This week on Maximum Mom, your host Elise Buie is joined by Nishea Clark. Nishea is not a lawyer but the is Founder and Owner of NVC Consulting, LLC market research and strategic planning customized services.
Since 2002, NVC Consulting has provided insights and analysis for customers in pharmaceuticals, consumer package goods, media and entertainment and financial services. Nishea experience spans from the most elite advertising agencies such as EURO RSCG, Leo Burnett and DDB to premier Fortune 500 clients including, Pfizer, IMG, Procter & Gamble, McDonalds, SiriusXM, Johnson & Johnson, Novartis, Microsoft and many more. Her team of seasoned professionals is equally skilled at delivering excellent insights with the highest level of customer service.
Nishea received her BS in Journalism from Northwestern University. She also earned her MBA from the Kellogg School of Business at Northwestern, where she has consulted and returned as a visiting lecturer to the business school. NVC Consulting is currently based in New York.
NVC Consulting has partnered with numerous pharmaceutical companies, including Pfizer, Novo Nordisk and Eisai, conducting novel market research and strategic projects in areas such as rare disease, cardiovascular and mental health.
Nishea and her associates have provided a viewpoint that allows her clients to better anticipate issues/opportunities with the target audience prior to going into market. The philosophy of delivering actionable strategies led to an output that empowers the entire team to be more proactive versus reactive.
📹 Watch the interview here.
Episode Highlights:
01:00 Meet Nishea
12:14 Being a mom is the most humbling journey in my entire life
17:48 Getting a parenting coach so you can parent the kids you have
21:38 Personality archetypes in the workplace are so valuable … here’s why!
27:40 Have the label of intimidating — and coming to terms with people about it
33:13 Making it work for you! — back to boundaries
36:15 What does marketing research look like
Reading: Find Your Unicorn Space by: Eve Rodsky
Connect with Nishea:
Resources:
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