Are you someone who is looking to transition into law? In this engaging podcast episode, Jim and Tyson sit down with Bill Gshwind of Minnesota Construction Law, who shares his unique journey into law after a 25-year tenure in business.
Episode 9: The Before Unit
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In this episode Jim and Tyson talk about how they get people to raise their hands and let us know that they’re interested in our legal services.
- The before unit: before you get the client.
- The during unit: your representation of the client.
- The after unit: after you handled the case.
There are lots of people walking around who may need your services. Your job is to identify those people and find where they gather.
Niche down (we already talked about this in a previous episode). Narrow down the niche. Pick the target.
Clients need their problem solved. So if you advertise with a lot of practices, the ones that the client don’t need will act as noise and will distract. Your message needs to be clear. From a practical standpoint, if you do the things you can do and are good at, your clients will be happy and will go out and tell other people about you. Create an effective add, a compelling offer.
Hacking’s Hack: New podcast: “More Cheese, Less Whiskers”: https://itunes.apple.com/us/podcast/more-cheese-less-whiskers/id1135262567?mt=2
Tyson’s Tip: https://www.purechat.com/
$20 a month to manage your web chats, web questions, etc. You can link it with InfusionSoft: https://www.infusionsoft.com/.
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Amy McGarry Law Office, PLl, 05/23/2023
Amy McGarry
I listen to every podcast, Saturday morning shows, HotSeats, etc. The information and ideas I learn from
each one. I may only receive a nugget of information, or feel encouraged that I am not the only one
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Harlow law office ltd, 04/21/2022
Jennifer Harlow
The podcast and fb group has been life altering. I always felt like I would never know enough to hang my
own shingle and employ people, but here I am, killing it. Lots of actionable steps for working on mindset,
business (some I had to go outside of law to learn) and really gathering attorneys who are willing to
share and lift up others, as opposed to tearing other attorneys down. I first heard about the podcast on
Ernie the Attorneys podcast and how they were doing amazing stuff. And they continue to do so. Now if
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My name is Phil and I just met Dr. Renee Darko at AMEC Conference. Her energy was radiant and inviting; similar to how it is on the show. Drs Nii and Renee Darko are doing amazing
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