Be “The Hub”, so you can start dishing up the cases and definitely grow your network.
In this episode, Jim and Tyson discuss the benefits of building a good and strategic referral network.
Usually the best cases, the most qualified leads, come through a referral. Connect with people. That will lead to referrals down the road.
BNI: http://www.bni.com/: Network with people, build connections, get referral partners and build trust.
Virginia Muzquiz: https://www.linkedin.com/in/virginiamuzquiz: BNI connected. The Referral Institute. It will help you build connections.
If you give referrals you will end up gaining. Refer clients you can’t handle to other lawyers and make efforts to have them call somebody else that you know does that practice. And make sure that attorney knows that client comes from you, so they’ll know they’re getting something from you. This is very valuable.
When you give a referral, explain why you are connecting them.
“People give referrals to show that they’re connected”
When you refer – or, before you refer-, you are pre qualifying the person before they even contact the lawyer, and you are helping the lawyer and the client. Be that guy that everyone goes to: Be “The Hub”, so you can start dishing up the cases and definitely grow your network.
Hacking’s Hack: https://overcast.fm/. Free app. Pretty interface, but more importantly, the player will delete the spaces between when people are talking. This feature will shorten up the podcast if you are short of time. Another thing, it will boost the audio of the speaker.
Tyson’s Tip: https://hootsuite.com/. An app that allows you to schedule up all of your social media network posts.Very easy to use and it saves a lot of time.
Be careful of how many posts you schedule and when you do it. A lot of scheduled posts loose the “original and live” feel of a content. There are some kind of posts that work great with an auto schedule, others don’t.
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
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Transcript: Referral Network
Jim Hacking
Hey Tyson, how was your week?
Tyson Mutrux
Good. It’s been a great few weeks, I know that we had a break because we had a baby and you’re on your side, you had Ramadan. So but it’s been a great few weeks. So how about you?
Jim Hacking
I’m glad to get back in the saddle. I’ve been doing some more recording shots and videos this week doing some blog posts. So it’s good to get back in the swing of things.
Tyson Mutrux
I say. Yeah, that good podcast interview with Dean Jackson, which is really awesome.
Jim Hacking
Oh, you know, that made my month for sure. That
Tyson Mutrux
was very interesting kid that made your year.
Jim Hacking
It really did. I mean, you know, I’ve I’ve done a lot with Dean, I did the email marketing class that he teaches. And I did a book with his team, which really was easy. And maybe I’ll talk about that in a future episode. But today, we’re talking about building a referral network. And it’s interesting that you and I have both tried lots of different ways to build our network. And I thought we’d talk about some of those today.
Tyson Mutrux
Absolutely. I think it’s a great topic. I think something that everyone can use your referrals are your most important thing. For me, at least I think for you, referrals from other attorneys, for me are the most valuable cases I have, they usually the best cases, they’re the most qualified leads I have. And it’s just they mean the most of it.
Jim Hacking
If you’re getting people that find you either on the internet or in the yellow pages, to the extent people still use the yellow pages, I think that a lot of times those guys are just looking for a warm body that does what we do, and they just there’s no loyalty or, you know, there’s no pre selling of us as a service provider. And then if we don’t call them back, within three minutes, they’re going down the list to the next phone number,
Tyson Mutrux
also more willing to try and negotiate your price down, which is just crazy. To me, though, I remember what I used to do a lot more criminal defense or call and they’re just calling to get a price. They don’t care. But you’re right how good you are, they don’t care about your reputation, nothing, they just want that warm body that you were talking about. And so they’re willing to just asked you to take just the most basic amount of money just to take a really high end case. And so it changes a lot of things for you, whenever you have that warm handoff from someone and someone vouching for you, you can certainly charge a lot more money for your cases, because you can charge what you’re worth, which is nice to do.
Jim Hacking
Yeah, I think that you can’t underestimate the value of having someone go to bat for you ahead of time. I mean, it’s one thing for you to sing your own praises on your website, or to talk about how great you are and all that stuff. And I think lots of lawyers like to do that. But I think that when someone else does it for you, when someone identifies what the issue is that you need help with, and then tells you who the go to person is, I think that’s really important.
