Watch the YouTube version of this episode HERE

What does it take to turn a traditional legal practice into a scalable business? Tyson Mutrux sits down with Aaron Thomas, founder of Prenups.com, to discuss how he went from handling more than a thousand family law cases to building a specialized legal service operating in 31 states. Aaron shares what he learned about pricing, building systems, working with attorneys across jurisdictions, and making the decision to leave his traditional practice behind.

They also dig into the marketing strategy that helped Aaron generate tens of millions of social media views without relying on venture capital. From podcast appearances and celebrity-focused content to costly Google Ads lessons, Aaron explains why understanding your clients, creating content consistently, and improving conversions should come before spending more money on advertising. It's a conversation about building a firm that can grow without depending entirely on its founder.

What You'll Learn

• How Aaron built Prenups.com into a business serving 31 states.
• Why clear branding beats clever business names.
• How to develop profitable flat-fee legal services.
• Why Google Ads shouldn't be your first marketing investment.
• How niche content can generate millions of views and attract clients.
• How systems can help a law firm grow beyond its founder.

Timestamps

• 00:00 – Meet Aaron Thomas, founder of Prenups.com
• 02:41 – Why clear branding matters more than clever names
• 09:07 – Building a legal business across multiple states
• 14:40 – Flat-fee pricing and the systems behind scaling
• 23:37 – Moving from practicing lawyer to business owner
• 29:31 – How podcast appearances helped grow the business
• 38:24 – The biggest mistake law firms make with Google Ads
• 49:09 – Building systems that allow firms to scale

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Full Transcript: 

Tyson Mutrux (00:00)  Today's guest is Aaron Thomas, founder of Prenups.com. Aaron spent more than a decade building a traditional family law practice, representing over a thousand clients along the way. God help you, buddy. Then he made a pretty big shift. He took something lawyers have traditionally treated as highly customized, one-off legal work, and built Prenups.com, run a flat fee model designed to scale. I think that's a smart idea. We'll get into that in a second. He's also figured out how to market it.

Tyson Mutrux (00:27)  Aaron's content has generated tens of millions of views online, and he's built a brand around a topic most people probably wouldn't expect to go viral. So today we're getting into what we what he learned running a traditional firm, why he decided to build something completely different, what actually had to change to make a legal service scalable, and the numbers and systems behind what he's built. Aaron, welcome to the show.

Aaron Thomas (00:47)  Thanks for having me. Happy to be here.

Tyson Mutrux (00:49)  All right, so what are people gonna learn by listening to the episode today?

Aaron Thomas (00:55)  You're going to learn how to market a niche legal practice without VC money.

Tyson Mutrux (01:03)  I like that, I think 'cause there's a lot of VC money flooding into the market right now. So before we get into that, you spent as I mentioned in the intro, you spent more than a decade in a traditional family law firm and you represented over a thousand clients. So that's it's not like you dabbled in it, right? You actually you were in the business, right? You were 'cause there's a lot of people that say, I did personal injury, they handled like a couple of cases. No, you handled family law cases and you did all that before building Prenups.com. So

Tyson Mutrux (01:32)  Take me to the point where you looked at the traditional model and you said, you know what, I I don't want to keep building this business this way. Like what what specifically wasn't working for?

Aaron Thomas (01:44)  Yeah, good question. You know, I wanted to have a specialty in prenuptial agreements for a very long time. There were a couple failed beginnings of that that we can go into if you'd like. But you know, I was always geared towards doing things in like a more modern way. I began my legal career, my family law legal career working for an attorney who was as old school as you could get. Like literally.

Aaron Thomas (02:12)  dictated his letters into, a tape recorder and handed them off to the secretary to type up. We had paper files for everything. Nothing was in the cloud. If I had to do work on the weekend, I had to get in my car and drive to the office to work. And so when I opened up my own practice in 2015, I wanted to do everything basically the polar opposite of that. I wanted everything to be modern. I wanted us to be in the cloud. I wanted to be able to represent modern clients, meet people where they were, and

Aaron Thomas (02:41)  And so I started off wanting to build a prenuptial agreement practice kind of on the side or a specialty to my family law firm. And that first attempt, we called it we nuptial.com. And that's probably the first most important lesson that I learned. Like, don't be cute, don't be clever, just be clear, right? And I knew that that particular version of the prenup practice was not gonna work out.

Aaron Thomas (03:11)  When one of my good friends who was an attorney, he referred me a bunch of work. He was introducing me to somebody else over email and was trying to explain what I did and said, no, no, they're not, they're not prenups at all. They're weanups. They're even better. I thought, I've got a problem. Like somebody who knows me well, who refers work to me, can't explain what I do clearly to somebody else. I've got to build it a different way. And so the second version was Georgiaprenups.com.

Tyson Mutrux (03:39)  Okay. Alright. It's better.

Aaron Thomas (03:41)  Yeah, I went all the way in the other direction. Nobody asked where what I did or where I did it. And then obviously that was the genesis for prenups dot com.

Tyson Mutrux (03:51)  Okay, so we're and so let's talk about prenups.com. I the c I was gonna ask you w something off the air and I said, but let's hold it. I'm very curious. So I'm assuming by the time you got to it, prenups dot com was not available, you probably had to go buy it, right? I had to go.

Aaron Thomas (04:03)  Go buy it.

Tyson Mutrux (04:04)  Okay. What are we talking? I'm very curious 'cause back in that, like twenty eighteen you said? Is that was that

Aaron Thomas (04:10)  It was around twenty twenty one I think that I actually completed the perk.

Tyson Mutrux (04:15)  So URLs the price in URLs went down by twenty twenty one roughly. 'cause I know twenty the the teens URL costs were astronomical. They were getting were ridiculous. Did you get it for a decent price?

Aaron Thomas (04:28)  In retrospect, yes. I got it for I got it for a good price. It took me a year from the time that I reached out through a broker to the owner who was just, you know, sitting on it. Yeah. Until I bought it and they quoted me a price and I thought, that's too much.

Tyson Mutrux (04:42)  What was the initial quote that they gave?

Aaron Thomas (04:44)  Do do you want to guess?

Tyson Mutrux (04:46)  I w I wanna gu yeah, I do wanna guess. I wanna guess that the first one was fifty thousand bucks.

Aaron Thomas (04:52)  That makes me feel good. Really? Yes. I got the I got it for significantly less than fifty thousand. And in retrospect, now I think it's a steep. Yeah. Right. But I at that point I didn't have proof of the model yet. And so, you know, tens of thousands of dollars coming out of your personal pocket is still real money, you know, to spend on a URL with no platform behind it, no audience. But I spent a year.

