In this episode, Jim & Tyson interview Mike Allton, Brand Evangelist for AgoraPulse, Author, Speaker and Social Media expert. Listen as they dive deep into content creation and social networks for lawyers and discuss about the best ways to implement social media strategies in different networks depending on your practice.  

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Topics:

• • What does Mike do and how he got into it
    • Full time job with AgoraPulse and the brand Evangelists
    • Blog: The Social Media Hat > The Blogging Brute
    • 360 Marketing Squad > Facebook lives on a monthly basis in terms of training and offering all kinds of insight and input into our member’s marketing needs, goals and questions
  • AgoraPulse
    • Professional Social Media Marketing Tool focused on engagement
    • Publish & Schedule content
    • Monitor content on multiple social channels
    • Reports
    • Mike’s story with AgoraPulse
  • Ways that Lawyers can start to use AgoraPulse in their practice
    • Help Lawyers who Social Media is not their main gig
    • Automation / Processes
    • “The more educated I am as a consumer, as a potential customer, the more likely I am to know I can trust you and I want to work with you.”
  • Advice to Lawyers
    • Find an easy way to get started > Curating content
    • Scheduling content
    • Go Pro > AgoraPulse >Engagement > Reports
  • Social Media Attention
    • It depends on how much engagement you are receiving back

 

• “As you grow an audience, as you become more familiar, as you are engaging with other people and they are starting to follow you and now you are having conversations on those social posts, that’s when you’re gonna wanna check it a little more often.”

• “The conversations that are happening on social media are just conversations, and they can wait for a few hours.”

• How often is too much?

• There is a right mix: It depends on the social platform

 

• • • Different kind of social platforms and Algorithms

 

• Content sharing strategies and tips

 

• • • Video and Image
  • Topics to avoid
    • Avoid posting about anything that is in and of itself illegal
    • Taking risks > Gaining more than you loose

 

• Taking a stand with content

• HACK:

• “Pretty much every social network works the same way, when one of us post something to a social network whether it’s Instagram, Facebook, Twitter, it doesn’t matter; you create a piece of content, you create a post in that network, the network watches that post, and they watch how your followers and they followers respond. They’re NOT paying attention to actually what is said, they’re simple looking at the reactions, comments and shares; engagement. Which means the more engagement you get on a post, the more visibility is gonna get...”

 

• • Tailoring posts and repurposing posts
    • Best practices for each social network
    • Subscribe to the Agorapulse Social Media Lab > TESTING THINGS

 

• Different strategies for each social network

 

• • • • Hashtags
      • Audience > Links
    • Publishing Images in Facebook

 

• All about Youtube

 

• • • People go to Youtube to find out something
    • Make your videos come up in the search
    • TubeBuddy > Tags
  • The intersection of Social with Voice Search and Voice Integration
    • Create content with your voice

 

• The importance of blogging for lawyers

 

• • • Written content is critical
    • The easiest way to create content for Lawyers
  • Starting in Social
    • Generally speaking, Facebook is the best place to start

 

• “You wanna do what’s best for your business, which is getting in front of your target audience!”

 

• • USE Facebook ADS: You can target exactly who you wanna talk to
• Short form content
  • As a tweet or LinkedIn
  • Very little information

 

Mike’s Blog Post about creating 26 pieces of content from a Live Video

 

Register for the MaxLawCon19!

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Jim’s hack: Get on Mikes email list.

 

Mike’s hack: A cool tool, BuzzSumo. With BuzzSumo you can research the questions that your target audience is asking and write about that. Get some ideas to write content.

Tyson’s tip: If you are looking to get into the voice search > Alexa Skill > Family conversations > https://attorneyjillruane.com/alexa/ > An easy way to connect with your kids.

 

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The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Steven Lefkoff, an attorney that specializes in the Motor Vehicle industry and Fair Business Practices Act. Steven runs his own Law Firm, Lefkoff Law, and he is trying to bring in a new focus and make it his primary business; Small Claims Coaching. Listen as they go through his process and midnset going solo and then starting a new practice area within his law firm.

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Register to MaxLawCon19, June 6 and 7 in St.Louis.

 

Topics:

• • Steven’s background and reasons going out on his own
    • Introduced to a solo attorney in Law School and interning with him
    • 7 years of experience > reached the growing roof in the firm
    • Discussed going solo with his boss
    • June of 2017 started his own practice
  • The best of running your own firm
    • The Business side
    • Help people while staying within their budget
  • Advice to himself when going solo
    • Take your time and plan
  • The best decision since starting his business
    • The decisions he hasn’t made yet > he is still himself and Ruby receptionists
    • Having fun planning his branding
  • 1st year of practice
    • Automation > documents, emails, follow up
    • A lot of clients came from his previous job
    • Strategy > Growing the firm’s resources
    • Relationship with clients

 

• New Practice Area > Coaching Small Claims Clients

 

• • Lack of counsel in how to present in Court
  • Gap in the market for Civil litigants to represent themselves
  • Tiered system of flat rates > 3 flat rates

 

“A lot of times, it’s actually beneficial for the clients to represent themselves instead of having an attorney there”

 

• • How to get clients
    • Lawyer referrals
    • Lead magnets:
      • eBook, Youtube, Google, educational and information products
  • Developing reputation and relationships with clients and referral partners
    • Working on the process of coaching
  • Scalability > The Market is enormous
  • Figuring out the kinks of the business
  • Having a system in place

 

• Next steps

 

• • Turn meetings from personal meetings to a bit more informal
  • Write how the process works in Magistrate Court
  • Tailor the coaching into materials
• Studying information and education products

 

Register for the MaxLawCon19!

