In this episode, Jim and Tyson will go over the first edition of The Maximum Lawyer Conference. They will talk about their observations and what they experienced going through each event and breaking down all the presentations that took place in the conference.
Systems, SEO, content, marketing, branding, and more. But the real highlight of the event: Personal interactions…
The speakers delivered. The presentations were excellent. But what was more important, the connection between everyone who was there. The speakers were all very approachable and every who came to the event could talk to whomever they wanted.
Hacking’s Hack:
Stay tuned and make sure to register to upcoming the MaxLawCon 2019.
Anneke Godlewski wrote down everything that happened during the conference in the facebook group. Check it out!
Tyson’s Tip:
This Time Tyson has a favor to ask to the attendees that came to the conferences and people that did not come to the conference… Tell us what you want. Put it in the facebook group. Who do you want to be with? What you want to do? Topics? Ideas?
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Transcripts: MaxLawCon 2018 Review
Jim Hacking
You know, the reason I like this is because this was lawyers sharing what they’re doing not some people in ivory towers telling us what we need to do and where we need to spend money with them. We’re all really
Tyson Mutrux
working together and adding all this information to make the podcast so amazing. And to make the group so amazing. And that’s what makes it so wonderful, you know, and it really is just two guys on the podcast. With all these other people adding a ton of value. Edgar to the tribe is just amazing.
Unknown Speaker
Run your law firm, the right away. This is the maximum layer podcast, podcast, your hosts, Jim hacking, and Tyson nutrix. Let’s partner up and maximize your firm.
Jim Hacking
Welcome to the show. Welcome back to the maximum lawyer Podcast. I’m Jim hacking.
Tyson Mutrux
And I’m Tyson Meatrix. So James, I learned something very valuable over the weekend. And it made me laugh so hard. Because whenever Joe Vitale said he thought your name was Jimmy that you will buy Jimmy. And so it made me laugh because I remember the first time I called you Jimmy on the podcast, however, I was gonna actually think that your name was Jimmy and not Jim or James. So I thought that was really funny. How are you doing?
Jim Hacking
I’m great. I’m great, just basking in the glow of an awesome Maxwell con 18. I think the event went off without a hitch, we really got lucky. And we thought we would record this episode to just sort of rehash the event and talk about our observations and what we
Tyson Mutrux
experienced. What did I say to you, at the end of day one,
Jim Hacking
you said to me that, Jimmy, we could fall completely flat on our face tomorrow. And it would still be an awesome event and everybody would have gotten their money’s worth. Absolutely.
Tyson Mutrux
The speakers delivered. I mean, they completely delivered and it was just so often, you know, honestly, I guess my favorite part was even the speakers, my favorite part was just, you know, getting to talk with all these awesome freakin lawyers. And I think in a lot of these events, what you see is that the presenters aren’t hanging out with the actual attendees. And that was the opposite of this, at this event where we’re all mingling together hanging out together, and it was just an awesome experience.
Jim Hacking
I believe that our event is going to scale. And I think it’s going to scale quickly, I think next year will be a lot bigger. I think that if you send out 70 people into the world who are fans of the event, and they tell just one person, that’s going to double it right there. But I you know, we’ve just been getting a lot more people joining the Facebook group and a lot of other things. So I just hope that with growth that we can maintain this level of connection with everybody, I think that the speakers were all very approachable. I think that everybody who came to the event felt like they could talk to whomever they wanted. And I hope that we’re able to figure out a way to, to maintain that because you’re right, the the personal interactions, for me, were the real highlight of the event.
Tyson Mutrux
Like you and I sounds like we have the same concern, because I I want to make sure that we keep the feel of the conference, because it was a really, really good feel. And one of my concerns is, as we scale, there is going to be higher demand for the next one. It really was that good. And I’m truly not saying this because we put on this event, I’m saying this because people are raving and raving about I’ve never seen a group of people rave about the conference. As much as this one. It’s been really incredible. But my worry is that if we get too large, or if we scale too quickly, then people aren’t going to have that same connection, that same field that we had at this one. So that’s one of my concerns.
Jim Hacking
Well, it’s interesting, you know, we had a very low price point. So I don’t know if that translated into people having very low expectations for what we’re going to pull off. That’s true. Very true. I think it was easy to exceed the expectations but and it’s interesting to how different things resonated with different people like my wife, Imani was there and she’s very much a systems person and procedures and manuals and meetings and all that stuff. And her two favorite presentations were Chelsea Lambert’s in New York. She really liked that aspect of things. And she said to me, she wish there was more of that stuff. And of course, you know me I love all the marketing stuff. And I just let’s just sort of go through each each events and talk about sort of what our thoughts were and what kind of feedback we got. So what did you think about the happy hour the fax then?
