“How to make the phone ring and convert that phone call into a client.”
In this episode, Jim, Tyson and Seth Price go through digital marketing, intake, handling cases and -as usual-, maximizing and growing your firm.
(In a few words) Seth started his law practice focusing only in Criminal Defense. With an effective digital marketing plan in place and excellent legal work, his practice soon turned out a success; this gave him the possibility to expand his practice to other areas, hiring excellent law talent and applying the right digital marketing strategies his firm continue to offer high quality law services.
In the first part of this excellent episode, Seth will tell us about his practice and some intake pearls which are definitely worth knowing.
“When you as a lawyer get busier, you can and should raise your rates. Supply and demand.”
“When you are dealing with digital search and people who have never heard from you are finding you, it’s imperative to have a rapid response.”
“If you miss a call and you have caller ID, you can get back immediately and don’t lose that lead.”
In the second part of the episode; Seth walk us through SEO, Adwords and digital marketing nowadays.
4 main points which will move the Google needle:
Content: quality content
Links: quality links
Optimized website: a well structured website
Local: combination of the organic positioning and listings in Google My Business.
Listen to the episode and learn a lot more of this!
“If you cover many practice areas: a single website for each one of them is what Google is pushing you to right now…”
Seth’s Tip: 99 Designs. https://99designs.com
A great way to start. Design websites, cards, letterhead. It’s really fun and easy. Check it out!
Tyson’s Tip: A book. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D. Simon & Schuster (September 6, 2016)
“Getting someone to make their decision before you even ask them the question.”
Hacking’s Hack. Facebook Groups.
Interact with people with common interests. Clients. Stay in touch.
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
Resources:
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Transcript: Seth Price: Search Engine Optimization and Digital Marketing
Seth Price
myself and Dave, starting the firm, when there was too much work for day, we hired a second person when there was too much work for the second person, we hired a third person. That’s always a difficult decision, because there’s always the idea, hey, should I just work the people, I have worked myself harder to not bring out an additional person. If the deal flow is there, then it’s awesome to be able to do that. What we, you know, we’ve seen that there’s also a really difficult moments where you’re doing fine. There’s some additional work, you’re not sure whether it’s an entirely an additional person. And there’s like you’re jumping off the cliff there, knowing that you’re sort of committing to potentially a salary without being 100% certain that you have that revenue there.
Unknown Speaker
Run your law firm, the right way, the right way. This is the maximum liar podcast, podcast, your hosts, Jim hacking and Tyson metrics. Let’s partner up and maximize your firm.
Jim Hacking
Welcome to the show. Welcome back to the maximum lawyer Podcast. I’m Jim hacking.
Tyson Mutrux
And I’m Tyson nutrix. What’s going on Jimmy?
Jim Hacking
Oh, Tyson, very excited about our guest today, only our second lawyer that we’ve had on the show, and we’ve got a lot to learn from brother Seth. It’s our very own Seth price out of Washington, DC Seth, how are you? Doing? Great.
Seth Price
Thank you for having me.
Jim Hacking
We’re really excited to have you on the show. Seth presented at the mastermind group that I went to with John Fisher in Chicago last month. And he had a lot of great advice for attorneys, especially on search engine optimization, SEO. And so we’re really glad and honored to have Seth on the show.
Tyson Mutrux
Yeah. And Seth, do you want to just give us a little background into what you do, how you got there, things like that?
