Running a Virtual Law Firm ft. Brooke Moore & Laura O’Bryan ML119

In this episode, Jim & Tyson interview Brooke Moore & Laura O’Bryan of MyVirtual.Lawyer, an entirely online law firm. Listen as they go over their business model set up! Mindset, marketing, lessons learned, biggest struggles and more!

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Topics:

• • Overview about their firm
    • MyVirtual.Lawyer is an entirely online law firm
    • They offer non traditional services: limited scope representations
    • Customize the entire experience based on individual’s needs and their budget
    • Remote interactions through software: client portal
  • Differentiation from traditional practices
    • Litigation in family law
    • Outsourcing
    • Technology
  • Feedback from clients
    • Always positive
    • No pushbacks
  • Lessons learned
    • Trial and error
    • Finding the right technology
    • Pivot - We have to try it and see if it works and if it doesn’t we pivot
    • Flexible in services and technology
  • Automation time savers implemented
    • Practice manager software
    • Thinking our intake tools with our documents
    • Intake forms
    • Automation
  • Empowering clients

• Tech stack

• • • Website with calendar system built into it
    • Acuity Scheduling
    • Stripe
    • Free video softwares for consultations
    • Practice Panther
    • Docusign
    • Armor Text
  • Marketing the virtual practice
    • UPS box for SEO purposes
    • Marketing not specific to a location
    • Social media marketing
  • Arrangement with lawyers
    • Law firm in Arkansas
    • Licenses to use the brand in the states that it is legal
  • Division of labor
  • A team made of women
  • A portable career
  • Where do they see this going?

• Expanding to other states

• The mindset

• • What it is that clients need and how can we do it better?
  • Improvement and growth
  • Implementation of new ideas
  • Planification
  • Working in the business and on the business

Jim’s hack: An app, Airtable. A database that also lets you collaborate and store documents inside the collaboration. It’s like a Google Sheets on steroids.

Brooke’s tip: Try to be as efficient as possible because that is going to free up time and push and move forward.

Laura’s hack: Don’t be stuck. Push the boundaries. Have a good work/life balance.

Tyson’s tip: Time maximization units. Don’t let more than 3 minutes go by without doing something really productive.

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