Tyson Mutrux
Oh, my God, it was so cool. It was It was surreal in a way because I was still trying to just absorb it all take it all in and absorb it and the fact that we were we were finally there. We finally had our conference. It was kicking off and I don’t know about you, but I was trying to put Facebook pictures to actual real people I was trying to like okay, that is what you need. Yeah. Which I obviously knew who he was, but, you know, Sean him, you know, I tried to recognize people it was just cool and, you know, I get to have really great conversations. I get to have a great Conversation with Bernard and William you and just I’m sure I’m I’m Shawn, we’ve everyone’s names that I talked to. But it was such an awesome time. It really was good. Do you want to give a description of how they would the layout was?
Jim Hacking
Yeah, so the venue is a renovated old store, it was a Kodak’s first store west of the Mississippi. And it’s from like the early 1900s. So it had been completely renovated and turned into speakeasy look like it was never an actual speakeasy. But mad dog who is the architect also lives there. And he’s the one that did the art direction on the renovation. So on the upstairs, there’s sort of an area where we had our meal. And then downstairs was a really cool bar. And the bar itself was sort of trippy, it was sort of a lot of blue and green lights. And, and so it sort of gave this sort of surreal feel to it, and allow people to sort of talk to them they wanted. And I’ll never forget that I’m sitting there, talking to two people. And knowing may from Georgia comes running up and just splits the crowd pushes those two aside and says, I don’t have access to them, I don’t want to talk to you. I don’t want to talk to you. I just want to talk to you. And then she gave me a big hug, pointing at me. And so it was it really made me laugh. Somebody said to me, this is sort of like a high school reunion where you’re meeting people that you’ve seen lately on Facebook, but you’ve never, you know, in our case, never really seen each other before. I mean, all of the Mitch Jackson people from legal minds I’d never met before. I mean, but it wasn’t, you know, I was thinking about, you know, you and I went to a Dan Kennedy event at a Union Station about five or six years ago, or three or four years ago, which is sort of what pushed us to finally start the podcast. And I remember going to a happy hour to that and feeling completely awkward and nervous. And like I knew one person, that was totally the opposite. And it wasn’t just because we were the host, it was because we all knew each other because people have been on the show people have been participating in the Facebook group. I mean, I think you and I both consider Well, Ed a good friend. And we’ve only spent real lifetime with him for the two days of the conference.
Tyson Mutrux
Yeah, that was really weird meeting Willie media for the first time, because we’ve done a bunch of video chats and phone calls, it was just, it was kind of bizarre. And that was the same thing with a lot of these people. And a lot of the guests that we had on, we’re only on with them for a very short time. But you really kind of get to know them some of the questions we asked them. And it’s, it really is neat. It was a lot of fun. I thought that the speakeasy was a great kickoff event. My other worry is like, how are we going to top this next year? It was just such a great event? I don’t know. I am a little worried about that.
Jim Hacking
Yeah, I mean, do you think we can go back to the well, I think we go back to the speakeasy. I think that’s that place could have held a lot more people. But as far as the cardinal game and things, I think we’re gonna have to mix it up and be creative with some other things to do. And you know, the fact that St. Louis doesn’t have all that much to do. It’s not like get Chicago or New York.
Tyson Mutrux
Yeah, that’s true. I mean, who knows they have to get to boxes next time for the Cardinals game. That was cool. Getting everybody in and out and hanging out. This time. We have more time to plan we did we kind of started this thing, the planning thing late last year. So maybe we can plan this thing a little bit better, and get more more space.
Jim Hacking
Yeah. And later on today, you and I and Kent are going to debrief on you know, the things that we want to improve or change or add for next year and just sort of go over everything in our mind. On Thursday morning. We rolled right in with the introduction. I thought you and I started a little bit flat. I think we’ve missed out on that walk up music, I think we should have got the crowd a little more pumped up. And we started out a little flat but I think after a while it got rolling.