Tyson Mutrux
You know, something you did, which was kind of something you said a while back, which was interesting to me is whenever you and I both experimented with BNI, which is Business Network International, you said something about, you know, all I do is I hang out with white people, and I want to get out of my comfort zone. And it’s it was kind of interesting, because it’s it’s true. I mean, BNI was a it was definitely out of the comfort zone, but you do thing, which is really great. You get outside of your bubble, and you go and meet other people. And I think that you’ve done a really good job of just, it’s not even that you’ve been going out and doing, you know, business networking, it’s just going out networking, in general hanging out with people to get out of your comfort zone. I think that’s really benefited you as an IT.
Jim Hacking
I definitely want to talk a little bit about BNI. Because I think that one thing that was great about BNI for us both, was that it really helped us be more methodical, and to think through networking. And I think that’s really important. And what I meant with that comment, you know, I love white people. But when you’re an immigration attorney, the likelihood of you meeting people that know immigrants is a little bit different when you’re hanging out with, you know, people from sort of, you know, the suburbs. And I think that when, you know, we looked at it, it just seemed like our time could be better spent dealing with immigrant communities and sort of doing a little bit more targeting outreach of building our network. And so I think that the great value for BNI and I would recommend any new lawyer, especially a general practitioner, who’s just sort of getting started, I think BNI is a great way to network with people and to build connections to get referral partners and people that trust you know, like and trust you that are willing to go to bat for you. And I think that if you’re doing a general practice, there’s a lot of value to that. And even if you’ve niche down into practice areas other than immigration like for instance if you are a young lawyer and you want to set up a will As in estates and trusts and probate practice, I think BNI is a fantastic place to meet the kinds of people that would need your service. I just think with immigration, it’s a little bit different. And what it would be great for me would be a BNI of immigrants.
Tyson Mutrux
Absolutely. I think you’re right. And I don’t think it works for every single practice, I think, correct me if I’m wrong, but I think you’re in BNI for that almost a year, and you didn’t get one referral? Is that right?
Jim Hacking
I got some connections. I didn’t get any actual like case referrals. But there definitely were some people that it’s been good for me to meet. Well, connections,
Tyson Mutrux
I think are the most important part. I think that that’s the most important part is making those connections because those will lead to referrals down the road. And that’s part of building your network into you’re a prime example, though, of how BNI doesn’t always work, though. Because you had met every thing that ever requirement in the entire group, you would actually were leading the group and sending referrals, doing one to ones doing everything that they require. They’ve got that traffic light system, you were green on everything, I believe, and the vast majority, the group was not. And but you weren’t getting the referrals. But you’re right. So it doesn’t work for every business doesn’t work. For every practice. I can tell you, I got some very valuable cases, personal injury cases. But I think that those are flukes, I think that it’s hard to generate referrals with personal injury cases in a BNI type of setting, because people are simply they’re always trying to get that quick referral to you just to meet their numbers. Does that make sense? Yeah, sometimes not with everybody, but sometimes it’s just trying to, okay, I’m gonna send you, you know, whatever someone just calls me about, I’m just gonna send it to you. It’s not really them looking for a personal injury case. But I had no problem with BNI, I thought it was great that the main issue was just the time I think the time commitment for both of us was just way too much. That’s part of the problem with BNI, it’s not really a problem if you have time to do it. But that’s why I think there are more organic ways of building your network, that you don’t have to get into that that system, you got the end of that BNI system just to do it.
