This week on the show Jim and Tyson catch up on where their firms are at and where they’re headed. We’ll discuss virtual vs physical office space, handing off cases to lawyers you hire, prioritizing new clients or repeat clients, and focusing on the “after” unit of the sales process.
Hacking’s Hack:
Meet as a team and break down the most important ideas on your to-do list. If everything is important nothing is, you have to sit down and delegate as a team or nothing will happen.
Tyson’s Tip:
Otter. It is a really incredible voice-to-text transcription app. It didn’t mess up a single word when we tested it.
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Transcripts: “The ‘After’ Unit” with Jim and Tyson
Tyson Mutrux
We had a client one year tell me, he’s like, man, he was so happy. He sent me a message on Facebook because he had only gotten one Christmas card all year, and none from his family. And they were for me, I think it’s a really strong thing, you can do it. And again, I understand that a lot of Christmas cards get out, but go out the door. And so it might get buried. But for the most part, people don’t get Christmas cards, they get some but not a bunch. And so for you to send one as the lawyer, I think that’s really impactful.
Unknown Speaker
Run your law firm the right way. This is the maximum layer podcast. podcast, I’m your hosts, Jim hacking and Tyson Meatrix. Let’s partner up and maximize your firm.
Jim Hacking
Welcome to the show. Welcome back to the maximum lawyer Podcast. I’m Jim hacking.
Tyson Mutrux
And I’m Tyson music worth up Jimmy.
Jim Hacking
Oh, today’s an exciting day at the old hacking law practice, we are expanding into our attached office space, we we’ve been gobbling up office space up here on the second floor. And today, we moved into another 800 square feet, and we’re moving our reception area. And I think everyone’s gonna have a lot more breathing room. So it’s pretty exciting.
Tyson Mutrux
I think that’s nice. But whenever you talk about that, I think of just dollar signs of money that you could be saving by just making a lot of your employees virtual assistants, or making them more virtual, I mean, because we’ve got several people, but they’re all over the place. And it saves us 1000s of dollars a month. So I, I cringe a little bit, I’m happy for you in the expansion that you keep having, which is great. I just, I think about it from a different perspective. So I am glad I’m not paying your rent. We have about
Jim Hacking
four people that work for us virtually. And they’re they’re great assets, but having full time people in the office, just a different experience. I understand what you’re saying. And you know, I’m always gonna lean towards spending probably a little more than I should. But I think that given the volume of our practice and the work that we’re doing with sort of teams, I think for us right now it’s the best thing we got going, Hey,
Tyson Mutrux
man, you know, you know your practice far better than I do. So I’m not knocking it, I just look at it from a different perspective. So do you want to just mean you today, man, this is pretty. This is pretty cool.
Jim Hacking
Yeah. And we will have one of these episodes. And while these are often some of my favorite episodes, I thought that before we got to our topic who you both sort of check in. So how are things going with you?
Tyson Mutrux
Good good to get another case manager starting in a couple of weeks, actually Monday. So that’s pretty cool. And then looking to hire a lot to hire two lawyers, one that’s going to be more virtual, and then one to cover quarter appearances. So that’s going on. Really a lot of fun stuff. I think our marketing is working really well. Our SEO is doing really well. We’ve got some creative things that we’re doing in house. And so things are going were going really, really well. So I’m happy about it. What about you? Well, so
Jim Hacking
why don’t you tell our listeners a little bit about your structure and how it’s changed. I mean, what is a case manager, you’re the only attorney there. So I’d like to hear sort of how you break things up team wise.