Tyson Mutrux
Yeah, a couple things. You know, like the PowerPoint didn’t work. Like it was working like a couple of minutes before. I mean, just a couple of technical things sort of threw us off. I agree with you, man. It didn’t have that rah rah moment. Like I really sort of pictured I don’t know about you, but I was kind of thinking okay, you know, we’ll go in the crowd will be pumped up. Because I’m so used to it, you know, you go in and like everyone the juices are flowing, everyone’s ready to go. And then we had a couple of glitches because man you know the socks you know, it didn’t hit like that like I wanted it to but you know, I thought you were talking about Paul personality and your that your story. I think it really kind of didn’t resonate with a lot of people. So I can’t say I enjoyed that story. That’s not the right word. But I thought that they the story was appropriate to sort of ground people to get them ready for the days to come.
Jim Hacking
Well, that’s funny because I definitely intended to talk about Paul but I was worried that Chelsea was finishing up her PowerPoint and I talked longer than I had planned just because I didn’t know where she was and you had her waiting in the wings. She was ready to go. And I kept talking. I didn’t know where she was.
Tyson Mutrux
This clinic is Chelsea was ready. She was queued up ready to go. She was geared up she stayed in right the doorway. I kept thinking like, Come on, man wrap this thing up what’s going on in the entire time you’re waiting for me to give you the signal that she was there. So that was kind
Jim Hacking
of funny. Chelsea did a great job. A lot of the attendees told me that they really just got a lot of knowledge from her and a lot of value and then then we rolled right into Mitch those two. I thought were fantastic as Mitch his keynote, you know, talking about the getting to your why and why you do all This and I think that was really, really good stuff.
Tyson Mutrux
Yeah, it definitely were two really good setups because Chelsea really talked about just a lot of information about just the legal profession and the practice of law. And it was just chock full of data and actual information, great takeaways, the future of law, kind of like, it was kind of an all encompassing thing was a great kickoff. And then you go into sort of the big picture vision kind of stuff with Mitch Jackson. And it was a really good back to back and it was good juxtaposing those two against each other, because it was just different, just completely different ways of viewing things, I really did like it.
Jim Hacking
One of the funny comments that I got about in the feedback on the surveys was that they thought we started pretty early both days. And I guess that sort of cuts both ways. We were trying to get everything in. But I think that second morning, even the first morning to those were a little bit rough to get started. Maybe we’ll start a little later next time.
Tyson Mutrux
And by the second day, I it was pretty obvious. This is pretty obvious. Because we had, we had a late night Cardinals game. And then by day two was like, Jesus, it’s it’s 830. Already, we had to push it back to the rain. Not everybody wanted to walk over. So they were all taken Ubers over. And so we didn’t push it back a little bit, which put our schedule off a little bit. But you know, worked out okay.
Jim Hacking
Now I frankly missed a lot of your presentation, because I was dealing with some things, how did you feel it went,
Tyson Mutrux
I felt really good about it. And I base that on on verbal cues. Mine was different. Mine was way different than anyone else’s, because I actually stopped. I think it took about five minutes in one minute increments, to help people stop and actually write down things and do their segments, do their blocks do their tasks. And for the people that weren’t there, what I did was, I kind of started off by saying, Listen, you know, I’m here to talk about systems, but I want to kind of just give you a peek into my mind how I do things. And so I broke down how I do my systems. And I did you know start with how you segment your firm and you block out each segment. And then you create tasks for each one. And then you do Edo, which is eliminate, automate, delegate, outsource and then assigning those tasks and plotting them out. I mean, I kind of went through all of that. And then we did a hot seat, which I thought was really great. Because no Amy, I felt we had a breakthrough. It was kind of a good moment. And it looked step by step, you know, what practice areas do you do? And it’s kind of weird, because she said she did immigration, I think criminal, but she was getting into personal injury. And so it was just like, it’s just kind of all over the place. But then we sort of figured out, you know, where are the bottlenecks, and the bottlenecks were pretty much the same place that they were you if you looked back two years ago, and that’s with you. That’s where the main bottleneck was. And so, you know, we figured out some things before and I thought went really well, I was excited about
Jim Hacking
it. That was really fun having her in the hot seat, I think you had been a proponent of us doing one or two hot seats at the event I think we totally could have and should have, I think it’s great to learn about what other people are struggling with so that you can figure out answers in your own case. And one person Michelle, who works in aviation law, I really wanted to spend some time we’re gonna have to get her on the show, because she has a very unique business. She works in aviation laws, specifically not air accidents, or anything like that, but more about, you know, the transactions of buying these big jet personal planes. And I think that she has a unique marketing problem that it’d be fun to sort of kick around and, you know, come up with some solutions for her. Yeah, we’ve
Tyson Mutrux
