Are you looking to become more serious about content creation? In this episode of the Maximum Lawyer Podcast, Jim and Tyson discuss their experience at the Vid Summit, a prominent YouTube conference.
YouTube as a platform has changed over the years, with preferred content changing as time has gone on. The best videos are ones that use storytelling and structured approaches to convey a message. Jim and Tyson point to creators like Dude Perfect as examples of people who have succeeded in the space and have made an impact.
Jim and Tyson provide some strategies on creating better content on the platform. There needs to be a mix of content you want to create and the need for an audience to consume that content. If one of these is lacking, your channel will not thrive. It is important to look at what has been successful and recreate it as time goes on. Create content to engage people so they want to come back and watch.
Listen in to learn more on how to create content on YouTube!
Jim’s Hack: Connect with Darrell Eaves on YouTube and watch a long form video of the video process.
Transcripts: Unlocking YouTube Success: Tips for Engaging Content and Community Building
Jim (00:04.59) I didn't see the countdown. Did it countdown? welcome back to the Maximum Warrior podcast. I'm Jim hacking.
Tyson (00:06.528) You were looking down.
Tyson (00:11.85) And I'm Dicey Mutrix. What's up Jimbo?
Jim (00:15.268) I'm gonna ring the bell.
Tyson (00:16.982) What's that mean? What's that for?
Jim (00:18.434) Usually it means we signed up some cases, but I was just being silly. How you doing?
Tyson (00:21.664) I'm doing well. You know, I think we should leave that intro in with you, Mr. Lee Countdown Timer. We have a gong that Stephen Lefkoff sent me that we ring. We don't ring it every time, but we ring it when we remember to. It's like this little bitty desk gong. it was from whenever he heard us, whenever I was talking about how I wanted a gong on the podcast.
Jim (00:27.272) yeah, that'll be funny. Yeah, that'll be funny. Yeah.
Jim (00:34.412) nice.
Tyson (00:49.219) every time we settle the case. so he sent me a gong. I was like, what the hell is this thing? But it's pretty cool.
Jim (00:54.33) It's funny because we really did used to ring the bell when a case would sign up and then we went over to Slack and just use the bell icon. now when we send a contract, there's a little contract icon or a little document icon. When the contract is signed, then there's one bell. And then when they pay, it's two bells.
Tyson (01:13.218) The first MaxLawCon, actually I think the first two MaxLawCons, remember we had the bell emoji that we would do? Yeah.
Jim (01:19.987) That's how we knew people had someone had signed up. Yeah.
Tyson (01:22.442) Yeah, so we were monitoring it every time a new person, ding, we'd like another one. And sometimes it'd like, well, we did two bells. No, we had two people sign up. It was cool.
Jim (01:30.234) Yeah, well now it's all automated, so Kelsey has it all rigged up.
Tyson (01:34.274) No, I did notice, I said, I complimented you, you're looking good. I said, you've been working, he said, no, not, I don't know what you said, exercising, that's working out. What have you been doing?
Jim (01:44.078) You said I was working out. said I was exercising. I've just been on it. Not lifting weights though.
Just hitting the treadmill. Although I am this close. So when you go to the gym, do you have like a spot you go to? Like I have one treadmill that I consider mine, right? It's not really mine.
Tyson (02:01.512) No, have a trainer that takes me where I'm supposed to go. So I just follow them around.
Jim (02:05.338) Okay, so I have this one treadmill that I always use and it's right by the yoga station. So I'm just trying to inch closer to taking a yoga class in there because literally I'm done on the treadmill at 545 and that's when class starts. So I could just ease right in there, but I'm sort of self -conscious. I've never been to a yoga class.
Tyson (02:21.324) Have you ever been to one? Ever?