Seth Price
Sure. You know, I run a 30 lawyer shop in the DC metro area. It’s consumer facing practice. So PII criminal trust estate, we’ve added on things like immigration and family law. And we’ve built the firm over the last 12 years, really, through digital marketing, and SEO specifically, we started with myself and a buddy, I went to college and law school UPenn and GW, and the two of us were sitting around trying to figure out what we’re going to do, he wanted to practice law. And I was trying to figure out how not to practice a lot. And when you sort of melded these two passions together of two lawyers, and said, Hey, let’s let’s try to figure out if you can take care of legal excellence and get yourself and eventually other great practitioners to try cases. And on the other hand, I can sit down and figure out how to make the phone ring, how to make sure that people that do find us are taken care of quickly, effectively, getting them signed up. And then making sure that the operation runs well, if we can meld those two passions together, we’ll have something. And so we sat up two of us in his basement with one website and, you know, started running around town signing people up at McDonald’s or anywhere else we could find them after they called in finding us on the web. And you know, 30 websites later, we now have a practice that has really become a regional firm. And we’ve taken many of the things we started with which were sort of done, for example, by me answering a cell phone, whenever it rang, and now have an eight person intake team that is responsible for making sure that whether it’s a call a chat, a text, the moment somebody calls, that we’re able to convert that person into a client. And the way that we’ve sort of been able to scale has been through the success of digital marketing. And what we’ve been very fortunate to do is sit down and take the time to learn, what are the elements that move the needle in the Google algorithm, and overtime, built an in house team. And that started with myself and an assistant. And slowly over time, we ended up building about a seven eight person team and realize that there was sort of a flaw in our business model, which was that if we were to keep this as an in house resource, that people would sort of find opportunities beyond the means of the firm to pay them to stay. We train them and then they would move on. So what we started doing a couple years ago, was forming a separate entity, blue spark digital, and that organization now represents and does digital marketing for law firms generally not in our competitive market in the DC metro. But outside of that, we’ve been able to scale that team up to a 15 person team and be able to compensate them in a way that allows us to keep talent retained and really provide consistent high quality service to both the firm himself as well as our clients around the country.
Tyson Mutrux
I think that’s incredible. I think it’s really interesting how you’re able to market to multiple practice areas and do it in a really effective way. Can you kind of talk about how you’re able to do that? Because I know, I always recommend, I think Jim does to you target to one or two practice areas, how are you able to do it to multiple practice areas and be successful at it?
Seth Price
I think you’re right. And that’s that’s exactly how we started, we started as a criminal boutique. And we were just criminal. And if somebody called and we were competing with somebody else, we just do criminal. And that was awesome. And then we said, hey, we see a bunch of people doing well with a plaintiff’s practice. And we looked at personal injury and medical malpractice. So we built a separate website for that, again, there’s we can talk about this later in the conversation. There are pros and cons of multiple website approach. But we found that we wanted to be able to allow people who came to our site to see exactly what we did, and to have a site dedicated to that area. That said, That’s not for everybody. And what we did is sort of we did one thing really well, that we started a second thing. And the way that I have scaled it is that we have brought in excellent legal talent that are not marketers. And then we put the power of our marketing machine behind them. And as I’m sure you’re aware that as you move from personal injury through criminal to other areas of practice, the barriers to entry, as far as marketing go way down, there are less people fighting for trust, and estates work online than there are for medical malpractice. And so that we’ve been very fortunate that in some of these attenuated areas, that we’ve been able to build additional verticals with legal expertise, that is standalone, these people are not first years wet behind the ears, but rather, these are seasoned lawyers, who are great practitioners, but we’re able to provide the marketing behind them to be able to allow them to have a practice that they couldn’t have without us.
Jim Hacking
So that’s really an amazing story. I’m so freaking impressed. These are the kinds of things that Tyson and I talk about, that should be goals for all the people that listen to the show. So one of the things I wanted to ask you about is, and this goes on a call we recently had, tell us how you knew when it was time to expand into new areas. And when it was time to hire new attorneys. That’s one of the things that a lot of people struggle with is, you know, how to gauge when the time is right to expand or to move into a new area?
