In this episode, Jim and Tyson interview Lawyer Steve Bardol. Steve runs a family law practice in Webster Groves. They will go through his career, internet strategies, struggles and objectives.
Hacking’s hack: A hack for writing copy. A 3 F’s slogan. When you’re thinking about how to convey that you understand what your clients are going through:
Feel. I understand what you feel.
Felt. I felt that way before.
Found.I felt that way until I found this solution.
If you use this as a mindset in coming up with copy, it will really help your Marketing.
Steve’s tip: Send a gift to your referral sources. KEY.
Tyson’s tip: The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life, by Mark Manson
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