Jim Hacking
To me, the real value of it comes from the discipline of being conscious and deliberate in going out and getting referrals and meeting people. And so, you know, some of those people in our group are still really good friends. And but I think that for a new lawyer, or a new practitioner, or new business owner, that having that discipline to, you know, think about your leads, think about contacts, thinking about givers gain, and about how you can help the other person I think it definitely gets you in the right mindset of the person. The people in charge of the BNI in St. Louis, where we live are great people whose keys and we’ve learned a ton from them about how to, you know, build a network and I think that you know, this is one of the big things they don’t teach in law school. So I certainly agree with you that it’s a big time crunch. But when you’re a brand new lawyer, if you’re if you’re hanging out your shingle and you feel like you don’t know a lot of people I think it’s a great way to hack or jumpstart that part of your your part of your business development. You
Tyson Mutrux
probably have nothing but time anyways, when you’re first starting your firm is there’s a lot of downtime. i You did you set her last name, but I wanna make sure people know her name Virginia moose keys, is it MUSQIZ? Yeah, I think so. Just in case anybody wants to contact the local BNI she’s a great person to contact she has that she she has a referral thing. Right, some sort of referral network class.
Jim Hacking
Yeah, the referral Institute which actually did that too. And that was sort of like an all day immersion kind of a thing a mastermind on the building of your network.
Tyson Mutrux
Did you get any benefit from that?
Jim Hacking
I did it I got some really good friends from that and I got a contact to a local university that’s turned into lots of cases and so that’s what I really mean is that it was more than the it wasn’t that people were delivering me cases so much when I was in BNI. But it was it made good connections and I think that’s important because I think that you know you don’t ever want to be the guy at the party or the lady at the party hanging out your card and being cheesy saying oh send me cases loose in many cases. I think that any kind of network worth its salt is one that’s built on you know, mutual assistance and you know, that develops over time. You don’t want to be cheesy and quick.
Tyson Mutrux
See you just what you just said it actually leads in perfectly with what I was wanting to talk about two things right givers gain, you said that with BNI I think that is tremendous. It actually means quite a bit. That that also wraps into the book, The Go Giver that I’ve talked about before, five principles, it’s about just giving more into life and what you get out of it is just the if I were to give it one basic overarching principle that’s it and it’s not you know, it’s not all about me getting referrals me here referrals is me giving because you will if you give you will gain and that sounds so cheesy but it is so true. And you know it is it’s something that you and I both experienced, and I try and go out of my way to do things for people, when it makes you feel good, but two, you get so much out of it and I know people listening to this that have not really experienced that may be hard to believe but it is so true that if you go out there, you go out of your way try I give referrals to people. I mean, you and I, both in our offices, we get a lot of referrals for other cases, or we get calls on cases we don’t handle and we make an effort to refer those to people, we don’t just tell them to go down the road and call someone else, we actually make efforts to have them call somebody else that we know, does that practice area, give them that referral? Do we make sure that attorney knows it comes from us so that they know that they’re getting something from us, and I think that’s very, very valuable.
Jim Hacking
Another great thing that Virginia taught us, and maybe we should have Virginia on the show sometime. But one of the great things that she taught us was like how to give a referral and how to receive a referral. And so, you know, it’s really important that when you refer someone to somebody that you make a good connection, you explain to them, you know, why you’re connecting them, you make sure that the person understands that you’re giving them this referral, and that it’s not with any kind of ulterior motive. I mean, there’s a guy in my building, our friend Steve Bartel, who’s a divorce attorney, and I’ve probably referred him 10 or 15 cases over the last couple of years. And he definitely tries to send me immigration stuff. But at the end of the day, if you have the mindset of just trying to help people, that good karma, it all comes back, it might not be a one to one, you know, referral situation. But I definitely think that that mindset is definitely the way to go.