Seth Price
Yeah, I wish I had a magic wand and could tell you, I think what we found and the direction that our story took was because we had cashflow from criminal, we were able to use that to leverage into a contingency practice. For instance, myself and Dave, starting the firm, when there was too much work for day, we hired a second person when there was too much for for the second person we hired a third person, that’s always a difficult decision, because there’s always the idea, hey, should I just work the people I have worked myself harder to not bring out an additional person. If the deal flow is there, then it’s awesome to be able to do that. What we you know, we’ve seen that there’s also a really difficult moment where you’re doing fine, there’s some additional work, you’re not sure whether it’s an entirely an additional person. And there’s like you’re jumping off the cliff there, knowing that you’re sort of committing to potentially a salary without being 100% certain that you have that revenue there. I don’t know what that exact number is, a lot of that has been done. sort of feel, which is not a best business practice, necessarily. But if we see the trend, that there’s enough volume, one of the areas that I think has allowed us for instance, since we do DC, Maryland, Virginia, one of the things that I’ve seen is that when you as a lawyer gets busier, they can and should raise their rates because supply and demand as well as just their expertise. As you’re a more advanced lawyer, you can attract a higher fee for what you’re doing, whether it be a flat fee or an hourly fee, that what happens is that as lawyers get busy, they either raise their rates and or poopoo, the smaller work. And so the ideal is to have, you know, if you’re in a single Geo, having somebody who is the thought leader that you built to handle the premium cases, but knowing that not everybody can afford that that person and frankly at some point that capacity won’t be there for that person to then have somebody who can handle people at a lower price point. And that’s been one way that we’ve seen that somebody we we watch very carefully and it’s something that we’ve turned to more more closely. What is the close rate per case? And one of the things we do and looking at that, is we look at the cases that come in and we grade them high, medium, low and a need, they’re definitely going to hire somebody as a question. Is it us? There is medium where there’s funds, but your question is, will they pay for your services, are they gonna look for a cheaper alternative, and then there is the lowest end, which is, funds may be a real issue. And you’re lucky if this person ends up signing with you. And what we have done as watched very closely, we’ve seen this over and over again, that as an experienced lawyer gets a full caseload assuming that you’re compensating them based on performance, that what you’re going to see is those people are going to start turning away, whether consciously or subconsciously, or the market is just going to dictate that they’re not going to really address those lower tier cases. And that’s a really good time to expand, because there’s less risk, bringing in the more junior person to handle those smaller cases, rather than trying to bring in somebody senior who’s going to do both senior and junior cases.
Jim Hacking
That’s tremendous. That’s tremendous. And so while we have you on the phone, I want to pick your brain on something that we’ve been struggling with here, because I think you’re gonna have some good advice, not just for me, but for the listeners. And that is lately, I’ve been thinking, Seth, that when we get calls into the office, we have someone who answers the phone for us at the front desk. And then we have a backup phone service that takes down name, phone number and legal issue, and then they sent for that on to us, we try to call them back. And then if we don’t connect with them on the very first time, or maybe we try a second time, they sort of just go into a bin. Now obviously, we spent a lot of money and energy to try to get the people to call the firm in the first place. And I think we’re missing out on some cases that we could be getting, if we had a better follow up with I think what you were calling a sales team. Can you talk a little bit about how you handle those kinds of things?
Seth Price
Sure, we made a commitment early on, that we would not allow our receptionist to be part of this intake process. If you’re a referral based practice, there’s nothing wrong with a receptionist taking a message and somebody getting back to them. When you are dealing with digital search. And people are finding you who have never heard of you before they did that search, I believe it’s imperative to have a rapid response, because that person is not going to wait a couple of days for an answer. I’ll tell you the story that my dad who is Yale class of 59 Law, who recently joined us as Senior Counsel, he’s with a firm in New York, independent of our firm as well. And I was a New York criminal case. And I wanted to send it to him as a courtesy and see if somebody just make a buck from it. So about 430 on a Friday, I emailed them the contacts and said, This person has given permission for you to call, please have the criminal partner your firm, call them and see if they need help. And about Monday at 11am, I got a call from my dad saying we call them and they you know, they already have counsel. And I’m like, of course they did. Like that he’s never dealt with that world is a purely referral based practice. And the idea that somebody is not going to wait for your call back doesn’t exist in his world. But in the marketing world, where people are in desperate need, whether it being they’re about to be deported, or arrested, or frankly, they’ve been injured anything where there’s an immediacy and they want to speak to somebody, if you’re not available for them, they’re going down that list. So I highly recommend that the sooner you can have a dedicated person trained to answer the call in that position, the better. This means, if not, in my opinion, a lifer who is a great secretary or receptionist, but somebody who is has fire in their belly, we see generally like somebody who’s worked in retail or customer service, where they get how do you connect with somebody quickly, this is a very tough job to sort of screen for to sort of figure out who you need for it. But assuming that the budget is there, or whether it’s part of a paralegals duties, getting somebody who is not part of the answering the phone to give the fax number out or deal with medical records or deal with billing questions, but somebody whose sole job is to immediately respond to people who have a need. I think that that is one of the things that has really helped us in our success, in that we’ve treated the incoming calls very differently than the traditional law firm practice
Tyson Mutrux
set. Since you have multiple calls from multiple practice areas coming in. Are you filtering those two different people or are they going all to the same person? How are you able to filter those calls in Screen multiple calls from multiple practice areas?
