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How I Made a Name for Myself Through the Media in 2020 w/ Ryan Locke 423
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LET'S PARTNER UP AND MAXIMIZE YOUR FIRM

Today we’re excited to share a presentation by Ryan Locke from MaxLawCon 2021! Tune in to learn about how he became above the fold famous in the year 2020.

Ryan helps people who have been injured and people who have been unjustly convicted. Formerly a public defender, he uses the same passion and relentless advocacy to obtain great results for his clients today.

He has filed appeals in the Eleventh Circuit Court of Appeals and all Georgia appellate courts. Ryan regularly appears in the Georgia Supreme Court to appeal murder cases. For his injured clients, he has recovered millions of dollars from negligent drivers and property owners.

1:08 how to become famous

5:12 structural error

10:48 looked like an IKEA

14:13 send that to every reporter

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Transcript: How I Made a Name for Myself Through the Media in 2020 with Ryan Locke 

Becca Eberhart
In today’s episode, we’re sharing a presentation from Max law con 2021. Keep listening to hear Ryan lock as we share his talk big time publicity how I made a name for myself through the media in 2020. You can also head to the maximum lawyer YouTube channel to watch the full video. Have you grabbed your ticket to this year’s conference? If not, head to max law con 2020 two.com to get yours today. Now to the episode,

Speaker 2
run your law firm the right way. This is the maximum lawyer podcast, podcast your hosts, Jim hacking and Tyson metrics. Let’s partner up and maximize your firm. Welcome to the show.

Ryan Locke
Alright, so get ready for the show. This is about how I became above the fold famous in 2020 in The New York Times, all right, this is me, I’m on the left. I’m coming to you from Atlanta I free people from unjust convictions and I get into people money. But we’re here to talk about how to become famous. This is the first time that I became famous. This is a local reporter this in 2017. And she had tweeted about something I can’t remember a verdict or something. And I tweeted back and I said oh yeah, hey, that law is funny, because whatever. And then in my DMs a couple minutes later, Hey, can I talk to you? And 20 minutes later, I talked to her a couple hours later, I was in The Daily Report. This was me in 2020. Yeah, it’s awesome, right? The coolest thing about being quoted in the New York Times is that you can tell everyone else for the rest of your life that you were quoted in the New York Times. This was my moment of fame. And here I am. He’s telling the Secretary of State to find votes so that I can win votes that are not due to me, Mr. Locke said in probably the recording alone is certainly enough to launch an investigation, it’s likely probable cause to issue an indictment. That’s a very straightforward statement. We’re gonna get back to that in a second. Very, anyone in here could have said that, right? Let’s talk about it. We’re gonna go from when I was a normal person living a normal life, to how I was famous. This is a story in four parts. So the first part is the Knakal. amicus brief Knackles, the National Association of Criminal Defense Lawyers. And so my friend Leanne wrote me an email and said, Hey, would you like to write this amicus brief for this 11th Circuit case? And the reason why she emailed me and she knew that I wanted to break into federal appeals. It was for this guy. This is Philip is formless, he allegedly committed the largest Medicare fraud in United States history to the tune of a billion dollars. If you’re from Florida, you’ve probably seen his face. Now, should I do it? On the one hand, it would be great exposure, right? I’d be able to write something I’m really proud of. On the other hand, it would be a lot of work, and I wouldn’t get paid for it. And what’s the value for me, right? Anyway, I chose optimistic Ryan for this one. And so I did it. And I just sat in my basement for a week and pounded it out. It was great. It ended up being a really nice product. And I’m very happy for it. It was about prosecutorial misconduct in the context of harmless error, and how you should presume that it’s a structural error, even though the law is against us. Some other smart people filed a brief to and so you’ll see that other people who thought that I was right include John Ashcroft, Alberto Gonzalez. Edwin nice Seth Waxman. Yeah, it was like I didn’t Yeah, like sweet, right. So I do that it was fun. I walk around telling people look at these famous people who agree with me, and then my life kind of kept going. Now we got to go to nog fest 2020. Fast forward to December 23 2020. Now nog fest is something that we do in my firm, where we sit around and we drink eggnog and we talk about the year and we just have a fun time. We’ve always been remote. And so we do it by zoom. Hi, Ryan.

