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Today on the show we have Oli Billson, lifelong entrepreneur and marketing legend.
In this episode, we’ll talk about the his four main profit activators he sees in all of his seven-figure businesses, including:
-Having a real vision of how you’re going to scale your firm past the plateau point
-Building a growth team with the capability to scale you from six to seven figures (or seven to multi-seven)
-Having an inbound sales team
-Building an “automation playbook”
He’ll also reveal some of the biggest business myths that are being perpetuated through books and social media you’ve probably consumed, as well as how he structures his time as he runs his multiple businesses.
Hacking’s Hack: Grab your iPhone or your Samsung and look at your messages-scroll down to the very bottom as far down as old as you can get on your messages find people that you haven’t connected with in a while and just send them a quick text letting them know that you’re thinking about them.
Tyson’s Tip: About two years ago, I started ordering from National Pen Company and people are always asking about you know, where do you get your merchandise things like that? They have high quality merchandise pens, notebooks, things like that and they’re really inexpensive. I highly recommend them-National Pen Company. Worst case scenario is if you get on their mailing list, every two weeks they will send you a sample product in the mail. I just got like a notebook in the mail from them. Its actually branded with my firm’s information on it, and I get something every two weeks.
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Transcript: The Four Profit Activators w/ Oli Billson
Oli Billson
Too many people want to listen to great content like this and lots of other review other episodes, I’m sure that have been fantastic. But they essentially want to just feel good about it. And honestly, you’re not going to grow your business if you don’t take action and you don’t put yourself in a situation where it could be a bit uncomfortable to grow. So my tip is, go and take action.
Unknown Speaker
Run your law firm the right way. This is the maximum lawyer podcast, podcast, your hosts, Jim hacking, and Tyson Meatrix. Let’s partner up and maximize your firm.
Jim Hacking
Welcome to the show. Welcome back to the maximum lawyer Podcast. I’m Jim hacking.
Tyson Mutrux
And I’m Tyson metrics. What’s up Jimmy
Jim Hacking
Eisen? How are you my friend? It’s good to good to see and talk to you.
Tyson Mutrux
I’m good, man. Good. See you. It’s been busy lately. Lots of things going on with maximum lawyers. So it’s it’s an exciting time for us.
Jim Hacking
For sure. And I’m also excited to welcome our guest today. His name is Ali Bilson, and he is a big time entrepreneur marketing guy that I met at trafficking conversion in San Diego, he, he spoke on running a small event for members of his group and he taught me a lot that I think we’re gonna be able to implement in the in the conference. He’s worked a lot with GIC with Infusionsoft. He’s been around for a really long time. His website is www dot Oliver bilson.com. Ali, welcome to the show.
Oli Billson
Hey, thanks for having me. Excited to be here.
Tyson Mutrux
Hey, Ali, so you’re the your homepage, your website says let Ali bills and uncover hidden opportunities in your business. So tell people what that means and what you do and a little bit about your journey.
Oli Billson
Sure, so I have kind of a an interesting kind of start, I suppose is, I actually have never worked for anybody. I started my first business when I was 15 years old, that building custom computers and eventually exporting them and servicing people over in the Far East, actually, in Egypt, which is a really weird thing to happen. But it happened nevertheless. And that was kind of my start into running my business and ultimately getting to where I am now. So you know, since then, we’ve been fortunate enough to have built multiple different businesses in different niches. And so at this point, I’ve built five separate seven figure businesses of my own, from bricks and mortar consulting marketing agency, and also an international franchise. And all of its been self funded. And, yeah, we’ve been lucky. And you know, it hasn’t been a bed of roses, as you can imagine, on the way it never is. But I’m proud that we’ve, you know, what we’ve done and where we’ve got to in terms of our portfolio of different businesses, most of which have been grown, obviously, very aggressively. All you obviously
Jim Hacking
don’t know this, but Tyson and I sort of thought of maximum lawyer at a gkc event. I’ve learned a lot from Dan Kennedy. And Bill Glazer, I was wondering if you could talk a little bit about your time with them and how you were able to help them out?