Seth Price
Well, because we have the tracking numbers for the different practice areas, we know what’s coming in. So we may have somebody who handles Personal Injury primarily. And that person, if they’re too busy, everybody is cross trained to help them. But there’s a primary point of contact and those calls go to them. That’s something we dealt with years later, let’s start with assume you have one or maybe two practices. To me, it’s still a question of how do you take it away from a message taker and get it to somebody who can immediately start the process, they may not be a lawyer, they may not be able to give legal advice, but they can talk somebody off the ledge, they can get them to the point of explaining what’s going to happen, who’s going to call them back, you know, understanding for you where the case is, and which attorney out of your group assuming there’s more than one attorney is best for them to deal with. And, you know, that that, to me is the key, as far as how you can get somebody other than your administrative staff to handle this. And again, it may be when somebody starts, it’s the same person, but making sure that person has that skill set, and is not, you know, the person who’s just sounds like they’re out to lunch, and may or may not take a message. You know, we’re adamant that we’re following up if a call is missed during daytime hours, well, not only to use it, as you mentioned, before, roll over to an answering service. But we’re watching caller ID. And we’re looking to make sure nothing is missed. And something that I remember from my very first steps that you talked about, let’s say, you’re not going to be perfect when you first start and you’re going to miss calls and nights and weekends may not be covered. It’s going to an answering service that you find an answering service that is responsive, so that you know you don’t have the first one we used. We could call it a Saturday morning and wait two and a half minutes on hold your duck. So finding somebody who’s going to answer within a reasonable period of time and get you a message, in my opinion with caller ID so that the world has changed that most answering services. I know I’m getting granular here. But something that I think is important to ask the answering services you speak to do they have a digital switch, meaning when the phone rings at their center, bring bring, God forbid they take too long to hope to pick up? Are they able to capture that so that you haven’t lost that lead? And work in concert with whether it’s your in house person, or whether it’s somebody else who’s answering the call on overflow, making sure that you’re not losing any opportunity. Because if you miss a call, and you have the caller ID, you can get back immediately. If you’re dealing with somebody with antiquated technology, oh, there’s a hang up and you don’t know who it is. And that’s what I’m trying to prevent.
Tyson Mutrux
I mean, I think you’re given us gold, I think is fantastic. So I think the listeners need to be taking a lot of notes, I want to ask you some questions about why we originally thought about having you on here. Want to talk a little bit about the SEO side of things. We’ve been talking about the actual intake side of it for the most part of this, but can you give some of the listeners some of the the most recent tips on SEO things that work now that didn’t work before things that don’t work? Now that didn’t work before, give us just a few tips that the listeners could take away and use in their practices?
Seth Price
Sure. And to be clear, SEO is anything but easy. It’s a hell of a lot of effort and a hell of a lot of risks. But I would say there are four main points and if anybody listening, if anyone tells you otherwise, look at them a little Scott’s. But essentially, the things that move the needle number one and two, has told us it’s content and links, you have great quality content and high quality, authoritative links, that is going to move the needle in the Google algorithm and that is going to do well Google has publicly stated this. And it’s something you know, every once in a while you her Oh, links are dead. No, they’re not dead is still those the two major factors in moving the needle. There are two other factors for most law firms that need to be looked at very seriously to make to round out the four total. One is what I call technical, which is a well optimized website, most lawyers are probably should be on something like WordPress, that’s easy to use. It’s easy for the Googlebot to crawl through. And it’s something that allows both the user and the Google bot to understand exactly what is on your site where it is. And if you structure it properly, give additional authority to the pages you place on your website. And the final piece of that of these four was local, and making sure that the appearance in the three pack, ironically, soon to be two pack of Google goes ahead and puts an ad at the top of those three, making it just to organically that the local is made up of a combination of the organic that we talk about the content links, how well is Google viewing your site generally? And the second algorithm for local that includes the listings in Google My Business, which is where you put your listing for that. And the authority of your citation citations are the name, address and phone number. So even though the Better Business Bureau doesn’t link to the fact that your firm name, address and phone number are listed there, the fact that those three things together are listed, a lot gives authority, that that is actually a respected listing. And so that when Google is deciding what to put in the three pack, they are looking at some combination of traditional organic power, and this local gravi toss based on citations, and your Google My Business listing.