I can tell you the first couple of times I ever went to one, I was extremely uncomfortable, but most people are very welcoming. so it is a, because I'm sure they get a lot of weirdos that come in and like just, you know, look at, look at women or whatever. But for the most part, like in your, I'm sure people like realize that you're in there to actually learn. And if you get the right, I think Yogi, call them, then you, they'll be very patient and they'll be like, okay, now you put your leg here or whatever. And I'm guessing there, they're probably have a really good.
Really good teachers. I will tell you, I feel way better after doing yoga than maybe any other exercise. It's really awesome. It's such a good feeling.
Jim (03:01.283) Yeah.
Jim (03:04.986) Well, I was down so, know, I went to the Dean Jackson's thing about a year ago one of his masterminds and sitting next to me was a guy named Nels who's from Utah He has main businesses like charter schools out West but he wants to start a YouTube channel for yoga and so I was down at this this one of things we're gonna talk about today my trip to the vid summit the YouTube conference and I Turn around and there's Nels and he's down there
He had just signed up for Daryl Eves channel Jumpstart and he was, he's gonna start a YouTube channel about yoga. So I said, well, if you start the channel, then I'll go to a class. And so that was the deal we cut with each other. Yeah.
Tyson (03:43.518) Nice. Yeah. I'm curious why you've not hired a trainer yet.
Jim (03:49.226) I don't know. I don't know.
Tyson (03:52.658) I can tell you it it makes, I mean, could, I can mess around with the gym, but I just didn't, you know, I didn't grow up in the gym and like go to the gym all the time. So, mean, we had baseball and we didn't have football at our school. So we did, we had a gym, but it wasn't like, you know, it was a big emphasis because we were baseball players and, and, it was, I mean, I can just tell you like them teaching you like different techniques and like your
Jim (04:10.169) Mm
Tyson (04:16.378) your arms this way and you need to move it that way and you see how that's much more you get much more of a burn out of that and you get so you can just make so much more progress. So I don't know. I know that you you've not but I will tell you dude and I bet you'd get jacked quick. I bet you could just I mean when's the last time you actually lifted lifted? Dude you would you would get jacked so quick because you would you would get you have all this gain at the very beginning and a lot of lot of times were the
Jim (04:24.6) Yeah, that's right, true.
Jim (04:37.288) years
Tyson (04:46.146) the gain is where you start to kind of hit the stall is later on, but you can, lot of people that just start, you get a lot of muscle built right at the very beginning. And like my concern, the reason why I did it is because you start to lose a ton of muscle after 50. And I want to build up as much as possible before I hit 50 so that I'm good to go. Cause you need it in later years. But anyways, let's talk about videos. I'm sure people don't want to talk about going to the gym. Cause I want, well, I want to ask you about, it's funny you didn't really.
Jim (05:06.33) That's smart.
Tyson (05:14.97) You didn't really want to talk about it much, but I want to ask you about VidCon or Vid Summit. I think VidCon's better. They should call it VidCon.
Jim (05:22.532) You just like cons. There is a VidCon. VidCon's a totally different thing. VidCon is a thing where all the big YouTubers come and meet with their fans. But VidSummit is put on by Daryl Eves. Daryl Eves is sort of a YouTube doctor. He comes in and helps you fix your channel. I took his course two years ago and it really helped me grow the channel. And most importantly, it's what sort of launched me into a lot more live video for my Immigration Answers show. It was great.