Tyson Mutrux
So it’s a it’s a, it’s a little bit of a riff off of kind of a mix between Sandy vans and Alex winds setup where they use pods, which are teams or we call them pod list. And I stole that term from Sandy and Alex too. But I think they’re both very smart people. And I really respect their systems. And so I really, really kind of whenever I had a chance to reset in August of last year, I really took it to heart and we adopted this pod system. And in August of last year, we had one pod and it’s it’s made up the case manager and legal assistants, assistant and a medical records technician. And then a caller is what basically a caller is just someone that literally calls medical providers all day every single day. And they get treatment status, they find out you know, where our records where our bills we requested these months ago, that kind of a thing and they stay on. I mean, right before I got I got an email from a doctor saying, Hey, your client can be trading with us for the next two months. Please have your people stop calling they were calling every two weeks. But it’s it helps us get records extremely fast. But we’ve gone from one team to four pods, so one pod to four pods. And so it’s we’ll probably add another pod in the next couple of months. So that’s that’s the basic setup and that that doesn’t include there’s someone was like more of a an operation side of people to that help with with things like bookkeeping, management, stuff like that, that that has helped tremendously kind of separating that out of the rest of the day to day operation because you know it is whenever you whenever you’re smaller are in use just basically you and a couple people, you’ll do a little bit of everything. But whenever you sort of department it out, it really frees up your time to do other things. And so that’s what we’re really trying to do. And there’s some overlap, but not nearly as much as, as we used to.
Jim Hacking
What did you learn in starting this up again, the second time? What kinds of things did you do differently? Or what lessons have you learned to practice in the last 10 years?
Tyson Mutrux
I mean, it’s something I thought I learned, and I just finally implemented it. And that is create very specific specialized roles for people. And that is it, I was always afraid to do it because of the definitely increases the overhead. But it’s worth it. I’m selling probably cases faster, the four times faster than what I was before. But we’re also selling cases for a third higher than we were 18 months ago. So and these are all numbers that we track. And so it is it’s just creating a specialized roles, especially for virtual assistants, no question when it comes to virtual assistants. But that has helped move the ball forward. And all these cases, so it bounces from one person to the next to the next index to the next. It also allows us to identify where the log jams are, you know how we talked about for longest time that you were the log jam? Well, it is very clear. And this is part of the reason why I’m hiring a virtual assistant attorney, Myron, an attorney to just do written discovery and nothing else, because I am the LORD jam when it comes to written discovery. And it is killing me. I mean, it is just because I mean, it is we have so many cases in litigation that I cannot keep up. And so I’m gonna have someone that’s just gonna be doing that rule. And so whenever you chunk it down like that to fit, like, I’ll have all these specialized roles, you can identify where the weaknesses are, what needs to be fixed, what’s doing well. And so I guess that’s my, my biggest piece of advice is just kind of specialize the all these roles for the different people in your firm.
Jim Hacking
I think that’s great. I mean, most plaintiff’s attorneys that I know when discovery is the bane of their existence, and I’m sure it was a log jam for you. So having someone who just does that and focuses on that, I mean, obviously, when you’re the plaintiff, you always want to keep your cases moving. And you don’t want to be the one asking for more time when your 30 days are up for discovery. So I think having a dedicated person just for that, I mean, not to mention the bandwidth, you’re going to increase for yourself and given that up.
Tyson Mutrux
Well, you know, in Kenneth and I were talking about that today, because that is the thing, it’s going to free up so many freaking hours of my time each week, just to do other things. I mean, trauma marketing, and then just prepping cases for trial, that’s going to help us so much. And it’s something I’ve been hesitant to farm out for a really long time. And I found that you can’t, it’s hard to get a virtual assistant, that’s a non lawyer to do it and do it. Well. They can do the basics. And that’s about it. They can’t do any of the advanced stuff. And so they don’t know what what to object to. They don’t know what what’s good to respond to what’s not going to respond to, when it comes to identify experts. They’re not very good at that. Because they’re, it’s always coming back to me, okay, what should we put here, and so they can do the bare minimum. But after that, they can’t really do that. Don’t do anything else.