Tyson Mutrux
I think we, I think we break right down the mental component of it. It’s not karma, right? It’s not karma. It’s there is the tit for tat kind of thing with it in the book Influence talks about that the reciprocity principle. And I know that that’s not what we’re doing. It’s not to give so we get back, it’s that the whole idea of just giving, you know, giving, but the reciprocity principle is at play, you’re giving referrals to these attorneys, they do feel an obligation to give back to you. And so that is the big part of it. So I think if we, if we just glossed over that, I think that would be a mistake. That’s why I believe I’ve recommended influence in one of my Tyson’s tips, because it is such a mind blowing book, if you read it. It’s one of those ones where it just if you were to take it, and you could you could really use it to manipulate your clients, which I don’t recommend it. But that’s not what the books about the books about understanding people in general, so that you can better target them with your marketing. It is a very, very good book. It’s by Robert Cialdini. If I’ve not mentioned it before, then it’s fantastic. So I think we I definitely want to talk about the psychological element of it too, because I believe the averages if you give someone something, they repay it seven times, I believe, is what the number is. And I could be off a little bit with that. But it’s, it’s a pretty, pretty mind blowing number of if it’s true.
Jim Hacking
And I think that the giving of a referral, you know, obviously, you know, you don’t want to refer someone that’s going to make you look bad. People don’t give referrals to help us people give referrals to make themselves look good, and to show that they’re connected, and that they know the right people. I can’t tell you how many times I’ve gotten referrals from lawyers that I’ve never heard of. And so I think that’s, you know, partly based on our reputation, partly based on our website, and our auto rating and all that stuff. But I think that you got to keep in mind that they’re not doing it to help you people don’t wake up in the morning and say, woohoo, can I refer to Tyson today? Yeah, absolutely.
Tyson Mutrux
It’s kind of funny. Say they said, I get that random phone call. They’ll say it’s from, you know, such and such in Kansas City. And I’ll have no idea who they are. And I’m like, oh, okay, great. You know how they do it. And I go, yeah, they’re great. I talked to earlier them like, and I don’t know how it happens. It’s, it’s weird. I don’t know how or why attorneys, whenever someone calls, they just pick a random, they probably just pick a random person from Google or whatever they do. But it’s kind of interesting how that works. And I liked what you were talking about, though, with that handoff. So whenever someone calls you, and you then refer to that attorney, though, I think is extremely important that they know the person’s name, person’s phone number, the main issue any other information, really, the more information you can give that attorney the better. And you want to make sure that that transfer takes place, you want to make sure that that client calls that person or that that attorney calls the client, wherever the arrangement is, for example, you refer me case you make sure you let me know if I’m supposed to call the person or they’re gonna call me. And I think the best way of doing it is the way that you and I do it normally is, when you refer me a case, you say go ahead and call and I call them and that way, you know that the transfer is taking place, because waiting for the client to call a referral partner can sometimes take weeks, you know, days, weeks, months or may not at all. So I think it’s important to have the attorney call the potential client. Well,
Jim Hacking
I think that goes without saying I mean, I think that if you refer someone to an attorney and they have a bad experience, then that’s gonna make it a lot less likely for you to be willing to refer them in the future,
Tyson Mutrux
right? Someone who’s hinged on or touched on with, you know, getting someone that’s bad in your referral network. I think you got to cut them out right away and Don’t you? Yeah, sure. You don’t want that bad eggs it makes you look bad
Jim Hacking
Doesn’t your friend and our friend, John Fisher have some pretty strict approaches to referring and using attorneys?
Tyson Mutrux
It was not. No, it’s not John Fisher. It’s a really good attorney out of Chicago. And it’s Michael McCreary. It’s MCC, ar e AR why. And Michael is really an attorney. And he has a written contract that he sends out to his referral partners. And he will not he will not refer your cases unless you agree to it. And it is, you know, that you’ll call the referral within so many hours, it’s that you’ll return all phone calls from it’s like this list of things that you must do with each client is basically just good client satisfactions with what the agreement is, but it’s actually pretty strict. And it also if they’re, if they’re co counsel on it, they have to get weekly or monthly updates or something like that. It’s pretty intense. Actually, I can share it on I can share it on the website, he Well, let me talk to Michael, make sure it’s okay. But I’m pretty sure it’ll let me share it on the website.
