In this episode, Jim and Tyson interview Tom Copeland, the marketing director with Craig Goldenfarb, a very successful plaintiff attorney in Florida. They will go over Tom’s career, his role at the firm and his marketing strategies.
Craig’s firm: https://www.800goldlaw.com/
Check it out! http://www.sevenfigureattorney.com/
Hacking’s hack: A book! Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, by Joe Paluzzi.
And their blog! http://contentmarketinginstitute.com/blog/
Tom’s tip: A book! Outliers: The Story of Success, by Malcolm Gladwell.
And anything about Seth Godin! http://www.sethgodin.com/sg/
Tyson’s tip: Also a book! Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials), by James C. Collins.
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: email@example.com
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.