Jim Hacking
On my end, I had an interesting experience last week that I wanted to talk about, I thought I might do a video about it, but we can talk about it here. So I don’t know, five years ago, four years ago, I had a pretty good personal injury case, it was one of the last ones that I had. And speaking of being delayed on Discovery, I was real slow on Discovery. And I just sort of got tired of dealing with it. It was one of my last cases. And so I referred it out to Gary Burger. And and since then I’ve referred all my PI to you and to him and, and I continued doing that. And I like doing that. But I had an experience last week where we had a removal case in the office that we actually signed up and we’re getting started to working on it. And and it was my case, and it was one of my last removal cases. And you know, we don’t do a high volume of removal or deportation cases. And I don’t really like doing and I’ve talked before at the conference and on the show about how stressful they are, how I wake up in the middle of night thinking about all those. And I decided to refer to another attorney in St. Louis. And that’s all that he does is removal, and actually went with my client over to his office. So I got to see things through the eyes of a client. And they ended up referring that case to him and I’ll probably referring him the last remaining ones that we have. And I felt a huge weight lifted off my shoulders when I sort of realized and verbalize that we were going to be given that up. And every time I’ve narrowed my practice we’ve done better and better at the things that we’re really good at. So I’m really excited about having the chance to refer that to him and to get rid of those kinds of cases. So I just felt that same sense of relief that I felt when I sent that last case to Gary. And surprisingly, I’m narrowing our practice even more. So it was it was sort of a wake up call. So what
Tyson Mutrux
are some of the things that you’re doing these days when it comes to running the firm and practicing
Jim Hacking
the majority of the immigration work is being handled by my wife, Amani and the other two lawyers in the office. I am limiting what I’m doing pretty much to just the lawsuit. So I’ve been suing USCIS and the State Department a lot. And I’m, I’m running those cases with a little team and as far as greencard citizenship, marriage based stuff all that’s been done by Imani Ashley and Andrew and so I’m really spending my time either in consults, or developing more marketing stuff. So I’m getting to that point that I always wanted to be when I first met Seth a price and I found out that he wasn’t practicing law but running a law firm. That’s that’s sort of where I wanted to go. And I really feel like we’re on the verge of hitting
Tyson Mutrux
Well, it’s interesting to me because the because I know that you post about you know, suing USCIS and all that and you’re you still you’re still filing a lot of those. I just, I wonder why you’re still doing it. Cuz it seems like you’re you’re you’ve got a pretty well oiled machine for the most part, you’ve got someone actually running it Amani. And so I’m just wondering why you’re still doing that.
Jim Hacking
Why I’m still doing lawsuits. Yeah. Because the other three attorneys are very busy. We’re trying to hire a fourth attorney. But I have two paralegals that are doing the actual production. It used to take me about three hours of gym time to do a lawsuit. I’ve got that down to about 20 minutes. And so I’m doing a whole lot less of it. I’m doing I’m doing it about an hour a day. So in the weeks to come, I’ll be offloading all that stuff to a new paralegal that we just hired and then Marwan will be doing the actual sending out the lawsuit. So really, my involvement will only be if there’s hiccups that come up, but it’s it’s pretty much automated. I’m pretty much out of it.
Tyson Mutrux
When do you predict that you won’t you will not be filing lawsuits anymore? Well,
Jim Hacking
I don’t know if I’ll ever actually transfer the hitstun button to actually file the lawsuit. I suppose that I will, but I’m going to be pretty much done with all of it in about a month.
Tyson Mutrux
Wow, that’s far sooner than I expected. But that’s pretty cool. I think that’s great. I think you will have finally I guess that finally you have met the majority of your goal when it comes to just running the firm. That’s That’s awesome.