Oli Billson
Yeah, sure. So it’s actually quite funny. At this point, now I looking back, it’s quite amazing that most of the people that I help are people who I initially learned from, so if I cast my mind back to when I was a just turned 19 years old. And at that time, I was running a business, which was in the automotive sector, we’re training people how to start that own window tinting business. Okay, so it was kind of like a biz op. And I really knew nothing about marketing. At that time, I just thought that the, you know, just the fact that you offered a really quality service meant that it would constitute you getting customers, which as we all know, doesn’t at all. And so, I picked up a book, which was the ultimate sales letter by Dan Kennedy, on my way out to holiday, so vacation, and I went through this book, and it really spoke to me from an introduction to direct response, which, you know, was completely new to me. We were running advertising all over the country at that time nationally, and we weren’t really having great success with it. And we had this sort of approach of just really brand based advertising. And so when I was introduced to these principles of direct response and the heritage of those going back to direct marketing, I was really sold on that concept and I feel There’s no other way to really build a business and everything we do going forward is no, I’m going to be a student of marketing a student of direct response and implement as hard and fast as I possibly can. So I did that. And really became an, I guess, quote, unquote, like an expert in the fact that I had a lot of great results. One of the businesses, we grew through a lot of Dan Kennedy and Bill’s education from zero to 170, franchisees internationally in just less than four years. And I applied these principles to other businesses as well, to a point where we sort of built this direct response powerhouse, I guess, inside of our business, we had this internal capability that I built. And it wasn’t long before people started asking questions of how I’ve done that. And, you know, this now was my second seven figure business that I built. And so, you know, it was, you know, people were asking some questions, and we weren’t really doing it for for other people, I’d done a bit of ad hoc consulting for people. And, and then one day, I think it was Darcy, from GK I see at that time, I was an Infusionsoft user in the one of the first Infusionsoft users in the UK at this point was sort of like 12 years in or so. And she said, Look, you know, we’re running this automated webinar, I know that you run them, which back then, by the way, was like, back in the evergreen business system days, it was like, really new stuff. And she said, I hear you’re doing really well with it, can you give us some help? So I started consulting on that with them. And then a little while later, of Dan Kennedy, in what is GK I see now actually hired our marketing agency to run all of their marketing for them. So we became their marketing department really kind of outsourced marketing department. And then I really played the role of advising and guiding them on their marketing strategy, from running traffic to member acquisition to member retention to filling events, and ascending people through membership into coaching and mastermind groups. So we did that for a little up to what is now probably about a year ago, since that been a new acquisition of GK IC. And before that, we’d ran the marketing for over 24 months. So yeah, so there was a, it was great to go from being the student to actually being the Master, I suppose. And helping and damp, and gcic build their business. And actually, weirdly, Dan Kennedy and gTRC weren’t the only people that use were my kind of mentors that we ended up helping. For those of you know, Jay Abraham, and Joe Polish, and Joe hired me a really big component of what Joe does. Joe hired me to come in and consult with him on his genius network stuff. Other people like Josh Turner and Mike canings, people I’ve learned stuff from, ultimately ended up hiring our agency or me for consulting in some sort of capacity as well, which is, which is rather cool.
Tyson Mutrux
I mean, that’s, that’s an incredible resume. And I’m just, I don’t know about you, Jimmy. But that’s got to be the one the top three resumes of people we’ve had on, we’ve had on a ton of guests. So that’s, that’s pretty incredible. I’m just curious. So you built, you know, several seven figure businesses you’ve helped build others. You’ve seen others being built? Are there certain bedrock principles that every seven figure business has? I mean, is there a common trend among all the all the different seven figure businesses?