been talking about that for a couple of weeks, because it’s such a different practice area. And it’s, it’s it does does present a lot of complicated things that you have to deal with. But I really think that if when we have run the show, it’s all going to come back to the same principles of marketing. I’m sure we just got to figure out who her client is. And once we’ve done that, I think that will It will be okay. I think that the main thing is just Okay, who is her target market? Who is she selling to? I think we want to figure that part out. It’ll all be kind of easy to figure out. What
Jim Hacking
I loved our next presentation, which was Wayne Pollock and Robert Patrick and Jeanette Cooperman, which was the media component of it. I think that having our lawyer members listen to what it’s like, from the media’s perspective to be pitch stories and what they’re looking for in stories was really, really instructive. I thought Wayne did a nice job of keeping the conversation moving. He as you know, he met with them ahead of time he had planned it out. He’d worked really hard on his presentation, and I think it really showed
Tyson Mutrux
Yeah, I had several people actually this happen to for a lot of lot of presenters, but on his I get a lot of people afterwards saying, Man that was worth it just to come here for that because they pull back the curtain a little bit. And it was it was really good. And Mike Campbell, he sent me a text afterwards and he said that was amazing. He was so excited about that. And it was funny because I’m not going to mention it was one of our attendees had sort of a media crisis happened during the event and they were dealing with it and then it happened right after this. I know you and I haven’t talked about this I’m I’m sure you know about it, but Right after this presentation, the attendee was dealing with immediate issue and use the principles that Wayne talked about. And it crushed it. It was fantastic. So it was great timing.
Jim Hacking
That’s the thing about our conferences. It’s so practical. It’s all about real lawyers doing real stuff. One of the attendees out came up to me at the end. And he said, you know, the reason I like this is because this was lawyers sharing what they’re doing not some people in ivory towers, telling us what we need to do and where we need to spend money with them. I think that that really helped build the credibility for the event and really made the message from people even stronger. Speaking of strong messages, our next presenter was Joey vitality. And I gotta tell you that Joey, I think, sort of broke the ice on opening up with our speakers of our speakers sort of telling them I guess I did a little bit with Paul, but Joey really did, and really made a very personal presentation, his mom was there. And he put a picture up on the screen, which I really think could be a logo for our podcast. And it’s Joey, in his cap and gown at law school graduation. And by his own admission, he looks scared in the picture. And I think that everyone in that room understood that fear because we all woke up on the first day we opened our firm and looked around and had that look on our face. I think it was just a great presentation.
Tyson Mutrux
Everyone laughed. It was so fun. It sacrified. I mean he is it’s this guy, you know, in his cap and gown and he is staring into the abyss. And he’s like looking sort of up and over to the side. And I don’t know, I don’t know if his mom got this picture. So who got this picture. But it was such a great picture because it’s sort of zoomed in on the space a little bit. And he is just staring. And it looks like there’s a meteor coming down on his head. And he is just like, What do I do? It is the funniest picture, but it was a great setup to his presentation. You know, like, Here’s also what’s great about it is like, you know what, this wasn’t that long ago, and he didn’t know what the hell he wanted to do with this life. So I think if some of our listeners are feeling that way, it’s okay. Okay, it’s okay, you’re going to be okay, you’re going to figure it out. But and that was sort of part of his point, you know, but he, he killed it with social media. It was amazing.
Jim Hacking
After our quick break, we had Seth price and aleni up from blue shark digital to present on SEO principles. And, you know, I’m working with Seth right now. And I think that it was interesting, because everyone was looking forward to the battle between Seth price and William Ed. And I think they both were very deferential to each other, knowing that the other was there. And I think that that led to a more collaborative approach. And there was certainly no conflict. And I thought that Seth really laid the groundwork for some people to understand in greater detail how SEO works. But I do think that a lot of it was pretty technical. I know that people like Amani were like, I don’t know what these people are talking about. It’s sort of a sort of overhead. And, frankly, some of it was over my head. So I guess that sort of goes to show you that one of the principles I always say to people who are thinking about hiring an immigration lawyer is you want to go to an expert. So I think that, if nothing else, if and when you show that they definitely know what they’re doing. And were able to give us some information on the latest news in SEO
Tyson Mutrux
and stuff where he would he mean, it’s the same thing that we do whenever we’re educating our clients. He really showed us why he’s the expert, why they’re the pros, why he showed the value in hiring an SEO company, it may be pricey, but if you got the money, he showed the value there. And it was highly technical, but it was it was very good. Very spot on. You know what, there were technical things, but I think a lot of the attorneys in our group probably understood most of them, even though it was highly technical. There were there were a ton of great takeaways.