It was in Dallas for three days. I went with our old friend Patrick from the old Infusionsoft user group and it was great to see him and his partner. They're doing a golf channel. YouTube is cool. They actually sent YouTube higher ups to talk about content and I know that people probably think that I talk about YouTube too much or that I've relied too much on YouTube, but obviously YouTube's been very, very good to me and to our firm. But,
The biggest takeaway, some of the surprising things were YouTube is now having more play time than Netflix. More people are watching YouTube than Netflix, which surprised me. And more people than ever, like 30 % of people watching YouTube are doing it on their big screen TV at home and not on their phone or their, that number keeps growing. So more and more people are watching content for their house. And I know that true because,
There's people who will call me from their live show and you can sometimes see where they're watching or they'll show where they're watching and they're watching on their television, which just boggles my
Tyson (06:55.372) Yeah, we talked about that on one of the morning shows. We're like, outside on our deck, I have a TV and I watch YouTube all the time. And think Amy thinks I'm crazy that I do it. So not everybody is adopting it, but there definitely are the people like me that I do. think it's, I watch it way more than probably any other, I watch it more than Netflix. definitely do. And for a variety of reasons, cause I have the premium version so I can listen to it and stuff too. which…
Which, you mentioned the thing about people watching YouTube more than Netflix, because I interviewed Jeff Hampton last week and he talked a little bit about that too. We may get into that, some of that too, but what was, I've got the list of people. So Mr. Beast, did he speak?
Jim (07:41.37) know, Mr. Beast did not speak. He bailed out at the last minute. So that was sort of a disappointment. People were, I think, little disappointed. there's just so many… The best presenter was this lady named Hope Scope, who I never heard of. And she's built a whole lifestyle channel and it's got a big following all through YouTube. I can't figure YouTube audiences out because I think… You know how you said you watch a more YouTube than Amy? I think some people are more inclined to YouTube. And I think that part of it is…
Tyson (07:44.877) Jim (08:11.534) They are searching more for a show or information than people. think like Netflix or Hulu, it's a little bit more passive. It's a little bit more other people are planning for you to consume their content as opposed to them going out and trying to find an answer to a question. I still think YouTube's greatest thing is either, because something happened and you want to see a short clip of it, or you want to get an answer to a question.
Tyson (08:38.508) Yeah. So I am pulling up my, my search history inside of YouTube and it is, it is, I'm searching for topics. Like I'm searching for, I'm searching for answers on things, which is, so that I think, I think you're right. Like if I were to pull up, like I haven't pulled up TikTok in a long time. It just, like for me, if I want to watch shorts, guess what? It's all in the YouTube app. I can watch shorts and it's
for the most part, the same content. Although the algorithm is definitely better with TikTok. Like I'm not gonna go, I don't go to TikTok and search for things. I don't go to YouTube shorts and search for things unless I want like a really quick succinct explanation of something I will. But for the most part, I'm searching things that I wanna know about. You wanna know the, this is funny actually, I almost called you about this yesterday. Do you wanna know my most recent search, what it was?
Jim (09:39.93) What is it?
Tyson (09:40.714) It's the ooh brother, what's that meme? Have you seen that? Because Hudson was saying it all the damn time. like, what is this thing? And it was like, so I didn't know if you knew who that person was. That's why I want to ask you about it.
Jim (09:43.738) What's that? No.
Yeah. Yeah.
Jim (09:53.784) Yeah, my kids are doing a whole meme about this the the Costco guys or something this dad and kid that go to Costco they're big nerds Anyway, here's a question for you Do you is there are there any people? whose content you Consume regularly on YouTube as opposed to searching like like there's a lady there an african -american lady very very impressive She's making shows for YouTube. Like she has actors. She has scripts. I think
Tyson (10:03.649) Yes.
Jim (10:23.33) I think she's putting out like four half hour episodes of shows a week, a week. And people are watching, that's the stuff that people really like to watch. Like just seeing me talk about immigration, I don't think that really does it. there, mean, Ken used to talk about this stuff, like actual content created for the platform. And that's what, you know, YouTube's just salivating about that because they just want people to get in the routine of using YouTube.
Tyson (10:48.002) So that's predominantly what I actually, yeah, I actually predominantly do watch it for that. So it is, I'm glad you said that because I do go on there to search for things, but no, there are like shows. so Joe Rogan's on there. I do, depending on the topic, like if it's a topic that I'm interested in, I'll watch it. If not, I will just skip over it. And I'm very, I'm, I'm relentless about hitting the three dots and saying, don't show me or I don't want to watch this. You know, you can do it I want it to, want to exactly.