Aaron Thomas (05:20)  building Georgia prenups and buying up other related domain names. And I finally went back and said, okay, are you willing to give me the same price? And and they were. So I was able to acquire that yeah.

Tyson Mutrux (05:30)  Very nice. And did you use a GoDaddy broker or did you use a another broker? That's exactly what I did. Nice. Yeah. I've gotten some pretty good URLs for pretty cheap using their brokers. It's not, it's not a junk service.

Aaron Thomas (05:43)  Yeah, no, no. They're they're motivated to make a deal happen.

Tyson Mutrux (05:46)  Yeah. I was so I wanted to buy because we're we're doing we're playing with a AI sister firm that we're we're kind of testing out. And call the fox.com is what we got. And it was this this realtor was sitting on it for years, was not doing anything with it, like was not branding or anything. We we've we've got this whole thing that we're we want to brand a fox and things like that. That's where that all ties in. But it

Tyson Mutrux (06:12)  I finally just reached back out through you went through GoDaddy. I think I got it. I I think I ended up paying fifteen hundred bucks for it. And I think that's a steal for call the fox.com. That's a fantastic.

Aaron Thomas (06:22)  A short URL, you don't have to spell it over and over for people.

Tyson Mutrux (06:25)  That's

Tyson Mutrux (06:25)  great. So if anyone's considering using the GoDaddy, you think it's a junk service? It's not. It's I think it was eighty-nine dollars or something like that. Is that what it is? It

Aaron Thomas (06:33)  No, mine was a percentage.

Tyson Mutrux (06:35)  was a it was a percentage. It's like ten percent or fifteen percent or something like that. You're right. Yeah, it was a percentage. Yeah. So not bad. Anyways, back to back to prenups.com. Okay. Why prenups? Why why what is it about prenups? You're like, I want to I want to build a firm around or a a service around this.

Aaron Thomas (06:52)  It was my experience as a divorce lawyer. I got into family law kind of on accident. I stumbled into it. I was a public defender. I enjoyed that work. I was in the courtroom. I felt like a quote unquote real lawyer and a family law firm in town, needed somebody with litigation experience. I got recruited into it. I didn't know the first thing about it. And then I get in and I'm representing, I'm doing, you know, high stakes, high net worth litigation. And

Aaron Thomas (07:22)  Seeing how many divorces spiraled into a two-year six figures in legal fees, sometimes seven figures in legal fees battle that could have been like a conversation at the beginning of the relationship, I think gave me this aha moment that, you know, so many of the problems that broke apart the divor, you know, the couples who I did their divorce could have been resolved.

Aaron Thomas (07:50)  With some smart planning, some conversations, not necessarily I keep everything that's mine, you keep everything that's yours, but just, you know, what's mine, what's yours, what's ours. Right. And at a basic level, I like, I wanted to help couples answer that question fairly at a time when people still love each other rather than on the back end when it's expensive and painful to do.

Tyson Mutrux (08:11)  do

Tyson Mutrux (08:12)  stuff. I I love it. I I think it's I think it's great thinking. You're actually thinking ahead, which I think is I think it's beautiful. I think the the risk resistance I'm assuming is just that, we're never gonna get a divorce. So I they they don't want to think about it. I'm guessing is that's probably the the number one objection you get.

Aaron Thomas (08:27)  Definitely the stigma, about prenups, are we planning the divorce before we even get started? Exactly what you said. But I think that, you know, things are kind of changing in this modern era. People get married later in life, they're a little more established, they've got their, you know, kind of financial life defined to a certain extent. And I think a lot of people today are looking at it more like smart financial planning.

Aaron Thomas (08:54)  let's get clear on the front end so that things move smoothly. And hopefully I'm trying to be a part of of, you know, changing the public perception around prenups doesn't have to mean right you know, you're literally just planning for your divorce.

Tyson Mutrux (09:07)  All right. So you go from this traditional law firm, right? It's you're wearing suits, you're going to court, everything. And then you start prenups dot com, which it's its own company, right? So what does the company look like when you first start it? Like where like how many people you got? Like is it just you? What's what's that look like?

Aaron Thomas (09:27)  It was me and a laptop and a marketer and a marketing assistant. Really, I was trying to figure out how do we turn this into like not a national model, but at least a multi-state model and still obey the rules. And so there were a lot of meetings with lawyers, ethics attorneys, you know, bringing in

Aaron Thomas (09:54)  That help and then seeking out one by one attorneys in the jurisdictions where I wanted to be able to write agreements and selling them on the vision of prenups.com, you know, what this could potentially become. You know, in a world where I think a lot of legal services are gearing towards eliminating the attorney from the process, I wanted to do it where we involve the attorney in the process.

Aaron Thomas (10:20)  I still think that lawyers are of value and have something to offer, you know, especially when going into something that is as consequential and one of those you only get one time to do it right type agreements like a prenup. And so yeah, I mean beginning days it was it was just me and a laptop and and an idea. But obviously it's it's grown a bit over thought.

Tyson Mutrux (10:42)  How did clients find you?

Aaron Thomas (10:44)  so it has changed over years. In the beginning, probably 40% of our clients found us from podcast. I did the kind of the podcast tour. Yeah. I wrote a book and I used that book to get introductions and to get on podcasts and went around and started honing my message. And so a lot of people would find us from YouTube, podcast referrals. Over the years, that has now shifted more towards

Aaron Thomas (11:14)  Searches, Google searches and and more recently AI searches is where a lot of people find us. So

Tyson Mutrux (11:19)  Do you pr do you advertise in every single state?

Aaron Thomas (11:23)  Not in every single state.

Tyson Mutrux (11:24)  Yeah.

Tyson Mutrux (11:25)  Which ones do you not? I'm just curious because like that is there are a lot of people that are like, I want a national brand. And then because like we we have slowly our B HAG is to be in every state by 2032. And so we've had to slowly go from because we do personal injury, state to state to state. It's not as simple as I'm just gonna advertise in every state. It's not how that's not how it works. So I'm curious how like how many states are you in? You don't have to tell me every state you're in and you're w which ones you're not, but how many are you in and how many are you not in? I'm just curious.

Aaron Thomas (11:54)  We are in thirty one states.

Tyson Mutrux (11:55)  Thirty

Tyson Mutrux (11:55)  one states. Okay. That's why those thirty one versus the ones that you're not in.

Aaron Thomas (12:02)  Really size of market. Yeah. Yeah. So because we are a limited partnership, we have a partner literally in every place and it makes things a little bit easier, the way that we have things set up. But yeah, we're in the we're in the markets where we think that we can, you know, serve people.

Aaron Thomas (12:23)  sometimes it happened to be where I happened to know a lawyer that wanted to partner up with us. Sometimes we would get phone calls, say, Hey, do do you represent people in this state? And we'd say, Okay, we have a little bit of demand, let's go and find an attorney to partner with us in that location. But yeah, that's how we came.