Jim Hacking
Our last speaker of the day was someone that I thought would do a good job, but I wasn’t entirely sure I would feel comfortable speaking on stage and, and it’s mole Lilienthal. And Morris, I thought really did a nice job. I thought that and Moe, you know, he sort of he’s got that southern twang, and he talks a little slow. But man, he sir, was personable. And I think that the audience just loved his message. He really talked about all the amazing things that he’s done. I mean, he’s a one man show, the most show down in Alabama. I mean, he puts to reality that statement that we make all the time that, yeah, we’re lawyers, but we’re really we’re production companies trapped in the bodies of lawyers, and most got all this stuff going on Twitter, and on video. He’s just doing an amazing job. And I think that I think that mo really helped everyone in the room. See that? They can do it too, that it doesn’t take a lot. It just takes persistence. And I think I think that comes through with a lot of our speakers is persistence and consistency. Mo really was able to sort of set the table for that message in the conference.
Tyson Mutrux
harps and agree and I had to fight back tears a couple times, man I mean he his story’s amazing. I’m glad he there were maybe some technical issues with his with his PowerPoint because I think that he would have had the room in tears, if some of the videos would have been played, they were gonna play. There was some issues with Taiwan because of quick time and a PC and all that kind of stuff. But it was very impactful. And it really just comes down to doggedness, you know, and hustle and working hard and then but also being authentic and being real. And that’s what Moe is, Moe is an authentic, hardworking person. And it shines through and people love it. And people love him for it. And I would say, I mean, he and I get to sit idle, we’re set for a long time chatting on the first day. And it was just it was so insightful. And it was great. And it was just great to hear from him and talk and talk. And the same person, he and I were, we were sitting down there talking was the same person that was presenting. And I thought that was so cool. He just authentic guy, and I just loved the presentation.
Jim Hacking
One of the things that can never stress out about and you were to as far as having an event like this was the cardinal game, because that was the one thing where we actually had to pay, pay cash money ahead of time on the hopes that people were coming. And so I think next year, we’re gonna be able to structure things differently, because the proof of concept has definitely been achieved. And so I was a little worried and nervous about the cardinal game. And it’s funny, because when I first contacted the Cardinals, they had like, 16 luxury boxes, but by the time we confirmed and bought the luxury box, we got the last one. So I’m glad that everybody who came was able to come hopefully next time, we’ll be able to share with more people. But I think that that was a real highlight of the trip.
Tyson Mutrux
There’s a lot of fun the in most of the people stayed till the end of the game. I don’t know how many box events you’ve been to Jimmy but the ones I’ve been to people usually leave early though it’s, they kind of get bored, and they leave. Not this one. I mean, most people stay till the very end. And it was we all kind of walked out together. And we walked back to the hotel together. And it was just a lot of fun. And it’s just a lot of good conversation. I only got to watch about two minutes of the entire game, which at this point was actually I was disappointed but thinking back, probably not because they got their butts kicked. But it was it was just good to talk to all these people. I mean, I get to have a great conversation with Mitch Jackson and Julie Segal and a bunch of other people. We just get to chat. And it was it was a lot of fun. Great, great time.
Jim Hacking
That reminds me that I still tease my wife when she watched Oprah. I remember one time overhead Arsenio Hall on the show. And Oprah would say, oh, Arsenio, you’re the best. And our Cindy would say, oh, no, Oprah, you’re the best. And sometimes I thought at the conference, we were all telling each other that we’re the best. So that was sort of a fun side note. Speaking of great presentations, one of the things Kent and I had talked about was giving out awards at the conference. And we sort of put that on the back burner, because we decided to do the rocket fire instead. But if there was going to be an award for Most Valuable participant, MVP, I think Monica Lewinsky would definitely fit that bill. I think she’d win hands down. She gave it her own great presentation. She told us a lot of the community marketing stuff that she’s told us before about things that Chuck Boyk and other people that she’s working with Gary burgers, bike giveaway program, that thing was all those were all good. But then when she would contribute after someone spoke, I mean, I would just my jaw would drop with a great idea she had to she had a great idea for me after my presentation. She had a great idea for Joey, which I really, really love. And someone came up to me after hearing Hanukkah, give a suggestion to me at the end of my presentation and said, The only conference I’ve ever been to were the people who are presenting get good advice themselves. And that was really true. All because of Annika straight chiming in
Tyson Mutrux
getting really meaty. So the best, you know, that, you know, on a kid just can’t stop giving out great advice. It was so true. I mean, every single speaker, she was giving feedback. And it just I don’t know where these ideas come from. But they are amazing ideas. And these, these were not obvious ideas like oh, yeah, do this. They were deeply thought out. It’s really incredible. You’re so right. I guess it wasn’t just for presentations, just all the other value that she added throughout the two days.