Jim (11:15.033) If you're trying to the algorithm.
Tyson (11:18.699) Chris Williamson, I love watching Chris Williams in videos. And what's cool about what he does. Rogan does some of this. like Lex Friedman's podcast. like PBD podcast. and then I've got some jujitsu ones that I, that I want a rich role. like, there's I've been
Jim (11:33.722) But it's mostly podcast people talking. It's not like content
Tyson (11:37.982) Yes, but what the cool thing about what I that I really like that they do for the most part, some of these are they'll do rip offs of other people. But the for the people I listed, they will take their big, long, sometimes three hour show and they'll take the best stuff and they'll chop it up and they'll release that as a separate episode, which I think is really, really smart. So that way I'm going by topic and I can see I don't want to watch that long thing. I'm going to I'm going to actually watch or listen to this topic that I really
And that's what I really like about it. And so that's probably why YouTube has exceeded Netflix, because I can choose far more things that I want to watch as opposed to… Like if I'm watching a movie on Netflix, then I'm in it for three hours or two hours or whatever the length of the movie is. if I just want to watch a topic on something in YouTube, it's pretty… I mean, the commitment is fairly minimal.
Jim (12:32.538) Well, certainly they talked a lot about, my big problem with YouTube and creating content is I'm always much more fly by the seat of my pants as opposed to scripting things out. But they want you to script it out, have it planned, have it set to go out on a certain day, and then you use your other social media channels to put out the little blurbs to try to drive the traffic back to the main long form piece for people, like you said, that want to actually see that.
Tyson (13:02.262) That's changed substantially over the last decade. Think about it. that's, that's not at all the way it used to be. It used to be get your phone out, you record, boom, it's on there, but you are a hundred percent right. And you can just look at the trend of what's, what is most popular. It's because of that. They're very polished videos. And so that I mentioned that Jeff Hampton guy, I'm not going to pull up his videos, but his are, I mean, he says he doesn't put a whole lot of time into it, there are graphics. There's,
down on screen, they're like 10, 15 minutes in length. And like even the video guy that we had for a while, he wanted me to shoot really long videos and then like make them like kind of cut them up, add graphics and all that. And it's just, that's a huge, that's a huge time commitment. That is something that's really, really hard to do because you're talking about planning for it. He scripts out the first part of his video, like each video he scripts like the first 30 to 60 seconds he scripts it out. And then the rest of it is him kind of.
It can be him riffing or whatever, but he has an outline. So you're having to prep for every single video. Then you're talking about the recording time. And then obviously you and I are not going to edit it, but it's still a lot of, it's still pretty big time comm…
Jim (14:13.07) You know to me the first ones where I really saw storytelling on YouTube were Gary Vaynerchuk back when he did that stuff but it was just mostly just following him around that day in case he niced that right but you know Mr. Beast wasn't there obviously I've consumed a lot of Mr. Beast content and then there was the back office people for this YouTube channel called Dude Perfect that that is some real I went home and watched some of those those are really highly highly produced I mean
Tyson (14:34.112) Yeah, I like Dude Perfect. Yeah.
Jim (14:41.176) I know they're making crazy money, they're really the, you're right. You can't just start flipping your phone and talking, not on YouTube, other places you can, but you're gonna eventually, and I probably have to eventually start doing more serious content.
Tyson (14:55.682) So you'd heard of Dude Perfect before,
Jim (14:59.96) So maybe I'd.
Tyson (15:00.232) No. they do some wild things with, with their videos. The, it's, actually, they seem like some nice, nice kids too. The, there's dude perv.
Jim (15:11.054) The one I watched, they went up in one of those huge military transport planes and then they had a big target on the ground and then they each had darts and they threw them out of the plane onto the target.
Tyson (15:19.722) Yeah.