Oli Billson
Yeah, absolutely. It really boils down to for what I would call growth activators. And I’d be happy to share them with you at a higher level here. The first is vision, because most businesses that are trying to grow from certainly six figures to seven figures, really up to from zero to six figures is a slightly different story. But if we just focus on trying to move people from six to seven, the first is vision. So, you know, a lot of people think that they’ve heard the vision, they probably read the books like, you know, scaling up or Rockefeller habits or Good to Great or, you know, a lot of the common books people read, and they’re great books don’t get me wrong, but a lot of people their feeling about them is that they’re probably reserved for businesses that a lot bigger than them. You know, they’re probably reserved for businesses that doing like 510 $20 million in revenue. And you know, Vision doesn’t bring me any money. It doesn’t get me any leads clients or customers. So why is that important? And It’s probably one of the biggest, actually probably one of the main in the first profit activator. Because they need to really get clear on the destination of where they’re trying to go, even why they exist in business for the first place, because a lot of people get swept away with a daily being in the weeds daily that they don’t really raise them self above that it’s a 30,000 foot and go, Why am I here? Why am I doing what I’m doing? And, you know, where are we going. And so that it’s important to get clear on who you are, as in your values. And that that paves the way to help you with hiring and training and onboarding and firing a team as well. So getting the right people on the bus. And then also the priorities because as an entrepreneur, we can do all sorts of things every single day. And these days, there’s loads of different things we could do to grow our business. But there’s only so many things we should focus on. And so we need to get clear on our priorities. And then we need to have some sort of strategic plan on how we’re going to achieve them. So every day when we wake up, we know in the next two weeks, what we’re looking to achieve, and then we’re looking forward from that to this month, what our month looks like and what our quarter looks like and what our year looks like, and then how our year contributes to our three year plan. And so there’s a whole reverse engineering process around that that is actually a lot simpler than most people think. But vision is the first one. And second, then is building a growth team. So once you’ve established where you’re going, what’s the plan, you then need to think about who not how, so it’s more about who is going to be there to help you. And it’s really about the fact that a lot of businesses have a lot of opportunity, but their capabilities don’t match their opportunity. And this is the reason why a lot of businesses, probably practices and law practices are the same is that they hit a growth ceiling or they sit and they stagnate. And they still do in the same place. Because they they know that there’s an opportunity for them to grow, they know that they can get to seven figures and beyond perhaps, or from multiple from, you know, early seven figures to multiple, seven figures. But the thing that’s stopping them is capability and whatever you can get capability and opportunity to meet each other, then you will grow. And so that’s building a growth team is really about finding hiring and training a team so that you as the entrepreneur are not trying to wear too many hats. And there is division of labor, in terms of helping you get to where you want to be. So you get the right seats on the bus as Jim Collins would have it. And you train what we call a full stack, modern marketing team, which, you know, as an umbrella comes into the word growth team. So there’s people that are not just generalists. They are not just specialists, but they’re actually generalizing specialists, which if you, if you’ve been around digital marketing for a while, you will know that there’s a convergence of lots of different parts of marketing, that that need to be understood in order for people to do their jobs well and in different aspects. So we like this, this idea, this notion of creating a generalizing specialist, which is a key component, a key pillar of building a growth team. And then the third growth activator to go from six to seven figures is having an inbound selling system. And most people don’t, you know, again, they can do lots of things to drive leads and customers and clients. But really, you need to find a way to predictably drive qualified leads into sales appointments, really on autopilot to be the front end acquisition, or bringing in new customers and clients every single day. So you need to find one traffic source, not multiple traffic sources, not doing blogging, not doing social media, not doing Google AdWords, not doing Facebook just picking one and being able to put that into a conversion funnel. And then one sales mechanism. So we call that the one to one to one ratio. So One Traffic System, one conversion mechanism system and what one sales mechanism. So there is this dependable predictable way of moving people through from not knowing anything about you into new clients, which as we all know is like the like the lifeblood of every business. And we have a methodology for that called the phone funnel framework, which brings people from stole Stone Cold Facebook advert advertising, which some people find hard to get actually work for them into actually qualified sales consultations. And so that’s a third growth activator. And then the final one is called the automation playbook. And this is really where about now we’ve kind of got this flow of leads coming through to us, and we’ve got a way to convert them into sales, not everybody’s gonna buy when we want to actually sell to them, they’ll buy when they’re ready. So we need to have a playbook away to be able to move everybody that’s unconverted through into a system that nurtures people, that educates them, that builds a relationship with them, and then makes offers to them more dynamically at a point where they’re ready to become a customer. And we call it building an automation playbook, which is our approach to doing it. And then of course, once we do get a customer from the inbound selling system, we need to follow them up to wow them and delight them as a new customer. So that they will continue to spend money with us and maybe make a second or third purchase or retain us in some way. Or alternatively, they will refer us to friends, family and colleagues. And so those are the the four growth activators vision building a growth team and inbound selling system and the automation playbook.