Tyson Mutrux (12:38)  Yeah, it's a smart idea. I wonder how much the laws in that state affect your decisions too. Cause like whenever we are going into a state, like the order of the states we're going into are based upon their bad faith laws. And so we wanna the best bad faith laws, we're going into those states first. And then the ones that have bad bad faith laws, we those are the last, right? So I wonder how much of the decision making is based on the current landscape of the of the legal landscape.

Aaron Thomas (13:02)  Yeah, that is a consideration for sure. There are certainly states that are, you know, less prenup friendly than others. Ohio didn't even allow postnups until a couple of years ago. So you know, you want to draft agreements that are going to be, you know, upheld and want to have some predictability in the court system. And the good thing is now prenups are available in all 50 states. And whether you're in an equitable division state.

Aaron Thomas (13:31)  Or you're in a community property state. There are certainly advantages to kind of, you know, writing your own rules for your marriage than just us adopting the state default, which a lot of people couldn't even tell you what their state rules are when it comes to their marital finances.

Tyson Mutrux (13:48)  Yeah.

Aaron Thomas (13:49)  And hopefully you never need to know.

Tyson Mutrux (13:52)  That's right.

Aaron Thomas (13:52)  But yeah, I mean, that is certainly something that has, you know, a lot of what we

Aaron Thomas (13:59)  have realized has been after we've gone into the state and we start drafting agreements, we start working across across from opposing counsels. We have our attorney in the state, advising us on, you know, what is customary. And it's one thing to get, you know, words on the paper that seem enforceable. It's another thing to kind of understand the different jurisdictions and like how judges actually treat these agreements on the ground, whether people are favorable to them or not, what kinds of extra steps, you know, does having a prenup mean that you

Aaron Thomas (14:26)  circumvent the entire divorce process altogether, in which case we can communicate that as, as a selling point to people, or is it you're gonna have to go through basically the same litigation and this is just going to be your backstop. So

Tyson Mutrux (14:40)  I'm I noticed on your website you've got like the three tiers I think for pricing, which I think is cool. Back in the beginning, is is that how you had it or what were you charging back in the beginning? Like

Aaron Thomas (14:49)  Way too little.

Tyson Mutrux (14:51)  anyway, two thousand bucks or a thousand dollars.

Aaron Thomas (14:53)  Yeah, yeah. Way back in the wee nuptial days, I think we were charging a thousand bucks for an agreement. As we moved up the sophistication.

Tyson Mutrux (15:02)  By the way, that was awful.

Aaron Thomas (15:05)  Yeah. And and then, you know, obviously you get pulled into, you know, some pretty hairy agreement.

Tyson Mutrux (15:13)  And you're stuck at a thousand dollars.

Aaron Thomas (15:16)  And you're

Aaron Thomas (15:16)  stuck at a thousand dollars and you realize the person on the other side of this negotiation has been paid, twenty-five times since you've been paid for that same negotiation. So yes, it made sense to split out into different tiers. And some jurisdictions require there to be two attorneys on the agreement, like California. Other places don't. So we have kind of tiered pricing for is this gonna be a negotiation? Are you basically just

Aaron Thomas (15:43)  You've already agreed and it's like the prenuptial version of an uncontested divorce where we're just drawing up paperwork that matches what you've envisioned in your mind, or is this gonna be like a true negotiation we're starting from scratch?

Tyson Mutrux (15:55)  So and then the pricing now I it's I if I remember correctly, I looked at last night, was it five, ten and fifteen? Is that what the pricing is or tell me if I'm I'm wrong probably but what

Aaron Thomas (16:05)  So

Aaron Thomas (16:05)  we're we're a deal compared to what you had in mind. We're thirty five hundred flat fee for our standard okay agreement. The negotiated tier, there's an attorney on the other side, goes to five thousand and then platinum, which is defined by income and net worth figures, is ten thousand and up. And so we'll we'll meet with people who have you know, kind of like very bespoke, very specific needs, high net worth, and quote them something, but that tier starts at ten.

Tyson Mutrux (16:29)  Gotcha. I knew it was a ten and a five. I couldn't remember what the other was. So very good. All right. So you you took prenups.com and you were like, okay, we're gonna make this a flat fee service. And I wonder what what you had to do when it comes to systems and processes to make something like that work at the beginning. So d walk me through that part of it.

Aaron Thomas (16:49)  Yeah. So the the flat fee was important to us because I had a traditional billable hour family law firm. When you're doing family law litigation, you kind of have to well, I won't say that because there are people who have successfully split up the pieces of the case and, you know, kind of do it like you know, a la carte style. But

Aaron Thomas (17:15)  I knew that that was one thing that was annoying for clients and also annoying for us as lawyers to keep track of. So I knew I wanted to have a flat fee model and to be able to bring people in by advertising. We wanted this to be something that was going to scale. And so having flat fee makes it easier both for our attorneys and it makes it easier, I think, for the clients to have, a set amount going in, especially our clientele who are paying money for, a wedding very often and have a lot of other expenses associated with this period of their life.

Tyson Mutrux (17:44)  How much of it were you able to streamline? 'Cause I know that you were you wanted to have an attorney involved. You have that 'cause having that attorney's judgment part of it, 'cause do think if you're gonna spend that much money, they're gonna wanna talk to an attorney and involve the attorney. So what percentage of the process would you say you were able to streamline where it's like automated and things like that?

Aaron Thomas (18:03)  Everything that we can. Yeah. We try we try to automate. We have become very good friends with we have our booking with Calendly. You know, the kind of the tech stack is we've got Calendly in there. We use the Google Suite, we use document automation software, we use Zapier, we're big we're a big Slack family as well. So everything kind of, you know, automates to give an alert so that we're not guessing on the back end in terms of

Aaron Thomas (18:32)  what what needs to happen next, bringing in the state partners, you know, allowing them to review, work with the clients. Everything we have systems for, you know, everything all the way to, you know, the thank you gift being sent out at the end of the process. So nice. Yeah. We want to have as little guesswork as possible.

Tyson Mutrux (18:51)  Was there anything going in you're like, Okay, we're gonna standard standardized this across the practice and then it just didn't end up working?

Aaron Thomas (18:59)  Yeah, yes. I think the drafting of the agreements, you know, when you think about a preenup, you might be thinking, how different can they be from state to state? And that I think is where having attorneys on the ground in each location was super valuable to us because you can have words on the paper that by the law, by the statute of whatever state you're going into, this looks like it should be enforceable. It checks all of the boxes, you know, like.