Jim Hacking
So I think a lot of our listeners are going to understand what you’re talking about when you talk about backlinks and three packs. Can you explain that for the people that don’t? Sure,
Seth Price
if you get a link from your friend’s daughter’s blog, that would be a very low quality link, presumably. And it is something that will not carry much weight. Historically, Google gave more credit to volume than it did to quality that over the last years has completely flipped on its head to the point where quality matters are tremendous about that quantity of bad links, really is not going to help you. And for people that have historically done things like getting links from bad neighborhoods, or easy areas that might be paid to play, those generally will hurt you. And if you do it really badly can penalize you and really throw you out of the game. So for most high end SEOs that I would like to put myself in that category, our goal is to be as white hat and clean as possible, and get as many high quality links as you can. That’s not to say that spam still can’t work. It works until it doesn’t work. And at that point, you’ll be penalized. So we’ve taken the attitude that we’re in it for the long haul, we’d like to be able to continue to perform. So if the weather’s for us. And more importantly, for our clients, we make sure that we’re looking at high quality links coming in from different places, and that those have a good mix, there’s links that have follow on it, which means link juice passes. And there are no follow links, for example, Wikipedia. Now Wikipedia, even though it’s no follow is still a valuable link, in my opinion is one that should be sought after. But we you want it to be natural, if Google sees an unnatural pattern, they are going to penalize you. And so our job is to make sure that you’re getting authoritative links. For example, many of the people who are listening to this have been on their local news or national news for that matter. Our job as a digital agency, is to go back and look and make sure that we get links from those articles back to the website. So we can say to Google, hey, this guy was a commentator in this authoritative publication. In theory, Google can read those words of your name and know that it’s you. And that may benefit you in many ways. But there’s nothing better than a direct backlink from those places. So that was the first question. Your second question was about the two pack and the three pack. Right. So when you look and do a search for something local, Google generally wants to give you answers to the question that are relevant a number of years ago, if you type in injury lawyer, there were very powerful lawyers in California that would come up nationally for that term. Google has now realized that you are not looking for somebody nationally, but likely somebody locally, the laws are different, the restrictions are different. So that Google tries to give you the best possible local result. That’s true and organic. But a number of years ago, they started they created something that was a seven pack. So seven things with little red pins, they’re now down to a three pack. That three pack is Google’s announced that we’ve already seen in test markets is about to become a two pack. So when you see the map there, those are incredibly valuable pieces of real estate. You know, for paid responses at the top Google AdWords, I’m still amazed at how many people don’t know the difference. But we have seen that for savvy users if you’re a revenue producing, as opposed to a contingency practice, where people have to come out of pocket for it, that the ads have been less effective, in my opinion, many of those areas for higher dollar cases because the more sophisticated and users are going to organic. The map is this combination of the organic and this local presence and because of how they graphically show it directly below the ads, and above the organic, that organic very often doesn’t start until position eight, maybe even further down if there’s a map so you have four ads up An app and then three local responses. That local pack that three pack has been an incredibly valuable place for lawyers were playing the local search game was disheartening is that Google has announced and as I said, we’ve seen it in test markets, they’re putting a paid response at the top of that three pack. So the first response is paid, and that the next two responses are organic. And it’s just extremely frustrating. You’re now dealing with five paid spots on Google, before you get to something that is not directly pay to play, not that people aren’t paying for organic SEO, but they’re not paying 80 to $100 a click or more, hopefully, if they’re doing their job, right, getting traffic much more reasonably. So that is to give you a more complex answer your question, what everybody’s fighting for is that middle real estate, it’s getting tighter. But those three positions are incredibly valuable,
Jim Hacking
damn Google trying to make money off their search engine.