Jim Hacking
Oh, that was great. There’s a lot in there that I I understand and appreciate it. I really liked the point you made about sometimes are a lot of times our capabilities don’t match our opportunities. And I think that’s a real important point. Talk to us a little bit about that if you could a little bit more. And also, why do you think it’s important to focus on One Traffic System, one conversion system and one sales system? What are you trying to help us understand there? Yeah, sure.
Oli Billson
So if we talk about opportunity versus capability. Right now we’re experiencing probably one of the most profound shifts in the history of running any business. And that’s really the fact that the we’re not short on any level of opportunity, I believe that every business, regardless of where they are, right now has a an opportunity to achieve double digit profitable growth a year on year, or even quadruple, triple or even quadruple growth year on year. But where people get hung up is and really focusing in on the the things that are going to actually move their business forward, they often get distracted. And even if they do find the things that they should focus on, then they realize that there is there’s a lack of capabilities, there’s a lack of skills to be able to enable them to do what they need to do. And so I used to be a bit because of our agency. You know, that was really where we came in, you know, we were the people people would hire, to essentially enable them to, to substitute what capabilities they didn’t have by bringing in our agency. But my thoughts on that really is really only reserved now for businesses that are sort of eight figures or more that they should bring in an agency, I actually believe that businesses between six and seven figures and even early seven figures, if they want to build a real business. And by real I mean one that works without them, then they should build their own in house capability, they should build that own team. And nobody really wants to hear that they have to build their own team. But the actual stark reality of this is you need to have those capabilities. And those capabilities shouldn’t be external capabilities. They should be internal capabilities. Because the best businesses in the world have teams inside of them. Teams that generate leads teams that generate sales teams that create happy customers, they’re not agencies. And that might come as a bit of a surprise to a lot of people because it kind of goes against, you know, the reason why business a, you know, an agency may exist to help people. But if you’re having if you’re a six figure, law practice and you’re having somebody run your Facebook ads, it’s just abdication like you. He’s not even effective delegation. It’s just the fact that you don’t want to learn a skill, you don’t want to bring in that capability to be able to match your opportunity. And so, you know, that’s a big mistake that a lot of people make. When I look back to my businesses and doing this five times over. I actually it took a long time for me to work this out. But what was it that enabled me to do it so quickly? And I actually Look at it and go. Yeah, you know what I did try and hire some agencies. But I came away from that quickly, why did that happen? And then I sort of realized that no, actually, I already, I know that to build a real business, I need to bring in real capabilities. And if that means I’m gonna have to build a team. So that’s what I did. And that was really the rocket fuel that allowed me to scale very quickly. So that that’s kind of the piece on the opportunity and capability piece. And then, on the power of the one, the one funnel, the one mechanism, the Power of One to One to One is, is the fact that I mean, there are just so many people I speak to that are talking to me about what they’re going to do. And every time I speak to different people, and I hear that they’re either going to do something, or they’re doing something new, that really tells me how successful they’re probably being, because the best businesses in the world, they have, you know, they found something that works, and they rinse and repeat. And they scale it. So many small businesses get distracted by either trying to find that thing. Or when they do find something that works, they don’t continue to keep pulling that growth lever over and over and over and over again. And so they don’t really end up with a machine. And I look at sales acquisition, which is only part of running a successful business. It’s a very important part, but only part of running a business has a machine. And I need to create a machine and I’ve got if I’ve got more than one machine to service, then that I’m going to need more people to try service the machines to find out where things are broken and where we need to iterate and where we need to improve and where we need to customize and where we need to personalize and everything else. Whereas if all my focus is on one thing, then, you know, not only is it working, but I can oil, the cogs where I need to, I can add a few more cogs to it if I really need to do that, too. And it’s all based on a feedback loop of clients. So if my machine’s not creating the clients that I want, like I’m getting clients, but they’re not the sort of clients I need, I listened to the feedback and then I changed the input, continue to iterate. But really, it’s the same machine. And that’s just something that people, I don’t know why, but they come to you as an agency. I know we used to hear it all the time. And they’d be like, hey, so really what I need to do is I need to like write content. And I need to post regularly on social media, and I need to do all of these things.
