In this episode, Jim interviews Maddy Martin, Head of growth and education in Smith.ai, a company known for superior virtual receptionists and intake services by phone. Listen as they immerse into what’s new in Smith; the launch of accurate and quick live web chat, ways to make a successful events for lawyers and all Maddy’s talk about referral marketing in the upcoming MaxLawCon19.
Register to MaxLawCon19, June 6 and 7 in St.Louis.
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Topics:
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New with Smith.ai
- Smith.ai fast paced
- Launch of live web chat
- 24 7 chat pod that backs up live receptionist
- Same receptionist quality as by phone/Quick and accurate
- Program answers/Automatic response to website visitors or leads during after hour
- Good match/Share link to calendar for consultation or payment page
- After hour chats are free
- New chat feature and possible feature of interest
- Chat pod
- Instant real time english-spanish translation
- Transcript chats/Effective translation with no stalls
- About Maddy’s talk in Chicago - at the time Jim and Tyson in San Diego “Traffic and conversion”
- “Women in legal Innovation” put on by Above the Law
- Coast sponsoring reception
- Going with receptionist/Experience and in hiring team > what is looked for when hiring receptionists
- Distinguished in hiring
- Hiring process
- Use AI and automation
- Initial screening: Hard questions upfront and technical tests/Receptionists work from home
- Should have systems in place to allow to run software/Fast processors/Good communicators/Compassionate > Higher level of customer service than other jobs
- Fast processors/Good communicators
- Need to be compassionate/Higher level of customer service than other jobs/Talking to lawyers
-
What makes a successful event for lawyers
- Fresh and relevant topics
- Content focused on the business of running a law practice
- Sharing pinpoints and new discoveries
- One to one talk down model and more panels/Dialogue on stage/ClEs
- Actionable and immediate content that can be put into practice right away
- Actionable steps > “Don’t assume people know how to put in practice what you are talking about conceptually or theoretically”
- Jim’s points
- > Likes practical over theoretical
- > Maximum Lawyers don’t do CLEs because of requirements needed
- > Maximum Lawyers is practical/Comes from people like Maddy that are willing to share what they know
- Zapier panels
- Helping people speed up own development/learning from success and mistakes of people before them
- Continuation of What makes a successful event for lawyers
- Being directed on the Non CLE side/Continuing legal education
- Gaps people have/Non legal education
- Tons of CLE content/Non how in the CLE
- Helping people with their productive, professional and profitable law firm.
-
Maddy’s talk
- Referrals not being a growth strategy
- Lawyers reliant on this channel/Not approaching strategically
- Guidance > Help identify how to do referrals better > Make referrals oneself > Explore other channels > Supplement referrals with other strategic growth > Identify base on practice area > Much more opportunity is there for referral base growth
- Screening process taking bad leads out allows to:Refer to other practices more efficiently, and build relationships and network to generate referrals/Target
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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]
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The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim and Tyson interview Seth Prince and John Fisher! They will dive into their marketing going through their systems, strategies, advice to people going solo, the future of marketing, and more!
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His firm: https://protectingpatientrights.com/
His firm: https://blusharkdigital.com/
Referral Marketing VS Online Marketing. Which is better?
John has a strong history with referral marketing; his medical malpractice firm thrives on referrals from other attorneys… He will over his systems in place and different strategies.
“Basically they were transferring the trust that they’d built up with their client on to me…”
“When I would get a referral, it could be from the biggest plaintiff’s firm in the state of NY, who spends millions of dollars in marketing expenses every year, but I’m not paying a penny for that.”
The Moonshot Challenge
“Every lawyer listening to this should have his own Moonshot Challenge, and that is an ambitious 5 year plan for your firm that you think it’s absolutely impossible to achieve.”
Seth Price’s Marketing Strategy
Seth has a strong history with Digital Marketing, and he runs his own Legal Digital Marketing agency.
“Having a goal, puting systems in place and executing on them is the right answer for whatever you wanna do.”
“We wanted the best from both worlds. We thought that if we leveraged digital for expanding our footprint and building that raving herd, that the referrals would also come over time. And that has happened. That allowed us to grow at a rate that we could not have, if we had only relied on relationship marketing.”
John and Seth’s advice if you are about to start your own firm
John: “The first and sole responsibility that you have, it’s with your family. And that means protecting them. It’s ethically permissible to notify the clients who you are actively handling their cases, that you will be leaving the firm while you are working in the firm. Once you are physically out the door it’s ethically permissible to go to the clients and solicit them.”
Seth: “Have a URL, put it live, put some content up, let the URL start to age, so while you are figuring things out, getting your house in order, you re at least taking care of what would be dead or wasted time on the Google sandbox; time that Google doesn’t really allow a website to be seen until it knows you are going to be around for a bit.”
How the law and marketing is going to be different in 5 years? And how you are going to have to adjust the way to market now to fit that?
Seth: “Looking for places where there’s less competition, and then also looking for areas in the law that are underserved…”
John: “You have to consider your harsh reality. This means looking at the worst case scenario that you have for your Law Firm, and accepting it as a possibility.”