Aaron Thomas (19:27)  We check whether the state is signatory to the Uniform Prenuptial Agreement Act. So there is a Uniform Prenuptial Agreement Act that

Tyson Mutrux (19:35)  Did

Tyson Mutrux (19:35)  not that's surprising. That may be the most s surprising thing to me in this episode so far.

Aaron Thomas (19:39)  Yeah, that that most states have adopted or adopted a piece of. So even, the enforceability triggers are pretty standardized across states. But when you get to working with the attorneys in these states, the family law community is relatively small. People are used to agreements looking a certain way. So trying to keep the ethos and you know the idea of our model, but also make it flexible enough to match what attorneys are used to seeing in that state.

Aaron Thomas (20:08)  You want to match what judges are used to seeing in that state. So that, when an opposing counsel looks at the agreement for the first time, they're like, they're not like, what am I, what am I looking at here? And so that is something where, you know, at the beginning, I think we underestimated how difficult it would be to, you know, go across jurisdictions. But now our philosophy is every time we go into a new state, we're gonna build up kind of our our model in terms of even how the agreements look in in terms of

Aaron Thomas (20:36)  how the clauses are ordered to match what the customs are for that particular state.

Tyson Mutrux (20:42)  It's so funny. I think that's probably the most overlooked thing. It's gotta be because we didn't realize how much like the different terminology people use from state to state change. Like for example, like with bad faith stuff, some states say extra contractual, some say extra pol or excess policy. Like it's just different terminology that you have from state to state and every state has got their own little bit of tweaks, you know, which I think is i in it kind of interesting.

Aaron Thomas (21:06)  Totally, totally. So some places call it alimony, some people call it spousal support, some people call it spousal maintenance, right? And then same thing, some people will call it visitation time with kids. And if you go to the places, they'll be offended that you're not calling it parenting time. Visitation, you don't visit your own children, you know, and you can you can actually offend somebody, you know, in the middle of a negotiation just using the terminology that is, you know, kind of the default for your location.

Tyson Mutrux (21:32)  And ex it like it screams written by Google or by AI, you know, so you don't wanna you don't wanna have that look. So that's really good. All right, let's talk about some numbers again. You you started with, you know, pricing terrible, right? And you finally figured it out to a certain point. So I wonder, I guess what went into the calculations when it comes to the actual pricing?

Aaron Thomas (21:55)  working backwards from what it would cost to deliver the service while paying the attorneys that work with us top of market rates. So we didn't want to, you know, certainly, and I don't think any law practice, hopefully, wants to just be the cheapest, right? That can't be the only selling point. And so we kind of reverse engineered our pricing from

Aaron Thomas (22:22)  obviously you wanna be able to keep it fair, you wanna be accessible, especially if you're trying to reach a large market. But you also wanna be able to say that your attorneys are being paid well, that they're motivated, that you can go out and recruit the best talent for it. So yeah, really the cost to deliver.

Tyson Mutrux (22:37)  I do wonder, did you all sit down and actually do the calculations? It's gonna take this much time roughly on average. It's gonna did you do all that work, I wonder?

Aaron Thomas (22:44)  Yes, and it was probably worthless in the end. Because, you know, like what battle plan, you know, survives encounter with the enemy, kind of thing. You can come up with all of the numbers. It's it's also why I'm I'm like very skeptical of extensive business plans. You know, more than like a couple pages written down on paper, you're probably fooling yourself.

Tyson Mutrux (23:08)  Completely. Right. Yeah. There's a lot of the the people that teach business plans, they teach two pages. That's all it needs to be. And if it's more than two pages, it's not, it's not right. So I think you nailed it. I think you're a hundred percent. Like that's why like the whole napkin business plan. Yeah, like it you want to make it simple, right? You don't want to make it overly complicated. I think that makes complete sense. Yeah. So you started, it started with Aaron Thomas and a laptop and a marketing team, right? And I wonder what at what point

Tyson Mutrux (23:37)  Did prenups.com stop being dependent on Aaron Thomas exclusively?

Aaron Thomas (23:42)  good question. I mean, it is it has evolved. So twenty twenty one is when I got the URL and we started it. So it's been about five years now. Twenty twenty two is when I closed down my traditional family law firm. So went full time into prenups. And I would say it has really been in the last two years that we have expanded in a way where I'm not the person who is, you know, being involved in the drafting of the agreements.

Aaron Thomas (24:13)  the meeting with the clients, except for, some like will make myself available for, you know, some cases people know me individually or have been referred to me by somebody I have a good relationship with. But otherwise, I am now, you know, in in terms of my duties in the business, probably 10% lawyer and 90% business owner, with a heavy portion of that 90% being on the marketing of the business.

Tyson Mutrux (24:39)  When you close down the traditional firm, how did that feel?

Aaron Thomas (24:46)  I mean, it was logistically not as difficult as you would think, but psychologically and emotionally, a huge, huge move. You know, you get into this career and you really start to identify yourself as a lawyer, you know. And in fact, not only was I a lawyer, you know, in my mind, but the part of the law that I thought I was best at.

Aaron Thomas (25:14)  was being in the courtroom, thinking on my feet and, arguing in front of a judge or a jury. And so there was definitely a bit of, you know, I'm taking away the thing that like I actually do the best to pursue something that is never even going to put me in the courtroom. So that was difficult. The you know, transitioning all of my team, the lawyers and paralegals and other staff people who work for my firm. Luckily they we had a great reputation.

Aaron Thomas (25:44)  in the community and everybody had multiple offers of people looking to recruit them on board. But it was it was a big deal. It was definitely a burning of the boats moment for me.

Tyson Mutrux (25:57)  That terminology. We I did an entire episode on about burning the boats. But you got a ring, you're married, okay, you've got a young child, seven. Yep. And I wonder you did this at a time whenever that child was very young. You're it's she's already she, right? Yes. Yeah, she's already young. Now she's seven. So back then she would have been what five, six two, two, three, right? So

Tyson Mutrux (26:24)  What'd your what'd your spouse think whenever you did this?

Aaron Thomas (26:29)  Yes. None of this would be possible without a very supportive spouse. She's also a lawyer. She does different type of work. And when I approached her with the idea of, hey, I think I might, you know, I might shut down the practice, I might wind it down by the end of the year, and her response to me was, How about by the end of the month? Whoa. And exactly what I said. I said, Whoa, wait, where did that come from?

Aaron Thomas (26:57)  And her response was every time I've heard you talk about this this prenups idea, you're excited, you're on fire for it, you're lit up about it. And you know, the divorce practice, it was good, it's been good to my family. I, you know, am happy for the work that I was able to do for people. But like you mentioned in the intro, you participate in a thousand divorce cases, and that might be enough for a lifetime. Yes. You know,

Tyson Mutrux (27:23)  Thank you.