Jim Hacking
Yeah, we we’ve automated the lawsuits through process Street. And that’s, that’s something I’ve been meaning to show you with process Street. We can basically put in the information for the lawsuit. We have a template with Google Docs and the lawsuit comes out on the other end. We also spent a lot of Kelsey Bratcher and I spend a lot of time getting the summonses prepared to now right out across the street. When the process is over. We put in the information about who goes in the lawsuit, what their information is, the lawsuit kicks out and then the summons and the civil cover sheet come out to
Tyson Mutrux
super cool. Yeah, you you and Kelsey have told me so much about process three. I feel like I understand exactly what it looks like I see. Just neither one of you have actually showed me what it does. So
Jim Hacking
yeah. I think about when’s the first time I showed you Infusionsoft I think it’s pretty powerful. And I think we’re going to be moving more and more of our processes out of Tetra and into process street. So I’m excited about that. So there’s,
Tyson Mutrux
there’s something that Kelsey sort of just blown my mind with, in talking about process, drain some other things because we were just talking about lead docket and follow up on a lot of other products. And he’s just someone that’s really cool to nerd out with about things. And he’s like, you know, what you could really do is you could, you know, click a button and file vine, it could you could create some sort of zap through Zapier. It could go through to Google Docs, and Google Docs, it could go somewhere else, and then basically just mill mill itself. And I have always known that things like that could exist until recently with file vine, they added web hooks and some other things. You couldn’t do that until recently, but just talking to him so cool, because you get you’d really start to think like all these things you can do. Now you can free up all this time because a lot of the stuff we were doing with Infusionsoft but those two are not connected yet. And so we’re we’re working on some systems that will connect the two we’re at a certain point once we’ve got it all figured out. We’re actually clicking buttons and documents are gonna be going out and build on their own which is so freakin cool. If you think about just all the time and money you’re gonna save whenever that set up. It’s just so freakin awesome. So technology is something that can really make our lives easier but if you don’t get it right, you can really screw things up. Yeah, I mean, it’s like
Jim Hacking
all those years we spent trying to build the during inside Infusionsoft. I think process Street is the way to do that. I mean, you’re the litigator, not me. You’re doing a lot more lawsuits than I am. How how do you physically create lawsuit So now,
Tyson Mutrux
I mean, they’re, it’s all through dacha and stuff. And so you click a button and file vine and it drafts, I’d say 95% of the petition, I mean, you, you get the data, the incident, the injuries, location, all that stuff’s pretty generic. And then you make sure that the formatting is correct. And you file I mean, I could get one probably filed in 10 minutes. And that’s, you know, paying for the filing fees and everything online. I mean, it’s, it’s pretty quick. And so we I don’t have the same problem you have, though. Mine’s all word document stuff. years are all PDFs. And so that makes it far more difficult now through file, but I could probably do something very similar, because they can do form or duction with PDFs, which is pretty cool. But I think I still think the form from talking to you and Kelsey euros forms are far more complicated than ours are. So it’s pretty simple. Just, you know, the data is already plugged into our system, because it was plugged into the system. Well, before we decided ever file a lawsuit and then click a couple buttons, boom, done. You know, I request in some counties, I’ve got a request that the summons issues, and the end for the process server to be appointed. Those are in a Word document in St. Louis County, and St. Louis City, those are PDFs and so depends on on the venue on what forms what use, but I can, I can generate those in no time.
Jim Hacking
So for us, it’s not so much the PDF that’s clunky, it’s just a summons and a civil cover sheet. For us. It’s more the actual machinations of filing things on the case, cm ECF, you’d have to go through and click every screen. And so Kelsey has been tinkering with the idea of figuring out a way to push that through some kind of Chrome extension, but we haven’t found anything yet. So it’s actually the clicking through all the steps of cm ECF to get a lawsuit on file that’s been slowing us down more than anything. But anyway, enough about that stuff. Let’s talk about how we’ve
Tyson Mutrux
really we’ve really gone down this road a little bit. I’ve kind of nerding out a little more about it. But I guess I know what your exact what you’re talking about what the district courts, and all the district courts are different when it comes to the drop down menus, and what are what are the options are and so that definitely complicates thing. But anyways, you’re right, introduce the topic of the day.