Tyson Mutrux
You don’t? It’s as simple as that. Jim, I don’t know about you, but what all he’s giving us is just gold. I mean, this is really, really good. So I’ll I get so many questions for you. But we’ve only got a limited amount of time. So I’m gonna ask you this when so we, the people that listen to this podcast, they also consume a lot of books, they consume other podcasts, we get this advice all the freakin time about a variety of things. So are there certain things out there that are myths, or that are just flat out wrong, that people continually repeat they say, You should do this, you should do that. And you just mentioned kind of like, you know, produce content throughout social media? Are there other examples of things that we should stop doing it? Because they’re just being perpetuated out there saying that we need to do them that we shouldn’t actually be doing?
Oli Billson
Well, I think is, it depends on what phase of business that you’re in. And as you grow, there’s things that become more prevalent than in other phases of growth. So for example, if you build a wildly successful practice, for example, you know, and you’re not posting anything on social media at all, then people might come to believe that what you are, even though you are wildly successful, that there’s no real proof of who you are. From from people that may be, you know, considering hiring you, there’s nothing else there other than that machine. And that’s it. And sometimes you have to balance that a little bit with the very fact that of the age that we’re in, what I’m really talking about is, is if there are things that you can do that can be that take, you know, less work to do then and that, that kind of go with these other supporting strategies, that’s fine. But there still needs to be one conversion point, one conversion machine that you’re looking at. So let me give you an example. So instead of like hiring a content writer or hiring an agency to do content, or you know doing all of these micro pieces of free con Turns out there, you know, what I’m saying is, is that’s fine. But is there a way to create a process whereby we could make something and then it like it, it sort of syndicates itself out into the ether. And we’re not expecting that to really get anything back from it. But any, any entry point is only into the machine. So for example, if you are the owner of a law practice, and you want to do content, okay, well, that’s fine. But you’ve got a machine. So you’ve got what we call, you know, the phone funnel framework, you’ve got the phone funnel framework in your business, that’s your machine, that’s your one mechanism. And you could record a video, which could be 20 minutes, just a selfie video on your phone, you put that into YouTube, it, then you could just have an assistant go and have it transcribed from Brev. And then they can go and post that on your blog in it and add the YouTube video. And then on the blog, there’s only one thing that anybody can ever do that, that goes into the phone funnel framework. So there’s only one entry point for that. And now you’ve got something on YouTube, you’ve got something YouTube embedded on your blog, you’ve got a transcript of the thing that they’ve read as well. And then you’ve got any downloadable resources that you can give them that your admin can put in there. And then you’ve got your email list, you’ve got your customers, and you’ve got your unconverted leads. So somebody every week, they go and send an email out to that content. Now when they see that content, then of course, then there’s only one entry point from there on to contact you with the phone funnel framework, which is great. That’s what you want you want. And then the next day, maybe on the Wednesday, if that was on the Monday, you can send another angle to that list, again, to the same content, and so on saying some of these things on the periphery of all this is useful. But just don’t depend upon them as like, Oh, I’ve got to get SEO, I’ve got to kind of like get all this keyword rich stuff. I’ve got to listen, I’ve spent 1000s and 1000s of dollars on SEO. I just and we’ve done it for clients and other things like that. The what I’m explaining here is like how do we get maximum results from minimum input, that anything with anything, that’s nothing that isn’t directly related to the machine? That’s actually getting us customers? So that’s kind of what I mean by that. And then I guess the falsehoods that we’re told, is honestly, and I think that this is quite a high level one, but that you have to work 80 to 100 hours a week to be successful. You have to hustle and grind and have, you know, do lots of activity to be successful. You absolutely don’t. I personally believe your business can achieve profitable growth without working more when you apply the right kind of growth activators to your business. And so you don’t need to be doing all of these different things to get the results you need. It’s not about hustling and grinding. It’s really just about focusing on the keeping the the main thing, the main thing, and in everything that you’re doing.