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Jim’s hack: A movie: 99 Homes. A recently unemployed single father struggles to get back his foreclosed home by working for the real estate broker who is the source of his frustration.

 

This movie crystalizes what a lot of our clients are going through on a daily basis.

 

Steven’s hack: Slick Deals.People post delas on different products, and you can set alerts for anything you need.

Tyson’s tip: Dan Kennedy’s most recent book: Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer, by Dan Kennedy

 

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The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview William D. Umansky, “The Law Man”. Bill is the owner of The Umansky Law Firm, a Criminal Defense Firm down in Central Florida. Listen as they go over Bill’s entrepreneurial journey growing his business and the self awareness mindset that keeps him moving forward and improving.     

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Topics:

• About Bill
  • He runs a Criminal Defense Firm in Central Florida and does about 75 to 100 cases a month
  • He practices Personal Injury himself
• 75 - 100 criminal cases a month
  • Criminal is a low margin business
  • Good lawyers to handle that volume
  • Follow through with what you sell to people: REFERRALS
• Success and money
  • Mindset
  • Signing cases
• Building his firm: The Journey
  • From Prosecutor to Defense Attorney
  • Horrible bosses and problems with authority
  • Only and best choice: opening his firm
• Passion
  • Help people
  • Perfect your craft
  • Grow and evolve

 

“If you have passion and you enjoy what you’re doing, the business side it’s important and it’ll come later you should start planning now for your business, but if you love what you’re doing, it all works out.”

 

• Scaling the business
  • Get your INTAKE right
  • Track, track, track!
  • Systems
  • Know the numbers
• Going into everything without an agenda

 

“When you are trying to get business, to be something, I find that that takes so much energy that it kills your joy of who your are. Just be. Just be yourself.”

 

• • The Go Giver mentality
  • Positivity

 

• “If it stops being fun then why are we here?”

 

 

• • Power Principles for Success
    • The chapter Bill wrote in this book is about overcoming bad situations and turn negative into positive. Flip it.
  • Struggles
    • Business: Technology
    • Personal: Am I too selfish?

 

• Self-awareness and being honest with yourself and others

 

 

EARLY BIRD PRICES are still available for The MaxLawCon19

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Jim’s hack: Andy Stickel’s content. Get on his email list! Social Fire Starter

 

Bill’s hack: MaxLawCon2019!

 

Tyson’s tip: Andy Stickel’s book: “How to Get More Law Firm Clients Without Losing Time & Money or Getting Screwed by a Marketing Company”.

 

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The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Patrick J. Higgins, a Medical Malpractice, Personal Injury and a Litigator Lawyer out of New York who has recently opened his own law firm; The Law Offices of Patrick J. Higgins, PLLC. Listen as they go over this big step after practicing for over 32 years; his mindset, strategy, marketing, challenges and surprises on the way!

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Register to MaxLawCon19, June 6 and 7 in St.Louis.

Topics:

• About Patrick:
  • Opened his firm in May of 2018
  • Plaintiff Personal Injury and Medical Malpractice lawyer for about 33 years
  • No volume business; 15 or 20 cases
  • A funny story with our friend John Fisher
• Patrick witnessed John Fisher going out on his own
  • “He was ahead of the curb and he was bringing in a lot of cases”
• What changed in 2018 and made Patrick go out on his own
  • “I want to do what I want to do and I have the ability to go out on my own”
• Improvements for his website: http://phigginslaw.com/
• How do he gets his cases:
  • Personal relationships
  • Referral attorneys
  • Referral based marketing
• Content creation
  • Repurposed BAR content
  • Classic and simple questions
• Challenging thing since starting his firm
  • Recognize what he needs to develop as a skill set
  • Work on vision and on strategic goals
  • Books and podcasts
• Good to Great by Jim Collins: “The Flywheel Concept”
• Patrick’s Vision
  • Make X amount of money
  • Serve 15 to 20 clients
  • 3 Legal Services a year
  • Fully automated, top notch website
  • The best manage firm
  • Be in control
• Out on your own with no one to bounce things off of
  • Meetings with people who run their practices
• Advice to himself
  • Developing the client base much earlier
  • Understand what clients understand
  • Chart an independant course
• Surprises going out on his own
  • Less time for legal work
  • 50% of the time working on the business
• One of the most accelerating things about running your own firm is just all the new things you do get to do and learn. GROWTH.

 

SUPER DUPER EARLY BIRD PRICES are still available for The MaxLawCon19

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Jim’s hack: When you are working on a brief or any kind of pleading or anything important, right before you are done editing it, when you think you’ve edit it  as much as you can, change the font to a different font and make it bigger. When you read the text again you see things differently.

 

Patrick’s hack: A client communication tip. When you explain something to a new client, ask them to relate back to you what you just told them.

 

Tyson’s tip: Speak to your accountant and reduce your tax bill for next year.

 

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The Maximum Lawyer Podcast. Partner up, and maximize your firm.