In this episode, Jim & Tyson approach how to build an audience; the pure value of a big audience and the different models. Dive in as they talk about how consistency and taking one step at a time can help make a bigger audience, and the importance of adding value and content information to the group.

Register to MaxLawCon19, June 6 and 7 in St.Louis.

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[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_135.mp3" social_linkedin="true" ]

  • Topics:
  • Building an audience

    • Jim >
    • A large audience solves problems
    • Listeners should spend more time building an audience
    • Different ways to build an audience
  • Different Models

    • Tyson >
    • Different audiences
    • Ex: John Fisher/Lawyers are his audience
    • Potential referral partners
    • Jim >
    • Audience potential consumers
    • Through internet and videos
    • Focus on different audience and different ways to build an audience
    • Ex: Mitch Jackson/Social Media type/Person who’s growing his brand/Speaking at lawyer conferences/Building audience in different ways
    • Pure value of a large audience
    • Finding people who want what you have
    • Spend time simplifying search and message
    • “There are enough people in the world who need what you have to make a nice life for yourself”
  • “What you have”?
    • Ex. Dean Jackson/ Talks about people who need a new roof
    • Roofer/Identifying people who need a new roof and different ways to do it/Spend more time speaking to them and business them as an audience
    • “Find who are the people that might be business for me”
    • Ex: Hanging out with international student advisors/Figuring out different ways to market international students/Market to the international student advisors/Built audience on Facebook/Talk about immigration
  • Tyson’s secret thoughts

    • Guru of referral partners comes solo small primitive offence firms
    • Primitive offence lawyers not making enough money/Taking cases down
    • Public offender list/List of solo and small firm primitive offence lawyers
    • Overflow in public offences cases referred to people on list
    • Target people/no advertising
    • Successful getting referrals
    • Target > “What can you provide to those people that they are looking for?”/A boost in income/Find way to target them
  • Jim > Being hyper targeted
    • Build one little audience/Being deliberate
    • Ex. John Fisher/medical malpractice cases
    • Mentoring > Lawyers getting cases from other lawyers
  • Case MaxLawyers
  • Jim >
  • Trajectory in an organic way built audience
  • Audience growth/Conferences growth/Downloads on facebook and podcast
  • Last two years > Natural projection of what audience growth leads to
  • Facebook/Long productive beneficial threads/Monitoring/Leads more people to listen to episodes > 700-800 episode download
    • Tyson >
    • Targeted podcast
    • Jim, Tyson and a microphone, talking
    • Facebook group
    • Conference
    • Starting newsletter
    • Doing one thing at a time/Step by step
  • Building an audience can be overwhelming

    • Jim >
    • “What will people find in me interesting?”
    • Doing leg work/Consistent content creation so people come back
    • Making it interesting
    • Key to all is to start
    • Tyson >
    • Consistency
    • Newsletter/Never missed on podcast
    • Experiment/When find something that works keep doing it consistently
  • Have an audience

  • People getting in front of audience in different ways

    • Tyson >
    • About getting group together/Sharing ideas
    • Some people taking advantage/others provide value
    • Marketing companies in group provide value/Jim and Tyson know who are the ones that don’t
    • Jim >
    • Contrast of two possible scenarios:
    • 1) Member of group/Immigration lawyer/ CLE about legal marketing and running your practice/Never participated/Pitch conference in group/Negative answer from Jim > “Nobody knows who you are and you have never participated”
    • 2)Member of group William Eadie/Course with pillar contents for website and how seo games are nothing more but games/Tech lawyers how to do this/Positive answer from Jim > Given great content information/Great participant/Great advocate/
    • Don’t waste money, time and resources
    • Tyson >
    • “Ones that don’t contribute and just take”
    • Give best ideas and value to everyone's lives
  • Listener > “How do I build an audience?”

    • Tyson >
    • Come up with a list
    • List the message
    • Communicate with them/Through social media/Via podcast
    • Jim >
    • Big audiences
    • Through podcast and youtube
    • Podcast/Consistency/Somebody in the back making episodes come out
    • People listening at any time
    • Being regularly connected to people in video or audio format
    • Being in people’s ears/”No substitute for people’s true identities come through when talking week after week”
    • People know MaxLaw very well
    • “Not being connected will leave you far behind”
    • Tyson >
    • Getting to know him through youtube or podcast
    • Daily facebook videos
    • Don’t want youtube or podcast go back to basic list and target it
    • Advantage being in people’s ears
    • Make a podcast is easy/Consistency is what is difficult
    • Love to talk about things that I’m passionate about

Register for the MaxLawCon19!