Jim Hacking
All right. So what about specifically with referrals from other attorneys? I mean, I think we’ve talked generally about referrals and networking and those kinds of things. But what about working with other attorneys that you want to refer or receive cases from
Tyson Mutrux
just on that building that network? Just about,
Jim Hacking
you know, the interaction, the cadence of it the connection? And like, do you refer all of your cases of a particular type to one attorney? Or do you do you spread it out,
Tyson Mutrux
I actually spread it out. And what I do is, if for example, a family law case, if it’s someone, I try to gauge their income level, because I think that that’s a big part of choosing who they can choose. And so I have almost a tiered system of people that are expensive, cheap, and kind of mid level, and right that are all good. And part of that taken into consideration is how new they are. Because the newer you are usually the cheaper you are, but I always vet them first to make sure that they’re going to take care of the person. And so sometimes what I’ll do is I’ll actually give them gauge their level of what they can pay. And then I’ll either give them a couple of different names, which I don’t like to do, or I’ll after getting their their needs, I’ll just refer to whoever’s in that income level, or that pay level that the price level, but no, I do. So I do spread it out, I usually only have one or two within that level, though. So for example, a family law attorney, I only have one really expensive family law attorney, I recommend I have a couple in the mid level, and then I’ve got one that’s in like a lower level.
Jim Hacking
So this is so great, for so many reasons what you said, number one, this reminds me that I have a referral, I have to give to Bartel on a family matter. Number two, I think that what you just said really demonstrates another great benefit of cases that are referred versus cases that come off the internet or something. And that is that Tyson you are pre qualifying the person before they even contact the lawyer. So you’re helping the lawyer by doing some of the legwork to qualify them. And so you know, when when you’re talking about a networking situation, you want to make sure that people have a firm understanding of the kinds of cases that you want to take and the kinds of clients you want to work with. So you know, it’s so great to be having people sort of delivered to you or recommended to you that are already the kinds of clients that you want to work with. Because that just really cuts down on a lot of the back and forth and sort of having to turn cases down is
Tyson Mutrux
partially for the benefit of the attorney that I’m referring to. But the primary benefit is for the client that’s calling because I don’t want to send a bad referral. And it’s, it’s so other attorneys are the same way as we are they do the same things we do. They want to make sure that they’re not sending a bad referral. So you’re right, I am pre qualifying them, but it’s for the benefit of the client. Because I mean, I could give them the most expensive attorneys name, I could do that. But I mean, there I couldn’t afford them. And so it’s just a bad referral. And it’s a waste of the attorneys time. It’s a waste of the client’s time. And I mean, you and I know that you hate taking these calls on cases, they’re just they’re pointless cases that either they’re bad cases, or they’re not the type of case you take. And so it can be a pain whenever we’re taking these cases or these calls and stuff. So you want to make sure you do qualify and for the other attorneys. Yeah. And
Jim Hacking
I think that definitely with people who you refer to that, you know, having that firm understanding of what you want the client to get in the kind of representation you want, I don’t think you want to do it just on price. I think you want to work towards getting a firm understanding of what kind of people they want to work with. But another good thing about networking and getting clients from networking is that it’s great that your own clients view you as the center spoke of legal issues so that if if people have any kind of legal issue, they come to you first I think that’s really important that you know, when you are that trusted advisor for whatever practice area or whatever thing you’ve helped them with in the past that if they feel comfortable enough with you and they trust you enough that then they’re going to look to you to help them solve their other legal problems. And I think that’s a very good place for a lawyer to Be
Tyson Mutrux
You are so right. And it’s I know, we talked about niching down. And that’s not we’re talking here, we’re not talking about niching down, we’re talking about just being the hub, it’s a different way of looking at things. And something that I know that you’ve got coming up with your webinar, you’re doing a Facebook webinar or Google Hangouts webinar, in the next month or so I’ve got my Monday q&a, there’s a lot of things that you want to be you just want to be that guy that everyone goes to you. So you want to be that hub. So you can start dishing out the cases, there’s a ton of benefits to that. And you can only be that guy though I building that network of people. And that’s really, really important. But if you’re the guy that everyone goes to, then you can dish out those referrals. And you can definitely grow your network that way.