Aaron Thomas (27:24)  no one ever says

Aaron Thomas (27:25)  Why didn't you keep doing that? Everyone's like, so I guess I assume that was plenty. Yeah,

Tyson Mutrux (27:30)  Yeah.

Aaron Thomas (27:32)  yeah. So she has been amazing and supportive throughout it, and I think is, you know, now the beneficiary of the lifestyle that it affords us because I'm no longer on the courtroom calendar. I came here straight from, you know, a parent-teacher conference and I'll be picking my daughter up from school this afternoon and

Aaron Thomas (27:52)  building a practice around the life that we've built, rather than, you know, fitting my personal life into what's left over after running a stressful litigation practice is, you know, is a trade on make again.

Tyson Mutrux (28:06)  You don't look like some you someone's been litigating, so it's good. That's that's a compliment because you know how people that have been litigating for years, they got the look, right? They got the look. You don't have that look. You got out beforehand. So that's that's fantastic. I I do wonder, was there ever a time where you're like, This isn't gonna work? I got I'm gonna have to go back.

Aaron Thomas (28:27)  yes to the first part. Yeah. There's definitely been times when I thought, you know, this isn't gonna work. The the whole Google ads experiment, you know, dropping tens of thousands of dollars into Google Ads only to find out that it might not work for your model is tough. You know, going through different outside marketing companies before I brought basically all of our marketing in-house. And

Aaron Thomas (28:57)  working with people that maybe aren't on the same page or aren't qualified to do the kind of work that you're doing. I mean, the entire thing has been a real learning journey for me. You know, and a lot of what we were doing was, you know, we didn't have a huge budget to just flood the market with ads everywhere. We're not buying TV spots and that kind of thing. So we really had to do grassroots, you know, going around.

Aaron Thomas (29:27)  Doing talks, giving speeches, doing podcasts,

Tyson Mutrux (29:31)  You did podcast early on. I was wondering why you did podcasting early on, because the podcasting doesn't seem like it'd be a great model to do, but I understand now it makes sense. You were trying to get free media for because prenups.com is it's a branding play, right? That's that's part of a like that's why you go and get prenups.com. You don't get georgiaprenups.com, you get prenups.com. You got to get that it's a branding play. So you were you're getting some free media, which is brilliant.

Aaron Thomas (29:59)  Yes, and and on top of that, I think because it's this topic prenups that has a lot of stigma to it, are you going to change somebody's mind about some about something that they have these like deep, you know, misconceptions about in like a 30 minute a 30-second spot, a 60-second spot? But having a podcast where I could sit down and talk for 30, 45, 60 minutes with someone and lay out, you know, my journey about like how I saw.

Aaron Thomas (30:27)  People wasting all this money on divorces and how, preventable it is and how it can actually be a good thing because it forces you to have these important financial conversations. That's a journey that you take people over over the course of a half an hour, 45 minutes. And so when people are done with that, they feel like they've been educated. We've we've helped them, get past the stigma and understand, how a prenup can be a vital, you know, an actual help to their relationship. And so, and on top of that.

Aaron Thomas (30:56)  You can repurpose the clips from the video, as I'm sure you know. You can have an hour-long conversation and that becomes five, ten clips for social media. So you can take kind of your best spots and drop them here on social media: Instagram, YouTube, TikTok, LinkedIn.

Tyson Mutrux (31:13)  we're not even recording this. I'm just no, absolutely. I think that's a brilliant model. I'm curious what markets did you choose to go into? And then how did you get in? How did you do the outreach when it comes to because getting on an episode on a on a podcast is not what it used to be. I remember because we did we've been doing this for 10 years, right? At the beginning, you could get on anybody's podcast. It was easy, right? It is not easy.

Tyson Mutrux (31:40)  It's like we we get people pitching us every single day and it's like, no, it's because they're always trying to come on a pitch something. 2021 was probably near the end of when you could probably start to do that. So I'm wondering, how were you able to get onto these onto these podcasts and how did you choose the market?

Aaron Thomas (31:58)  so I did a lot of work to try to make myself an interesting guest. I got a couple podcasts early where I just lucked into them and kind of stumbled into them. A friend was having a pod, you know, was doing a lawyer podcast, wanted me to come on there. And and I actually went out and I worked with a a branding company. I'm a big fan of coaching, of recognizing that I don't know everything and go and find people to specialize.

Aaron Thomas (32:27)  I hired a publicist to help me when my book came out so that they could make introductions, got a lot of podcasts from that. And then once you get kind of a few under your belt, then it's a lot easier to go and say, Hey, I'll make a good guess, I'll show up early, I'll give some good points, I'll try to be engaging. And one thing leads to another. And you know, what started off as me just trying to get

Aaron Thomas (32:55)  a podcast placement here there, all of a sudden, six months in, all of the offers started coming to me. And I didn't have to keep doing the outbound outreach to the podcast. People hear you on another podcast, they invite you on, and one thing builds on another. And then, you know, Entertainment Tonight is reaching out and said, Hey, come, come, come talk to us. And then once you have some of those brand names under your name, I think you're more of a proven quantity and you know

Tyson Mutrux (33:25)  Just a snowball. I wonder how many how many podcasts have you been on up the up to this point, do you think?

Aaron Thomas (33:31)  I think about eighty. I'm somewhere in the eighties. Good.

Tyson Mutrux (33:33)  Yeah. It's pretty good.

Aaron Thomas (33:34)  Over over about three years.

Tyson Mutrux (33:35)  It's interesting. I can I can tell that you've been on podcasts before because you it you wait for the question. You have good responses. You got long responses. So you anyone that's taking notes on how to do a podcast, that's you're doing a great job. So really good. All right. So you we we've talked about the beginning of this thing. We've talked about you know, a little bit of the struggles and everything. I I wonder how how do you feel it's going now? Is has it met your expectations?

Aaron Thomas (34:04)  Yeah, it's exceeded my expectations. And I don't know that I had a lot of expectations. But I am super excited for where the business is going. I think that you know, the podcast circuit was a great way to launch it or for someone who has a niche practice to go out and find audiences that may be receptive to what they have to say. But for the scale that we're trying to reach, it's not gonna be enough. So

Aaron Thomas (34:34)  moving into, a lot of people finding us from Google, a lot of people saying that they found us from Claude or ChatGPT. It's pretty cool. Is cool. And I think that's the direction where a lot of people are gonna be seeking out their legal services. And so that is also the roadmap for our future as a company.

Tyson Mutrux (34:51)  How are you doing content now? Are you doing any any of your own content?

