Are you someone who is looking to transition into law? In this engaging podcast episode, Jim and Tyson sit down with Bill Gshwind of Minnesota Construction Law, who shares his unique journey into law after a 25-year tenure in business.
Episode 24 ft. Seth Price: Search Engine Optimization and Digital Marketing
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"How to make the phone ring and convert that phone call into a client."
In this episode, Jim, Tyson and Seth Price go through digital marketing, intake, handling cases and -as usual-, maximizing and growing your firm.
(In a few words) Seth started his law practice focusing only in Criminal Defense. With an effective digital marketing plan in place and excellent legal work, his practice soon turned out a success; this gave him the possibility to expand his practice to other areas, hiring excellent law talent and applying the right digital marketing strategies his firm continue to offer high quality law services.
In the first part of this excellent episode, Seth will tell us about his practice and some intake pearls which are definitely worth knowing.
“When you as a lawyer get busier, you can and should raise your rates. Supply and demand.”
“When you are dealing with digital search and people who have never heard from you are finding you, it’s imperative to have a rapid response.”
“If you miss a call and you have caller ID, you can get back immediately and don't lose that lead.”
In the second part of the episode; Seth walk us through SEO, Adwords and digital marketing nowadays.
4 main points which will move the Google needle:
Content: quality content
Links: quality links
Optimized website: a well structured website
Local: combination of the organic positioning and listings in Google My Business.
Listen to the episode and learn a lot more of this!
“If you cover many practice areas: a single website for each one of them is what Google is pushing you to right now…”
Seth’s Tip: 99 Designs. https://99designs.com
A great way to start. Design websites, cards, letterhead. It’s really fun and easy. Check it out!
Tyson’s Tip: A book. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D. Simon & Schuster (September 6, 2016)
“Getting someone to make their decision before you even ask them the question.”
Hacking’s Hack. Facebook Groups.
Interact with people with common interests. Clients. Stay in touch.
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
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Amy McGarry Law Office, PLl, 05/23/2023
Amy McGarry
I listen to every podcast, Saturday morning shows, HotSeats, etc. The information and ideas I learn from
each one. I may only receive a nugget of information, or feel encouraged that I am not the only one
going through something.
Harlow law office ltd, 04/21/2022
Jennifer Harlow
The podcast and fb group has been life altering. I always felt like I would never know enough to hang my
own shingle and employ people, but here I am, killing it. Lots of actionable steps for working on mindset,
business (some I had to go outside of law to learn) and really gathering attorneys who are willing to
share and lift up others, as opposed to tearing other attorneys down. I first heard about the podcast on
Ernie the Attorneys podcast and how they were doing amazing stuff. And they continue to do so. Now if
we could bring back maxlawcon I’d be over the moon.
Phil from AMEC, 04/17/2022
AMEC 2022
My name is Phil and I just met Dr. Renee Darko at AMEC Conference. Her energy was radiant and inviting; similar to how it is on the show. Drs Nii and Renee Darko are doing amazing
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Love the show especially first generation or first in family physicians!! Stories of the hard work, bus rides to prerequisite classes etc.. Digging out of school debt then making
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