Tyson (15:24.972) So I don't think you can hear that, but they've got like, that's that like, they've been, they've been around for a long time. There is another group. It's not dude perfect, but there's like these Australian guys and they, can't remember the name of them. Have you heard of them before? I'm a, I'm a, I'm a search on YouTube, Australian dude perfect and see if I can, so the, thing about dude perfect cause Jackson, he used to like dude perfect quite a bit. He was like, do you think that's real? That was the thing about,
Jim (15:30.967) Yeah.
Tyson (15:54.53) Dude Perfect is a lot of the videos people would claim that they were fake. The other one is it's how ridiculous is the other one. And they have 22 .5 million subscribers, but how ridiculous will go and they'll do this like, here's an example of something they'll do. All right, so they'll put a, they'll put a car down at the bottom of this big dam, okay? And so the dam is hundreds of feet up in the air and they'll take and they're like, okay, you've got to throw this football and hit the car or.
this watermelon and hit the car. And it is, they do introduce like a little bit of element of science into it as well, because like sometimes you have to spin it to make sure it doesn't spin out too far. It is really interesting, some of the stuff that they do, because you'd think that you just take this watermelon throw straight down, but you could miss your target by like 500 feet if you just barely nudge it in the wrong direction. It's interesting stuff.
Jim (16:50.186) one of the things that really stood out to me at the conference was there's a, there was a guy who owns a convenience store and he has over a hundred thousand followers, little Indian American. No, just not only is he a Indian American guy. He just has a channel and they just film about stuff that happens at the convenience store. There was a guy who has like twice that many followers. I think I told you this on Saturday and his channel is about used oil.
Tyson (17:02.08) Is this a shoplifter one? No.
Jim (17:19.95) like used motor oil or something. And then another guy was all used furniture and he has a huge following. I there are people who are interested in this stuff and YouTube allows them all to sort of gather in one place. It's crazy.
Tyson (17:35.198) That is a weird thing. Use.
I just, I can't imagine people like, like who wants to watch things like that. That's just, that's just crazy to me. the, cause I was going to ask you about, it makes a lot of sense why you didn't seem as hyped about VidSummit after you said Mr. Beast didn't make it because I'm sure that, that, that colored your opinion in a very strong way in a negative fashion. Yeah.
Jim (18:01.242) I was excited to hear him talk. did. So Darryl Eaves, he's Mr. Beast's friend. He really helped him. Mr. Beast wrote the intro to Darryl's book and they're very, very tight. As I was walking in, so they had a pre -party for the people who had ever taken Darryl's course and there were probably 500 people there. And Darryl called me up on stage. I was very, very surprised to talk about my channel. And he wanted me to tell that story about when those guys pulled over in New York and…
Tyson (18:23.358) nice.
Jim (18:29.466) Like wanted to take their picture and video with me. So yeah, he called me up on stage and that was a real highlight for me and getting to see him and I'm gonna talk to him next week because I'm only like 13 ,000 followers away from a hundred thousand and that's a big a big deal with YouTube and when it comes to monetization and all this other stuff part of me is wondering if you know, I've never had the ads turned on my channel because I've always thought boy I really want to Have people just go to the channel and then maybe hire us but I'm thinking maybe
Maybe what we do is like after 30 days, then you add the channels to the revenue to it. Because I think it'd be interesting to see if I could turn into a YouTube star. I'm actually thinking about this.
Tyson (19:10.978) All right. let me ask you, so I, Jeff Hampton, when I asked him about this last week, he says he's got monetization on all of his videos. And he, the reason why he said that just because you choose not to monetize doesn't mean that they can't, run ads on your videos anyways. And I, did give me thinking, cause it does say monetization. doesn't say ads, right? I think it says monetization. So I wonder if, are they running ads?
Jim (19:36.9) Yeah.