What’s one thing that you would like to adopt from the other person that you are not using in your practice right now? Listen to the episode and learn these answers!
If you want a free copy of John’s book, go to thepowerofasystem.com
Hacking’s hack: A blog post. https://kk.org/thetechnium/1000-true-fans/
It talks about how if you can build a tribe of 1000 people who really know you and really like and trust you, that you can really build out everything you need from a marketing and referral based practice. Great article.
John’s tip: Build a website that’s just for internal purposes in your law firm where people right entries for new policies in your firm every day.
Seth’s tip: The idea of repricing major expense areas.
Tyson’s tip: Filevine, Case Management Software for the Modern Law Firm.
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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim and Tyson interview Karen Caffrey a licensed professional counselor and a lawyer; Karen went from the practice of law to the practice of therapy mainly counseling lawyers. They will go over the importance of wellbeing and health for lawyers, the mindset of wellbeing, and how that wellbeing can be achieved. Also, how therapy works and how it can help your personal and business.
“You can’t be a good lawyer if you are not a healthy lawyer.”
Karen’s web site: http://www.karencaffrey.com/
What does it mean to be healthy?
It’s multifaceted, there’s a physical aspect, a spiritual aspect, a work aspect and a mental and emotional aspect...
Lawyers are reluctant to go to therapy
Because of 2 things: first, stigma; the fear of how are they going to be judged, and the second is fear on confidentiality.
The business of law and psychotherapy
“The nexus between the business of law and psychotherapy Is a lot of the challenges lawyers face in having a good business of law come from psychological reasons.”
“Who we are as people, directly impacts who we are as lawyers and who we are as business owners doing the business of law.”
Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!
Hacking’s hack: Whenever you can take a day off of the week. Unplug yourself: get away from the phone and the computer, the office.
Karen’s tip: Put your wellbeing on your radar screen and to do this by diaring it. You can dairy it every day, and spend 5 minutes talking about your wellbeing. Prioritize your wellbeing.
Tyson’s tip: Productivity - A website: Activtrak: https://activtrak.com/. It allows you to plug in yourself, your partners and employees, and it shows your productivity level.
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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim and Tyson interview Jay Ruane. They will go over his background, his role in his firm and how he managed to grow and improve it, paying special attention to his Adwords experience and strategies. If you want to start using adwords and pay per click or improve your strategy, this episode is for you.
“Start small, figure how it works, and then grow from there.”
Actually, Jay is more of an administrator of the firm than ever before, but he is still in the business, he does some court appearances from time to time.
Jay's Twitter: https://twitter.com/jayruane
Some of the topics:
The importance of content:
“We’re no longer advertising generic terms out there to drive people to information on our website, because people are finding our website organically based on all the content that we have”
A big mistake:
“One of the biggest mistakes people make, especially when it comes to adwords is thinking that more money is going to get them better results. That’s a misunderstanding of how the adwords auction system works.”
“There’s a tendency to wanna have the widest net, but the widest net doesn’t necessarily catch the fish that you want.”
How to build ads:
“We need to get in the mindset of the consumer. And those are the ones that are going to get clicks; the ads that resonate with the people who are facing the problem that needs a lawyer..”
How do you tell if an ad is working?:
“One of the things we like to use ourselves is, we direct the ad to a specific landing page on our website that is more sales oriented than our organic pages.”
Facebook vs Adwords:
“Facebook is great, but you have to have the right approach to facebook. You can’t expect it to give you the same type of results as pay per click because it’s just not built that way and the people aren’t there for that.”
Marquis Jackson’s episode:
https://maximumlawyer.com/podcast/legal-hope-pop-up-episode/
Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!
Hacking’s hack: The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier. how to be a good coach in an office setting!
Jay’s tip: Curate your negative list on Google. Go back and take a list of the 100 top baby names for the last 50 or so years. Male and Female. Because a lot people in this field may hear that their friend got arrested for a DUI. If they are not the person who is looking to hire you don’t want to be advertising to them.
Tyson’s tip: Check out Ryan McKeen’s book: Empower Yourself: A Practical Guide to Connecticut Personal Injury Law.
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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim and Tyson will check in on what’s going on with both of their practices, talk about MAXLAWCON and go over the Sales Prevention Department List; 10 things lawyers and law firms do that prevent the closing of sales.
First, Jim and Tyson will discuss about case management and catch up meetings, Tyson will go over the importance of synergies in a partnership and then they both will go over the difference between own generated leads and referrals of Personal Injury Attorneys.
Also, they will go over next year’s conference. Lessons learned and a lot of improvements! It’s going to be awesome!
And then, our topic; The list of The Sales Prevention Department:
1. Not having a live and empathetic person answering the phone.
2. Not returning calls or taking too long to call a lead.
“When you think about all the money that you spend to get the phone to ring, to not maximize what happens after when the phone rings it’s just waste of money.”
3. Having a slow sales process.
“They never love you as much as they do on the day that they sign you”.