Speaker 4
This is Eric, listen, I’m a reporter for the New York Times. I was reading the amicus brief that you co wrote regarding Philippus formless and the prosecutorial misconduct. And I was just trying to reach it to talk through that with you. If you could give me a call. Obviously, you know why this case has now come up. I

Ryan Locke
didn’t know why. Because I was three eggnogs deep when I got that voice, man. But this was why Trump pardoned the son of a bitch. And so now New York reporters are calling me because I wrote this brief about him. And so I called Eric back. By the way, he’s a three time Pulitzer Prize winning reporter and he’s calling me the night of December 23. So you have to earn more than three Pulitzer Prizes to not work During the holiday week, and so I kind of talked to him and I’m like, I’m so glad you called me, because I have very good thoughts about structural error and harmless error and prosecutorial misconduct. And he didn’t care about any of that shit. And so I sent him this email, Hey, Eric, here’s some stuff that’s going to help you. And I attach some other stuff that’s going to help you. And let me introduce you to the people who you actually want to talk to. And I’m not going to get anything out of this crap. And he said, thanks. And we went our separate ways. And another brush with fame gone until January 3 2021. The gift that keeps on giving.

Unknown Speaker
I want to do is this, I just want to find 11,781 More than we do enter parts of the machines and replace them with other 11,708.

Ryan Locke
So that happened, and it had some thoughts about it. Right. And so what do you do when national news happens? And you have thoughts about? Well, you can jump on Twitter, right? And so I start tweeting, and this, my wife’s not here, but I promised that I would say this. God bless her. She’s heard so many marketing ideas for me for years and years and years. And I’m tweeting and she goes, Hey, don’t you know a New York Times reporter? Maybe you should send that to him. Hey, buddy, Eric. Here’s a menu of laws that Trump might have broken. Five minutes later. Hey, can you ring me? Three minutes later. Oh, hey, my buddy, Eric said Do you know something about this? Can you call me to Michael shears the junior reporter because he’s only one to Pulitzers? Three hours later. Boom above the fold famous above the fold famous three hours later?

Speaker 5
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Ryan Locke
Let’s talk about what happens when you get quoted in the New York Times or any national newspaper. Your next couple of days are ruined. Because your name gets shot all over the globe. There are hundreds of newspapers that will take the New York Times article or any national newspaper article and they will reprint it here I am in various languages. Isn’t that fun? And then everyone starts calling because it turns out that other journalists read The New York Times and when they see your name then they just give you a buzz. Hey, I work for Vice News. Can you talk to me? Hey, I work for whatever I work for the AJC. Can you talk to me? Hey, ABC seven wants to beam you into San Franciscan households.

Speaker 6
Welcome back President Trump’s entire phone call with Georgia Secretary of State Brad Raffensperger has been released. So now what Joining us to talk about possible legal implications. A criminal defense attorney in Atlanta, Georgia Ryan lock. Ryan, thanks for joining us from Atlanta. I look the President said a lot of things. But it comes down to this the I just want to find 11,780 votes, which is one more than we have. He says that on audio you can listen to it essentially That sounds like find me enough votes to overturn the election results and win Georgia. So is that request or demand, if you will, in itself problematic?