Please subscribe to our Youtube Channel

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Jim’s hack: Vertellis - Card game/Small conversations about things that have happened in the past > Helps people connect in another level

Tyson’s tip: Scales by Jeff Hoffman and David Finkel - mauimasterimnd.com > financial tools for running a business/Free newsletter

//

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The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Jonathan Hawkins, Outside General Counsel to law firms and owner of Law Firm GC. Jonathan is always seeking to avoid lawsuits, has litigated and tried contentious lawyer breakup cases. Listen as they talk about his journey having been through a law firm dissolution himself having an up close the issues that arise and the effects they can have on a law firm and a lawyer’s practice.

Register to MaxLawCon19, June 6 and 7 in St.Louis.

Reminder: Early bird pricing MaxlawCon expiring payment last day of February. After that price going up!

Please subscribe to our Youtube Channel

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[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_133.mp3" social_linkedin="true" ]

Topics:

  • About Jonathan
    • Business lawyer for lawyers
    • Represents lawyers and law firms
    • Business related to an issue of a lawyer or a law firm can encounter
  • More details
    • Three types of law clients.
    • 1)Counseling
    • 2)Project based engagements/Set up partnerships and draft documents “Print ups - Documents all law firm should have”
    • 3)Law firms breakup/Mitigation and law practice
    • Grew up as a business litigator/Business divorces of other types
    • Drafting agreements to avoid fights
    • Bargaining work and legal out practice leave for experts to handle
  • Representing lawyers/Lessons learned watching lawyers
    • Father attorney/Handled many law firm brake ups in small town
    • Father’s suggestion to look into large city
    • Reading articles and cases
    • Talking to everybody
    • Lawyer friends asking for help
    • Seeing lots of law firms from the inside/Different set ups and models
  • Ideal Client
    • Big firm/Big operation
    • Small firm attorneys/Project based engagements
    • Not big international firms/Have own in house team
  • Reaching Jim and Tyson’s podcast
    • Their podcast fan/Recommends
    • Trying to build a team
    • Perfect a subscription model
    • Put together the value proposition for lawyers
  • Vision of subscription and level provided > Go back to Joey Vitale’s interview
    • Contacting him with daily issues
    • Quarter program service
  • Suggesting Jess Birken’ interview. Interesting subscription model and info product/Provides educational videos before encounter
  • Suggesting Lee Rosen’s interview. Another subscription model option/Variation of podcast
    • Get team together
  • Farm out mitigation to another firm
  • Delegating
    • Taking on an attorney
    • Rather work in business than court
    • Working on finding a part time litigator
  • Mitigation components
    • Partner breakup/Each hires an attorney
    • Lawsuit files and lawsuit allegations
  • Getting a full time lawyer
  • Farming out mitigation/Taking on an assistant/Basic guidance for subscription model
    • Educating and communicating value proposition
  • Drill out in what you are selling/Solution offered/Figure out people
    • Firm brings in a young associate
    • Gains experience and clients/Leaves and clients go with him
    • “Clients always choose who they are going with”
    • Provisions put in place/Slow process down
    • Give law firm owner time to react
    • Set fees in place/Agreement with attorneys
  • Dean Jackson and Joe Polish > Entire profits of keeping a client/Educating before contact. Jonathan’s Lawyer education
    • In person, CLE talks, lunches, periodic emails on various topics or website
    • Lawyers spread word out
  • Podcast idea > Telling story of reported cases/Train wrecks or disolutions between lawyers or how to avoid mistakes (Murder book podcast by Michael Connelly). Contact new attorneys and refer to business

 

Register for the MaxLawCon19! Reminder: Early bird pricing MaxlawCon expiring payment last day of February. After that price going up!