Aaron Thomas (34:55)  Yes, yeah. So probably the most successful content that we do is came from an idea I got from this branding program, which the advice I got was find something that people are already interested in and then find the overlap with what it is that you are trying to trying to market to people, right? So prenups wouldn't seem like the easiest thing in the world.

Tyson Mutrux (35:19)  I don't out the top of my head, as soon as you said that, you explained it perfectly. I was thinking football players, anytime there's an NFL season on, I could talk about prenups and why it's important if you're an NFL player. I I know the mo the moment you said it, I bet you could do a bunch with it. Absolutely. Yeah.

Aaron Thomas (35:32)  So every Friday we have my celebrity divorce or celebrity marriage or celebrity prenup reaction video. And there's no shortage of celebrity marriages or divorces to talk about. And I think it is relatable to people because the characters are people that they recognize, people that they know. And some people do things correctly, some people, you know, make some pretty big mistakes in these areas. And so

Aaron Thomas (36:00)  being able to explain that to people and and of course people love the, the celebrity gossip stuff. And it gives us an angle to educate a bunch of people who otherwise are not gonna stop and pause on an Instagram reel of a family law.

Tyson Mutrux (36:17)  Sure. So here's what's interesting about your content versus other content. There's a lot of what I would call like TikTok lawyers, right? Where like they talk about all types of lawyering, right? It could be it could be criminal stuff, could be prenups, it could be divorces, could be personal injury, criminal, you name it, right? But yours is a specific niche and which I think is perfect for like you go out and you do a bunch of videos about prenups and you tie it into, you know, such and such is divorce. I think that's

Tyson Mutrux (36:45)  Brilliant because then you can refer them back to prenups.com if they have more questions or if they've got an issue. I think that's perfect. So but I wonder if if my thinking is correct though, if because yours is perfect for that. Are you able to tie your your content back to specific leads and conversions and all that?

Aaron Thomas (37:04)  Yeah, absolutely. And I think because my model is I'm not trying to get sponsorships on on Instagram. I'm not trying to, you know, monetize the actual content itself. I can make it all geared towards, you know, and you know, if you're interested in this, come back to Prenups.com, click the link in the bio. And we ask every client who signs up with us where they heard us and

Aaron Thomas (37:31)  Social media is a big part of that. A lot of people have found us from LinkedIn, Instagram, TikTok. So

Tyson Mutrux (37:39)  I think it's great because you usually don't you don't see that. Usually you have people they just blast a bunch of marketing and they're just not able to tie it down. But you're able to sp specifically do that. I think it's I think it's great. You talked about the Google ads thing, right? And we we had a one of our marketing guys, he's not with us anymore for one this is one of the major reasons. He spent on one day it was like 10 grand. It was known it was 11,000 bucks, not a lead. He just blew money. It was overnight. It was like

Tyson Mutrux (38:07)  We're like, what did you do? Right. Eleven grand, trying to get our money back, nothing, right? You can spend Google AdWords money real quick. And I don't think people realize it. So what lessons did you learn from that? Cause that's I think it's a big lesson. People think they can just put up some ads and make some money. It doesn't usually work that way.

Aaron Thomas (38:24)  Yeah. I'm glad you asked that. I think that the biggest lesson that I have learned throughout this, and there's a few, is the marketing companies who make money when you spend ads, and there are plenty of ethical marketing companies out there. And there's, and I'm not saying the ones that I came across were unethical. They may just not know what they're doing that well. Most of the most of my experience is these people are not going to come and tell you that.

Aaron Thomas (38:52)  The page that you're sending all these Google ad clicks to is never going to convert a client. And so you can spend all kinds of money, and the campaign itself may be technically structured correctly with the right keywords and the right limiters and the negative keywords that you don't want to bid on, and you're bidding the right price in the right zip codes in the right location. And if the page that you're sending those people to doesn't convert, you're never.

Aaron Thomas (39:20)  Going to see a return on that investment. And I think that there are too many lawyers that are outsourcing all of the marketing decisions to people who are never going to have the holistic picture of what needs to happen for that person to actually find you and then convert to become a consultation and later a client. And so I think that.

Aaron Thomas (39:45)  The Google Ads layer is probably the absolute last thing that most law firms should be doing when it comes to marketing and work on, the conversion of your page generally, how many people that land on it that are looking for your type of lawyer, convert into a client. And then see, all right, now that I've got a good rate and I've got a good sense of like people land on this page and it drives them to make a call or schedule a consultation, then you can try to see, all right, can I replicate that with paid traffic?

Aaron Thomas (40:15)  But there's so many other things that you can do that are free, the social media, the YouTube, the ebooks, the working on your copy, the going and giving talks, doing podcasts that don't cost actual dollars and will give you a lot more information about what makes somebody hire your firm.

Tyson Mutrux (40:33)  Such a bad I think that's a great lesson. We can clip that right there. And that's worth that's worth watching the episode. All right. So you've generated tens of millions of views over social media channels. And it it's talking about prenups, which it's interesting because it is such a specific topic. We it can be juicy at times, but it's like I think it could get old, you know, like it's one of the things that I think could get old. It's but you've done a really good job at just marketing that and getting lots of views. And it's it's

Tyson Mutrux (41:00)  'Cause it's not the easiest thing to just talk about all the time, but you've done a really good job of it. I I wonder take me back to the time whenever the it the actual content started working. 'Cause there had to been a point, right? So what was that moment?

Aaron Thomas (41:13)  Yes. So before I ever and we've only been doing content for about three and a half years. And before I posted that first reel on Instagram, I had probably four or five months of planning to post video online. And I think that I had a lot of the reservations that a lot of people do, a lot of lawyers do, and you know, and and what I'm saying is it gonna be taken as legal advice, is it ethical? Are other lawyers that are smarter than me gonna come in here and correct me in the comments?

Tyson Mutrux (41:43)  Yes, they will. Yeah. That's fine. It's okay.

Aaron Thomas (41:45)  Right. And someone, a friend of mine who I was explaining this grand plan of what I was gonna do on social media, but also knew that I hadn't posted anything yet, was like, Look, Aaron, ten people are gonna see your first post. If you're lucky, literally no one's looking at it. And boy was she correct. It took eight months to get a hundred followers. And that was with me calling up friends and family and begging people to just

Aaron Thomas (42:13)  Follow the pay. I'm sending you the link again to the Prenup Guy account. If you could just give me a follow. And so, but we posted every single week. We were consistent throughout that time and just kind of trusted the process. And luckily, I had some coaches around me that were like, expect six to 12 months of tumbleweeds.

Tyson Mutrux (42:33)  So was it the content early on that wasn't working or is it just that you had to just build up some momentum?

