In this episode, Jim and Tyson will go through a BRENDON BURCHARD,s very interesting approach about creating content and reusing it in a very intelligent way.
A very simple process:
1. Shoot a video
2. Pull the audio from the video
3. Transcript the audio
4. Post in every network (LinkedIn, Instagram, Twitter, Facebook, etc.)
5. Re post in time
Tyson’s tip: https://www.bluejeans.com/. Online meetings, video conferencing, and screen sharing for teams of any size.
Hacking’s hack: A new podcast. http://rickmulready.com/category/aoptpodcast/, from a guy called Rick Mulready.
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Transcripts: Reusing Content
Jim Hacking
I think we sort of in our content creation phase, really think of ourselves as sort of imposing on people and that if we’re coming from a place of offering value and content, then, you know, we want to get it out to as many people as possible. And there are people who don’t see our stuff regularly. And then we vastly overestimate how much our content is actually being consumed.
Unknown Speaker
Run your law firm the right way. This is the maximum liar, podcast, podcast, your hosts, Jim hacking and Tyson metrics. Let’s partner up and maximize your firm. Welcome to the show.
Jim Hacking
Welcome back to the maximum lawyer Podcast. I’m Jim hacking
Tyson Mutrux
it I’m chasing metrics. Jimmy. It’s still like, it’s been a long time since you and I actually record a podcast or listen to what’s going on?
Jim Hacking
Well, you know, we had our one year anniversary show. We’re excited about that. And then we’ve got some good guests lined up. I’ve reached out to a couple people that I think we’re gonna have set in the next couple of weeks. So it does seem like we haven’t spoken in a while, I guess, because we had some guests. And then we’ve been running around summertime, you know, with all the activities with the kids and everything.
Tyson Mutrux
Yeah. So it’s been a good summer. We just found that the merger, the firm is doing really well get a lot of big cases over the summer. You’ve been extremely busy with the immigration stuff. So that’s, that’s great. The anything new on the immigration front. Yeah, we
Jim Hacking
just gotten a lot of really good success suing the crap out of USCIS. Last week, we got four people’s cases moved along and approved. People have been waiting years and years, I had a guy from Iran who was waiting for years for citizenship, and we filed a lawsuit for him. And he’s getting naturalized this Wednesday. So that’s pretty exciting.
Tyson Mutrux
You’ve got a lot of good publicity recently, which has been really great. So let’s jump into today’s podcasts, you’ve got a good topic for us, then introduce it.
Jim Hacking
I went a little bit crazy with the math and I’m gonna scale it back a little bit. I think that the way to explain the concept and this comes from Brendon Burchard, a guy that we followed both of us off and on for a long time. And he’s he’s a coach’s coach. And he’s a pretty smart fellow. And he’s obviously crushing it. He’s got a 1.2 million followers on Facebook. And he’s has about five New York Times bestsellers. He said that when he opened up his podcast, it was number one, it passed this American life and everything so and he talks about how he had this approach to creating content, and I want to walk it through with you if that’s okay. Yeah, let’s
Tyson Mutrux
do it. Alright, so
Jim Hacking
he was explaining how he reuses content. And this is something that we talked about a lot about using our content and putting it in multiple different places. But he had a really simple approach to it that I thought I’d outline for our listeners, because I really liked it. And basically what Brendon does, is he shoots a video, and it can be anywhere from five to 15 minutes of video. So then he has that content piece number one, he has his YouTube video, which he also that he pulls the audio out of it. And that gives him a podcast. So he then records a quick intro and outro to the audio from the video. So that’s content piece number two, then he like we do, he transcribes the audio, and turns it into the blog post. And then he posts the takes the YouTube video, and posted along with the transcript on to his website. So that gives him Google juice with the text of the video. Then he waits a day or two when he posts the video in its raw form up onto Facebook. So because Facebook likes actual video posting so much more than a link to his YouTube or his blog post,
Tyson Mutrux
I want to make sure people know what you’re talking about by posting, you’re talking about actually uploading the video to Facebook. That’s what Facebook likes. That’s what you’re talking to correct?
Jim Hacking
Yeah, you’re the king of that
Tyson Mutrux
you do that all the time. Right. So it takes it a step that takes a lot extra time. But it’s worth it. So but I couldn’t make sure we’re clear about that. But the posting of that. So continue on sorry about that.
Jim Hacking
No, that’s good. And he posted on Google Plus. And then he also takes the transcript of that blog post, he also turns it into his weekly email. So he then has, you know, a backbone of a weekly email that he sends out. And then the other big thing that he does is he reuses that content, he follows what’s the most popular, what videos do the best, what content does the best and then he he republishes it every three weeks. And so he says that on Facebook that you know only 16% of the people actually see even see the content that you’re posting and that is probably a lot less than 16%. So I think a lot of people view the idea of reusing content or reposting content as as annoying people but the fact is the most people aren’t going to see your content so it’s perfectly okay to repost it regularly. And for me that was a big mindset shift because I worry a lot about that and I think We sort of in our content creation phase, really think of ourselves as sort of imposing on people. And that if we’re coming from a place of offering value and content, then, you know, we want to get it out to as many people as possible. And there are people who don’t see our stuff regularly. And then we vastly overestimate how much our content is actually being consumed. Does he use something like Meet Edgar like you do? No, I don’t think so. I think well, you know, when you have 1,000,002 followers, and you have a full time staff, I think he’s got people that does all that stuff manually for him. I don’t think he uses me that year. But I think that, you know, he’s real big on tracking what’s the most popular and reusing that stuff the most. But overall, I think this approach would really work well, for the members of our Facebook group, and the lawyers involved, because I think, you know, people make it so insurmountable and so big to create content, but really, that would not take that much time. And you’re gonna have a piece of content, one of the things he does is he, he figures out his favorite quote from the YouTube clips, and he turns it into an Instagram image and uses that as a, as a title on Instagram. So I think that it’s really just a very simple approach that our listeners could use. And I think that a lot of people, all you need to do is pull out your, your phone, and shoot that video, it doesn’t have to even be, you know, high tech, or in a studio or anything that, you know, we’ve talked before about how videos that are shot, you know, sort of natively are that look like they’re, they’re, you know, done sort of quickly, that some of those give us our best bang for our buck. And that people really view those as more authentic.
Tyson Mutrux
Alright, so from just this one, five, to 15 minute video, you get a Facebook post, you get a blog post, you get a YouTube channel release, you get a Twitter, tweet, I guess, and you get an Instagram post, leave anything out. Or you could also do LinkedIn, I guess. You have your blog
Jim Hacking
posts as well from the transcript of the content. And then you can email that out as your weekly flagship email. I think if I know you, and I’ve talked about this before, but I really think that that that weekly email, sometimes it can be pretty tricky to produce. But this is a really simple way, because it’s so much easier and so much more natural to just talk than to sit down and write something out and try to make it perfect. And then there’s so much paralysis by perfection or the facade of perfection, that this is just something that just really makes it easy. And I’d really challenge our listeners, I’d love to hear people talk about trying to take this concept, and working it sort of step by step and and being a little bit more methodical about it. Yeah, if
Tyson Mutrux
you want to get a little more advanced, you can use virtual assistants to do some of this extra work for you. I mean, it really is not that much work if you just like you said it’s only an hour a day, an hour, Week, a week, an hour a week. So you’re absolutely right, it’s fluid. But if you want to do that advanced step use, you can use these virtual assistants, you can have someone edit your videos, to have someone actually transcribe the audio, you can ask them actually post the post, all the different social media outlets. So really, if you wanted to do it, like that’s how I would do it is I would just record the video and everything else would be done for me, it would cost you pennies to do that, it really does not cost that much to do all that can ease is not quite right. It would cost you probably five to 10 bucks. And imagine to get all that done, which is nothing for for getting all that content out. But it costs you nothing. So upwork.com Yeah, and
Jim Hacking
I think that we all need to get in our time machine and go back about 15 years and think to ourselves, if I wanted to do what Jim and Tyson just talked about, back in 2002, I’d have to go to a studio, I’d have to pay production company to shoot a video for me, they would then have to pay them to do the audio. And it would be a massive undertaking, the fact that we can do all these things so easily. Now, it’s really sort of a joke, and there’s really no excuse for not doing it. And some people might get hung up on Well, I only have four or five or six or 10 or 20 followers are this video that I just did only, you know, 10 people looked at but that’s 10 people you know and 10 people can lead to a case or lead to you know, your it’s all about the long play. None of this stuff is about the immediate. How do I get the person that just got an A rear Ender accident says all the long play about building rapport, building trust, letting people hear your voice, I’m really thinking that podcasting. And the audio portion of this is really going to be huge. I was listening to Gary Vaynerchuk on a couple of his recent shows, and he’s really talking about audio because as our listeners know, you know, we have listeners who know us better, you know, knows much more than we know them. They know a lot about us they know about our practice, they know what we like and don’t want Like, and they know of all the screw ups that you’ve had in court. So, you know, it’s really a way to build rapport with people. And the great thing about audio is that, you know, people can listen while they’re exercising while they’re driving to work while they’re doing other stuff. And unlike video, or reading, audio is something that really allows you to connect with people while they’re, they’re doing something else, which is so important in this busy age, we live that
Tyson Mutrux
way, and you just brought up a really good point. So I’ve talked to several listeners that have talked about wanting to do their own podcast, which the what you’re talking about today is something you can do with just your podcast as well, instead of doing video, you can do five to 10 minutes of audio, and make that your podcasts and then you can reproduce that they’re all the same channels that we’re talking about, it’s really easy to do. Larry Weinstein, he’s gonna be doing a podcast pretty quickly. And I think he’s gonna be doing a lot of the exact same things. So you don’t just have to do video doing the audio is ease in. And I’m not kidding, you can do five to 10 minutes and make your podcasts that Lee Rosen his podcast episodes are pretty short, they usually between eight and 20 minutes, usually on the lower end of that. So you can easily do that and get it out. And you’re so right. I’m really surprised how people really soak in the podcast that we do. It’s really interesting to me, it’s great. I mean, they really do get to know us. And every time I talk to them, it seems like we know each other. So I think doing the podcast is another way of really getting the content that you’re talking
Jim Hacking
about. Well, you know me, I’m always talking about Dean Jackson. But I’ve probably spoken to DJ and other than the time I was on his podcast for that hour, I’ve probably spoken to him a whole hour my whole life. And so, you know, the idea that I mean, I’ve probably listened to 300 hours of content that he has produced either with Joe Polish or on his own with more cheeseless whiskers. And so it’s really remarkable that you really get to know people. And it’s funny that we’re talking about podcasts, because I’m getting ready to start a second podcast. And it’s nice, yeah, it’s gonna be a short, a very short podcast, it’ll probably be five to seven minutes, twice a week. And basically what I’m going to do is, I’m going to take immigration questions that I get from people. And I’m going to answer one question on the podcast, sort of like the ask Pat that Pat Flynn does, where he answers social media questions. He does it five days a week, I figure Tuesdays and Thursdays would be good for me. And I know, it’ll be really simple. And I already have tons of questions that people have said to me. And you know, that’s really the genesis of our videos. Our videos are always about questions that people ask. And so I think that I’m not afraid to share that or to explain that to people or to have other immigration attorneys do that. I think that each of us has our own voice. Each of us has our own message. And so I’m really not concerned with what other people are doing. And I think that podcasting and being able to connect with people like the way we have over the course of the last year. I mean, we have our friend Bertrand and Luxembourg, you know, the idea that there’s someone in Luxembourg, listening to us to idiots talk about social media marketing and running a law office. I mean, it’s really remarkable to me. So it’s just, I think there’s no substitute for it. And I’m excited about starting the second show.
Tyson Mutrux
That is really cool. This is you normally tell me things like this. And this is the first time I’m hearing but I think it’s really awesome. I think it’s a great idea. That is awesome. And I’ve been trying to figure out ways how could I do the same thing for personal injury? I’m not sure people are jumping on podcast here, but personal injury claims. But I may be wrong about that. I think with immigration, it may be more prevalent that people will do that. That maybe that gives me a little something to think about maybe doing because it’s so easy to produce a podcast. It really is. I don’t think people think it’s very complicated to get going on that it’s really bad. But I’m interested to see how that goes. So,
Jim Hacking
and Tyson we have some real characters in our Facebook group. You know, you know, one thing that got me excited. Our friend Morris is one of our new listeners. He shoots a video lessons from Moe. And he gave us a shout out on Twitter a couple of weeks ago. And it doesn’t have to be high tech. It doesn’t have to be you know, perfect. And so I think that people need to try different things and sort of get out of their, their safety zones. You know what I mean?
Tyson Mutrux
That video was really awesome. I thought that was really cool that he was a shout out. I forgot about that. I’m glad you said something. So thank you very much. No, that was awesome. That was really cool. Video. Emails wants to do that. Go feel free to give a shout out on video. That’d be really cool. He did a it was a live video. So is that good Twitter lives that they call
Jim Hacking
it? Yeah, um, I think it was in a Periscope or just a video. I don’t know if it was live and he resists the video that he shoots looks like he does and that’s what I was gonna say is that, you know, I don’t know that people are going to tune in to listen to you know, how do I deal with a claims adjuster on a podcast, but maybe, maybe they would but I think that if I were you, you and Chris, your partner, have had good success with your your weekly videos of we know what’s going on in the office, I think the Tyson Neutrik show would be sort of interesting, just I mean, you could have a guest on, you could do all kinds of stuff, I think you have an interesting enough life, you know, you can interview your new driver or clients or people at the courthouse. And, you know, you could talk to judges, I mean, I think, wouldn’t it be a great podcast for a personal injury lawyer to go out and interview all the judges and, and sort of talk about the things that drive them crazy, or the things that they like, I mean, I think lawyers would love that to hear from, from sitting judges about, you know, just not obviously about any particular case, but just about, and you know, there are plenty of characters on the bench to who had great stories to tell.
Tyson Mutrux
You’re absolutely right. And I’ve been begging judges to do that, they are very reluctant to get on to any recording at all. So Chris, and I have something in the works. Not that in particular, but we’ve got something in the works that I’ll tell you about pretty soon, where we are going to be opening up, we’re gonna be pulling back the curtains a little bit more, actually a lot more. So you’ll, you’ll see that in the week stick out. So that’s almost say for now that we we do have something along those lines where the video with video, we’re going to pull the curtains back quite a bit. So we we’ve purchased some equipment. So we’re going to be really sort of revealing ourselves a lot more, which I think is going to, it’s going to do the same thing that podcasting does, hopefully, that’s the idea is we’re going to show more of ourselves, really how things work. And so letting you know, on social media, let people see who we are get to know us a little bit more. So it’s, it’s really interesting that we’re talking about this, because I think that that’s, I think it’s gonna be really cool. I think what we’re gonna do is gonna be really awesome. And I can’t wait to show you if you guys are
Jim Hacking
pulling back the curtain and revealing more of yourself. I hope you’re doing that with your clothes on.
Tyson Mutrux
Maybe you never know where some pretty sexy dude. So alright, so Jimmy, let’s do our tip and hack of the week and I will go first this week. And I don’t think we have talked about this on the podcast, we may have mentioned it, but we’ve never actually given the endorsement of it. My tip of the week is blue jeans, they have an app and they can also use them online. I had never used blue jeans. I know that John Fisher and talked about it. But last week, they tore apart my website, our new website, the new firm, complete injury law that calm. It’s not finished yet. But they critique the current status of it, which it’s got a lot of placeholder. So there’s not a lot of content on it yet. But we do have some content. And we used to do that blue jeans. And it was really incredible how great it was. Mitch Jackson was on there a few other people that you recognize were on there, but they there are multiple screens, and they produced it or published it through Facebook Live It was that that’s what made it so cool is we had several people on Facebook Live, there was a total of six, I believe. And each time someone would talk, their face would pop up on the screen. And you could toggle between who was talking to was it it was it was really incredible is very easy to use. So if you’re going to produce things on Facebook Live, I highly recommend Bluejeans there is a cheaper version and then like a pro version, I didn’t have to pay for it. So I couldn’t tell you which one the difference. I know the cheapest one was $9 a month. So maybe if you’re going to use it, try it try that out. I think they’ve got a trial period. So you may want to check it out before you decide to buy but it really is a cool service, I recommend blue jeans.
Jim Hacking
For my hack of the week, I’ve got a new podcast where he ties in, I think you’re gonna like it, I came across it through Smart Passive Income. And Pat Flynn. The name of the podcast is sort of strange. It’s called The Art of paid traffic. And it’s by a guy named Rick mulready. And he is a Facebook ads guy. And one of the things that we’re going to start doing here besides our podcasts is we’re going to start doing immigration related Facebook ads. I think that with the the ability to drill down and really find a limited targeted market that Facebook ads is going to be something really good for us to use. But I don’t understand Facebook ads entirely how it all works. It’s a whole different lingo a whole different language. I think it’s a very powerful tool. But I also think that if you’re not paying attention to it, just like Google Ads used to be, you could really spend some money on doing it the right way. So I am going to probably take that course so I can educate myself and then find a Facebook ads person helped me run our ads, but I think that the podcast itself is really good. He has a lot of good success stories, one of which I sent to you to listen to, really, I think would be good for our listeners to listen to.
Tyson Mutrux
You sent me one episode which I listened to and I thought it was really good. So that’s a good one. And I’m a firm believer in Facebook ads so I think that that’s going to be very good. And what’s awesome about it is, and I don’t know if you can do this, I’m assuming you can I know that you can target very well, the United States, but you can also target across the world, RIGHT? Jimmy, like, you can actually, if you want certain clients from a certain region of the world, you can actually target them, which I think is really awesome for you. So and you, you might really get those for cheaper. I don’t know. I don’t know how it works. But that’s something interesting that you should look into. But I think that’s, that’s a great tip. Yeah, the
Jim Hacking
thing I’m most excited about Facebook ads is the look alike audiences that I’m going to be able to upload my my client list. And they’ll they’ll make it anonymous and then find other people that are similar to the people that have already hired us. And I think that’s just going to pull the bank.
Tyson Mutrux
Do they take the address and have an email address that how to do that, or how do they do that?
Jim Hacking
They match it to a Facebook account. And then they see that they look at all the data they have on the people in those Facebook accounts, and then they find people that are similar
Tyson Mutrux
and credible. Let’s wrap things up and talk more about Facebook ads in the coming weeks. But good show and thanks for listening. And also as a reminder almost forgot, make sure you check us out on Facebook, and communicate with us on our Facebook page. All you have to do is just ask to join and we will add you to the group. And also make sure you give us a five star review on Apple iTunes or wherever you get your podcasts. Thanks, Jerry.