Jim Hacking
Alright, so you know, we spent a lot of time me, especially talking about the before unit, you talking about the during unit, but we don’t spend much time talking about the after unit. And when we talk about the after unit, typically we’re talking about referrals, and repeat business. And so I think that I just want to throw out there, I think a topic that all of us need to be thinking more about is the after unit, but the after unit actually should start where the marketing to your client should continue during the during unit. And that’s really what I want to talk about. Because when people hire us, at the moment that they sign their agreement, when they decide to put their lives or their case in our hands, they are at the absolute highest love of us that they’ll ever have. And everything we do after that most likely is going to lead downward. So I often think of those political debates and have the focus group sitting there with a little dial in front of them. And when something happens that they like, they turn it to the blue. And when something happens, they don’t like they turn into the red or whatever the color scheme is. And so I really just thought I’d throw out there and a topic for United talk about is, during those moments after we take someone into our our group, what can we do to make sure that we really are as sticky as possible, and that they really continue that love of us and that we’re not pissing them off with some of the things that we do.
Tyson Mutrux
So it’s interesting, talking a little bit more about what though what you’re talking about with the after unit, the after unit starting so early? Because I don’t I don’t know if I agree with you. But will you clarify what you mean?
Jim Hacking
Well, of course, you know, I’m always advocating that the before unit be separated as much as possible from the during so the people in the before unit are not the ones who have to do the work. Because if the before unit is creating work for itself, the before unit is always going to have a incentive to not create too much work because they’re going to have to be handling all these cases. And so if you think of it that way, if the before units job is just to bring new clients or to bring back old clients, then they should start marketing or continue marketing to the person throughout the representation. Because don’t forget, when we are representing someone, we are their lawyer, we’re their guy or their lady and we’re the ones that they are looking for for everything. And so everything we do, either positive or negative impacts their feelings towards us, and they’re wanting to do business with us again and it impacts their decision to whether or not to refer us because if they have a crummy experience with us handling our car accident or naturalization case and they’re less likely to recommend us to other people. So actually think the marketing the before unit, the people in charge of marketing are responsible obviously for the before unit and the after unit and I guess What I’m saying is, they should also be responsible for marketing. To the extent that you can we do that with our weekly newsletter and some other ways, some other touches. But I think that don’t forget to highlight your firm and what you’re doing for them in that during it. That’s what I’m talking about.
Tyson Mutrux
I agree with you. So in other words, have you thinking about the before, during and after units? You can probably think of them as a as a constant loop. And if there’s any disconnect in that loop, then none of it works. Is that Is that fair enough? Yeah. Okay. Yeah, I think that I think it is a solid point. Because I think I think what you’re saying is, let’s say you do a stellar job in the before unit, and you do a terrible job in the during unit, and you do a stellar job in the after unit, they’re not going to care, because they’re not going to refer anybody to you, because you did a terrible job. So I think I think that solid although I do say that you can do a terrible job in the before unit, and maybe get lucky and get the client and then probably recover a little bit. But I think that your if that’s true, you’re probably not going to get the client Anyways, if you do a terrible job than before unit. So I think that’s I think that’s smart. And I think your your newsletter is it’s, it’s very effective for you. I don’t know, to me, I don’t think I the newsletters just not for everybody. And it’s not something that I’m that committed to doing. Honestly, I just am not, we’ve talked about it before. And I’ve even said on the podcast, I was gonna do a newsletter. I don’t, I honestly don’t care that much about doing a newsletter, I may work, it may be great, but I don’t have that commitment. And I know myself, I just don’t want to, I don’t have the commitment to sit down every two weeks, or every week or every month or even every two months to send out a damn newsletter. But some things we do is we we send out the videos through through it’s dub de vv, and some people use bom bom. And so we’ve got, I don’t think we’ve really talked about this much on the podcast. But something we have is we’ve got this, we want to talk to clients every two weeks or more. It used to be every 30 days. And honestly, we weren’t doing a very good job