Explain Your Niche with Tyson Mutrux 

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Are you an attorney looking for a quick elevator pitch? In this episode of the Maximum Lawyer Podcast, Tyson delves into the significance of defining a niche for legal professionals.

Determining what your niche is can be helpful for attorneys making connections and getting clients. Tyson provides a simple formula attorneys can use to explain what your niche is to others so they understand you better. Finding your niche involves determining who your target market is and then adding the value you bring to them. For example, if you are a criminal defense attorney, your niche can be that you represent offenders and help them navigate the legal system. It is a way to let others know exactly what you do in a short amount of time.

Take a listen and use this formula as a way to nail your elevator pitch!

Episode Highlights:

• 00:23 The importance of clearly explaining your niche as a lawyer
• 03:19 A simple formula for niche explanation 
• 04:23 How to communicate niches effectively

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Transcripts: Explain Your Niche with Tyson Mutrux 

Speaker 1 00:00:01 Run your law firm the right way. The right way. This is the maximum Lawyer podcast. Maximum lawyer podcast. Your hosts, Jim hacking and Tyson new tricks. Let's partner up and maximize your firm. Welcome to the show.

Tyson Mutrux 00:00:23 Welcome back to another Saturday episode of the Maximum Lawyer podcast. This is Tyson, and I'm really excited to talk to you about today's episode. I'll be helping you explain your niche. Okay, I think this is a really, really easy way of doing it. I'll give you a couple examples. Sometimes I think we struggle with this a bit and it's going to be pretty helpful. I was doing an interview with a guild member the other day, and I'll talk to you a little bit about that and had me thinking about this. So before I get to that, though, I want to remind you if you want me to cover something on here and I'll, I'll tell you. It's been really cool being at the quarterly mastermind here in Charlotte. That's where I'm recording this episode, and it's cool hearing people talk about the Saturday episodes, and it's something that people have brought up over and over again, and it's cool seeing the numbers.

Tyson Mutrux 00:01:13 We watched the numbers too, but it's an even better experience for me. Whenever I have people that that tell me, hey, I was watching this episode and you mentioned this thing. And so I think it's pretty cool. And or I guess they don't say they're watching the episode. They usually say that they're listening to the episode, but we do have these on YouTube as well. But it is cool to hear that from people and also getting those text messages. So when you text me, I'd love to see it. So text me at 31450192603145019260. Let me know what you want me to cover or just say hi. make sure you put your name in there in case I don't have it. Okay, so make sure you do that. All right, so let's get into today's topic. And that's defining your niche. And so where I had this idea was we were I was interviewing Ashley Smith. She represents dentists that are transitioning out of their practice. So it's essentially selling their practice or and it's not always selling the practice.

Tyson Mutrux 00:02:15 They may they may work for the practice for a while. But it doesn't matter what it is. She helps people transition out of their practice and dentists transition other practice. So I think a really simple way of just explaining your niche to people where like if you're a criminal defense attorney, well, what do you do for. I'm a criminal defense attorney, I think. I think people typically do get that. I don't think it's as powerful, but I think people do understand, hey, I'm a criminal defense attorney. Well, if I say I'm a personal injury attorney, there are so many misconceptions about a personal injury attorney that I think to some people, it's somewhat triggering. It's it's almost like talking about being a vegan or CrossFit, things like that. People are very polarized about things. And personal injury attorney can be polarizing. But but I think there's a simple formula that you can use to, explain this to people that may be a little bit less polarizing. So here's the formula. It's very, very simple, but I think it's an effective way of doing it.

Tyson Mutrux 00:03:19 So first one is, okay, who's your target market. Who. It's the who part of it okay. Target market. Who who are we talking about. So in my case its people that had been in a car crash. Or for Ashley, it's dentists, okay. Or for people that are criminal defense attorneys, people that have been charged with a crime, that kind of thing. And then what you do is you add in, okay, the value that you provide to them. Okay. So Ashley's might be I represent dentists transition out of their practices so they can live the lives that they've always wanted to live, that kind of a thing, whatever, whatever flavor you want to put onto it. You know, criminal defense attorneys, you know, I help people that have been charged with a crime navigate the criminal system because, you know, it, put up a cousin there, and you know why? You know, for me, you know, I may not say car crash, but I think it would be easier if I did say car crash, because most people get that.

Tyson Mutrux 00:04:23 The only reason why I hesitate a little bit because what do you do? Dog bites. You do this and maybe it is a good way of triggering it that so they can ask more questions. So I might say, you know, I represent people that have been injured in a car crash, get to the doctors they need to see, get their medical bills paid, and get some money in their pockets so they can get their lives back on track after being injured, that kind of thing. And so you it's a really simple thing. The who, you know, I represent people that have been injured or I represent people that have been injured in a car crash. And then the value, okay, getting them to doctors, getting their medical bills paid, putting some money in their pocket so they can move on with their lives that though that. So that's it's a really simple way of doing it. It's a simple formula. I think this is easier to understand because I have talked a little bit about elevator pitches in the past.

Tyson Mutrux 00:05:15 This gives you a formula though. So this allows you to explain your niche. It's just a simple you know who plus the value you provide. That's it. So hopefully this was an easier way of understanding this and something you can use to implement. And that way you can add it to, to your arsenal of tools. But that's all I have for you this week. Just as a reminder, make sure you shoot me a text. I would love to hear from you. I love doing this episodes. I think it's a lot of fun. It's great hearing about them, but more importantly, it's important that you all get some value out of it. And I want to make sure that that is happening. So if if there's anything you you want me to cover, make sure you do let me know. Until next week. Remember that consistent action is the blueprint to that turns your goals into reality. Take care. Have a great weekend!

Speaker 1 00:06:09 Thanks for listening to the Maximum Lawyer podcast. To stay in contact with your host and to access more content, go to Maximum lawyer.com.

Speaker 1 00:06:21 Have a great week and catch you next time.