 

Please subscribe to our Youtube Channel

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Jim’s hack: Listening to James Schramko /Make a green list/Signs for a good client

 

Jonathan’s hack: “Give up and loose” “Don’t read, don’t listen and don’t watch”/Negatives on the news

Tyson’s tip: Stop spending time on social media

 

//

 

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The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Dayne Phillips, a Criminal Defense Attorney at Price Benowitz LLP. Listen as Dayne tells his story about meeting Seth Price and how he affiliated with him, having the best of both worlds, working as a solo with a big firm backing him up.

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Topics:

    • Transitioning into a solo practice

 

  • Found The Maximum Lawyer Podcast

 

      • Listened Seth Price and John Fisher’s episodes
    • Becoming a lawyer at Price Benowitz LLP
      • Started a conversation with Seth and John
      • Went to meet Seth
      • Started working as an employee of a big firm but as a solo in South Carolina
      • The best of both worlds
    • The entrepreneurial spirit is in the DNA
      • His Grandfather opened up one of the first well driller business in South Carolina
      • Made the risky decision and took the leap
    • Seth Price and John Fisher
      • Something special about them
      • Wanting to help others do well
      • Selfless giving
      • Providing information above the fold
    • The mindset in the affiliation
      • First was all about trying to use BluShark
      • Meet with him personally in DC
      • The possibility of a partnership
    • The impressive process of Price Benowitz LLP
      • Client intake
      • Follow up
      • Inhouse accounting, marketing, all handled in house.
    • Advice to other attorneys in a similar situation:

 

  • Never hesitate to reach out to someone for help

 

    • Dayne’s set up and arrangement
      • His own website
      • His own marketing with PB logo
      • Highlighting himself and his local and personal branding
    • The advantage of having a big firm backing
      • Trust
      • Confidence
      • Extra backing as a selling point
    • Seth’s managing style
      • Full confidence
      • Liberty
      • Not micromanaging
    • In the future

 

  • Expanding to other practice areas

 

 

The Maximum Lawyer Conference 2019 is coming!

 

Jim’s hack: A Reddit Ask me anything! Hop on a topic that’s in the news!

 

Dayne’s tip: Accurate mileage reports. All in the palm of your hand. https://www.mileiq.com/

 

Tyson’s tip: The Glympse app; if you want somebody to know your ETA.

 

//

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Do you want to get on the show? Shoot us an email or message us!

 

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Parker Layrisson, a personal injury attorney who runs his own law firm in Ponchatoula, Louisiana. Listen as they go over his car accident personal injury business and the importance of community marketing in a town like Ponchatoula. Also, his struggles running his firm, how his book has helped him, podcasting and more!

Topics:

  • Parker’s background
    • Ponchatoula, Louisiana
    • Small town lawyer
    • Specialist that does 1 thing: car accident personal injury law
  • The firm’s beginnings
    • Started running a satellite office for a big law firm
    • Went on his own about 10 years ago
    • Took anything that walks in the door
    • Parker’s mother got involved in a car accident, and it got personal for him
    • Focused only on car accident personal injury
  • A niche in a small town
  • Where are cases coming from
    • 88% come from referrals: former clients, the list
    • Intake: Gary Falkowitz
    • Follow up and provide value
    • Mentors and referral sources
    • Goal: 10 cases a month
  • The book and marketing
    • The list
    • Copies to former clients and referrals
    • Reviews
    • “The book is like a business card that you can put on a shelf”
  • Book promotion in Times Square: a marketing hit!
  • Parker’s biggest struggles
    • Staffing issues
    • Replacing marketing and legal assistants
    • Work Life balance
  • Young Guns Mastermind
    • Supporting one another
    • Achieve higher goals
    • Brainstorming
  • Time in the business and on the business
    • More ON than IN
    • 2 associates
  • Podcasting: Parker has started a podcast!
    • A podcast about stories of people that live in Ponchatoula
    • Great way to get in front of people!
    • The logistics of it
  • Community marketing
    • Fighting against bigger city attorneys
    • Programs like Bikes for kids
  • Advice for law students opening their firms
    • The list: track all the people in your life and be meaningful about staying in contact with them
    • Thank you notes

 

Jim’s hack: Any chance you have to throw a little party and connect with your people, it sort of strengthens the bond of everybody.

 

Parker’s tip: An app to send hand written notes: https://www.bond.co/

 

Tyson’s tip: Start tracking your goals and if you are doing the things you said you were going to do.

 

//

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Do you want to get on the show? Shoot us an email or message us!

 

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

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