There is, is, there is some kind of, well, I think, because I do, make $100 a month from YouTube. We put it back into YouTube ads. But I think that's from like the actual, like Google ads on a YouTube thing. I still check my videos, even in incognito, and our videos start right away. That's what I've always wanted. So I don't think that they're monetizing it without you.
Tyson (19:58.22) Okay.
Tyson (20:02.528) Okay. That's my main question because that would be really, they'd be messed up if they did. But so I want to ask you about some of these before we kind of. Yeah.
Jim (20:08.932) There is a
I just want to say one other thing. The biggest thing for me was actually the primary sponsor for the whole conference was this company called Spotter Studio. And I think I told you the other day, right now, right now they have a platform for, you know, the nice thing is if you're collaborating with other people, you can actually, this would help with planning out your content and like when you're going to publish. And I told you that the AI will write your titles better. It wrote my titles better. It'll do,
Tyson (20:24.321) You did.
Jim (20:41.41) if you want to make thumbnails or if you want to see how the story would be well received as a thumbnail so that you can recreate the thumbnail yourself, right? And then the description to put into the YouTube video itself that rewrites all that stuff for you. that was pretty cool. But the cool thing about that company that sort of shocked me was they work with the really big creators and they will buy the rights or lease the rights to your back catalog.
and they'll give you money upfront. Let's say if you wanted to build a new studio or buy a building for your YouTube company or whatever, they'll pay you upfront and then the revenue will go instead of from YouTube to you, from YouTube to them. It just blew my mind that that was even a thing.
Tyson (21:28.182) Yeah, it's crazy. But I do want to ask you about some of your favorite presenters and maybe some takeaways, if you had any. And I'm sure that Darryl, probably your favorite or something like that, but who is your number one favorite other than Darryl?
Jim (21:47.434) it was a lady. I don't remember her name, but she, the reason I liked it is because she's built a whole community, which I'm big on. she's, started teaching courses and things. So what her video content is all about is getting federal contracts, like how to go through the process of getting a federal contract. So to me, it's a lot like us as lawyers. She's solving a problem. She's offering a service.
She's helping people have a place to talk and gather, which I think is really important when we're talking about all these weird strains of things that people like on YouTube. And that was to me the most impressive one, just the way that she's taken her level of knowledge, which is sort of self -taught, and turned it into a whole business, all surrounding federal contracts.
Tyson (22:41.952) I'm trying to find who you might be talking about because I am curious. That's one thing, I would not expect you to say that. That's what's interesting about this is like, and I think that that's also what's cool about video is like there are, you can learn from all these different industries and everything.
Jim (22:47.162) So I can find.
Jim (23:00.004) Kizzie Parks is her name is Kizzie Parks and she had been doing federal contracting for a while and I think she was like the first day. She was great.
Tyson (23:14.178) Okay, was there other than from from Kizzy Parks was there anyone that You saw or was there anything that you learned that was like a big takeaway that you didn't really know about YouTube or that other and you I know you mentioned the the thing about the sponsor I'm talking about really anything that you've not mentioned yet Was there anything that you were kind of surprised? That you could do or any any advice that you got that you were kind of surprised by or any tips that you got? That you were a little surprised by
Jim (23:44.25) YouTube the company is still really really excited about YouTube shorts and just the idea of using YouTube shorts more frequently to get people to come to your channel so as to get them to consume the long form content that was good. I think that
Jim (24:18.958) I don't know that I have anything else.
Tyson (24:21.922) So was this more in this I found I found kizzy sparks like she was near the back, but yeah, that's Trying to her actual name of the company for love for funny guns Funyuns
Jim (24:36.366) I'll just go, so I'll say that I generally liked the people that were much more practical. There were some people there, and I was certainly on the older side of people that were there. There were a lot of people who were just sort of getting into YouTube, and there were guys walking around with cameras and filming everything and skateboarding and filming and all that. It was like a carnival of people doing all their own things all around. And certainly you get a lot of value out of talking to different people at the happy hours and the parties and stuff.
