Episode 20: Get Your Message Out There!


apple podcast
google podcast
iheart radio
maximum lawyers podcast

If one person is asking then more than one person is asking.

In this episode Jim and Tyson discuss how to get attention from the marketplace; how to differentiate yourself and let people know that you are not a typical lawyer.

Focus on the customer; what do they want? What does the client want from us?

It’s not only just about pounding your chest and showing in your website all the awards and diplomas you have. Create content, answer questions.

The more competitive your legal area is, the more important it is to have a greater quantity and quality of content (It doesn’t cost anything!). A good way to create content is to write down the questions people make you and answer them to all the ones having that same question.
You can do videos, podcasts, or even keep it simple and just do a blog. Just keep track of your topics and put a simple system in place.

Hacking’s Hack: An amazing book: “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk, HarperBusiness; 1 edition (November 26, 2013). It goes through all the ways you can communicate in social media but most importantly it stands for the proposition that you have to give value and then ask for someone to hire you or buy you something.

Tyson’s Tip: A book: “Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change“ by Jeremy Gutsche, Avery (September 1, 2009). It really simplifies how to exploit chaos in any environment, any economy.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Guild Membership

Meet us in Scottsdale, Arizona! The first quarterly mastermind of 2023 has tickets available! Become a member to purchase your ticket.
Join the Membership

Love this Podcast Episode?

Share this on social media:

Free Access to Stage 1 of Maximum Lawyer in Minimum Time

Sign Up Today!

Customer Reviews

4.9 out of 5

Join Our Facebook Group

If you want to discuss current events or ask for help from other thought-provoking legal professionals, join our Facebook. Stay tuned for updates.
Become a Member

Enjoy Exclusive Access To Stage One Of The Maximum Lawyer In Minimum Time Course

This field is for validation purposes and should be left unchanged.

We only send you awesome stuff =)
Privacy Policy
crosschevron-up linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram