In this episode, Jim and Tyson will interview Michael Downey and go through his journey as an attorney from big firms to his own practice in legal ethics and the importance of marketing in this process.
“If you go to a food court and you’re thinking I want some food, odds are if you are hungry of Pizza you are going to go to the pizza place Meanwhile, if there is a place that sells Hamburgers, Pizza, Mexican, etc., you probably gonna pass that place up cause you are gonna go the the focused practitioner.”
Hacking’s hack: A book from a Lawyer who also went out on his own. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Hardcover, by Keith Ferrazzi.
A great book on how to network and connect with people.
Michael’s tip: Selling the Invisible: A Field Guide to Modern Marketing Hardcover, by Harry Beckwith.
“What’s going on on the mind of someone who is looking to buy my services and then helping me understand better how to market to them and get them to hire me.”
Tyson’s tip: Think about this. If Bill Gates and Mark Zuckerberg tooked over you law firm, how would they run things differently?
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