In this episode, Jim & Tyson approach how to build an audience; the pure value of a big audience and the different models. Dive in as they talk about how consistency and taking one step at a time can help make a bigger audience, and the importance of adding value and content information to the group.
Listeners should spend more time building an audience
Different ways to build an audience
Ex: John Fisher/Lawyers are his audience
Potential referral partners
Audience potential consumers
Through internet and videos
Focus on different audience and different ways to build an audience
Ex: Mitch Jackson/Social Media type/Person who’s growing his brand/Speaking at lawyer conferences/Building audience in different ways
Pure value of a large audience
Finding people who want what you have
Spend time simplifying search and message
“There are enough people in the world who need what you have to make a nice life for yourself”
“What you have”?
Ex. Dean Jackson/ Talks about people who need a new roof
Roofer/Identifying people who need a new roof and different ways to do it/Spend more time speaking to them and business them as an audience
“Find who are the people that might be business for me”
Ex: Hanging out with international student advisors/Figuring out different ways to market international students/Market to the international student advisors/Built audience on Facebook/Talk about immigration
Tyson’s secret thoughts
Guru of referral partners comes solo small primitive offence firms
Primitive offence lawyers not making enough money/Taking cases down
Public offender list/List of solo and small firm primitive offence lawyers
Overflow in public offences cases referred to people on list
Target people/no advertising
Successful getting referrals
Target > “What can you provide to those people that they are looking for?”/A boost in income/Find way to target them
Jim > Being hyper targeted
Build one little audience/Being deliberate
Ex. John Fisher/medical malpractice cases
Mentoring > Lawyers getting cases from other lawyers
Trajectory in an organic way built audience
Audience growth/Conferences growth/Downloads on facebook and podcast
Last two years > Natural projection of what audience growth leads to
Facebook/Long productive beneficial threads/Monitoring/Leads more people to listen to episodes > 700-800 episode download
Jim, Tyson and a microphone, talking
Doing one thing at a time/Step by step
Building an audience can be overwhelming
“What will people find in me interesting?”
Doing leg work/Consistent content creation so people come back
Making it interesting
Key to all is to start
Newsletter/Never missed on podcast
Experiment/When find something that works keep doing it consistently
Have an audience
People getting in front of audience in different ways
About getting group together/Sharing ideas
Some people taking advantage/others provide value
Marketing companies in group provide value/Jim and Tyson know who are the ones that don’t
Contrast of two possible scenarios:
1) Member of group/Immigration lawyer/ CLE about legal marketing and running your practice/Never participated/Pitch conference in group/Negative answer from Jim > “Nobody knows who you are and you have never participated”
2)Member of group William Eadie/Course with pillar contents for website and how seo games are nothing more but games/Tech lawyers how to do this/Positive answer from Jim > Given great content information/Great participant/Great advocate/
Don’t waste money, time and resources
“Ones that don’t contribute and just take”
Give best ideas and value to everyone's lives
Listener > “How do I build an audience?”
Come up with a list
List the message
Communicate with them/Through social media/Via podcast
Through podcast and youtube
Podcast/Consistency/Somebody in the back making episodes come out
People listening at any time
Being regularly connected to people in video or audio format
Being in people’s ears/”No substitute for people’s true identities come through when talking week after week”
People know MaxLaw very well
“Not being connected will leave you far behind”
Getting to know him through youtube or podcast
Daily facebook videos
Don’t want youtube or podcast go back to basic list and target it
Advantage being in people’s ears
Make a podcast is easy/Consistency is what is difficult
Love to talk about things that I’m passionate about
I listen to every podcast, Saturday morning shows, HotSeats, etc. The information and ideas I learn from
each one. I may only receive a nugget of information, or feel encouraged that I am not the only one
going through something.
Harlow law office ltd, 04/21/2022
The podcast and fb group has been life altering. I always felt like I would never know enough to hang my
own shingle and employ people, but here I am, killing it. Lots of actionable steps for working on mindset,
business (some I had to go outside of law to learn) and really gathering attorneys who are willing to
share and lift up others, as opposed to tearing other attorneys down. I first heard about the podcast on
Ernie the Attorneys podcast and how they were doing amazing stuff. And they continue to do so. Now if
we could bring back maxlawcon I’d be over the moon.
Phil from AMEC, 04/17/2022
My name is Phil and I just met Dr. Renee Darko at AMEC Conference. Her energy was radiant and inviting; similar to how it is on the show. Drs Nii and Renee Darko are doing amazing
Psychcvb account, 03/02/2022
Love the show especially first generation or first in family physicians!! Stories of the hard work, bus rides to prerequisite classes etc.. Digging out of school debt then making
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Are you a law firm owner who needs help measuring the success of your firm? In this podcast episode, Tyson delves into the creation and implementation of Key Performance Indicators (KPIs) for law firms.
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