Seth Price
So if there’s a reason that they’re worth gazillions of dollars, and everything they’re doing, you know, that in theory is for best user experience. But as a business owner, it’s very hard to see that we got, you know, we used to have three, up top, we have four, we have this fifth position, it’s really very competitive and AdWords, which a whole nother conversation. There are many people that do very well off of it, but it’s very competitive, very expensive. And that you if you don’t watch what you’re doing, you can lose. And it’s getting more expensive, you may start off saying I can afford this, it’s only $40 a click, well, next month, if more people join that auction, or there’s a young upstart with a trust fund, who’s throwing money irrationally at it, you can end up with 8090 $100 a click, I’m hearing crazy numbers out of San Diego for DUI lawyers, it’s getting prohibitive. And so that you’re sitting there saying, Okay, well, if that’s going to be prohibitive, I need to win this game. And all of a sudden, they just squeezed an additional slot out of that game. So it is something that’s constantly a moving target. And we’re constantly evaluating how best to get return both for ourselves and for blue sparks clients,
Jim Hacking
Tyson’s or local trust fund baby driving up all the Google AdWords.
Tyson Mutrux
Oh, that’s BS.
Jim Hacking
So how about the issue regarding the 30 websites? What was the mindset behind that? We got to wrap up pretty soon. But I did want to cover that because?
Seth Price
No, absolutely. So I’ve taken the approach, when we started that we looked at each lawyer as their own practice. And we’ve been very happy with the idea that people have a practice to themselves of beyond the firm, and that we’re able to market that lawyer as their own practice, that has been something we have done. That is not for everybody. You know, if you have limited resources, and I loved it, I was doing it myself. If you have limited resources, you know, a single website is what Google is pushing you to right now. Single websites, where all the authority of your firm is there is certainly a best practice, that if you’re able to have areas of practice that are congruence that shouldn’t be much of an obstacle. If, for example, you’re doing both personal injury work plaintiffs and defense, that’s a pretty hard thing to sell. And that, you know, if somebody comes there and says, you know, you’re working for insurance companies that could turn them off, and they’re not going to want to work with you. So if you’re doing PII and criminal, or you’re adding an immigration, I don’t see the negative, being that strong in today’s market. So somebody’s starting today. And frankly, even for us, our move is to consolidate websites, we used to have separate websites for criminal DUI, they are now one website, we have more and more looked at this as an opportunity to get more gravi tasks for the website and be able to push that down to each of the sub folders that handle a different practice area. What you’re giving up when you do that, is it it’s a trade off? I don’t have an answer for you. It has to be looked at case by case. But let’s say you’re doing immigration. And right now, your homepage is your state immigration page. The home page is something you only get one up. And so if you put that as, let’s say Alabama immigration, that’s going to give you the best fighting chance for that. The moment that you have multiple practice areas. If you don’t want everybody coming for criminal defense to say, Oh, this is an immigration firm and turn away. You really need to look at whether or not you’re going to push criminal and immigration one off your homepage to a second to to the first page of your folder. And that it is then you have to optimize both the homepage and those type of folder pages. It’s doable. It’s just you’re giving up his advantage you have with whatever’s on your homepage, getting an edge for it. That said, if you look at our DC injury site price battle, it’s we don’t have any of our substance on our homepage, because we’re using it as a flagship for the firm that does multiple areas. And that our substance is one, for instance, DC injury page is one off the homepage. It just takes a lot of effort and time to do that.
Jim Hacking
So when I clicked off your main page, on to immigration, it took me to the visa firm.com.
Seth Price
Right. So in this case, we decided to make that an entirely different experience. And it’s that’s a nofollow link. We’re not trying to play a link game there. We are essentially saying, Hey, if you have immigration needs, this is entirely different, dedicated resource. You know, if you come through the firm, you’ll get to it. But people searching are getting an immigration experience and not something blended with all these different areas.
