Episode 3: Branding

What would be the one thing you'd like to tell yourself if you could go back in time and give yourself a piece of advice?

In this episode Tyson and Jim discuss about things they both wished they had known when they started their firm.

Branding: changing the name of your firm. KNOW your demographics, it will help you choose an adequate name. Putting your name on the firm's name is not always a good idea; don´t make everything about you, try to use the service you provide instead.

Make sure you make up a system to take track of everyone who contacts your law firm. Build a database. Get your clients information, it will be of value. Use call scripts.

Segmentation: make sure you choose and work with the right clients.

Hackings Hack: Built to Sell: Creating a Business That Can Thrive Without You (John Warrillow, Penguin, 2013)

Great book for lawyers to read and to think about as they start building their practice.

Tysons Tip: UpWork.

You can hire all kinds of assistants. It saves you a lot of money and it gets things done. Your firm running 24hrs.

The Maximum Lawyer Podcast. Partner up, and maximize your firm!

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Customer Reviews

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Amy McGarry Law Office, PLl, 05/23/2023

Amy McGarry
I listen to every podcast, Saturday morning shows, HotSeats, etc. The information and ideas I learn from each one. I may only receive a nugget of information, or feel encouraged that I am not the only one going through something.

Harlow law office ltd, 04/21/2022

Jennifer Harlow
The podcast and fb group has been life altering. I always felt like I would never know enough to hang my own shingle and employ people, but here I am, killing it. Lots of actionable steps for working on mindset, business (some I had to go outside of law to learn) and really gathering attorneys who are willing to share and lift up others, as opposed to tearing other attorneys down. I first heard about the podcast on Ernie the Attorneys podcast and how they were doing amazing stuff. And they continue to do so. Now if we could bring back maxlawcon I’d be over the moon.

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My name is Phil and I just met Dr. Renee Darko at AMEC Conference. Her energy was radiant and inviting; similar to how it is on the show. Drs Nii and Renee Darko are doing amazing

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Yo Nii
Love the show especially first generation or first in family physicians!! Stories of the hard work, bus rides to prerequisite classes etc.. Digging out of school debt then making

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