of that. We really weren’t. But Ryan Sargent, who’s a listener of the podcast, he’s a big time follow on user, he was telling me how he set up in his file by and how easy these reports were every 30 days, I think he’s increased his 14 days. Because that’s where I got the idea from is that he basically this report and fine line where he had not touched a file or contacted a client within 30 days, that was their cue to reach out to the client. And then he was tracking the numbers and notice that his settlement values were going up, the more often he was in touch with his clients. And so that’s what we do is every 14 to 30 days, we’re reaching out to the client with a video a phone call a text message, an email, and it definitely increases the case value. I’ve got the numbers to back that up now to and then also it definitely increases the client satisfaction. We’ve added two surveys to our to our cases, we’ve got one after the first couple weeks. And then we’ve got one that’s after the case settles, which helps us improve client satisfaction, change the things that we’re doing. Those videos are a freakin they’re incredible. I hate using the balance sheets determined game changer, but it’s overused, I wasn’t gonna use it. But it really is incredible. That decreases the number of phone calls that we have to make. If you think about all the phone tag you make a lot of times with clients, people don’t like to answer their cell phones these days. So you call them you leave them a voicemail, they don’t respond or they check the voicemail, then they finally respond. And maybe you’re not available yet that you had to call back and forth with the videos, they get the message from you right away, they listen to it, maybe they reply, you lose you most of the time. They don’t they don’t need to. But it really is a an effective communication tool. But then we also another way of things that people may not think about when it comes to the during and after units is social media, how you can really, really market to your people, especially the ones that you you’ve gotten to like your page, communicating to them through that is a huge way of increasing that engagement in the after unit. And you can even if you if you choose download your case list. And then if you’ve got email addresses, which you should if you’re doing things correctly, you can upload it to Facebook, and then specifically target that group, which is a really, really huge advantage. If you think about it, so you’ve increased that. I can’t remember they call it anymore, but the alcohol and dummy group, but you can you can target those people if you’ve got an email address. I think it’s a very effective way of marketing to those people.
Jim Hacking
Well, you just gave me like five great ideas. So I’m glad I brought this up. I mean, the thing the thing that I want to emphasize to everyone is we are we’re always focused and so many people talk to us about I need more leads. I need more leads and more leads but it’s It’s like eight or nine times more expensive to convert a new lead as it is to convert a prior prior client or leave. So I think that these tips that you thrown out, they’re all really good. I mean, I will still advocate the newsletter. But I liked that idea, but targeting them on social media. And I’ve been thinking a lot about now that I’m getting further away from the cases. And I really want to make sure that we maintain that same level of service and that people are happy with it. And so I think surveys, Spot surveys during the pendency of the case, and then also figuring out ways to regularly communicate with people
Tyson Mutrux
is absolutely key. See, I mean, you’ve got, I’m assuming you’re you have to work on volume, based upon what you do and how I mean, Urals I think the life of your case is fairly long. I’m not I’m not certain about that. I don’t know. All that. Well, you do. I don’t think that’s accurate. So you have to work in volume. How do you stay in touch in front of all these people with other than the newsletter?
Jim Hacking
Who really right now other than them interacting with our paralegals, and the lawyers at various stages? I mean, yeah, you’re right. We’re, we’re with clients. Now, it used to take seven or eight months to get a green card now takes about a year. So we have that long opportunity. But we are seeing more and more clients calling and saying, Hey, what’s going on with my case, and that idea of sort of regularly telling them every two weeks what’s going on with their case, even if it’s just hey, we know you’ve been waiting for while your case is about halfway through? You know, here’s where things stand. I think that would go a long way to build maintaining that connection.
Tyson Mutrux
So I think you have, I think you have a ray of opportunity for the stuff you do to get leads from family members and friends and stuff like that. Because once a client gets their citizenship to get their citizenship, they never need you again. I think that that’s one of the things where it sucks. I mean, people can get into multiple car crashes. Usually, I don’t think clients do I don’t we have we have returning clients. But I think a lot of those are just Fluke accidents. And so do you market? And do you? Do you find a way to ask for referrals at the end?