Jim Hacking
Well, it’s funny, because when I was sitting there, I would turn around when she would speak and you could see, you could see she was looking in her mind to the idea. Like it was almost like she was transcribing what was in her brain. I know that sounds strange. But you could like see it working right there. And in real time. It was really just fun. That fun to see.
Tyson Mutrux
Absolutely. And then the next one next one, John Fisher. My guess is so there are two keynote speeches that I will probably remember for my entire life and that is one Marcus Lemonis. Number two, John Fisher. You don’t break it down.
Jim Hacking
Yeah, it’s funny too, that you bring up Marcus samonas Because John Fisher was sitting next to you when we heard Marcus Lemonis his speech at Icahn last year, John Fisher gave the most powerful 45 minute talk that I’ve ever seen. And he did it without a note. He was very personable. He told a story about his father and his family and the difficulties that they had. He talked about the time when his father passed away and there were definitely people crying and there was John also wisely and very kindly brought his son I’m Tim to the event and there was a moment, Tyson where John walked from the middle of the room, and he walked up to his son. And I was crying. I mean, it was just so powerful. And just, it was really, I mean, it was all in the context of attorney referral marketing, but and I know people learn things from what John said about attorney referral marketing, but the talk itself was just infused with emotion and centeredness, and giving and purpose. It just rocked me.
Tyson Mutrux
Yeah, it was, it was one where he was walking around the room. And he, he was bringing in stories of people that were in the room and talking to him and mentioning them by name. And he just the room was alive. There was a moment where Mitch Jackson, I looked at us at each other about kind of two thirds of the way through, and we just shook our heads, like, this is gold, like, this is amazing. And it was just that good. He covered what was great about it is it was full of emotion and feeling. He covered five different principles for referral marketing. And it was it he did it in a way where, you know, he talked about each point, but he used the emotion with it, like a true good trial lawyer. It was a great lesson. It was a fantastic lesson. And there’s somebody always remember,
Jim Hacking
it wasn’t lost, I mean that the two great keynotes were both without notes, and both by very good trial lawyers mentioned, John. And so we were really lucky to have him, he gave my YouTube talk, I think it was practical. And I felt sort of inadequate following John Fisher. And I didn’t infuse much personality into it. But I certainly been motivated for the next time, I think I am already working on my story so that I can share, in a way, probably not as powerful as John, but I think I have some things to say that I would have done differently. If I realized that I was following a master like that.
Tyson Mutrux
Well, listen, I’m gonna get to some questions that your presentation in a second because I didn’t see a lot of yours either. But you made the decision to listen, you chose to put yourself behind them, which is in hindsight, a terrible idea, because it wasn’t that good of a presentation. But how did you because I was running in and out dealing with other things. Like what was your feel about the presentation, though? The feedback I got was that people loved it, because they you gave very practical advice. I mean, one of your slides I saw was, you know how to shoot video quickly. I mean, that wasn’t the name of the slide is basically you know how you can shoot a video no time. So I mean, how did you feel, I felt
Jim Hacking
great. And my goal was to make it very doable for people. And I wanted them to know that they don’t need to spend a lot of money on gurus, they don’t need to hire a big video production studio. You know, Mike Whalen was tweeting out the whole time. And he was sort of laughing that I spent $7,500 on videos that after five years have a total of 7500 views. And then there were all these other videos that I made with my flip cam that have you know, 10 times that if one person in the room picks up a camera and starts doing videos, because of something I said and makes it sort of part of their practice. And that being said, I know everybody will EDI is going to be doing that, then I think that the whole thing was successful. So yeah, we got a lot of good feedback. I was excited about it. And then speaking of William MIDI, his presentation was much anticipated and certainly delivered. We probably can’t talk too much about it because it’s still top secret. But the other videos we’re going to we’re going to drip out onto the website, but Will’s was very good. And I think I think his in mind going back to back we’re sort of instructive in that you can do a lot of this stuff yourself. And you don’t always need experts. I think with SEO that it’s so technical that unless you really want to dive into it like Will has, you’re going to need some help. But will certainly shows that particular issues, you can really get granular and own the internet, because based on the internet is
Tyson Mutrux