I think that the one thing to keep in mind when it comes to YouTube is they want to do whatever is going to increase the length of time that people spend on the platform. So longer content, more regular content, feeding the algorithm on a regular basis, those are just sort of the meat and potatoes of stuff. But really I was going around talking to friends and talking to other people that I knew and just trying to pick up stuff as I went.
Tyson (25:28.748) What do think you might adjust after leaving? Is there anything different that you're gonna do with your videos now that you've been there?
Jim (25:36.996) Well, truth be told, there was a presentation on how in order for YouTube to work, there has to be a mix of is there content that you want to create as a creator and is there an audience for that content that you want to create? That if either of those two things are lacking or low, then the channel's gonna fail, right? So.
One of the things I talked about and I even went to a session on was I've been doing the same kind of content over and over and I'm feeling sort of burnt out, right? So how do you re -energize that stuff? For me, really, the way I re -energize it is just the live call -in show because I don't have to create content. I don't have to come up with the idea of what to create content about. But where I'm lacking when I do that is I'm not looking at the things that have really been successful, figured out what's been successful.
and then recreating that as it goes.
Tyson (26:37.056) Yeah. I think that that would be tough for me too. Just like, like planning out some of this content, like doing some of the live stuff is, is better. And for you, especially, cause you, you like to kind of think on your feet and you like to, be a little impromptu on some things. The, something that I've always struggled with quite a, quite a bit is like the community thing for people that have been injured. You know, like there's just something.
I mean, the thing that ties them all together is that they've been injured, like creating an actual community around that is tough. Like I've had a really tough time like wrapping my head around that. You've done a really good job of harnessing that with immigration. Like, why do you think that I'm struggling with that so much?
Jim (27:25.53) Well, mean, I think by definition, people going through the immigration process have a little bit more to cheer about and be happy about. Like today, someone came on, they just got in their oath ceremony, so now they're a US citizen, they can go vote. So that's great. You know, when you're talking about, I lost my leg, I mean, that's just hard to get people excited about.
Tyson (27:43.328) Yeah, try. Well, something I've thought about doing is changing it a little bit where it's more about like health minded and, you know, where you are like, you know, improving your, your body in general. getting healthy, but, working out like that's sort of a feel, right. But I just don't know if that's something that people are, that are injured would navigate to because it's, you know, I'd be like, they're, they're going through it. You know, it sucks.
And so that's what it's kind of a struggle with that. You are right. It is more like a, like when people call us initially, they're really in bad shape for the most part. We're like, they're in pain, they're on drugs, they're on medication or whatever. And so they're just, they don't have their vehicles. They're in really bad shape. And so they're not in the best of mind. so that is something that has made it more difficult. So it is more of a negative.
thing as opposed to a positive thing like getting your US citizenship. Although getting money obviously is great at the end, but at least the beginning of the representation, not so positive.
Jim (28:52.09) I'm looking over my notes and some of the things that stick out. Darryl says, when it comes to video, you want to plan, execute, then analyze how it does and adjust based on that. I talked about Kizzy Sparks already. One of the things that she was big on was coming up with an internal lingo for your community so that they have their own language. And I was really excited about that because like, you know, we have certain phrases on the show. Actually, when I hit my 500th show, some of the fans got me a hoodie with all my favorite phrases on there.
And like there's lingo and shorthand that people use who really come to the show and it helps build community Talked about digital downloads giving people some reason to contact you that hope scope she did a whole presentation It was really good It was her eras tour model that she had pictures of herself sort of with the different colors like Taylor Swift did and then she talked about the growth of her channel and how even with 2 ,000 people she was starting to make money and
Her whole thing was like trying on clothes and comparing them and all that stuff. But the ideas and the creativity of how they come up with these ideas to like challenge things and they really, they're always looking for a hook. And I think that's the one thing I don't really do a good job of is thinking what's the hook. Because you can give people information, but if you want them to engage and to come back, you've got to give them a reason to either reach out or to watch the next video or to be compelled by what it is that you're talking about.
