Unleashing The Power Of Voice Search with Tyson Mutrux


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Are you looking for a unique way to market your law firm? In this episode of the Maximum Lawyer Podcast, Tyson discusses the growing use of voice search assistants like Siri, Google Assistant, and Alexa, and its impact on marketing strategies.

What makes voice search assistants so popular is the conversational piece that exists. It feels like you are having a conversation with someone. Tyson talks about how people are asking more detailed questions. For example, no one is just searching “personal injury law”. People are searching “Where is the closest personal injury lawyer to me” or “What is the best rated personal injury lawyer in my city”.

For these voice search assistants to show your business when someone is searching, it is important to ensure your contact information is up to date. This is because if someone asks Siri or Alexa for the closest personal injury firm in their city, it will pump out all the ones within their range and the information that is already online. If your address is wrong or your phone number is not updated, these assistants will not provide potential clients with the right information. This  truly puts you at a disadvantage. Optimize Google My Business to ensure potential clients are seeing you through voice assistants.

Take a listen!

Episode Highlights:

  • 00:24 The growing usage of voice search assistants like Siri and Google Assistant
  • 3:20 The importance of optimizing for local search as voice searches are often local


Transcripts: Unleashing The Power Of Voice Search with Tyson Mutrux

Speaker 1 (00:00:01) - Run your law firm the right way. The right way. This is the Maximum Lawyer podcast. Podcast. Your hosts, Jim Hacking and Tyson metrics. Let's partner up and maximize your firm. Welcome to the show.

Speaker 2 (00:00:24) - Hey, it's Tyson, I'm back with another Max Law Tech Tips episode. And today I'm going to talk about something that's not necessarily new, but I would say it's something that is evolving fairly quickly and it's something that's going to affect your marketing. And I want to talk about it. Before I do that though, if you've got a tech tip that you want me to cover, just text me (314) 501-9260 and I'll try to cover it if I can. Feel free to include any questions that you might have in there as well. But using voice search assistants like Siri and Google Assistant, Alexa, things like that are not necessarily new. I'm actually a little worried about using the word because I did, and and she has lit herself up and I'm afraid that she's going to interrupt the episode. It just turned off, so that's great.

Speaker 2 (00:01:11) - But they're not necessarily new. They've been around for a little bit now. And. There, there. Simple there, convenient there. Great. And because of that, their usage is starting to go way up. And that's something that needs to be on your radar, because there at this point, there's over 36% of Americans that are using voice assistants on a regular basis. And there's going to be some pretty key implications from that, that we need to make sure that we're keeping an eye on. The first of these is that remember that these are usually pretty conversational questions that they're asking, right. It's it's a much more casual tone that you're going to see. Then the traditional search where someone types it into a search bar. People aren't just typing in or saying personal injury law, or they're not saying personal injury lawyer, though what they're saying is we're going to find a personal injury lawyer near me, or what's the phone number of the best personal injury lawyer in Saint Louis? They're doing things like that, although.

Speaker 2 (00:02:19) - That's similar to what you are seeing in in a regular Google search bar. Similar. It's not the same. You're going to be seeing much longer long tail keyword searches. And so what you need to do is make sure that in your keyword strategy, it needs a change to make it more conversational. Now, I'm not saying you you completely abandon the traditional way of doing things. What I'm saying is, is that you need to. On top of that, add on the more conversational long tail approach. Use both of them at the same time. And we could we could probably do a whole episode on long tail keywords. If you want me to do that, text me. That's fine. But what I'm saying right now is you need to be thinking about the way people are speaking into these devices and the questions that they're going to be asking, and that is going to give you the answer as to what you should be focusing on. Okay? So no matter what your practice area, you need to be thinking about that.

Speaker 2 (00:03:20) - The second thing to consider is that voice searches are often local. And that is a really important aspect of this, because many times whenever people are searching things, they're just searching, you know, personal injury lawyer, they're not necessarily searching personal injury lawyer Saint Louis sometimes they are. But usually what happens is, is that Google does that that does that for us by using our location because it tracks our location. And when people are using when they're actually talking into the machine there, they're going to be using typically the local search terms. So think about that. And they're going to be asking about results near them or in their town. So you've got to make sure that if you have a physical location, most law firms do, you need to make sure that you're optimizing it for local search. So local SEO, make sure your Google My Business listings reflect that. Any local keywords that you want to use, all of that make sure that you're optimizing for local. Same thing is a traditional Google search, but you got to remember conversational speak it into Siri or the Google Assistant.

Speaker 2 (00:04:35) - I'm not going to say the A word because it'll turn it back on the Amazon one. You know what I'm talking about. But you need to make sure that if you're that whenever people are asking for you. Whatever they're asking for matches up whenever it pops up on their phone. Which leads to the third one. Make sure that your everything sort of goes in a nice flow, where on your mobile people are going to be doing this on their mobile devices. For the most part you will. We've gotten phone calls from Amazon, the a word. We have actually gotten calls from that so that one isn't necessarily on your phone, but you are going to see an uptick from the the mobile devices Siri, Google Assistant. So make sure that it all it's all very congruent okay. Where they speak it, it pops up. It's very easy for them to get the information that they need right away and for them to contact you right away. So for example, you know, hey, Siri, find me the best personal injury lawyer in Columbia, Missouri.

Speaker 2 (00:05:38) - Hopefully I've optimized this and it. No. So I don't know if you could hear that, but it actually did it for me. My phone did it for me. It gave me an option and I don't I couldn't hear which option it was, but it did give me an option. And it was it was the closest one to me. And so whatever pops up, you're hopefully you've optimized at the point where yours is the one that pops up, and then it's very easy for them to get the information that they need, like I said, and then for them to call you, okay, and make sure it all it's all seamless when they do it. So it's this is what is it's interesting because whenever this started to become a thing a few years ago, we definitely focused on it a little bit, but not we didn't think it through the way we were starting to. When it comes to the more conversational tone and how things should, should look and how how people might be reacting or interacting with the devices.

Speaker 2 (00:06:34) - So that's something that should be on your on your radar. Make sure that you're doing that. And to be honest with you, I was a little skeptical a few years ago whenever they started to to gain some traction. But I'm becoming a believer and it's one of these things. It's just another marketing channel that people might be able to find you with. So keep that in mind. All right. So here's a few quick tips to get you started. Just start integrating the natural language into your SEO strategy. All right. Consider the questions people might ask and try to answer them in your content. And then also make sure that your website looks good on mobile and it loads quickly. And then finally get your local SEO game on point, because voice search and local search, those are those are deeply connected to each other. Just focus on those things to start and expand from there. So hopefully adopting these changes or things are going to lead to more cases for you. So start thinking about how you can optimize this for your firm.

Speaker 2 (00:07:38) - Again, if you have any topics you want me to cover, just shoot me a text (314) 501-9260 and I'll try to cover it if I can, but until next week, remember that consistent action is the blueprint that turns your goals into reality. Take care.

Speaker 1 (00:07:55) - Thanks for listening to the Maximum Lawyer podcast. Stay in contact with your host and to access more content. Go to Maximum lawyer.com. Have a great week and catch you next time.

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