Jim Hacking
Fantastic. This has been our best call yet, by far don’t think Tyson.
Tyson Mutrux
Absolutely a lot of great takeaways, not only just the SEO, but also intake handling cases growing your firm has been great, Seth, we really appreciate it.
Seth Price
Now this has been it’s been a lot of fun. That’s partly, you know, I find that people do what they like I enjoy the SEO, which is why it was fun to be able to work with lawyers around the country. People often say to me, Hey, should I blog, should I tweet, I’m like, You should do whatever you like. Because if you don’t like it, you’re not going to do it. And that, you know, you might as well find somebody else to do it, which is a whole nother discussion. Because I don’t think that outsourcing social is particularly effective. But if you can find what you’re passionate about, and then leverage that, I think it goes a long way, you would ask me at the beginning of the call, is there any sort of tools or fun things that have been useful, and I was going to throw out there 99 designs as a way of getting started, whether it’s for website design, but more importantly, for business cards and letterhead. It’s a really fun, cool activity to do with your yourself, your staff, and even friends and family, you can suggest what you’re looking for. As far as design, I want to Blue design with white fonts. And I like I like this type of a look and feel. And then people around the world essentially, are trying to get the money you put in escrow, let’s say it’s $300. You they get to attempt to build the business card that you love. And you might say, Hey, I like these two, but I really like it with a larger font. And then all the other people see what you’re making as far as requests. And they try to then curtail their or change their designs to match what you’re looking for. And at the end, your money goes to them. And you’re you get the final work product. And it’s a great experience you’re able to before you finally make a choice, send out your top three suggestions out by email or facebook so people can get involved and help you as part of that process. I found that a really positive experience for staff and for friends and family to be part of the early building of the firm.
Tyson Mutrux
I agree with you says I’ve used 99 designs before and I think that they’re fantastic. And it’s it I agree with you, the user experience is amazing. And you really do get what you want out of it. Because you do you’re able to make those suggestions and ad evolves over time. And you can see how other people are they are very receptive to the changes because they see and they start to change their logo designs to to match what you’re wanting. So I think it’s a great suggestion.
Seth Price
That’s great. Well look if anybody has any questions I can be reached at roospark Digital DLU is no East Park digital or Google via price Beto. It’s an I’m happy to I love this stuff. So anybody sort of facing an issue or Audrey? Don’t be a stranger love, love to chat.
Jim Hacking
That’s great Tyson. You got your tip?
Tyson Mutrux
I do. It actually relates to what we’re talking about today quite a bit. It’s the new book by Robert shell Dini called pre suasion. I’ve talked about Robert shell Dini before he has the book Influence, which is, is probably the most influential marketing book you can read. It is a great book, but everyone has been waiting for years for Robert Cialdini to come up with another book. This one’s pre suasion. And the best way I can put it is getting someone to make their decision before you ever asked them the question. So basically, one example is that he gives them the book is going to a website and I think they were selling mattresses, and just simply putting clouds on the background of the website, increased conversions substantially. So you can do small things like that to increase your conversion or website. You can do things, people answering the phone, there’s a lot of things you can do that by the time they actually get to you. And you ask them to purchase or giving you money. They have already made that decision because of the other things you’ve done. It is an awesome book. I’m actually about three quarters of the way through it I’m not completely up finished it. But I’ve read enough the book to know what it’s all about. And it’s a really good book, and I highly recommend it.
Jim Hacking
I’m about halfway through it, it’s really good. My hack of the week is Facebook groups. So we started a firm Facebook group. And I’m really enjoying the interaction that we’re having with the clients we started about a month ago. And we have about 130 clients past and present, who are on the Facebook group, and people are starting to post their own stories, some people posted some of their pictures naturalized citizens when they got to go vote. So it’s really been a nice way. Because when people sign up to be a member of your group, they get that red circle when the group is updated in a way that you don’t really get off a bland Facebook page for your firm to go to. We’ll wrap it up, Seth, thanks so much for joining us.