Ryan Locke
I think it is. Here in Georgia. It’s a crime to solicit someone to doesn’t even matter what I said, because I did it right. So like, no one can no one cares. No one cares about that. The funny is, I’m going to stop right here for a second because I had this was at night, and I had to drive to my office. And I didn’t realize that the cleaning crew comes about five minutes before you have a news interview. And but then you also feel like a real asshole if you’re like, don’t vacuum because I’m about to be on TV. So do the other. I also didn’t, I had all my bring light stuff at home. And so I didn’t have a light. And so I did go through and steal everyone’s lamps. And so it looks like an Ikea because I have like five lamps out in front of me to make me look thinner, honestly, is what I want it to look. The other cool thing when you get quoted, and you start talking to journalists is some are pretty cool. And so Greg is a vice media reporter. And he was pretty cool. He asked interesting questions. He was into it. He asked questions beyond the soundbite. And so we kind of kept talking. And when you keep talking to journalists, you become useful to them. And they use you. And so he’s been using me a lot, right? VICE News is really cool, too, because you can curse and sometimes you can try to get it in. You can’t do that with those Pulitzer gods. And of course, the best compliment, why do we want to become famous so that our staff respects us? And their parents think that we’re cool? And at the end of the day, what more do we want? Honestly, right? This is validating Olivia is in her 20s. Like Hell yeah, you know. Here’s a bonus section. I added this in last week because more cool stuff happened to me. So another thing that happens when you become famous is that it is validation to other people that your ideas are worth hearing, which is nuts, because look at me, right? So I get this email out of the blue Sara Ganim. Hey, Ryan, I want to talk to you about this really esoteric issue that you’ve been thinking about, because you do weird shit, transcript delays and Criminal Appeals, I made a video about it. Sara Ganim is another Pulitzer winning reporter. In fact, she’s the 1/3 youngest to win a Pulitzer because as a student at Penn State, she broke the Sandusky abuse scandal. She has 26,000 Twitter followers, I was gonna then show my Twitter followers, but it’s embarrassing. This is what she googled and found me by the way, this is a transcript from the YouTube video that I posted about how to get a copy of your trial transcript because sometimes that’s hard. We ended up by the way, she has this award winning podcast from somewhere. And so we talked for 45 minutes on Zen caster, cool, very easy for me, because she just showed up in my life, I talked for 45 minutes. And I talked for a living by the way. And then that was it. And now I’m going to be in a podcast with a Pulitzer person. And that’s great. So some lessons learned. Now, it’s hard to become famous, because Lightning has to strike. But here are some ways to make conditions more favorable for lightning to strike. One, you can establish reporter relationships locally, this is really easy through social media, because there are a lot of reporters, and they tweet out a lot of stuff. And it’s really easy to tweet or tick tock or whatever back at them. And tell them your thoughts, right a lot of times and shoot, you know, shouting into the void every once in a while they pick it up, right? I would also think about, especially if you’re in smaller markets, look up all the court related reporters and reach out to them and say, Hey, I’m a lawyer in town, if you ever need any help pulling a PDF of a filing, or if you just need to talk to me on background about procedure or whatever. Or if you need to get in touch with someone I know, like the DEA or the county attorney or whatever, let me know I’d be happy to help you. You don’t have to attribute to me. Right? Send that to every reporter in your small town. They’ll love you. And you’ll end you’ll end up getting quoted. Look for opportunities to comment on breaking news. Look, this is where it’s at. Because when there’s breaking news, reporters have to get stuff out like right now. And so if you’re the person who is in their ear, when they’re writing, you’re gonna get on the page. Remember what I said to Eric, I said, there’s certainly enough evidence to launch an investigation. It’s likely probable cause for an indictment. That is the most banal thing anyone a law student could say that the literally the only legal knowledge you need to know is that to get an indictment, you need probable cause, which you could watch an episode of Law and Order and probably pick that up. You know, I mean, it’s not rock Get science. But that’s what reporters need. They need simple sound bites about the law that they can say a lawyer said, so that everyone knows it’s true. Good, simple quotes is what they need, right? If you sell too hard, then they don’t want to deal with you. And I tried that, right? I tried messaging reporters being like, hey, here’s a quote for you here, I want to be in your thing. But after the first 2017 thing and never worked, because it’s too pushy, you don’t become credible, like whatever. Like 90% of it is being the right person at the right time. But if you’re establishing relationships with reporters, if you’re putting this stuff out to the right person, when breaking news is happening, there’s a fair shot, especially if you’re the only lawyer who was messaging them at the time, there’s a fair shot that you may end up in. I love this photo, because there’s these overhead lights, and it makes you look completely jacked when you stand underneath them. And so that’s the only reason why I put that on. I asked Sarah, what’s the biggest problem you run into when you’re dealing with lawyers? And here’s what she said, I’m a thoughtful thing they say might actually just be completely missed by the audience, because too deep in the legalese. When they’re calling you. They’re not asking for a law treatise. They’re not asking for an I mean, maybe they are asking for an analysis. Maybe they talk to you for 45 minutes. If it’s breaking news, and they have five minutes on the phone with you just say the simplest thing that comes into your mind. And you’re golden. I was going to put some stuff at that link, but then I forgot. So I guess I’ll put this this presentation there later. And then you can download it. I got busy with Max law stuff. And you can tweet me or you can call me if you ever need any help or if you wanna talk about any of this. We made it through guys. We made it through.

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