Jim Hacking
Well, actually, when people get their citizenship, usually that that means a lot more business for us. Because after they get their citizenship, then they want to sponsor their mom or dad, or they want to go back to the home country and get married. So a lot of times, citizenship is a great time to even start the relationship is if we meet people at that stage that very rarely do Do we not do something with them after the fact?
Tyson Mutrux
Well, that’s okay, that’s that I had no idea. So then tell me how you what things you do or the things you should be doing? Cuz maybe who knows, maybe you haven’t thought about this. But what are some things that you’ve been doing or should be doing that allow you to get those referrals,
Jim Hacking
what I should be doing, especially on the repeat businesses, you know, when you get your green card, you can apply for citizenship, either three years if you’re married to a US citizen, or five years, if you’re not. And what we should be doing is specifically having campaigns that kick back on like six months before those new deadlines. We don’t have that set up yet. Now a lot of people because we maintain such contact with them. We still get that business, but we could do a better job of that.
Tyson Mutrux
Okay, so why aren’t you doing it? Let me let me let me call you out a little bit. Well, why aren’t you doing it? And when will you start doing it?
Jim Hacking
Yeah, so let’s get to our hacking Tip of the Week, because I’ll talk about that exact thing.
Tyson Mutrux
Okay. All right. Well, then we’ll we’ll wait for that, then we’ll wait for that. So do you do things like birthday cards and Christmas cards and stuff like that? No. Why not?
Jim Hacking
Because we just haven’t we have all that data we you know, we have as much personal information as you could possibly get about someone’s We could totally do those things.
Tyson Mutrux
I’m shocked that you don’t do those. I mean, you had Infusionsoft before, which I’m assuming you were doing that the birthday email at least with Infusionsoft. And so I just, I mean, I’m shocked that you don’t do that, though. I mean, those are super effective. So we send Christmas cards. Now I know that not everybody celebrates Christmas, but I think most people appreciate the the just the idea of it. Now, I don’t think so. I mean, I don’t think I normally send you a Christmas card because I know you don’t celebrate Christmas and the ones that I know that don’t I don’t send it to him. But we send that to a lot but we had a client one year tell me he’s like man, he was he was so happy. He sent me a message on Facebook because he had only gotten one Christmas card all year, and none from his family and they were for me, and it’s like three years after I representative. So I think it’s a really strong thing that you can do to it. And again, I understand that a lot of Christmas cards get out but go out the door and so it might get buried but for the most part people don’t get Christmas card they get so but not a bunch. And so for you to send one as the lawyer, I think that’s really impactful.
Jim Hacking
Yeah. And you’re right, you’re right. And I have no excuse. I’m standing here exposed. We should absolutely be doing that. But we just haven’t. So I appreciate the push. Well, I mean, let
Tyson Mutrux
me let me be really clear here. I think I do a terrible job at the afternoon, I really think I do. And the only things that we do are automated things other than the Christmas cards, who Christmas card, and then the birthday card in the birthday email, but that’s all automated. And so it’s not like I do a lot of work. And I feel like I could do a lot of other things. Other than the social social media stuff. I feel like we do a pretty pretty good job social media. But other things, I don’t think we do a very good job. And so that I think that that’s where you with your newsletter, it’s very, very powerful.
Jim Hacking
I’ve been meaning to tell you that I think you have some kind of template set up for Happy birthday messages on Facebook. I think that’s, that’s great that I see those. Those are always the first thing I see when I log in in the morning. And that always reminds me to wish certain people happy birthday.