“If you can stop them from looking for other attorneys, then you have done 90% of the battle. Get them to sign the contract”
4. Being too salesy AKA too much “whiskers”.
5. Brand and generic marketing.
6. Not having the knowledge base for the types of cases you’re advertising for.
7. Not following up on clients after an initial phone call.
8. Hiding the ball or over promising; being disingenuous.
9. Not being crystal clear on what it is that you do: NO REFERRALS.
10. Being afraid of walking away from the table.
Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!
Hacking’s hack: No external information until 11am!
Tyson’s tip: Talk to every person as if you never gonna talk to them again.
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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim and Tyson interview Johnnie Finch, a criminal defense attorney who runs his own law firm. They will go over his background, his business, and how it is like to be a lawyer as a member of a minority. Also, they will discuss about his recently published book “Black Lawyer Confidential”.
“I wanted to come up with a book or some type of manual for those who are from small towns or minorities that have never had parents who were lawyers, or ever been in the court system before to try to deal with it…”
Their Firm:
http://johnniefinchesq.com/
The Book:
BlackLawyerBook.com
Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!
Hacking’s hack: https://audiojungle.net/
You can download royalty free music and audio tracks for a Dollar, and you are able to search it by emotions or music type. Great cheap resource.
Johnnie’s tip:
Leave 15 minutes early! For the rest of your life!
Tyson’s tip:
Ride a bicycle in your office whenever you are working or on calls or doing a Podcast!
Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!
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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this BONUS episode, Jim gives a talk at SLU Law. He will talk about his early days as a lawyer and his journey as a law entrepreneur who now runs his own immigration law firm, going over his mindset, his business, his firm and his marketing strategies.
“This is a lot of work, but to me it’s worth it and it’s fun. I am having more fun that I’d ever would’ve had, and I’ve had three really big law firms in St. Louis talk to me about coming in to that firm and I’ve turn them down every single time, and I laugh when I do it because I would never be able to do half of my crazy shit if I went to one of those big firms. And if I hadn’t agreed to be the plaintiff in that law suite, I don’t know what would’ve happened, I don’t know how many kids I would have. I don’t know what kind of life I would have; I would have a very different life probably. So I’m very grateful for everything that’s happened and I am exactly where I want to be.”
Jim Hacking
Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!
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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim and Tyson interview Hayden and David Haskins, owners of Haskins & Company a Law Firm Marketing Company. They will go over their background, their business setup, and their law marketing work and strategies, paying special attention to how to hire the right marketing and social media company for your law firm. Listen to the episode to learn some great tactics to choose the right fit for your company.
Also, Hayden and David have political marketing and campaign work backgrounds, and they took many things from that sphere into law firm marketing… In this episode they will go over some of these lessons learnt…
Their Firm:
https://haskins.co/
“A lot of times Attorneys get into marketing arrangements, contractual agreements, and they are not as familiar with the lay of the land as somebody like us, that have actually seen a lot of the work that’s out there or a lot of the shady tactics that people do... ”
Some of the red flags when hiring an online or offline marketing company:
1. Contractual limits and ownership of content and IT.
2. Transparency and reporting
Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!
Hacking’s hack:
Jim mapped out his ideal week, and going through that exercise has helped him a lot. So, map out your week!
David’s tip: The best SEO book David has ever read! It’s like a Google biography so hopefully it will help you create content that Google likes.
In The Plex: How Google Thinks, Works, and Shapes Our Lives
Hayden’s tip: Figure out how to track where your leads are coming from. Get as granular as you possibly can with that information. And figure out what your true cost per case is.
Know where your leads are coming from with: https://www.callrail.com/
Tyson’s tip:
Move Pay for a private server. It’s more expensive but it will speed up your website.
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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim and Tyson interview Kent Richardson, a young and talented marketing coordinator and video producer who works in both of their law firms! They will go over his background, his tasks, his fundamental role in the MAXLAWCON18 and the different youtube and podcasting strategies he used to improve Jim’s and Tyson’s marketing! Also, the importance of tagging content and video editing techniques!
“It’s almost a game to watch the numbers go up and figure out what combinations of tags and strategies work and which play out the best.”
Tag your content correctly!
TubeBuddy
His company:
Phantomhouseproductions.com
Some of Kent’s books:
No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich
The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content
The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
If you attended the MAXLAWCON18 you will have access to all of the audio, video and slides of the conference. Your email is already there, just sign up using the email you used to register to the conference.
Hacking’s hack: Jim recently learnt from his 9 year old daughter that if you call somebody using the Alexa your number will be hidden, so you can imitate a federal law enforcement call. Use Alexa to dial out!
Kent’s tip: If you have an Instagram account, from within Instagram whenever you go to post, in the very last stage there are little sliders that if you tap them you can post directly from Instagram to all other accounts simultaneously.
Tyson’s tip: Uber Conference has a lot of cool features that let you mute and unmute and see participants information and id’s during a conference with lots of participants! Very Cool!
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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
Enjoy Exclusive Access To Stage One Of The Maximum Lawyer In Minimum Time Course
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