Jim Hacking
So I know that we take a slightly different approach on the content that we create. And I’ve been wondering how have you found your Monday videos, as far as addressing issues that aren’t your ideal client or ideal practice area? I understand it as a concept. But I wonder if that’s been working for you? Or if you’d be better off just focusing on the types of I mean, there’s so many questions just within personal injury, that I think that if you just did that, you might have a certain type of response, and then answering questions, just generally, how have you found that
Tyson Mutrux
it’s not as hard as you might think what I’ll do sometimes is I’ll send an email to an attorney friend of mine, and I’ll ask them what the answer is. And I’ll use that as the answer. So that’s the easy way of doing it. There’s a couple times where I’ve had to research the issue. But has it taken me a whole lot of time. And here’s something you don’t know, is I have the benefit of looking up the answer, choosing my answers, I only pick three per week to answer. And so if there’s something that’s really, really complicated that it’s going to take too long to research, I don’t do it. I don’t answer that one. So there is that. But there’s another benefit, though, is whenever I do the video, I talk about how I only do personal injury, right? I say criminal offense to person during criminal defense. So I’m hammering in their head that that’s all I do. And so that they know that but they still ask me the questions anyway. So I’m still the go to guy. So I’m niching. And I’m also answering all these people’s questions for them. So I think it’s a huge benefit, because I get a ton of questions from people. And that snowballs into other questions I get through Facebook Messenger on a daily basis. And so I’m just their go to person. And it’s almost like being their family attorney. You know, it’s kind of an interesting dynamic that that’s created. And so I know exactly had the same concern, because of the niching and all that. But it has not been an issue. I like to send you
Jim Hacking
dirty questions on that. But you know what we’re talking about, we’re talking about referrals. And let’s finish up with one other little topic. And that’s something that I’m not very good about. And I need to be better. But I
Tyson Mutrux
put out kind of a wrap on that Monday q&a really quick. So, yes, how that relates of building a referral network is I’m providing a free service for a ton of people. And what it is, is people can submit their question to me for free, and I will answer it every Monday, I’ll answer three questions at for free. You just send me your send me your question. And so what I’m doing is, is I’m providing just free legal advice is what I’m doing. And so it’s expanding my network, and I’ve had people just they’ve never submitted a question. And they’ll just say, hey, that’s great. I saw your Monday q&a, and they’ll refer me a case. It’s really it’s really interesting how that works. But it’s a way of building my network. So I want to make sure that people understand that’s why I knew that.
Jim Hacking
Okay, so anyway, getting back to referrals. And one thing I’m not so good about, and that is, you know, following up with the person that referred you what what do you like to do for that?
Tyson Mutrux
Where the scenario is, I’ve referred a case to that person
Jim Hacking
know someone who’s referred a case to you. Oh, isn’t your nice new client? How do you follow up with the person to thank them so
Tyson Mutrux
I send handwritten cards, but something you know, that was Infusionsoft for it I had to fix. There’s a glitch in it because you refer me multiple cases. And so I you weren’t getting all the letters. But there is an update. I’ll give you an example how you kind of forget it. But how significant it is, is an Infusionsoft I have systems build up where at each stage of the process, or at most stages of the process, they’re referring attorney will get an update on what’s going on. And so for example, you get that letter I tricked you a couple times, you got a couple letters from me where it says just thank you for referring the case. I also like to send handwritten cards, but just most recently, I had a referring attorney, she referred me a case and I forgot that she had referred me a case but the client had just gotten done treating and so email was automatically generated and send to her saying updating her on the status of the case and she sent me an email back Oh, thanks so much for updating me on this. This is great to know blah blah blah. And so just simple things like that I had those systems built in are really good cases I’ll send a nice gift. You know, Bala wine, whiskey, something like that. I wouldn’t send that to you but other people I do. I do things like that. There are certain times where you cannot give those updates to people just because of attorney client privilege. So if there’s no CO counsel agreement on it, then you ethically you can’t but there um, you can definitely say that at a minimum, you need to send a thank you card. Yeah,
Jim Hacking
I need to be better about that. And I need to make it more systematic. It’s sort of hit and miss when I do that, or don’t do that.