Aaron Thomas (42:38)  I think we had to build up some momentum. I think that I had to find my voice. I think that I started doing longer content. I tried to be everywhere. I tried to do a five-minute video and then clip it up in 12 different places. Instead of just focusing on doing one thing really well, go to a lot of people say, you know, pick one channel, really focus it on that channel, which I think is good advice. But I think you also kind of need to.

Aaron Thomas (43:04)  Flood the zone a little bit at the beginning to see, something that works on TikTok may not work on LinkedIn, and vice versa. And so I think it's good to have an experimentation phase where you try different things on different platforms and see, where people connect with you, what actually works. So some of it was finding my audience, some of it was getting momentum, and then you know, it was like little tipping points, a podcast host with a big audience,

Aaron Thomas (43:32)  Just mention my name in one of the comments and boom, we got 800 followers overnight. And I was like, whoa, what happened? What happened there? Literally, just, an at from somebody with an audience, and that discoverability rose up a little bit. And then I think our first viral video was Chloe Kardashian and Lamar Odom's divorce case and talking about their previous. That's juicy. And that was juicy. And we went from, you know, a few thousand views per video to.

Aaron Thomas (44:00)  A few hundred thousand views on that video and then, you know, just started adding, you know, a thousand followers a month after that.

Tyson Mutrux (44:08)  What was different about that video compared to your other videos?

Aaron Thomas (44:13)  We have tried to look and see how have we captured lightning in a bottle from the videos that go viral. And I think it is tough. I think that it's a combination of somebody that people know well, some kind of controversy in the story. And I think there is this desire to see the celebrity class as like just like us, and they make the same mistakes and you know, they're human.

Aaron Thomas (44:41)  And there was definitely a lot of very, mistakes and human elements in that prenup and divorce case to where it starts to get shared around. And you know, if I had the perfect formula for virality on social media, I'd bottle it up and sell it. But and sometimes something works on TikTok and it doesn't on Instagram, sometimes vice versa. So it really is, I think, just kind of experimenting.

Aaron Thomas (45:08)  With different voices, different ways to tell the same story, different ways to analyze and provide value to the audience.

Tyson Mutrux (45:16)  I heard something recently. I wonder if you're doing anything on Facebook because apparently Facebook does not have enough content for their videos. And so they are really, really desperate. Like you can do really well on Facebook because they're like there's just not enough content creators. Have you heard that before?

Aaron Thomas (45:37)  I haven't, but we've seen a big surge in Facebook views this year. So I'm wondering if that might be connected.

Tyson Mutrux (45:44)  It's like everyone was on TikTok and Instagram and everyone ignored Facebook when it comes to the videos. And then so they've but Facebook still has a massive they have a massive audience, right? But you just don't have any of the any of the content creators. So I think it's it's one of those things where we've been thinking about like, maybe this is an opportun a massive opportunity. I think it really is. So I'm curious to see how your I bet your content would kill on Facebook. Yeah. Kill. Like

Tyson Mutrux (46:09)  I feel like that's where people go for the juice, Facebook. They're going to Facebook for the gossip and things like that. People posting on their timeline. That it seems seems like it feeds perfectly into prenups.

Aaron Thomas (46:19)  Yeah, I think you're right. I think I think we're gonna see some some lift there in in Facebook. But you know, I mean the whole thing is just is just having that presence in different places so that when fire hits, you're there to catch it.

Tyson Mutrux (46:33)  Yeah, you should take all your old content and just repo

Aaron Thomas (46:37)  Start from the beginning.

Tyson Mutrux (46:39)  Probably just fine. It probably works. Right.

Tyson Mutrux (46:42)  All right. So you've represented everyone from probably small couples that are just probably don't even need a prenup to like to to Grammy winning artists, which I think is pretty cool. You represented professional athletes. And so and you've represented over a thousand clients, right? I don't know how many with prenups.com, but you've overall you've you've definitely represented over a thousand clients. So what's something that you believed specific to prenups? So what's something that you believed

Tyson Mutrux (47:09)  early on that clients valued that you end up learning that they really don't.

Aaron Thomas (47:14)  I wanted my name on a fancy office door so bad. I thought that it would make, you know, all the difference. I thought having the view from my little office suite would be such a big deal. And so I finally got the money up and saved up and I signed that lease in January of 2020.

Aaron Thomas (47:40)  and a couple of months after that, that lease went unused for the rest of the year. And and business was great. Business was absolutely fine. And I used to think that, you know, is even though I left the traditional law firm and I was trying to do things modern, there were still some things that were stuck unquestioned in my head. Having that office, the suit every day, the high rise in Midtown Atlanta.

Aaron Thomas (48:10)  for the office address.

Tyson Mutrux (48:12)  Sounds great.

Aaron Thomas (48:13)  It sounds great. Yeah. Clients don't care at all. No. My experience is they didn't they didn't even, they were relieved not to have to fight Atlanta traffic to drive down and meet in my office and loved being able to get up on Zoom and meet there. And I just thought that, you know, the lawyer profession, there's something magical about us that people are gonna want to still drive and meet with us in person. And that just has not.

Aaron Thomas (48:37)  turned out to be the case, and especially the fancy office part of it.

Tyson Mutrux (48:41)  You know what beats that is being able to go have a parent teacher conference with your daughter at 8 a.m. And then come over to a podcast right after and not have to worry about a thing. Yes. That beats that every any day of the

Aaron Thomas (48:52)  Ten out of ten.

Tyson Mutrux (48:53)  All right. So you've now seen both models, right? You've seen, you've seen from the inside, the traditional firm, like the true traditional firm, and then the productized flat fee business, right? Completely different, right? Completely different worlds.

Tyson Mutrux (49:09)  if I gave you a traditional law firm doing let's say a million dollars a year and told you to make it significantly more scalable, all right. So that's the challenge, without adding more attorneys. That's a key. So you you gotta add it you gotta make it more scalable without adding more attorneys, where would you look first?

Aaron Thomas (49:30)  That's a very good question. I would have to say, systems making things done the same way over and over in a predictable fashion, even though they're done by different attorneys. I think part of my journey as managing people in a law firm was learning that not everybody is just like me. I wanted when I was the associate.

Aaron Thomas (49:59)  I want you to give me the assignment and leave me alone. Don't give me any direction. I can figure it out. And one, not everybody is like that. Some people want clear direction so they can give the work exactly how you want it. They're not looking to reinvent their own system to do the work. And two, is then the people that were working for me weren't getting the benefit of the way that I learned how to do something from beginning to end. And at the end of the day, you want your clients to have.

Aaron Thomas (50:28)  The best representation, a predictable process and outcome. And that is how you're going to scale. There are so many people who I think hit, so many law firms hit that 250,000 revenue, 300,000 barrier, and it depends on the practice area, because they their identity is too tied up in being the savior to the client. Instead of building a system that can produce predictable results.