Jim Hacking
So I want to shift gears a little bit. What drew me to your presentation at trafficking conversion was your discussion about putting on smaller events. And I really, I really liked the way that you talked about doing it on a shoestring budget, and you just sort of built a little following and that a little following you build a following in America and you come I know you come into like San Diego and other cities and you and you put on a presentation and people are able to interact with you. It’s almost like a small mastermind. I was wondering if you could tell Tyson about that a little bit since he wasn’t there. And then just generally what, as we as we grow our little group we have we have about 1000 people in our Facebook group, we probably get about 700 downloads of our podcast each week. And we had our first conference last year and we had 70 People come and right now we have about 130 people signed up for the event in June. So I was just wondering what tips you might have for Tyson and I as we tried to build out maximum lawyer?
Oli Billson
Sure. Well, I probably had a bit of a an advantage in the sense that I’ve we’ve been kind of the marketing powerhouse, I suppose to supercharge a lot of other people’s small events. We had an idea of course what it is that we would do. But for ourselves. The intention was to bring people into a small event between 35 and 60 people or so. And over the course of two days really provide a lot of value. And then ultimate We make an offer to those people to sign up for my mastermind or to buy one of our online programs. And we did that in a way, which was a real positive experience, I think the key thing is to get really clear on what your intentions are from the beginning, really beginning with the end in mind, for me, the experience of that event was very important to me, because I’ve been to lots of events, and they’re just like a sales pitch. And you’ve got multiple speakers and all of this kind of stuff. I didn’t want any of that. So I went into it with, okay, we want to sell these things. And we want to provide a positive experience for those people that don’t decide to continue the journey with them as well. So last year, I ran for events in San Diego, in Austin, in Phoenix, and in Toronto. And we put people into the room by we have some in those areas, some people, we had some cases, we had a small list of people on our own house list. But then mainly, we bought small business data. And we did direct mail, we did to start direct mail to them. We, we followed people that interacted with that that didn’t buy a ticket with ringless, voicemail with text messaging, with multi step multimedia approach and solid direct response principles to attend the event. And the event was very clear, like as I was mentioning about your intentions, you also want to be able to set the scene for the people that are coming to the event of what’s the big promise, what’s the big idea? What’s the hook that they’re coming in to? Like, why would they come? Why would they take time out of their business to come in and attend this event, as opposed to just sitting at home and not doing anything or just being inside that business? So obviously, all the things crossed their minds at first, you know, how do we know we can attract enough people? What happens? You know, we don’t really have a large list. What happens if we don’t get people to show up, what happens we don’t make any money, all of this kind of stuff came through our mind. But the results were pretty astounding. From from, from what we what we did, because of the you know, our approach and methodology to doing it. So first event in San Diego, we only have 30 people in the room. And we generated $93,000 in revenue, and then $8,000 of monthly recurring revenue. And then in Toronto, we had 50 people in the room. So a little more, and we sold $80,000 worth of sales. And then $14,000 of monthly recurring revenue was pretty good. And then in Austin, we we had, it was about 90,000 again, and then in Phoenix, this was kind of quite a big one, we generated $136,000 in revenue from people coming in to mastermind with me, or buying our our program in some way. So it really was actually the cheapest acquisition of of new students and customers for us from from doing this in the way that we did it. And we invested upfront, obviously, with direct mail and other things to get people in the room. But sometimes the most expensive people to get in the room are the best buyers. So they’re actually the cheapest customers. So, you know, we did it very affordably, I think even our first event, you know, we, we really, we really did do it on a shoestring budget, we managed to do it without food and beverage, we still wanted to maintain that great experience. But we just really tried to really get to a point where the cost of putting the event on was liquidated by the event ticket sales. And all of these were like low ticket, so they were only like $97 to attend, which, you know, everybody said I was crazy. Everybody said that, you know, the impossible to get to where we wanted to. Even we thought you know, we haven’t done anything like this for clients exactly like this. But it just goes to show you know, just like everything else, you know, building a really solid relationship with people over a period of days really gives you the proximity to allow people to see how they could continue the journey with you and how you could help them grow their business. And that was certainly the case for us because we ended up you know, having a fantastic mastermind group from that and also many people that joined our program as well. So it really helped and I positively endorse it. For sure.