Tyson Mutrux
Well, okay, so I’m going to J. Ruane is the one that suggested to me, and I will give it as a tip of the week soon. He and I he initially said hey, man, I’m gonna show this to you, which can’t tell anybody. But he has lifted that that seal and I can I can release it. So I think I’m not going to give it for this. This week’s tip of the week, I’m going to tease it. But I’ll give it for next week typically, because it’s it’s something that is really, it’s really awesome. And it I’ll be answered it is super cheap. I mean is far cheaper than you might expect. So I walk you through that, thankfully,
Jim Hacking
I knew was automated, because you told two different friends of mine, they’re the best and they came
Tyson Mutrux
in. Yeah, I just I was I was being goofy when they see you can create three different messages. And you can create it with images. And so it is like people I haven’t talked to in years. Because what I used to what I used to do is I’d go through and whenever I get that alert from Facebook, I would say happy birthday to the people that I knew, and I talked to you recently and they didn’t the other ones I would skip. But this one goes to everybody. And so everyone’s getting it. And it’s kind of funny, because Amy was teasing me about the fact that I put your the best on there. So at the end, I don’t know, I think people like hearing that they’re the best. So that’s why I chose it.
Jim Hacking
Well, so I’m glad we brought this up as a topic today. Now I’m mad because you’re still not doing newsletters, and I’m still not doing nearly as well as I could on the after unit. I think we both have our marching orders. I think it’s a great lesson for all of our listeners that even if you’re performing at a high level, there’s still a lot of things that you can do that’s relatively low hanging fruit. And I’m gonna encourage everyone to get out there and start doing more in their afternoon.
Tyson Mutrux
And post some ideas on the Facebook group. I know there’s a lot of activity going on Facebook group, but do you got some ideas on expanding and improving upon the the after unit? Let us know because I think we can all benefit. So I think my guess is that probably good. 90% of us are terrible at the after unit. So that’s something that we can all do better on. So post up there.
Jim Hacking
All right, so let’s get to our hack and stuff of the week. Alright, so
Tyson Mutrux
I know, I know, you’re not used to saying that. So we’ll get to our tip and our hack of the week in a moment. Before we do. If you will, please, please, please, please take a second and go and leave us a five star review wherever you get your podcasts that would really help us out. We’re almost to 100 We’re getting really, really close. And I think that would really do. It would do the group as a whole lot of justice, like getting to that 100. Because I think you will do a lot of great, great stuff, you share a lot of great information. So if you will, as a group and kind of do this together, get to 100. That would be great. And Jimmy, what’s your takeaway?
Jim Hacking
All right, so I just finished rocket fuel, which is my introduction to traction. So I’ve never read traction. And I’m really enjoying and seeing the value in all of it. Now I understand why everyone’s been talking about it. But one of the things that drives everybody crazy around here is that I’ll just walk around the office, shooting my ideas out of my mouth, and just seeing where they land. And I might just sort of throw things out left and right all the time. So I’ve actually sat down and started a list of all my ideas for firm improvements. And so I also went through the last firm meeting and the last retreat to sort of categorize all of our improvement things. And it looks like we’re at 73. And on that list is the topic that you mentioned earlier, which is the follow up and all the other things that we mentioned earlier. And so I have this long list. And so now we’re going to meet as a leadership team and prioritize what’s on my list so that these things get processed properly and that we you know, one of the things they said in the book is, if everything is important, nothing is important. So I’m sort of very bad at just throwing out all these ideas and then just don’t happen.
Tyson Mutrux
traction, such a really, really good book, it’s there are a couple of people that I know, off top my head, that that are really implementing traction really well. And that’s Chris Christopher nicolaysen. And Ryan McCain, both of them do a really good job and of implementing the policies of attraction. I don’t, I wouldn’t say I’m great at it. I don’t love the book. I think it’s, there’s a lot of great information. And I think if you can implement it, you’re gonna you’re gonna do really well, I think it’s a really, really good book. So I think it’s interesting, you’re reading and reading them in reverse. And my guess is they’re probably written in a way where you can do that. So my tip, and I feel like I normally do apps, but this one is an app, and it’s something I recently found this called otter o TT er. And I was, I was, I don’t even know how I stumbled upon this. He was incredibly effective at transcribing our voices. I mean, it did not miss one word. So really awesome stuff. So that is my tip of the week. Jimmy, it’s been fun. Thanks, everybody, for listening, and we’ll talk to you next week.