Aaron Thomas (50:56)  For the client. They want to feel like there's magic in like coming up with a brand new creative way to handle every engagement. And your clients are going to be better off, your business is going to scale better. Your associates are actually going to be happier because they have a predictable path that they can follow every day. If you figure out how to turn all that genius that you have in your legal practice area into a predictable system that can be replicated by other people whose name is not on the not on the front door.

Tyson Mutrux (51:25)  Couldn't have said it better myself. Absolutely. Is there anything anything that you'd cut from the traditional firm that that you see?

Aaron Thomas (51:35)  I think

Aaron Thomas (51:37)  I'm sure I'm not the first person to say this. I think I think the billable hour is going to demand alternatives in a day of AI. We're already starting to see it. Especially those practice areas where your clients are savvy and they can look things up and they can they can double check your research with Chat GPT or Claude. I think that

Aaron Thomas (52:05)  I think that we need to move up the level of sophistication in how we deliver legal services and focus on the advising, the telling people what they're not thinking about, the helping them steer away from things that, just because you can do it doesn't mean you should do it. And really delivering value in a way that is not tied to the number of hours you're putting into the case.

Tyson Mutrux (52:33)  How nice is it to not have to bill hours anymore?

Aaron Thomas (52:35)  It is that's the that's the thing I think a lot of people don't realize is how great it is for the lawyers to not have to keep track of the point twos and the point threes. And you know, I've always prided myself on working smarter, not harder. And now I feel like not having the bill of hour frees me up to pursue ways to do things more efficiently, deliver more value without having to always watch the clock.

Tyson Mutrux (52:58)  for sure. All right. So you you wrote the prenup prescription and it's around the idea that a prenup can actually strengthen a marriage instead of predicting its failure, which I think is I think it's a pretty cool concept. And that's basically taking the biggest objection. It's so brilliant. You're taking the biggest objection to the entire product, entire service, and you're flipping it, which is so brilliant.

Tyson Mutrux (53:24)  How much of building prenups.com has actually been about changing what people believe about prenups before you ever try to sell them one?

Aaron Thomas (53:33)  Think that I think it's the whole ticket. Because if you could sell prenups to just one spouse, then you probably sell a whole bunch more of them. Usually it's one person that brings it up and not the other. And I think just like in any negotiation, to have a successful agreement, both people have to be getting something out of it. I mean, that's that legal term consideration that we all learned in law school for contracts. But it also means

Aaron Thomas (54:03)  purposely drafting agreements that do more than just protect the wealthier spouse. I have always, you know, when marketing something like this that we all acknowledge has a stigma, I hate when I hear people talk about prenups and they're like, it's, you know, it's distasteful and unromantic, but it's just something that you gotta do, the smart thing, and sign it and put it away in a drawer and never look at it again. What? Like

Aaron Thomas (54:32)  You're gonna draft something, you're gonna you're gonna sell something to people that they should be ashamed of, that they should put in a drawer and never think about again. Or, or how about we teach people how to create a financial relationship with their spouse that they're not ashamed of, that that is in line with their values and

Aaron Thomas (54:53)  Actually helps them stay together as a couple. How many divorces happen because of money arguments? Can we reverse engineer what caused those on money arguments and then go back to the beginning? And a lot of it isn't like nefarious protectionist type stuff. You know, these the people that get prenups are not trying to leave their spouse penniless. They love them. They want things to work. Sure. And so it's really just more about getting clear about how things are going to work when

Aaron Thomas (55:21)  You're coming in with different incomes. And, one of you has a house. And, this is not the 1960s when people got married at 21 with one bank account and a and a car. People get married at 35 with, two retirement accounts and four or five credit cards and yeah, a a condo and a small business and shares in a in a large business. And, you know, if the 1960s marriage was a startup in your garage, then the 2020s marriage is a corporate merger. And it just requires another level of

Aaron Thomas (55:50)  of of care. Exactly.

Tyson Mutrux (55:51)  like an operating agreement. Exactly.

Tyson Mutrux (55:53)  Yeah. So I think that I think it's I've heard of of certain prenups where it's, you know, this is the religion that we will have whenever whenever it comes to our kids. This is the, you know, we will have a joint bank account. We're not gonna have separate like all of those things. I I think that makes sense. Those aren't the conversations people usually have before they get married. They think those are things, those are the may the questions that they should probably be answering before they get married. But

Tyson Mutrux (56:16)  I think that having it done that way, even if 'cause it doesn't ha like you said, it doesn't have to be about the money part of it. It doesn't have to be about who gets what at the very end. It can be like just how we're doing things, right? Here's how we're gonna manage our family. I think that's I think it's smart.

Aaron Thomas (56:29)  Yeah. And just like you said, with an operating agreement, no one accuses two business partners who sign an operating agreement at the beginning of their business together of planning for the business to fail. No, they want things to move smoothly during the dependency of the business. And if there's a wind down, yes, let's decide how that's gonna happen up front. And I think it's the same thing with a prenup. Most of it should be about exactly what you said. Are we gonna put all of our money in a joint bank account?

Aaron Thomas (56:54)  Or are we gonna have separate accounts and then we both contribute our share to a joint bank account? How is that actually going to work? You're moving into my house, my name's on it, I've already got equity in it. Are we just 50-50 owners on day one? The it doesn't have to be super contentious, but being able to walk people through this is what other people have done. This is a a way to think about it fairly, and you're still protecting what you had coming in and you're still getting, you know, equity in whatever you build together is a real service that

Aaron Thomas (57:23)  a lot of couples can benefit from in the same way that business partners benefit from having an agreement on paper.

Tyson Mutrux (57:30)  I love how excited about this you still are. I think that's really cool. It shows that you have a massive passion for what you do. I think that's awesome. I think it's really cool. So you probably lot brought a lot of passion into the project. You still have some passion. When you look at what you've built, and you've done a really good job so far. So when you look at what you built up to this point, what are you trying to get better at in this next chapter?

Aaron Thomas (57:57)  Hmm. There is there is plenty. I think that I want to become a better manager. I'm still working on myself and my ability to be able to, you know, communicate with my team and move this project as it gets bigger and bigger, to continue moving it forward. And I'm a big believer in trying to get

Aaron Thomas (58:27)  Even better at your strengths. Find people who can fill the gaps of your weaknesses. But for me, a lot of that is going to be marketing, SEO, AEO, copy. So much of my day to day life now is, you know, is marketer more than it is lawyer because that is what the business demands of me in this stage along the journey.

Tyson Mutrux (58:55)  Love it. Aaron Thomas, thank you so much for doing this pro

Aaron Thomas (58:57)  Appreciate

Aaron Thomas (58:57)  Thanks so much for having me.