Tyson (30:20.566) Yeah. with that, well, I'm asking more thing about that because we had someone on last week that, she, she, she, presented to the, to the guild and, she, she was talking about don't ever, it was about, tick tock, right? And so, and she was talking about editing the videos and everything, but she said don't ever. the thing, one of the big, big mistakes that, attorneys make her name's Gianni Avalos, the way, anybody that she's down in.
Texas, but it's at single mom attorney, but she was talking about the big mistake attorneys make is they put at the end, like, give me a call at, you put the phone number or they put the website link, like, don't do that. And I wonder if they talked about that at all in the, at the Vidcom, Vid Summit, or is that something that you're like, it's all like, everyone knows, don't do that.
Jim (31:13.934) Yeah, no one talked about it. I definitely don't do it on short form videos. The video is too short to do that. I mean, every now and then, maybe every 30th video, I'll give them some kind of call to action to download some free PDF. But I would never do my whole YouTube close with all the different ways to contact me. People can find you.
Tyson (31:31.86) you. Okay cool. All right we better wrap things up because we're over time and I'm late for a meeting. So we're gonna wrap things up. Before I do I want to remind everyone to join us in the big face group. We would love to have you search Maximum Lawyer on Facebook and you'll be able to find us pretty easily. And if you want to join us in the guild we would love to have you at maxlawguild .com. We are going to be in Vegas in November so we'd love to have you there and then Scottsdale
Jim (31:38.799) YouTube.
Tyson (32:00.286) in January and then Honolulu in April. So it's gonna be cool. Would love to have you maxolguild .com. if you would, we would love for you to give us a five star review on Apple podcasts or wherever you get your podcasts. Helps us spread the love to attorneys all over the world. So we would love to have you give us a review. Jimmy, what is your hack of the week?
Jim (32:23.47) Mine's easy, if you're thinking about doing any YouTube, you're not gonna find any better than Darrell Eaves and I would highly recommend connecting with him and you can do it really easily. Try to find one of his YouTube, of course, one hour or one and a half hour sessions where he talks about the process. Just in and of itself, those are really helpful or you can just get his book, The YouTube Formula, which I'm reading now for a second time.
Tyson (32:46.978) I like it. I actually have never, I've never followed Darrell Eves. I've never read anything about him. So, when you were talking about him quite a bit, I was, I was pretty excited. So my tip of the week is something that we've been kind of testing out. So we have our, our target list Jimbo. These are the cases that each quarter we're trying to target to settle. But, based on some of my conversations with, with Jason Selk, we have taken that list and then each week.
We have like this, I don't have a name for it yet. Maybe you can help me come up with a name. But we have like an ultra targeted list. Like these are the five cases we are going to target this week. So we, and I will tell you, it is extremely effective at like, like you have like, know, everyone has a bunch of cases, whatever, and you're trying to work on all of them at the same time. And sometimes it's kind of like whack -a -mole where you only deal with the case cause it pops up, you know? So you're kind of whack -a -mole, then.
With this we it's I've been very surprised by how effective it's been where these are five cases We knock those five cases out. Let's go to the next five cases. Let's knock these five cases out So I recommend people do it. It's it's it's been really cool We are a few weeks in so I don't have a lot of data on it, but I can tell you we've we've out of the so now we're five a week the We're probably 13 14 cases settled out of the 15. It's pretty pretty good
Jim (34:12.954) That's all.
Tyson (34:13.876) Yeah, it's pretty damn good. So it's been pretty effective. So definitely recommend it. All right, Jimbo. Good to see you. As always, I looking forward to chatting with you more on Saturday.
Jim (34:27.908) Alright brother, we'll take care. See you bud.
Tyson (34:30.358) You too man, see you buddy. See you
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