weak. Man, that was such a freakin good presentation. It was very vivid, you know, he had these great images whenever he was talking about things. And it was a really good presenter. That is really good when it comes to that. And I was actually you kind of talked about when you’re talking to Seth is you expected some friction, you know, he expected the two of them to sort of butt heads and it didn’t happen. It was just from two different perspectives. And they really complemented each other. The best part of it, I think is that, you know, Seth was giving like the goods when it comes like the technical stuff here is what you do is what here’s what you need to focus on. And what William did was, here’s all this how you do it. And he also talked about some of the technical stuff too, which was pretty highly technical, but he gave his formula on how to rank he ranks without keywords. He ranks all over the country. And he showed us exactly how he does it. And I’m sad that people have missed it and they will never see it. But it was that good. I saw I guess it’s a good reason for you to to maybe friend Will you meet a and maybe get on his good side and then And maybe if he presents next year he you get to see his presentation next year. Because to me, I’m more than do it yourselfer. I loved it, it was probably my most anticipated presentation of the entire tire week.
Jim Hacking
You know, that brings up another point, some people had to leave because they had flights and stuff. I think I think next year, we’re gonna have to make it to full day so that people don’t leave. I think that the people that lost the value that came out that second day, I know there’s some people that left who could have really valued or could have really benefited from the stuff that were given out that day.
Tyson Mutrux
Yeah, and I don’t know if we even if we moved it back and added a few more hours to make it a two full days. And I’m guessing that some people would probably still leave early. So I don’t I don’t know how you remedy that. But I’m kind of with you, I kind of wish they would have found a way to stay because there was in our last few speakers, there was a ton of value that that they missed out on. And to me, there was a my favorite day was probably day two, because I think that there was just a lot more value in day two. And that’s nothing to take away from day ones because I just thought that there was a lot of great, just small takeaways that you could take away on day two that were just so awesome.
Jim Hacking
You got a great day two speakers. I miss Gary burgers presentation. So I’m going to rely on you to explain I got a lot of good feedback. And everyone really enjoyed Gary’s presentation. But I didn’t see myself
Tyson Mutrux
on each presenter, I was doing a quick I did a quick little video, I even did a quick little video at the beginning of Williams. So just to show Hey, who’s on stage now. And the one I posted for Gary Burger is that he’s giving away all the secrets. And I think he had like 74 points as well. I think what the final tally was on PowerPoint slides. It wasn’t presented. And I know that people think of PowerPoint, all this text and PowerPoint, oh gosh, so boring. He didn’t care. He’s also really good trial lawyer. And he was he made it very fun. And he went bought play by four points on the things he does is all of the secrets, everything he does every single thing. So you could take his PowerPoint, and you could do a couple of things and be successful. It was really good. And he even just gave away all the secrets. I mean, he went from step one to 74. And then he gave it the very end is really kind of funny, because he went over big time. And he kept saying he had a minute had a minute had a minute, but he didn’t. He was way over time, but doesn’t matter. At the very end. He and I are in this Google review battle. And he gave me a trophy for Second Life pulled out it’s it’s Google reviews second place or something like that. I haven’t pulled out the box since I got back into the office. But it’s so funny. He said, I’ve got a gift for Jim, I gotta get for Tyson. He gave you all your books back that you gave him, which I thought was a funny gift. And then he gave me minus a second place. Google review winner. It’s so fun out there, they can take a picture and post it on the Facebook group. Alright, so with
Jim Hacking
that we end Max law con 2018. I think it was a success by any measure. And you know, the one thing I wanted to do is I wanted to thank everyone who came you know, Tyson didn’t have any complaints or negative feedback we got about anything, nothing. We had no, nothing, not one person complained. And I think that isn’t so much because we did everything right. Because you know, there’s things like the PowerPoint didn’t work. And maybe it was a little too cold for some people or whatever. But I think the reason is, is because we have just as John said, during his talk built this tribe, and I would put our tribe up against anybody. I think it’s a it’s an optimistic group. It’s a growth mindset group. It’s people who want to learn and contribute. I mean, Tina Willis was just holding forth after every speaker. And it’s all because she just wants to be the best. And I think I think that’s so awesome. And, you know, sometimes my wife gets worried about my daughter’s softball coaches, because there’s a little intense, but I said, Honey, that’s because they want to win. And I think that that we have built a group of winners, and we are surrounding ourselves with winners, and that’s gonna make all of us win even more.