Tyson Mutrux
I’m curious. A lot of the people listening this podcast, they’re more b2c people, they’re not b2b people. So do you think a lot of the principles that you use, they can easily apply to V to b2c just as easily as b2b? Right? I mean, I think a lot of people think, Oh, well, he’s, he’s selling to businesses. So it’s different. A lot of these principles they apply to both right?
Oli Billson
Yeah, absolutely. You know, are you are you asking from the perspective of if I was a law practice, and I was selling b2c? Exactly. Yeah, we’ve used this, the same methodology, the same type of campaign to actually go out to even we’ve got a dermatological clinic as a client of ours. And, you know, they sell b2c. And they are, you know, every single day working with people who are b2c consumers. So, and they adopted the same, this approach had fantastic results with it, if I was a law practice, I’d be doing exactly the same thing. I would be putting these events on these small events on, and I wouldn’t even, I would probably be thinking about doing them for half a day, or maybe a day workshop of some sort. And providing good content. You know, some people might be thinking, oh, you know, are going to be out of the firm for a day or half a day, that’s going to cost X, Y, and Zed. But it’s, this is the best way to connect with people and people buy from people, they certainly buy from people when there is proximity to those people as well. And that’s the thing that you can never really be able to come away from. And I would imagine, from a law perspective, a practice perspective, dependent upon the pains and the problems that people are having at that time, they people probably would be in a position to say, Well, I’m here, I’ve listened to this right now, this makes a lot of sense to me. And, you know, let’s, you know, let’s do it. I mean, you could even leverage your time by having people come in to that particular workshop for say, half a day or a day, where it’s kind of split up into sort of two hour slots, or 90 minute slots that deal with specific parts or services of the law practice, that, you know, maybe your law practice does lots of different things, they don’t just do one particular than one particular specialty. And you could then invite people and almost showcase it as its own event, but just dealing specifically for that segment of people do a 90 minute presentation, make an offer to those people to obviously come and join the family, or take advantage of something right there. And then and you’re gonna do well as a result of that.
Tyson Mutrux
Um,
Jim Hacking
can you talk to us a little bit about what your day looks like? How do you manage running five companies traveling all over and doing all these things? I know you have a lot of support, because you’ve built out your capabilities. But how does
Oli Billson
your day look? Yeah, so a lot of it is given by our strategic plan of, of what we’re doing. And I kind of reverse engineer that back to even the day of me doing things. And so I plan tomorrow, today. So at the end of every day, I block out my time, just in the notebook, I don’t use any fancy software or anything. I know what the theme of that day is. So I kind of do theme my days a little bit, where, you know, I’m doing sort of deep work, so to speak for three days of the week. And then two days of the week is kind of like multitasking or being in the office and doing different things where there’s some schedule to the day, and it’s a little bit less, a little bit more flexible. But I’m working with other people in the business. Whereas like the other three days, is really more about planning the day into i chunk it down into half an hour blocks. And, literally, I start the day before, and I start at 7am in the morning, and I write 7am. And then I’ll do from 7am to Harper seven past seven till eight Arthas, eight to nine, nine till 930. And I’ll go all the way until my shutdown, which is around six o’clock every single day, plan that through and then I will right next to each of those time blocks exactly what I’m doing in that time and I’ll start and start based upon that regime and I turned my phone off, put it on to flight safe mode. I don’t turn it on until I do my breaks or at lunch, turns slack off. Don’t use that and just do the work.
