Introducing MaxLawCon 2021 speaker Brian Reidy of Reidy Law Office LLC, a divorce and family law office in Olympia Fields, IL!
Join us in St. Charles, MO at the Ameristar Casino, Resort, and Spa to hear his presentation: Sales That Convert
Watch the sneak peek.
Grab your seat at MaxLawCon 2021 today!
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Transcript: MaxLawCon 2021 Speaker Brian Reidy
Run your law firm the right way. This is the maximum lawyer podcast, podcast, your hosts, Jim hacking and Tyson metrics. Let’s partner up and maximize your firm. Welcome to the show.
And welcome back to the maximum lawyer Podcast. I’m Tyson nutrix. Jim is on a plane somewhere over middle America right now. But fantastically I’ve got Brian reedy longtime friend of the show, hombre, longtime first time like that first time. Hey, so we’re going to talk about your presentation, you’re going to be speaking at max law con 2021 in October, and you’re going to be speaking about actually a really, really important topic that I think people overlook. Because we’re attorneys, we think we’re not salespeople, but your topic is going to be sales that convert. So I guess what was the genesis of this topic? Why this topic?
You know, I’ve had some wonderful conversations with some Max lawyers over the years, Sean HAMP was one that comes to mind where he was fascinated, kind of like in terms of some of the things that we talked about. And he’s like, you know, you should share this up. And I’m like, it’s really not rocket science at all. It’s just a lot of times lawyers were known to like, overcomplicate things. And, you know, I think it would be helpful. So hopefully, people get something out of it. It’s really not that fascinating, but you’ll see that it’s just kind of systematic, and how you can approach it kind of works for all practice areas,
they give you a little bit of a teaser, one or two things that you think people talk about, you don’t have to give us all of it, but maybe a couple things you’re going to discuss, well, you know,
I can I can talk about some things. But mostly, if you’re talking, you’re doing things wrong, because it’s not about you as much as you might think it is. And that’s that’s a problem that I’m over generalizing with lawyers, but you know, I’ve gone through it. And I think if anyone’s being honest, at some point in their career, they have as well, where they kind of like, want to show the value to people. And they start talking about lawyer mumbo jumbo like, like, think about it, like in terms of like you help people with personal injury, nobody’s ever set out in life, like, Hey, I can’t wait to like, hire my personal injury attorney, like they don’t want to buy your services, like they want to fix their problem. And we as attorneys sometimes want to talk about our services and how awesome they are. And we’re gonna file this motion or that motion. And the reality is, that’s just not what you should be doing at this point. I do family law, we do divorce with dignity outside of Chicago, and I kind of go to an extreme and I say it’s closer to malpractice, if you’re giving legal advice during a consultation than otherwise, because especially in litigation, you’re dealing with two sides to every story, right, and you’ve got your clients version, if you start telling your client, this is what you should expect. You’re just telling them what they want to hear, not what they need to hear. And I think that when attorneys start recognizing that, that this is not about the legal strategy at this point, it’s about making a decision. So that’s kind of something to get to.
Yeah, it’s interesting, I get this question quite a bit where you know how much you get me kind of a question. And I hate the question, because I tell them, here’s the deal. I told you a number right now, it’d be completely lying to you. Because all I know is what you’ve told me. You’ve not completed your treatment. I don’t know what your medical bills are going to be. I don’t know what your long term prognosis is going to be. I know nothing, then I just be lying to you. And I just don’t I don’t don’t do that. I’m assuming you get something very similar when it comes to divorce cases and family law case. Yeah,
you’re exactly right. I mean, he gets about asking the right questions. And so when I get that, in my line of work, it’s how much is my child support going to be? Or how much am I going to get property? Or whatever the case may be? The question we always respond back with is, do you want us to tell you what you want to hear what you need to hear. And if they say, Well, what I want to hear was it we’re not the right firm for you, right? Because you know, you have friends and family to tell you what you want to hear. But, but as a trusted adviser, it’s our job to try and tell you what we know, to tell you what we don’t know. And then to try and help educate you to make a decision. And that’s what this is about. It’s not about your legal strategy. And if you go into this meeting, thinking this is your first legal strategy meeting, you’re probably doing it wrong.
I love it. Alright, enough about that you’ve been if I remember correctly, you’ve been to both of the previous conferences, right? I
didn’t go to the very first one. I went to the second then we went to we zapped each other
that’s what it was. Okay, so I thought I remembered you at the baseball game with the first one but one wasn’t 100% Sure. So say yours. Yeah. Yeah. That thought and then the last conference, so what are you looking forward to when it comes to the conference? Other than speaking probably the bagels? Yes. Because we have the best bagels in St. Louis because we bread slice.
Yeah. I mean, I think you know, it’s I’ve listened to some of the podcasts it’s the same right, like the people there are awesome and I you know, just getting people together that really care that want to learn that you know, wanna grow? They’re, you know, they’re they’re good people. It’s a good place. You know, I’ve met some some people there. And it’s funny that to think that, you know, I’ve only met some of them once, maybe twice in person, but but when you see him like, you feel very connected and bonded and things like that, so And anytime you can drink for free is nice
as well. It’s also true. Yeah, the conference is just a weird, it’s a weird experience, because it’s a lot of people that have not seen each other in a while, especially the one that’s coming up and just a people. It’s just such a close feeling. It’s hard to describe, it’s kinda like going to Disney World. You know, it’s like, it’s hard to describe it, you know, unless you’re there. It’s hard to describe. So
right, right, exactly. Exactly. Right. All right, last question.
Because these are meant to be under 10 minutes, if people want to reach out to you and either refer you a case or they want to reach out to you about sales. I hate to I hate to say it that way sales, but sales techniques, how do they reach out?
You know, you could email me it’s Brian at reedy law, office.com. My website, read the law office.com I’m on Facebook, I’m on the max Law Group and stuff like that, send me a message. But the thing about it is and what I what I can hope to put in people’s heads is like we are all selling all the time. And especially if you’re a litigator, to say that you don’t like sales is just lying to yourself. I mean, you are selling from the moment you walk into the courtroom, you are selling potential jurors, you’re selling the bailiffs you’re selling the clerk, you’re selling the judge, you’re selling your client, you’re selling your opponent, on who you are and what you’re trying to prove. If you’re not in litigation, you’re also in sales. Because when you sit down and you want to watch a new show with your, your significant other or something, you’re trying to convince them, hey, this person, oh, this is God, this person, or I heard about this, and you’re like, you’re basically what sales is, is it’s not the greasy car salesman. That’s what people think of that, that’s trying to push you into something, it’s helping someone to make, you know, get where they are now, to where they want to be, and showing them educating them like and if you truly believe that their life would be better with your help, you’re doing a disservice by not showing them that and a lot of times, people don’t understand what a lawyer can do. Because, you know, people don’t think like lawyers and that’s okay. Like it’s just but it’s our job to help help them to understand their problem. And nobody can help somebody understand their problem better than themselves. So it’s our job to ask the right questions. That’s what we’ll learn about Max law. 2021.
There all right, on that note, let’s wrap things up by is good to see you. I hope to see you soon in October. So have a wonderful day. Thanks.
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