Tyson Mutrux
I agree. And I didn’t hear any complaints. I heard a lot of people say that it was the best conversate I’ve ever been to, which was extremely flattering. And these were people saying, you know, I’ve been practicing for 20 years. This is the best conference I’ve ever been to. And let’s be honest, some of that may be for, you know, recency bias and things like that. It it really was a good event. But I don’t know, I was talking to someone else not too long ago. And it is sort of a it’s sort of a crowdsource podcast, you know what I mean? Which makes it so wonderful. And that’s, I think that’s part of the reason why it’s such a good tribe. We’re all really working together and adding all this information to make the podcast so amazing. And to make the group so amazing. And that’s what makes it so wonderful, you know, and it’s it really is just two guys on a podcast, with all these other people adding a ton of value to the tribe is just amazing.
Jim Hacking
And I’ll end with this. The one thing that was really fun Tyson is there were a couple people there. Mostly the thing was people who were like, blown away like they had like the deer in the headlights look like they were just getting started. I know that feeling and there was it’s so fun to be part of everybody’s journey. I think that it was just I just got a real kick out of seeing the people who are like, I can’t believe my wife was one of them. She was like These are a lot of really smart people.
Tyson Mutrux
Yeah, that’s what makes our group so good. They and they’re willing to share. It’s not just that they’re good, it’s that they’re willing to share. And yet there are other groups out there. There are other podcasts out there. But it just I’m not so sure that the other ones are is willing to share as ours is. And that’s what’s great about it. And that’s sort of a prerequisite and I’m not sure how that came out. I don’t know how people started to feel so comfortable about that. Part of it maybe that we keep the group close gym and not open it up to everybody, I don’t know. But it’s, it’s it’s a group that is willing to give out their secrets, and share and get better and it’s just, we couldn’t have asked for a better group.
Jim Hacking
I mean, Mitch Jackson, he’s gonna be speaking at a Tony Robbins event and out of the generosity was hard. You know, he didn’t get paid, he flew. He flew to be with us. And he was very generous with his time he had to take connecting flights from Orange County to get to St. Louis St. Louis wasn’t the easiest place to get to John Fisher had to come from upstate New York, and people came from all over and, and that, to me is just a quite a gift. And I feel lucky to have all these people as our friends.
Tyson Mutrux
Absolutely. And luckily, John Fisher is able to do some other things. It looks like you have to go to Springfield and see some of the Lincoln Lincoln letters. And then he’s also got to go to see his nephew’s graduation at Notre Dame. So it kind of worked out really nicely for for John, great, great presenters. Great
Jim Hacking
group,
Tyson Mutrux
are we going to do our tips and hack
Jim Hacking
of the week, my hack of the week is to stay tuned and make sure to register for Max law con 2019. Once we come up with the date, we’ll start spreading the word I think I’d like to do it a little bit earlier, just because a couple of people weren’t able to come Chuck Boyd and Joe Holmes weren’t able to come because that was really a graduation we can if we can get the venue that we want and be able to do it a little bit earlier. I think maybe we just picked like the last week of April or the first weekend week of May and just make that our time. I think that would be that would be good.
Tyson Mutrux
Good tip. It’s sort of a cop out tip there Hackett sounds like but minds and ask. It’s for the attendees that came to the conference and the people that did not come to the conference. Tell us what you want to put on the Facebook group. Let us know what you want, who you want to be at the next conference, what you want to be there what you want to do the topics you want to hear about. So we can start planning this thing and make it better than this year because I’ll be honest with you uncomfortable saying that we’re going to replicate this and and saying that it’s going to be as good I just I’m being completely honest, it was that great. And I’m not I’m not tooting our own horn, I’m tooting the horns of the presenters, the attendees that were there that were willing to share it was that good. So we want to make it better and so we want to get better every year obviously. So just share with us what you want to see what you want to hear and what you want to do.
Jim Hacking
Since I had a cop out hack, I’m gonna give you another one Annika good Lucy gave a blow by blow of everything that happened at the conference and about how she her journey to get there. She also typed up everybody’s hack of the week. So there’s plenty of good content in there. She posted it in the Facebook group. So check it out.
