Building an Audience with Jim & Tyson ML136


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In this episode, Jim & Tyson approach how to build an audience; the pure value of a big audience and the different models. Dive in as they talk about how consistency and taking one step at a time can help make a bigger audience, and the importance of adding value and content information to the group.

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  • Topics:
  • Building an audience

    • Jim >
    • A large audience solves problems
    • Listeners should spend more time building an audience
    • Different ways to build an audience
  • Different Models

    • Tyson >
    • Different audiences
    • Ex: John Fisher/Lawyers are his audience
    • Potential referral partners
    • Jim >
    • Audience potential consumers
    • Through internet and videos
    • Focus on different audience and different ways to build an audience
    • Ex: Mitch Jackson/Social Media type/Person who’s growing his brand/Speaking at lawyer conferences/Building audience in different ways
    • Pure value of a large audience
    • Finding people who want what you have
    • Spend time simplifying search and message
    • “There are enough people in the world who need what you have to make a nice life for yourself”
  • “What you have”?
    • Ex. Dean Jackson/ Talks about people who need a new roof
    • Roofer/Identifying people who need a new roof and different ways to do it/Spend more time speaking to them and business them as an audience
    • “Find who are the people that might be business for me”
    • Ex: Hanging out with international student advisors/Figuring out different ways to market international students/Market to the international student advisors/Built audience on Facebook/Talk about immigration
  • Tyson’s secret thoughts

    • Guru of referral partners comes solo small primitive offence firms
    • Primitive offence lawyers not making enough money/Taking cases down
    • Public offender list/List of solo and small firm primitive offence lawyers
    • Overflow in public offences cases referred to people on list
    • Target people/no advertising
    • Successful getting referrals
    • Target > “What can you provide to those people that they are looking for?”/A boost in income/Find way to target them
  • Jim > Being hyper targeted
    • Build one little audience/Being deliberate
    • Ex. John Fisher/medical malpractice cases
    • Mentoring > Lawyers getting cases from other lawyers
  • Case MaxLawyers
  • Jim >
  • Trajectory in an organic way built audience
  • Audience growth/Conferences growth/Downloads on facebook and podcast
  • Last two years > Natural projection of what audience growth leads to
  • Facebook/Long productive beneficial threads/Monitoring/Leads more people to listen to episodes > 700-800 episode download
    • Tyson >
    • Targeted podcast
    • Jim, Tyson and a microphone, talking
    • Facebook group
    • Conference
    • Starting newsletter
    • Doing one thing at a time/Step by step
  • Building an audience can be overwhelming

    • Jim >
    • “What will people find in me interesting?”
    • Doing leg work/Consistent content creation so people come back
    • Making it interesting
    • Key to all is to start
    • Tyson >
    • Consistency
    • Newsletter/Never missed on podcast
    • Experiment/When find something that works keep doing it consistently
  • Have an audience

  • People getting in front of audience in different ways

    • Tyson >
    • About getting group together/Sharing ideas
    • Some people taking advantage/others provide value
    • Marketing companies in group provide value/Jim and Tyson know who are the ones that don’t
    • Jim >
    • Contrast of two possible scenarios:
    • 1) Member of group/Immigration lawyer/ CLE about legal marketing and running your practice/Never participated/Pitch conference in group/Negative answer from Jim > “Nobody knows who you are and you have never participated”
    • 2)Member of group William Eadie/Course with pillar contents for website and how seo games are nothing more but games/Tech lawyers how to do this/Positive answer from Jim > Given great content information/Great participant/Great advocate/
    • Don’t waste money, time and resources
    • Tyson >
    • “Ones that don’t contribute and just take”
    • Give best ideas and value to everyone's lives
  • Listener > “How do I build an audience?”

    • Tyson >
    • Come up with a list
    • List the message
    • Communicate with them/Through social media/Via podcast
    • Jim >
    • Big audiences
    • Through podcast and youtube
    • Podcast/Consistency/Somebody in the back making episodes come out
    • People listening at any time
    • Being regularly connected to people in video or audio format
    • Being in people’s ears/”No substitute for people’s true identities come through when talking week after week”
    • People know MaxLaw very well
    • “Not being connected will leave you far behind”
    • Tyson >
    • Getting to know him through youtube or podcast
    • Daily facebook videos
    • Don’t want youtube or podcast go back to basic list and target it
    • Advantage being in people’s ears
    • Make a podcast is easy/Consistency is what is difficult
    • Love to talk about things that I’m passionate about

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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

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Jim’s hack: Vertellis - Card game/Small conversations about things that have happened in the past > Helps people connect in another level

Tyson’s tip: Scales by Jeff Hoffman and David Finkel - > financial tools for running a business/Free newsletter


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