Tyson Mutrux
And you have no excuse because you have Infusionsoft have no excuse. That’s
Jim Hacking
right. Alright, so speaking of no excuses, time to wrap this show up, brother, I give your hack of the week. All right, my hack of the week, I have found a better podcast player, and it’s called overcast, I really like it. It’s a great little app, it’s free. The things I like about it are the interface is a lot prettier than iTunes. But more importantly, it allows you to the podcast player will automatically delete the spaces between when people are talking. So I’m not one of these guys that likes to listen to podcasts at two times, or one and a half times the speed. But that little feature I’ve really enjoyed. It’s gotten the podcast down a little bit shorter, because I listened to a lot of podcasts. And then the other thing it does is it can boost the audio of the speaker. So sometimes, you know, some podcasts still don’t have great sound quality. Hopefully ours will and do, but it’s just a nice little. It’s available for Apple and for Android. It’s called overcast. Yes.
Tyson Mutrux
Okay, that’s surprising. I like iTunes. And I don’t really want to get out of my comfort zone. But I’ll I’ll try that one, overcast. Tyson’s Tip of the Week is HootSuite. It’s H O T suite. It’s an app, or you can go online and go to but it allows you to schedule out your Facebook, your Twitter, your Instagram, I believe your LinkedIn posts. So for example, you could I mean, for months out, you could schedule all your posts, and you could just come up with a topic, you could set up your blog, post your videos, you can use that to schedule your posts. And it’s a very, very, very easy service to use. And it’s something that allows you to really save a lot of time, that way, you’re not constantly trying to you know, think of Oh, what am I going to do next? What am I going to post today just to keep yourself in front of other people. And also what it does, it allows you to look at your editorial calendar, and actually schedule out things, which is really good. So HootSuite is something I recommend,
Jim Hacking
I’m sure it has tremendous value. And I know that it would be good for me to use to make it more systematic as to when I post things, the one thing that I always sort of giggle about or am amazed by are when people have these auto posts set. And then something happens. So I remember this author that I really liked, named Daniel Pink, he had a series of tweets that do go out around his television show. So he had a television show that was debuting. And he had all these auto tweets set up. And then like an hour before his show started on cable, there was a terrorist attack or something bad really happened, somebody died. And so he’s sending out all these auto posts, and people just jumped all over him like Dude, do you have no respect? I mean, what’s your problem, and so he really had to walk it all back and apologize. And you know, he’s such a great guy he did. But that’s the one little trepidation I have about, you know, auto posting and sort of that if this than that approach to posting, I’m willing to spend the extra, like with my daily blog, I go through and I launch all the social media, organically, I don’t do it. With a it takes me all of a minute. So I just I’m sort of skittish about automating that. And it might be me being 46 years old and old. But it just, that’s the one sort of concern I always have in the back of my head
Tyson Mutrux
is actually it’s a great point. And I’m actually I’m glad you said something, if you watch it,
Jim Hacking
you’ll see it you can tell when people are auto posting. And sometimes when something’s going on, especially if it’s sort of related to what they auto post about. That’s sort of interesting.
Tyson Mutrux
There’s a huge advantage and unites, I’ve talked about this before is actually being engaged on Facebook and how because Facebook is such free advertising. It’s such great because you’re you’re actually people are tapped into you. They’re you tapped into them. So there is something to be said about just you know, being tied into that and actually communicating not just putting stuff out. So I completely get that but it’s more of a It’s not like you do a bunch it’s I think it’s something if you do it small amount. I think it’s something could help you out.
Jim Hacking
I think that’s right. I mean, Gary Vaynerchuk big time against auto posting and pre posting. But yeah, I think if you do it like once or twice a day, that’s great, but other than that, I wouldn’t recommend it.
Tyson Mutrux
Alright, let’s wrap this baby up. All right, we’ll
Jim Hacking
talk to you next week. Thanks, guys.
