
We have a question from one of our listeners, Don McLemore, and I’m gonna paraphrase, it’s a long question. So I’m a paraphrase. He says, I feel like my clients don’t always realize what I’m giving great value. And you listen, some some examples of some great achievements by an attorney. He says, How should I educate my clients to realize I did a great job?

Bob Burg
So done? That’s a great question. And let’s go back to let’s go to another basic premise when we talk about value, and the difference between price and value price is $1. Figure, okay? It’s finite, it is what it is. Value, on the other hand, is the relative worth or desirability of a thing of something to the end user or beholder? What is it about this thing, this product, this service, this counsel from their attorney, that is of so much worth to them, that they will willingly and gladly exchange their money for the service you provide? And be ecstatic that they did? Now, let’s remember that value is always in the eyes of the beholder. It’s not what you think you did. That’s a value, it’s not what you think they should think you did is a value is what they believe is valued. So it really begins in the discovery process, when you’re first speaking with this person discovering through questions, what they need, what they want, what they desire, what are they looking to accomplish and achieve? And how do they feel you can best do that what in this relationship or in the work you’re doing for them will have them feel as though you really brought the kind of value that they desire? And you need to ask them that. So they can tell you. Now, during the time you’re doing this work, do checkups with them? And ask them is this you know, does this? Is this what you were talking about? How do you feel about how happy are you with and let them be telling you? And you ask them the questions. And there’s nothing wrong with communicating to them, that you’re adding that you’re you’re providing this kind of value, but it can’t necessarily be you saying I did this, I do that as much as asking them the questions and having them tell you because when they say it, they believe it. When you say it, it’s yeah, it’s not the same thing. Does that make sense?

Tyson Mutrux
Makes sense. Great sense.

Jim Hacking
Bob, we want to be appreciative of your time. And we certainly thank you for joining us on the show. We’ve gotten a lot out of it. And my last question would be, you’re such a great mentor to so many people. Have you come across mentors in your own life or go givers in your own life that just sort of led you to this understanding? Is it? Is it something that you just observed over time and that you’ve seen Have you seen it grow since the Go Giver came out?

Bob Burg
Well, I’ve been very lucky in terms of mentorship because I was born to a couple of great mentors. So I got to watch my folks live life and conduct business and provide value to others just in everything. They did everything. They said everything they they were and still are. So very lucky that way. I’ve also been very fortunate that as I was getting older, and as I wanted to business, and whenever I kind of needed help, it seemed like there was someone there, it seemed like there was always someone there to be able to reach out to now, when doing so I always was respectful. I never felt entitled to anyone’s help. I would ask and always make sure people understood I you know, didn’t feel entitled to this but that I appreciated anything they might. And I always make sure to write thank you notes and do whatever I could to help them and to be tried to add value to their lives as they were adding value to mine. And I think that’s important when seeking a mentor. I think that’s important when seeking advice for anyone. But I always kind of got lucky in that way. There were always people who you know, that didn’t mean they were longtime mentor but they may have been people I could have called whenever I needed to or someone who just gave me that one piece of advice that took me from point A to point B or what have you. So, so yeah, that’s that’s been a big part for me I’ve ever since I first got into sales, in my, I guess, mid 20s. And began realizing that you don’t need to recreate the wheel, you certainly don’t need to invent one, it’s already been invented. So if you can, when determining what it is you want to do when you can seek out and find the information from people, and it could be both live mentors, it could be you know, books and watching videos on the internet or, you know, whatever it happens to be a combination of such it’s not one or the other. And then apply that information, stay persistent and stay teachable. I think we’re, you know, we’re always ahead of the game.

Tyson Mutrux
But as Jim said, we do want to be very respectful of your time. So we want to thank you for being on here. Before we get to our tips and hacks of the week. I do want to remind everybody to go to iTunes, give us a five star review, if you like what you’re listening to, or in this case watching as well. For the people that are on the Facebook group, you’re able to actually watch this interview for people listening to this, join the Facebook group getting involved, you can see things like this, you can actually interact with us. Other than that, Jimmy yet your hack of the week.

Jim Hacking
So my tip of the week is the Go Giver podcast. It is one of my favorite podcasts. I like it’s nice and digestible. There’s always good lessons. It reminds me of the five principles often, Bob just had on one of our friends Tyson Bill Ellis, so that that was fun. And it’s just it’s a great show. And it’s a great introduction to the Go Giver movement.

Bob Burg
Bill is just such a great guy. He’s he’s just such a fantastic human being and Tara are just the sweetest couple and I just, I’m blessed and honored to be friends with them.

Tyson Mutrux
I want to cut into say Miss Jackson says hi from the west coast. So Miss Jackson is actually watching right now. So he wants to say hi. But Bob, we do ask our guests to give a tip of the week do you have a tip for us

Bob Burg
become known as that person who who goes out of their way to do that little bit extra one excellent way is to write handwritten notes to people you just met people you’re doing business with people who’ve done something nice for you. And not you know, emails, great social medias, fantastic techie, I do all those things. But there’s nothing like a hand written personalized note of thanks. It’s that little thing that makes an absolutely huge difference. And you’ll become known for that and you will, people will keep those on their desk, they will think of you they’ll remember you. And it says about you. That’s a person who goes out of his way, like no one else does.

Tyson Mutrux
Excellent tip. Very good tip. So my tip of the week is something where it fits in with the book, I want to get something that fits in what we’re talking about today. And if you listen to this, you’re gonna want to apply this, I want you to go home if you’re married, or if you have a girlfriend, whatever it may be, it’s it’s fits in perfectly with the book, when you’re having a conversation with them. I want you to think about how this comes directly from the book, I want you to think about how you can add value to that conversation to that person you’re talking to. And not really about benefiting yourself how you can benefit them. And so you don’t have a girlfriend if you’re not married. Think about a good friend that you have had that conversation and think about how you can actually help them in that situation. And not not how it benefits you. That’s my tip of the week. Jimmy, anything else?

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