Tyson Mutrux
This is great Ollie. So I do want to be respectful of your time we’ve we’ve taken more than what we even told you we were going to take. So I do want to start to wrap it up, or do I want to remind everyone to go to the Facebook group get involved there, there’s a lot of activity going on. And if you don’t mind taking a second and giving us a five star review on iTunes or wherever, get your podcasts, it really does help us spread the love. I want
Jim Hacking
to ask Ollie, I’m sure that you have Pete a lot of our members interests. And I want to know, what’s the best way for them to get a hold of you? How do they start following you? What’s the way to reach you?
Oli Billson
Sure. So I actually have some, some training on these four growth activators, which I think people will get a lot of value from whether or not we decide to work together in any way, shape, or form in the future. But certainly something that would be kind of thought provoking and would enable people to just take things on a step from where they are. So if they go to next level business.com next level business.com, forward slash learn. So next level business.com forward slash learn, they will find that there is some On Demand training available there. It’s not a webinar, it’s it’s a video, so you haven’t got to, you know, sit through it and not be able to skip through the stuff. We don’t do that sort of stuff. But you can go there, and you can learn about the foam funnel framework as one of the growth activators. And in that video, I also explained about the other three growth activators that we spoke about earlier on about growing from six to seven figures, or seven figures to multiple seven figures. And you can go and get a 24 hour pass to go and watch that training that and and then then if we can help you, then of course we will. And the next step from then on is to have a free discovery call with us to find out how we can do that. So that’s it really.
Jim Hacking
That’s great. So for my hack of the week, this is something I heard on one a Pat Flynn’s podcast a while back, and that is to grab your iPhone or your Samsung, whatever and look at your messages. Scroll down to the very bottom as far down as as old as you can get on your messages, find people that you haven’t connected with in a while. And just send them a quick text letting them know that you’re thinking about them that you haven’t you haven’t reached out in a while. You just wanted to reconnect.
Tyson Mutrux
I liked those. That’s very cool. Very neat. Ali, I also want to plug your your website Oliver bilson.com. You got you got all your trainings that are some of your trainings there you may have in other places do it’s pretty cool. I mean, we got a lot of really cool products. So make sure people know about that. More before I get to my tip. Ali, do you have a tip for us?
Oli Billson
I would say my tips probably related to the training. So sorry for the double plug on that. That’s the the best way for me to best best way for you to implement it is I strongly believe that the you only need these four growth activators for you to achieve double digit, double digit profitable growth without working more to gain control of your business, maximize your opportunity with new capabilities, and be able to get strong amounts of automation inside of your business. The best way to do that I’ve previously released that training. As paid training, it’s available for free, you can get a 24 hour pass around it is my tip is go and watch it and go and consume it and go and listen to every single word of it and decide that you’re going to take action on it too many people want to listen to great content like this and lots of other review other episodes, I’m sure that have been fantastic. But they essentially want to just feel good about it. And honestly, you’re not going to grow your business if you don’t take action and you don’t put yourself in a situation where it could be a bit uncomfortable to grow. So my tip is go and take action.
Tyson Mutrux
Now love it. And we’re all about the double plugs. Don’t worry about that all that’s it’s good. For my tip of the week, it’s actually it’s a pretty basic thing. But about two years ago I started started ordering from national pen company and people are always asking like you know where to get your merchandise, things like that. They are awesome. The customer service is amazing. And they also have high quality merchandise, pens, notebooks, things like that. And they’re really inexpensive, so I highly recommend them national pen company. worst worst case scenario is if you get on their mailing list every two weeks they will send you a sample product in the mail. It’s so I just got like a notebook in the mail from them. It’s got it’s actually branded with my firm’s information on it. And I get something every two weeks. Sometimes it depends sometimes it’s a screwdriver. It’s a variety of things, but It recalls or recommend checking it out. Ali, thank you so much for coming on. This actually can’t wait to re listen to this episode is it’s a lot of great information. I’ll check out your products and thanks so much for coming on.
